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Sep-2025
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Overview
Market Insights Snapshot
Lowell Herb Co / Lowell Smokes has demonstrated varied performance across different states in the Pre-Roll category. In California, the brand saw a notable decline in ranking from 24th in June to 44th by September, indicating a challenging period in maintaining its position within the competitive market. Conversely, in Illinois, Lowell Smokes experienced a positive trajectory, advancing from 11th place in June to a commendable 4th place by September, suggesting strong market acceptance and growing consumer preference. Meanwhile, in New Jersey, the brand maintained a strong hold, consistently ranking in the top five and even reaching the 2nd position in both August and September, highlighting its robust presence and popularity in the state.
The performance in Colorado remained relatively stable, with Lowell Smokes holding its position around the 20th mark throughout the months, indicating steady consumer interest. However, in New York, the brand's ranking fluctuated, starting at 18th in June, dipping to 27th by September, which may point to increased competition or shifting consumer preferences. Interestingly, the brand entered the Missouri market in August, debuting at the 50th position, suggesting initial challenges in gaining traction. This diverse performance across states showcases the brand's varying levels of success and the dynamic nature of the cannabis market in different regions.
Competitive Landscape
In the competitive landscape of the New Jersey pre-roll market, Lowell Herb Co / Lowell Smokes has demonstrated a notable upward trajectory in rank, moving from 5th place in June 2025 to securing the 2nd position by August and maintaining it through September. This ascent highlights a significant improvement in market presence, especially as they surpassed RYTHM, which slipped from 2nd to 3rd place during the same period. Despite Garden Greens consistently holding the top spot, Lowell Herb Co / Lowell Smokes' ability to climb the ranks suggests effective strategies in capturing consumer interest and increasing sales. Meanwhile, Pete's Farmstand remained stable at 4th place, indicating a competitive but steady market environment. The shifts in ranking and sales dynamics underscore Lowell Herb Co / Lowell Smokes' growing influence in the New Jersey pre-roll category, positioning them as a formidable contender in the market.
Notable Products
In September 2025, the top-performing product for Lowell Herb Co / Lowell Smokes was The Happy - Hybrid Blend Pre-Roll 6-Pack (3.5g), which maintained its first-place ranking from August with sales of 9,422 units. A Shore Thing Sativa Blend Pre-Roll 6-Pack (3.5g) secured the second spot, consistent with its performance in August, although its sales dropped to 6,421 units. The A Shore Thing Sativa Blend Pre-Roll 10-Pack (3.5g) held steady in third place, despite a significant decrease in sales from the previous month. The Chill - Indica Blend Pre-Roll 6-Pack (3.5g) climbed to fourth place, showing an improvement from its absence in earlier months. The Creative - Sativa Blend Pre-Roll 6-Pack (3.5g) slipped to fifth place, continuing its downward trend since June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
