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Nov-2025
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Overview
Market Insights Snapshot
Lowell Herb Co / Lowell Smokes has demonstrated varied performance across different states in the United States, particularly in the Pre-Roll category. In California, the brand has seen a decline in its rankings from August to November 2025, dropping from 28th to 55th place. This downward trend is mirrored by a decrease in sales, indicating challenges in maintaining its market position. Conversely, in Illinois, Lowell Herb Co / Lowell Smokes has maintained a relatively strong presence, consistently ranking within the top 10, although it slipped from 5th to 9th place over the same period. This suggests a more stable market performance in Illinois compared to California, despite some fluctuations in their rankings.
The brand's performance in New Jersey is notably strong, maintaining a high ranking of 2nd place in August and September, before settling at 4th place in October and November. This consistent presence in the top 5 highlights New Jersey as a key market for Lowell Herb Co / Lowell Smokes. In contrast, the brand's presence in Missouri is less stable, with rankings appearing only in August and October, and not making the top 30 in September and November. This inconsistency could indicate a need for strategic adjustments in Missouri. Meanwhile, in Colorado and New York, the brand has seen a slight decline in rankings, yet remains within the top 30, suggesting a need to bolster efforts to improve or maintain their standings in these competitive markets.
Competitive Landscape
In the competitive New Jersey pre-roll market, Lowell Herb Co / Lowell Smokes has experienced a notable shift in its ranking and sales performance over recent months. Initially holding a strong position at rank 2 in August and September 2025, the brand saw a decline to rank 4 by October and maintained this position in November. This drop coincides with a decrease in sales, from over $1.37 million in August to approximately $914,885 in November. Meanwhile, RYTHM has shown resilience, climbing to rank 2 in October and November, indicating a competitive edge with consistently higher sales figures. Additionally, Ozone has made significant strides, moving from rank 7 in August to an impressive rank 3 by November, reflecting a robust growth trajectory. In contrast, Miss Grass and Pete's Farmstand have maintained relatively stable positions, with Pete's Farmstand experiencing a slight dip in November. These dynamics underscore the competitive pressures Lowell Herb Co / Lowell Smokes faces, highlighting the need for strategic adjustments to regain its earlier market standing.
Notable Products
In November 2025, Lowell Herb Co / Lowell Smokes maintained its top position with The Happy - Hybrid Blend Pre-Roll 6-Pack (3.5g) consistently ranking first across four consecutive months, achieving sales of 6136 units. A Shore Thing Sativa Blend Pre-Roll 10-Pack (3.5g) secured the second position, maintaining its rank from October with a slight increase in sales. The A Shore Thing Sativa Blend Pre-Roll 6-Pack (3.5g) held steady in third place, despite a decrease in sales over the months. The Chill - Indica Blend Pre-Roll 6-Pack (3.5g) improved its ranking from fifth in October to fourth in November. Notably, Full Service Gas Station Pre-Roll 10-Pack (3.5g) reappeared on the list in fifth place, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
