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Feb-2026
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Overview
Market Insights Snapshot
Lowell Herb Co / Lowell Smokes has shown varied performance across different states and categories, highlighting both strengths and areas for improvement. In the California pre-roll market, the brand has experienced fluctuations, with rankings moving from 65th in November 2025 to 55th in January 2026, followed by a drop back to 65th in February 2026. This suggests a competitive and volatile market presence in California. In contrast, the brand performed consistently well in the New Jersey pre-roll category, maintaining a top 4 position from November 2025 to February 2026, indicating strong market penetration and consumer preference in this state.
In Colorado, Lowell Herb Co / Lowell Smokes maintained a relatively stable position in the pre-roll category, staying within the top 30, though there was a notable drop from 16th place in January 2026 to 26th in February 2026. Meanwhile, in Illinois, the brand consistently ranked within the top 12 for pre-rolls, demonstrating a solid foothold in this market. However, in the New York pre-roll market, the brand's ranking declined significantly from 26th in November 2025 to being absent from the top 30 by February 2026, indicating challenges in maintaining a competitive edge. Additionally, the brand's entry into the flower category in New Jersey, with rankings of 83rd in January 2026 and 72nd in February 2026, suggests room for growth and increased market engagement in this category.
Competitive Landscape
In the competitive landscape of the New Jersey pre-roll category, Lowell Herb Co / Lowell Smokes has maintained a strong presence, consistently ranking in the top 5 from November 2025 to February 2026. Despite a slight dip in sales from December 2025 to February 2026, the brand held steady at the 4th position, showcasing resilience amidst fluctuating market dynamics. Competitors such as Garden Greens and RYTHM have shown notable strength, with Garden Greens leading the market initially and RYTHM consistently ranking in the top 3. Rove and Miss Grass have also been steady contenders, although they have not surpassed Lowell Herb Co / Lowell Smokes in rank. The competitive dynamics suggest that while Lowell Herb Co / Lowell Smokes faces stiff competition, its consistent ranking indicates a strong brand loyalty and market presence in New Jersey's pre-roll sector.
Notable Products
In February 2026, the top-performing product for Lowell Herb Co / Lowell Smokes was A Shore Thing Sativa Blend Pre-Roll 10-Pack (3.5g), which achieved the number one rank with sales of 3268 units. The Happy - Hybrid Blend Pre-Roll 6-Pack (3.5g) maintained a strong position at the second rank, showing slight changes from its previous months' rankings. A Shore Thing Sativa Blend Pre-Roll 6-Pack (3.5g) dropped to third place after holding the top spot in January. The Chill - Indica Blend Pre-Roll 6-Pack (3.5g) remained consistently at the fourth rank over the months. Notably, The Bedtime - Indica Blend Pre-Roll 6-Pack (3.5g) entered the rankings for the first time in February, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
