.svg){kind=small}
Jun-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Lowell Herb Co / Lowell Smokes has shown varied performance across different states and categories over the past few months. In the California market, the brand has maintained a consistent presence in the Pre-Roll category, holding steady at the 7th rank from April to June 2024. However, it did not make it into the top 30 brands in the Flower category throughout this period, indicating a potential area for growth or an area where competition is particularly fierce. This consistent ranking in Pre-Rolls despite a slight dip in sales from March to June suggests a stable consumer base in California.
In Colorado and Illinois, Lowell Herb Co / Lowell Smokes has demonstrated a strong performance in the Pre-Roll category. In Colorado, the brand fluctuated between the 9th and 14th positions, showing some volatility but generally maintaining a top 15 spot. In Illinois, the brand's ranking improved from 9th in May to 6th in June, coupled with a notable increase in sales, indicating growing popularity. Conversely, the brand's performance in the Massachusetts market has been less impressive, with rankings consistently outside the top 30, suggesting that Lowell Herb Co / Lowell Smokes might need to reassess its strategy in this state to enhance its market presence.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Lowell Herb Co / Lowell Smokes has maintained a consistent rank of 7th place from April to June 2024. Despite a slight dip from 6th place in March 2024, the brand has demonstrated stability in its market position. Notably, Claybourne Co. has shown significant upward mobility, climbing from 9th place in March to 4th place in May, which may indicate a growing threat to Lowell Herb Co / Lowell Smokes' market share. Meanwhile, Pure Beauty has also been a strong competitor, consistently holding higher ranks and even experiencing a sales surge in June 2024. On the other hand, Kingpen and West Coast Cure have seen a downward trend in rankings and sales, which could provide Lowell Herb Co / Lowell Smokes with opportunities to capture additional market share if these trends continue.
Notable Products
In June 2024, the top-performing product from Lowell Herb Co / Lowell Smokes was The Happy - Hybrid Blend Pre-Roll 6-Pack (3.5g), maintaining its first-place ranking from May with sales reaching 6510 units. The 35's - Stargazer Pre-Roll 10-Pack (3.5g) debuted strongly at second place with sales of 5955 units. The Social - Sativa Blend Pre-Roll 6-Pack (3.5g) held steady at third place with 4804 units sold. The 35's - Mind Safari Pre-Roll 10-Pack (3.5g) dropped to fourth place from its previous top rankings in March and April. The 35's - Sunny Daze Pre-Roll 10-Pack (3.5g) remained consistent at fifth place, reflecting stable performance in the competitive pre-roll category.
Top Selling Cannabis Brands
