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Oct-2025
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Overview
Market Insights Snapshot
Lowell Herb Co / Lowell Smokes has shown varied performance across different states in the Pre-Roll category. In California, the brand has seen a downward trend, starting from a rank of 33 in July 2025 and dropping to 50 by October 2025, indicating a challenging market environment. This decline in rank is mirrored by a decrease in sales, suggesting potential issues with market penetration or competition. Meanwhile, in Colorado, the brand maintained a more stable presence, with rankings fluctuating slightly between 17 and 20 over the same period, despite a decrease in sales. This suggests that while sales may be declining, the brand is maintaining its competitive position relative to others in the market.
In contrast, Illinois and New Jersey have been strong markets for Lowell Herb Co / Lowell Smokes. In Illinois, the brand consistently ranked within the top 10, peaking at 5 in September 2025, demonstrating robust growth and consumer acceptance. Similarly, in New Jersey, the brand maintained a high ranking, reaching as high as 2 in August 2025, although it saw a slight dip to 4 by October. However, the brand's absence from the top 30 in Missouri for most months, except for a brief appearance at rank 50 in August, highlights potential areas for expansion or increased marketing efforts. Meanwhile, in New York, the brand's rank fell from 19 to 30, suggesting increasing competition or shifting consumer preferences. These trends reflect the brand's varying degrees of success and challenges across different states.
Competitive Landscape
In the competitive landscape of the New Jersey pre-roll category, Lowell Herb Co / Lowell Smokes has experienced notable fluctuations in its ranking over the past few months. Starting in July 2025, Lowell held the 4th position, improved to 2nd in August and September, but then fell back to 4th in October. This volatility in rank is mirrored by a decline in sales from August to October. Competitors such as RYTHM and Pete's Farmstand have maintained relatively stable positions, with RYTHM reclaiming the 2nd spot in October and Pete's Farmstand consistently hovering around the 3rd and 4th positions. Meanwhile, Miss Grass and Ozone have shown gradual improvements, with Ozone climbing from 8th to 5th place by October. These dynamics suggest that while Lowell Herb Co / Lowell Smokes remains a strong player, it faces increasing competition from brands that are either stabilizing or improving their market positions, potentially impacting Lowell's future sales trajectory.
Notable Products
In October 2025, Lowell Herb Co / Lowell Smokes maintained its strong performance with The Happy - Hybrid Blend Pre-Roll 6-Pack (3.5g) securing the top spot for the fourth consecutive month, achieving sales of 7014 units. A Shore Thing Sativa Blend Pre-Roll 10-Pack (3.5g) climbed to second place from third, showing a positive shift in consumer preference. The A Shore Thing Sativa Blend Pre-Roll 6-Pack (3.5g) slipped to third place from its previous second-place ranking in September. The Bedtime - Indica Blend Pre-Roll 6-Pack (3.5g) re-entered the rankings at fourth place, while The Vivid - Sativa Blend Pre-Roll 6-Pack (3.5g) appeared in fifth place after being unranked in prior months. These shifts highlight a dynamic market with changing consumer tastes within the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
