.svg){kind=small}
Mar-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The performance of Lowell Herb Co / Lowell Smokes in the California pre-roll category has shown some fluctuation over recent months. Starting at the 11th position in December 2024, the brand experienced a slight decline to 16th place by March 2025. Despite this dip, their sales figures have remained relatively stable, with a noticeable decrease in January 2025 followed by a modest recovery. In contrast, the brand's presence in the Colorado market demonstrated stronger performance, peaking at 4th place in February 2025 before falling to 11th in March 2025, indicating a volatile yet competitive position within the state.
In Illinois, Lowell Herb Co / Lowell Smokes maintained a fairly consistent presence within the top ten pre-roll brands, although it did experience a slight dip from 6th to 9th place over the four-month span. Meanwhile, the brand's performance in New Jersey has been stable, consistently ranking around the 7th or 8th position, which suggests a steady consumer base in that region. On a less positive note, the brand struggled to break into the top 30 in Massachusetts after December 2024, and its entry into the New York market saw it climbing from 54th to 40th before declining again, indicating potential challenges in gaining a foothold in these states.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Lowell Herb Co / Lowell Smokes has experienced fluctuating rankings from December 2024 to March 2025. Starting at 11th place in December, they slipped to 16th in January, improved slightly to 15th in February, and then returned to 16th in March. This indicates a struggle to maintain a stable position among the top brands. Notably, Heavy Hitters consistently held the 10th rank until March when they dropped to 14th, suggesting a potential opportunity for Lowell to capitalize on their competitor's decline. Meanwhile, CannaBiotix (CBX) showed an upward trend, moving from 21st in December to 15th in March, surpassing Lowell in the process. This competitive pressure highlights the need for Lowell to innovate and strategize effectively to regain and sustain a higher rank in the market.
Notable Products
In March 2025, Lowell Herb Co / Lowell Smokes' top-performing product was The Happy - Hybrid Blend Pre-Roll 6-Pack (3.5g), maintaining its first-place ranking from February with notable sales of 8,624 units. A Shore Thing Pre-Roll 6-Pack (3.5g) followed closely, securing the second position consistently from January onward. The newly introduced 35's - The Afternoon Delight Pre-Roll 10-Pack (3.5g) debuted at third place, showing a strong entry. Quicks - Trailblazer Pre-Roll 10-Pack (3.5g) slightly dropped to fourth place from its February ranking. The Chill - Indica Blend Pre-Roll 6-Pack (3.5g) held steady in fifth place, indicating stable demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
