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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Pre-Roll accounted for 98.56% share in June 2026 while Flower held 1.44%, with Pre-Roll down 48.12% year over year and 0.50% month over month, and Flower up 67.34% year over year but down 74.28% month over month. Brand-wide sales declined 47.86% year over year as average price dipped 0.52%, and the brand ranked 6th in Pre-Roll within New Jersey, indicating that a near-single-category reliance is amplifying volatility despite minimal price movement.
With 98.56% of sales concentrated in Pre-Roll and only 1.44% in Flower, the 48.12% Pre-Roll contraction paired with a 74.28% month-over-month pullback in Flower compresses diversification benefits while the 6th-place rank in New Jersey Pre-Roll signals middling visibility versus peers at that price tier. The combination of a 0.52% average price decrease and a 47.86% brand sales decline implies that volume, not pricing, is the binding constraint, so positioning hinges on rebuilding Pre-Roll velocity while using the small but volatile Flower presence to test format adjacencies rather than as a growth pillar.
Competitive Landscape
Lowell Herb Co / Lowell Smokes sits at rank #6 in June 2026 in NJ Pre-Roll, down 2 positions year over year from #4 and down 2 positions since March 2026 from #4, despite having peaked at #2 in September 2025. Competitive pressure tightened as Ozone climbed from #9 to #2 while posting +155.7% year-over-year sales growth, and Full Tilt Labs surged from #38 to #5 with +656.6% growth, whereas category leader RYTHM slipped from #2 to #1 with a -2.4% sales change. The pattern—falling 2 ranks year over year alongside rivals rising 7 to 33 ranks—implies share is being redistributed toward faster-accelerating entrants, and the trajectory suggests Lowell Herb Co / Lowell Smokes must arrest multi-quarter rank erosion to avoid drifting from a prior #2 peak toward mid-tier status.
Notable Products
A Shore Thing Sativa Blend Pre-Roll 6-Pack (3.5g) led June 2026 despite a -21.6% month-over-month decline, holding rank 1 while The Happy - Hybrid Blend Pre-Roll 6-Pack (3.5g) rose +19.3% to rank 2, indicating share rotation at the top. The Chill - Indica Blend Pre-Roll 6-Pack (3.5g) slipped -4.0% at rank 3 while A Shore Thing Sativa Blend Pre-Roll 10-Pack (3.5g) advanced +19.9% at rank 5, pointing to shoppers trading into larger-count packs even as the flagship 6-pack softens. With eight of the top ten being 10-pack or 6-pack Pre-Rolls and Full Service Gas Station Pre-Roll 10-Pack (3.5g) jumping +29.4% at rank 8, the pack-size concentration suggests a pivot toward multi-pack value where one larger-format SKU can deliver over $88,000 in monthly revenue. Together, the mix implies Lowell Herb Co / Lowell Smokes is migrating volume from a single hero 6-pack into a broader 10-pack lineup to stabilize rank positions and widen basket coverage.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
