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Mar-2026
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Overview
Market Insights Snapshot
Lowell Herb Co / Lowell Smokes has shown varied performance across different states and categories. In California, the brand's ranking in the Pre-Roll category has seen a decline, moving from 57th in December 2025 to 74th by March 2026. This downward trend in California indicates challenges in maintaining market position in a competitive landscape. Conversely, in Illinois, the brand has maintained a relatively stable presence, consistently ranking around 12th to 13th in the Pre-Roll category, which suggests a more robust foothold in that market.
In Colorado, Lowell Herb Co / Lowell Smokes experienced a noticeable drop in the Pre-Roll category ranking, from 15th in December 2025 to 39th by March 2026, highlighting potential market challenges or increased competition. Meanwhile, in New Jersey, the brand has consistently held the 4th position in the Pre-Roll category, indicating strong market performance and consumer preference. However, in the Flower category in New Jersey, the brand has struggled to break into the top 30, suggesting a potential area for growth or strategic focus. Additionally, in New York, the brand dropped out of the top 30 in February 2026 but re-entered at 76th in March, reflecting a volatile market presence.
Competitive Landscape
In the competitive landscape of the New Jersey pre-roll category, Lowell Herb Co / Lowell Smokes consistently maintained a solid position, ranking 4th from December 2025 through March 2026. Despite a noticeable dip in sales from December to February, with a recovery in March, Lowell Herb Co / Lowell Smokes managed to hold its rank, indicating strong brand loyalty and market presence. In contrast, Garden Greens and RYTHM were the primary competitors, with Garden Greens leading the market initially and RYTHM showing resilience by reclaiming the 2nd position in March. Meanwhile, Dogwalkers and Miss Grass experienced fluctuations in their rankings, with Dogwalkers improving significantly from 8th to 5th, and Miss Grass showing a slight recovery in March. These dynamics suggest that while Lowell Herb Co / Lowell Smokes faces stiff competition, its consistent ranking amidst fluctuating sales highlights a stable consumer base and effective brand strategy in the New Jersey pre-roll market.
Notable Products
In March 2026, A Shore Thing Sativa Blend Pre-Roll 6-Pack (3.5g) emerged as the top-performing product for Lowell Herb Co / Lowell Smokes, reclaiming its number 1 rank from December 2025 with sales of 3743 units. The A Shore Thing Sativa Blend Pre-Roll 10-Pack (3.5g) maintained its steady performance, holding the second position for the second consecutive month. The Chill - Indica Blend Pre-Roll 6-Pack (3.5g) showed significant improvement, climbing to the third spot from fourth in the previous months. Meanwhile, The Happy - Hybrid Blend Pre-Roll 6-Pack (3.5g) dropped to fourth place after leading in January and February. Full Service Gas Station Pre-Roll 10-Pack (3.5g) re-entered the rankings at fifth place after being unranked in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
