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Sep-2024
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Overview
Market Insights Snapshot
Lowell Herb Co / Lowell Smokes has demonstrated varied performance across different states and product categories. In California, the brand has maintained a consistent presence in the Pre-Roll category, holding steady at the 8th position from June to September 2024. This indicates a strong foothold in the market, supported by robust sales figures that peaked in August. Conversely, in the Concentrates category within the same state, Lowell Herb Co / Lowell Smokes did not make it into the top 30 brands, suggesting potential areas for growth or strategic reevaluation. This contrast in category performance highlights the brand's strengths and opportunities within its largest market.
Further afield, Lowell Herb Co / Lowell Smokes has shown a dynamic trajectory in other states. In Colorado, the brand's ranking in the Pre-Roll category has seen a decline from 12th in June to 19th by September, reflecting a downward trend that may require attention. Meanwhile, in Massachusetts, the brand has experienced a positive climb, improving its rank from 38th in June to 17th in September, which could indicate successful market penetration strategies or growing brand recognition. This upward movement in Massachusetts contrasts with the more stable performance in Illinois, where the brand has consistently remained within the top 10 for Pre-Rolls, suggesting a well-established presence in this region.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Lowell Herb Co / Lowell Smokes consistently maintained its position at rank 8 from June to September 2024, despite facing strong competition. Notably, Pure Beauty held a higher rank at position 6 throughout the same period, indicating a stronger market presence with increasing sales. Meanwhile, Sluggers demonstrated upward momentum, surpassing Lowell Herb Co / Lowell Smokes by moving from rank 9 in June to rank 7 by September. Despite these competitive pressures, Lowell Herb Co / Lowell Smokes showed resilience, maintaining its rank while experiencing fluctuations in sales, with a peak in August followed by a dip in September. This indicates a stable yet challenging market position, where strategic adjustments could be necessary to enhance competitive standing against brands like Lime and Time Machine, which are also vying for higher ranks.
Notable Products
In September 2024, the top-performing product for Lowell Herb Co / Lowell Smokes was The Zen - Hybrid Blend Pre-Roll 6-Pack (3.5g), which climbed to the number one rank from third place in August, with notable sales of 6758. The 35's - Trailblazer Pre-Roll 10-Pack (3.5g) maintained its position at rank two, consistent with its performance in July. The Happy - Hybrid Blend Pre-Roll 6-Pack (3.5g) dropped to third place, despite having been the top product for the previous two months. The 35's - Mind Safari Pre-Roll 10-Pack (3.5g) held steady at fourth place, showing consistent sales performance over the last few months. Finally, the 35's - The Afternoon Delight Pre-Roll 10-Pack (3.5g) slipped to fifth place, after reaching as high as second in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
