Market Insights Snapshot
In the California market, Lowell Herb Co / Lowell Smokes has shown some impressive movements in the Concentrates and Pre-Roll categories. The brand has managed to improve its ranking in the Concentrates category, moving from 50th place in July 2023 to 43rd place by October 2023. This suggests a growing consumer interest in their concentrate products. In the highly competitive Pre-Roll category, Lowell maintains a strong position within the top 10 brands, indicating a consistent demand for their pre-rolled products. However, in the Flower category, the brand's ranking has slightly declined, which might be an area for improvement.
Looking at other states, Lowell Herb Co / Lowell Smokes has a significant presence in the Pre-Roll category. In Illinois, the brand consistently ranks within the top 10, while in Massachusetts, it has shown notable resilience, bouncing back to 32nd place in October 2023 from a dip to 53rd in September. However, in Colorado and Nevada, Lowell's rankings have fluctuated, with a significant drop in Colorado in October and an absence from the top 100 in Nevada in September. These movements may indicate varying regional preferences or competitive dynamics.
In the California Pre-Roll cannabis market, Lowell Herb Co / Lowell Smokes has seen a slight decrease in rank from July to October 2023, moving from 3rd to 6th place. This indicates a potential drop in market share, especially when compared to competitors such as Kingpen (formerly 710 Kingpen), West Coast Cure, Pure Beauty, and Pacific Stone. Notably, Pacific Stone has shown a positive trend, improving their rank from 6th to 4th over the same period. This suggests that they may be gaining market share at the expense of Lowell Herb Co / Lowell Smokes. On the other hand, West Coast Cure has maintained a steady 5th place rank, indicating consistent performance. It's also worth noting that Kingpen and Pure Beauty have both improved their ranks slightly, suggesting increased competition in this market segment.
In October 2023, the top-performing product for Lowell Herb Co / Lowell Smokes was the 35's - The Afternoon Delight Pre-Roll 10-Pack (3.5g), maintaining its position from previous months with sales reaching 13,667 units. The second highest selling product was the 35'S - Dreamweaver Pre-Roll 10-Pack (3.5g), rising from third place in previous months to second. The 35's - Mind Safari Pre-Roll 10-Pack (3.5g) dropped to third place in October, despite having climbed to second place in September. The 35's - Stargazer Pre-Roll 10-Pack (3.5g) continued to perform well, securing the fourth position. Lastly, the 35's - Trailblazer Pre-Roll 10-Pack (3.5g) entered the top five in September and maintained its position in October.