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Dec-2025
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Overview
Market Insights Snapshot
Lowell Herb Co / Lowell Smokes has shown varied performance across different states and categories, reflecting both challenges and opportunities in the cannabis market. In California, the brand's ranking in the Pre-Roll category fluctuated, ending December 2025 at rank 48, after not appearing in the top 30 in the preceding months. This suggests a potential recovery or strategic shift in the California market. Meanwhile, in Colorado, Lowell maintained a more consistent presence, holding steady at rank 17 in both November and December, indicating a stable market performance there. In contrast, Illinois saw a slight decline in rankings from 6 in September to 10 in December, yet the brand remained within the top 10, suggesting a strong foothold despite some competitive pressures.
Looking at New Jersey, Lowell Herb Co / Lowell Smokes demonstrated impressive resilience, reclaiming the number 3 spot in December after a brief dip to rank 4 in October and November. This indicates a robust market presence and consumer preference in the state. However, in Missouri, the brand's absence from the top 30 in November highlights a significant challenge, although it managed to re-enter at rank 47 by December. In New York, the brand's performance was less stable, dropping from rank 27 in September to 35 by December, suggesting increased competition or shifting consumer preferences. These movements across states suggest that while Lowell Herb Co / Lowell Smokes is maintaining strong market positions in some areas, there are opportunities for growth and strategic improvements in others.
Competitive Landscape
In the competitive landscape of the New Jersey pre-roll category, Lowell Herb Co / Lowell Smokes has experienced notable fluctuations in its ranking and sales performance from September to December 2025. Initially holding the second position in September, Lowell Herb Co / Lowell Smokes saw a decline to fourth place in October and November, before recovering slightly to third place in December. This shift in rank is influenced by the consistent performance of Garden Greens, which maintained the top position throughout this period, and RYTHM, which improved its rank to second place by October and held it through December. Meanwhile, Ozone demonstrated a significant improvement, moving from sixth place in September to third in November, before settling at fourth in December. Despite the competitive pressures, Lowell Herb Co / Lowell Smokes managed to close the year with a strong sales rebound in December, suggesting a resilience in market presence amidst the dynamic shifts in the New Jersey pre-roll market.
Notable Products
In December 2025, the top-performing product for Lowell Herb Co / Lowell Smokes was A Shore Thing Sativa Blend Pre-Roll 6-Pack (3.5g), which rose from the third position in November to claim the top spot, with sales reaching 6095 units. Following closely was A Shore Thing Sativa Blend Pre-Roll 10-Pack (3.5g), maintaining its second-place rank from the previous month. The Happy - Hybrid Blend Pre-Roll 6-Pack (3.5g), which had consistently held the top rank from September through November, slipped to third place in December. Full Service Gas Station Pre-Roll 10-Pack (3.5g) showed significant improvement, climbing from fifth in November to fourth in December. Meanwhile, The Chill - Indica Blend Pre-Roll 6-Pack (3.5g) remained steady at fifth, showing minimal change in its sales figure.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
