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Jul-2025
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Overview
Market Insights Snapshot
Lowell Herb Co / Lowell Smokes has shown varied performance across different states in the Pre-Roll category. In California, the brand experienced a downward trend, slipping from the 17th position in April 2025 to 31st by July 2025, indicating a potential challenge in maintaining its market share. This decline is reflected in their sales, which saw a consistent decrease over the months. In contrast, Illinois demonstrated a more stable performance, with the brand maintaining a top 10 position throughout the same period, showing resilience and possibly a strong consumer base in that market.
Meanwhile, New Jersey has been a standout state for Lowell Herb Co / Lowell Smokes, where the brand's ranking improved significantly from 9th in April to 4th by July 2025, accompanied by a robust increase in sales. This suggests a growing acceptance and popularity of the brand in New Jersey. On the other hand, the brand's presence in New York has been less dynamic, with its position remaining relatively stable, although it did drop to 25th in July, potentially signaling increased competition or shifting consumer preferences. In Colorado, the brand managed to regain some ground, finishing July in 16th place after a slight dip, indicating a potential recovery or strategic adjustment in their approach.
Competitive Landscape
In the competitive landscape of the New Jersey pre-roll category, Lowell Herb Co / Lowell Smokes has demonstrated a notable upward trajectory in recent months. Starting from a rank of 9th in April 2025, the brand climbed to 4th by July 2025, indicating a significant improvement in market position. This rise is particularly impressive given the competitive pressure from established brands like Rythm, which consistently held the 2nd position, and Pete's Farmstand, which also saw a strong performance, moving from 7th to 3rd place. Meanwhile, Miss Grass and Crops experienced more fluctuations, with Miss Grass dropping from 5th to 5th and Crops improving from 10th to 6th. Despite these dynamics, Lowell Herb Co / Lowell Smokes' sales have surged, reflecting a robust growth trend that suggests increasing consumer preference and market penetration in the New Jersey pre-roll sector.
Notable Products
In July 2025, Lowell Herb Co / Lowell Smokes saw A Shore Thing Sativa Blend Pre-Roll 6-Pack (3.5g) rise to the top spot, with sales reaching 7710 units, marking a significant jump from its second-place ranking in June. The Happy - Hybrid Blend Pre-Roll 6-Pack (3.5g), which held the number one position for the previous three months, moved to second place. The Vivid - Sativa Blend Pre-Roll 6-Pack (3.5g) maintained a steady performance, securing third place after a month of absence in June. The Chill - Indica Blend Pre-Roll 6-Pack (3.5g) re-entered the rankings in fourth position, showing a resurgence in consumer interest. Lastly, The Creative - Sativa Blend Pre-Roll 6-Pack (3.5g) rounded out the top five, experiencing a slight drop from its third-place position in the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
