Data Snapshot: Nov 03, 2026
$1M+

Oct-2026

Sales

Decline

Trend

6-Month

104

Product Count

SKUs

$33.8

Avg Price

-44.9%

YoY Sales Change

-8.2%

YoY Price Change

Lowell Herb Co, owned by Lowell Farms, is a well-reputed, California-based, vertically-integrated cannabis company. Recognized as California's top-selling cannabis brand, it offers a diverse product line including vapes, oils, and their famed pre-rolled joints, known as Lowell Smokes. Noted for its commitment to quality and craftsmanship, the brand uses only organically-grown, seasonal crops, and their sophisticated production capabilities have solidified their foothold within a competitive market.
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Lowell Herb Co / Lowell Smokes

Where to Buy

Lowell Herb Co / Lowell Smokes is stocked at 416 licensed dispensaries across New York, New Jersey, and 5 other states, 97 of them in New York, with the deepest coverage in New York, Brooklyn, Rochester, Queens, and Staten Island. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Lowell Herb Co / Lowell Smokes Sales

Market Insights Snapshot

Lowell Herb Co / Lowell Smokes Historical Sales by Category

In October 2026, Lowell Herb Co / Lowell Smokes remained concentrated in Pre-Roll, with 97.78% mix share and a category YoY decline of 45.88% alongside a MoM drop of 6.87%, while the smaller Flower line rose 483.05% YoY and 263.12% MoM to 2.22% share. Despite an 8.23% YoY reduction in average price to $33.80, brand-level sales fell 44.85% YoY as total 24‑month sales contracted 61.82%, and Pre-Roll average price sat at 33.50 versus 55.89 in Flower. The brand held rank 6 in Pre-Roll in New Jersey, indicating that heavy reliance on a shrinking anchor category is outweighing gains from a small but surging Flower contribution.

The mix shift implies a defensive posture: concentration in Pre-Roll (97.78% share) tied to a category dropping 6.87% MoM and 45.88% YoY is compressing scale, while Flower’s 263.12% MoM and 483.05% YoY lift at a 55.89 average price introduces limited revenue diversification due to its 2.22% share. With average price down 8.23% YoY and Pre-Roll rank fixed at 6 in New Jersey, the brand’s near-term positioning hinges on converting Flower’s momentum into a higher-share adjunct or stabilizing Pre-Roll price-volume elasticity; otherwise, the current configuration sustains a trajectory aligned with the 44.85% YoY and 61.82% 24‑month sales contractions.

Oct-2026 Rank
Pre-Roll
#85
#23
—
#6
#40
—
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Pre-Roll
97.8%
$33.50
-45.9%
-6.9%
Flower
2.2%
$55.89
+483.0%
+263.1%
Lowell Herb Co / Lowell Smokes

Competitive Landscape

Lowell Herb Co / Lowell Smokes sits at rank 6 in New Jersey Pre-Roll for October 2026, down 3 places year over year and up 3 places versus July 2026, while the brand’s peak at rank 2 in September 2025 marks a 4-position gap from today that has persisted through a 9-to-6 climb over the last three months. In the same period, RYTHM advanced year over year from rank 2 to rank 1 with 57.1% sales growth, and Ozone improved from rank 5 to rank 2 with 76.7% sales growth, whereas Garden Greens slipped from rank 1 to rank 3 alongside a 30.1% sales decline; this mix of upward and downward moves implies Lowell’s current mid‑tier position is more about relative momentum than absolute potential, and the recent quarter’s rank recovery suggests a path to re-enter the top 5 if competitive gains moderate.

Lowell Herb Co / Lowell Smokes category ranking vs. nearest competitors
Lowell Herb Co / Lowell Smokes

Notable Products

Lowell Herb Co / Lowell Smokes concentrates sales in a tight head of the lineup in October 2026, with the top 10 items accounting for 61.9% of brand revenue and A Shore Thing Sativa Blend Pre-Roll 6-Pack (3.5g) alone at 10.9%. New launches contribute 9.5% from 21 products, so most of its sales ride on established pre-rolls.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
A Shore Thing Sativa Blend Pre-Roll 6-Pack (3.5g)
Mixed Strain
10.9%
$37.94
+2.0%
-20.9%
A Shore Thing Sativa Blend Pre-Roll 10-Pack (3.5g)
Sativa - Single Strain
10.5%
$39.47
+17.2%
+7.1%
The Chill - Indica Blend Pre-Roll 6-Pack (3.5g)
Indica - Single Strain
7.6%
$36.65
+24.1%
+10.2%
The Happy - Hybrid Blend Pre-Roll 6-Pack (3.5g)
Hybrid - Single Strain
7.1%
$36.22
+31.5%
-6.6%
35's - Stargazer Pre-Roll 10-Pack (3.5g)
Hybrid - Single Strain
5.0%
$31.92
+1.5%
+113.5%
35's - Sunny Daze Pre-Roll 10-Pack (3.5g)
Hybrid - Single Strain
4.5%
$32.49
+3.0%
-8.1%
Full Service Gas Station Pre-Roll 10-Pack (3.5g)
Indica - Single Strain
4.5%
$39.46
+28.7%
-34.7%
Quicks - Trailblazer Pre-Roll 10-Pack (3.5g)
Hybrid - Single Strain
4.0%
$30.35
+0.7%
+3.8%
The Boss Pre-Roll 10-Pack (3.5g)
Sativa - Single Strain
4.0%
$40.67
+20.8%
+4.8%
35's - The Afternoon Delight Pre-Roll 10-Pack (3.5g)
Hybrid - Single Strain
3.9%
$30.03
-0.5%
+98.9%

Peer avg: average price of the same product type and package size in the same states that month.

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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