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Apr-2026
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Overview
Market Insights Snapshot
Lowell Herb Co / Lowell Smokes has experienced varying performance across different states and categories. In California, the brand's ranking in the Pre-Roll category has shown some fluctuations, moving from 55th in January to 59th in April, with a notable dip in February and March. This suggests some volatility in their market presence in California. Meanwhile, in Colorado, the brand has seen a more consistent presence, although it experienced a decline from 17th in January to 38th by April, indicating a challenge in maintaining its initial position. The brand's performance in Illinois has been relatively stable, maintaining a position within the top 15 for the Pre-Roll category throughout the first four months of 2026, which highlights a strong foothold in this market.
In New Jersey, Lowell Herb Co / Lowell Smokes has had a strong showing in the Pre-Roll category, consistently ranking in the top 5, although it slipped slightly from 4th to 5th in April. However, their performance in the Flower category in New Jersey has not been as strong, with rankings not breaking into the top 30 in April, indicating potential room for growth in this segment. The brand's presence in New York has been improving, moving from 82nd in January to 47th in April in the Pre-Roll category, demonstrating a positive trajectory. In Missouri, the brand maintained a steady, albeit lower, presence in the Pre-Roll category, consistently ranking around the mid-40s. This suggests a stable but modest market presence in Missouri compared to other states.
Competitive Landscape
In the competitive landscape of the New Jersey pre-roll category, Lowell Herb Co / Lowell Smokes has demonstrated a consistent performance, maintaining a strong presence with a rank of 4th from January to March 2026, before slightly dropping to 5th in April. This stability is noteworthy amidst the dynamic shifts seen among competitors. For instance, Dogwalkers showed significant upward mobility, improving from 8th in January to 4th by April, surpassing Lowell in the process. Meanwhile, Rove experienced fluctuations, dropping from 5th to 9th in March before recovering to 7th in April. Despite these changes, Lowell's sales figures have remained robust, indicating a strong brand loyalty and market presence. However, the brand should be mindful of the competitive pressure from Garden Greens, which consistently held the 3rd position, and Dogwalkers, whose sales surpassed Lowell's in April, suggesting a potential shift in consumer preferences that Lowell might need to address to maintain its competitive edge.
Notable Products
In April 2026, the top-performing product from Lowell Herb Co / Lowell Smokes was A Shore Thing Sativa Blend Pre-Roll 6-Pack (3.5g), maintaining its number one rank from March, with a notable sales figure of 4035 units. The Chill - Indica Blend Pre-Roll 6-Pack (3.5g) climbed to the second position, improving from third place in the previous month. A Shore Thing Sativa Blend Pre-Roll 10-Pack (3.5g) dropped to third place from its consistent second-place ranking in the earlier months. The Happy - Hybrid Blend Pre-Roll 6-Pack (3.5g) remained in fourth place, showing a decline from its first-place ranking in January and February. A new entry, 35's - Mind Safari Pre-Roll 10-Pack (3.5g), appeared in fifth place, indicating a strong debut performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
