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May-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Lowell Herb Co / Lowell Smokes remained overwhelmingly concentrated in Pre-Roll, with a 94.70% mix share and a category rank of 5 in New Jersey Pre-Roll, even as Pre-Roll sales fell 40.72% year over year but rose 10.86% month over month. Flower expanded to 5.30% of mix on 357.94% year-over-year and 193.32% month-over-month sales growth, while Pre-Roll’s average price sat at $35.23 versus a brand-wide average price that rose 9.71% year over year. The pattern implies the brand is leaning back into its Pre-Roll core for near-term volume stability (MoM), while a small but rapidly scaling Flower footprint is beginning to diversify revenue concentration.
The shift toward a still-dominant Pre-Roll base (94.70% mix and rank 5 in New Jersey) alongside triple-digit Flower growth (357.94% YoY and 193.32% MoM) signals a barbell positioning: defending shelf visibility in value-sensitive Pre-Roll while testing premium elasticity in Flower at a $79.65 average price. With total brand sales down 38.22% year over year but Pre-Roll up 10.86% month over month, the mix suggests near-term recovery depends on Pre-Roll velocity, while Flower’s rapid percentage gains—off a 5.30% share base—serve as an option on higher-margin tiers without materially disrupting current rank. The implication is to protect rank through Pre-Roll promotions and targeted assortment while pacing Flower expansion where price tolerance is highest to offset the 38.22% YoY decline without inflating price-driven churn.
Competitive Landscape
Lowell Herb Co / Lowell Smokes sits at rank #5 in New Jersey Pre-Roll for May 2026, improving 3 positions from #8 year over year, yet slipping 1 spot from #4 in February 2026 while remaining below its peak of #2 in September 2025; RYTHM holds #1 after rising from #3 year over year as its sales contracted 6.2%, and Ozone climbed from #10 to #2 on 131.6% YoY sales growth, indicating that Lowell’s moderate rank gain amid a fast-climbing rival and a softening leader implies a stable middle-tier position that now requires share-capturing moves to avoid being boxed out of the top three.
Notable Products
The Happy - Hybrid Blend Pre-Roll 6-Pack (3.5g) posted the sharpest movement in May 2026 with a 52.7% month-over-month gain and advanced into rank 3, while A Shore Thing Sativa Blend Pre-Roll 6-Pack (3.5g) rose 30.3% to hold rank 1. 35's - Mind Safari Pre-Roll 10-Pack (3.5g) climbed 33.1% to rank 4, and The Creative - Sativa Blend Pre-Roll 6-Pack (3.5g) added 10.3% at rank 10, indicating momentum concentrated at both the top and the lower edge of the top 10. With eight of the top ten as Pre-Roll multi-packs and only one product showing a sub-10% MoM change among those with data, the mix implies Lowell Herb Co / Lowell Smokes is scaling multi-pack throughput and leaning into blends to drive volume rather than fragmenting the portfolio.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
