Lowell Herb Co / Lowell Smokes

Data Snapshot: May 04, 2024
Lowell Herb Co / Lowell Smokes Cannabis Brand Logo
$1M+

Apr-2024

Sales

Neutral

Trend

6-Month

183

Product Count

SKUs

Lowell Herb Co / Lowell Smokes

Overview

Lowell Herb Co, owned by Lowell Farms, is a well-reputed, California-based, vertically-integrated cannabis company. Recognized as California's top-selling cannabis brand, it offers a diverse product line including vapes, oils, and their famed pre-rolled joints, known as Lowell Smokes. Noted for its commitment to quality and craftsmanship, the brand uses only organically-grown, seasonal crops, and their sophisticated production capabilities have solidified their foothold within a competitive market.
Markets

Lowell Herb Co / Lowell Smokes Locations

Product Trends

Lowell Herb Co / Lowell Smokes Categories

Lowell Herb Co / Lowell Smokes Sales

Market Insights Snapshot

Lowell Herb Co / Lowell Smokes Historical Sales by Category

In the competitive cannabis market, Lowell Herb Co / Lowell Smokes has shown a notable performance across different categories and states, with a particularly strong presence in the Pre-Roll category. In California, the brand maintained a top 6 position from January to April 2024, reflecting consistent consumer demand and brand loyalty. However, their performance in the Flower category within the same state showed a decline, dropping out of the top 30 by March and April 2024, which might indicate a shift in consumer preference or increased competition. This contrast in performance between categories within California suggests a need for strategic adjustments to regain or maintain market share in the Flower category.

Outside of California, Lowell Herb Co / Lowell Smokes experienced varied success in other states. In Colorado, the brand saw a slight decrease in their Pre-Roll category ranking, moving from 8th in January to 12th by April 2024, signaling potential challenges in maintaining their market position amid growing competition. Conversely, in Illinois, the brand's Pre-Roll category performance improved significantly, jumping from 15th in February to 7th in March and April 2024, with sales peaking in April at 545,710. This upward trend in Illinois highlights the brand's ability to capture and grow market share, contrasting with their performance in Massachusetts, where they struggled to stay within the top 30 in the Pre-Roll category. These fluctuations across states underline the importance of market-specific strategies for sustained growth and competitiveness.

Apr-2024 Rank
Flower
Pre-Roll
6
12
7
36
Lowell Herb Co / Lowell Smokes

Competitive Landscape

In the competitive landscape of the Pre-Roll category in California, Lowell Herb Co / Lowell Smokes has maintained a solid position, ranking consistently in the top 6 from January to April 2024. Despite slight fluctuations in rank, moving from 5th to 6th place, its sales show a slight decline in April compared to earlier months. Competitors such as Pacific Stone have shown more stability in rank and an upward trend in sales, consistently ranking higher than Lowell Herb Co / Lowell Smokes. On the other hand, Pure Beauty has seen a notable rise, moving up in rank and surpassing Lowell in April with the highest sales increase among competitors. Meanwhile, West Coast Cure and Claybourne Co. have experienced fluctuations, with West Coast Cure seeing a decline in both rank and sales, and Claybourne Co. showing improvement in April, moving up in rank. This dynamic indicates a highly competitive market where brand positions can shift rapidly, highlighting the importance for Lowell Herb Co / Lowell Smokes to innovate and adapt to maintain and improve its market standing.

Lowell Herb Co / Lowell Smokes market ranking for CA Pre-Roll

Lowell Herb Co / Lowell Smokes

Notable Products

In April 2024, Lowell Herb Co / Lowell Smokes saw the 35's - Mind Safari Pre-Roll 10-Pack (3.5g) as its top-selling product, maintaining a strong presence in the rankings over the past months and achieving sales of 8735 units. Following closely, the 35's - Sunny Daze Pre-Roll 10-Pack (3.5g) climbed significantly to the second position, showing a remarkable recovery in its sales figures. The 35's - Trailblazer Pre-Roll 10-Pack (3.5g) held the third spot, despite leading in March, indicating a competitive shift in consumer preferences within the Pre-Roll category. The Happy - Hybrid Blend Pre-Roll 6-Pack (3.5g) made a notable entry into the top rankings, securing the fourth position from previously being unranked in March. Lastly, the 35's - The Afternoon Delight Pre-Roll 10-Pack (3.5g) rounded out the top five, demonstrating consistent popularity among consumers, albeit with a slight dip in its ranking from the previous month.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
35's - Mind Safari Pre-Roll 10-Pack (3.5g)
Pre-Roll
1
1
2
1
35's - Sunny Daze Pre-Roll 10-Pack (3.5g)
Pre-Roll
5
4
>5
2
35's - Trailblazer Pre-Roll 10-Pack (3.5g)
Pre-Roll
2
3
1
3
The Happy - Hybrid Blend Pre-Roll 6-Pack (3.5g)
Pre-Roll
>5
>5
5
4
35's - The Afternoon Delight Pre-Roll 10-Pack (3.5g)
Pre-Roll
4
5
3
5
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