Market Insights Snapshot
In the edible category, the Luchador brand has shown a positive trend in its ranking in the state of California. The brand moved up from 64th place in August 2023 to 54th place by September 2023. This upward movement indicates a growing preference for Luchador's edibles among consumers in California, even though the brand didn't make it to the top 20. However, it's worth noting that there was a dip in sales in the month of September 2023 compared to the previous months.
As for the Tincture & Sublingual category, Luchador has maintained a stable position in the top 20 brands in California. The brand held onto the 20th rank from June 2023 to September 2023, which suggests a consistent performance in this category. Interestingly, despite this consistency in rankings, there was a slight decrease in sales in September 2023. This could be due to a variety of factors that might be worth further exploration for those interested in the dynamics of the cannabis market.
In the competitive landscape of Edible category cannabis brands in California, Luchador has been experiencing a steady rise in rank, moving from 64th position in August 2023 to 54th in September 2023. This upward trend indicates a positive reception and growing market share for Luchador, despite not being in the top 20 brands. In comparison, 710 Labs and Marmas have remained relatively stable in their rankings, while Alien Labs and UP! have seen a slight drop in their rankings over the same period. In terms of sales, Luchador has shown a consistent increase, suggesting a growing consumer base and higher demand for their products. However, it's worth noting that all the mentioned competitors still have higher sales than Luchador, indicating a more established market presence.
In September 2023, the top-performing product from Luchador was the Pineapple Mango Gummies 10-Pack (100mg), selling 592 units. Following closely was the Watermelon Chamoy Gummies 10-Pack (100mg) with 536 units sold, maintaining its second position from the previous month. The Sour Blue Raspberry Gummies 10-Pack (100mg), despite being a top seller in July, slipped to the third position in September with 459 units sold. Interestingly, the Cucumber Chili Lime Gummies 10-Pack (100mg) managed to hold onto its fourth position, while the Strawberry Pitaya Vegan Gummies 10-Pack (100mg) remained in the fifth spot. This analysis shows a slight shift in consumer preferences within the Edible category over the three-month period.