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Jun-2024
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Overview
Market Insights Snapshot
Lush Edibles has demonstrated a fluctuating performance in the Arizona market over the past few months. In the Edible category, their ranking has shifted from 25th in March 2024 to 28th in June 2024. This downward trend is reflected in their sales figures, which saw a significant decrease from $85,477 in March to $50,877 in June. The consistent presence in the top 30, even though their rank has dropped, indicates that while they are facing challenges, they still maintain a notable position in the market. The drop in rank and sales could suggest increased competition or changes in consumer preferences within the state.
It is also worth noting that Lush Edibles has not appeared in the top 30 brands in other states or categories, which might indicate a need for expansion or improvement in those areas. Their isolated presence in Arizona suggests that the brand has a stronghold in this specific market but might be struggling to replicate this success elsewhere. This selective performance highlights the importance of regional strategies and the potential benefits of diversifying their market presence. The data suggests that focusing on maintaining and improving their rank in Arizona, while exploring opportunities in other states, could be a strategic move for the brand.
Competitive Landscape
In the competitive landscape of edible cannabis products in Arizona, Lush Edibles has experienced notable fluctuations in its market rank over the past few months. Despite a strong start in March 2024 with a rank of 25, Lush Edibles saw a decline to 28 by June 2024. This downward trend contrasts with competitors such as Sir Newton's, which improved its rank from 32 in March to 26 in June, and BITS, which maintained a relatively stable position, moving from 30 to 27 over the same period. Meanwhile, iLava consistently ranked lower, dropping from 26 to 30, indicating a more significant struggle in maintaining market share. The competitive pressure from brands like Sir Newton's and BITS, which have shown either improvement or stability, suggests that Lush Edibles may need to reassess its market strategies to regain its footing and reverse the declining trend in its sales and rank.
Notable Products
In June 2024, the top-performing product for Lush Edibles was Strawberry Cough Gummies 10-Pack (100mg), maintaining its number one rank with sales of 1417 units. Mango OG Gummies 10-Pack (100mg) ranked second, a drop from its top position in May. The newly introduced Tropicanna Punch Gummies 10-Pack (100mg) secured the third spot. Blue Raspberry Gummies 10-Pack (100mg) held the fourth position, consistent with its ranking in April. Orange Krush Gummies 10-Pack (100mg) debuted in the fifth position, indicating a positive reception.
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