.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Curaleaf has shown varied performance across different states and product categories. In Arizona, the brand has demonstrated a consistent presence in the Concentrates category, maintaining a stable ranking of 11th in both October and November 2025. However, by December 2025, Curaleaf was not in the top 30, indicating a potential area of concern or a shift in market dynamics. In the Flower category, Curaleaf experienced a drop from 5th place in September to 9th in October, but managed to regain some ground by December, climbing back to 9th place. This suggests a resilient performance in Arizona's Flower market despite fluctuations.
In Connecticut, Curaleaf has maintained a strong foothold in the Flower category, holding the top rank in September and October before slightly dropping to 2nd place in November and December 2025. This indicates a solid and competitive position in the market. The Edible category, however, saw more variability, with Curaleaf ranking 8th in September and dropping to 12th by December. The Pre-Roll category showed stability, with Curaleaf consistently ranking 3rd from October through December, suggesting a reliable performance in this segment. Overall, Connecticut presents a mixed but generally positive outlook for Curaleaf, with strong performances in key categories.
Competitive Landscape
In the Connecticut flower category, Curaleaf experienced a notable shift in its competitive standing from September to December 2025. Initially holding the top rank in September and October, Curaleaf was overtaken by Savvy in November, which climbed from the third position in October to claim the number one spot in both November and December. Despite this, Curaleaf maintained a strong presence, securing the second rank in the last two months of the year. Meanwhile, CTPharma showed fluctuations, peaking at second place in October but dropping to fifth in November before recovering slightly to third in December. Theraplant also demonstrated competitive resilience, improving its rank from fifth in September to third in November, though it settled at fourth in December. These dynamics indicate a highly competitive market where Curaleaf must strategize to regain its leading position, especially as Savvy's sales surpassed Curaleaf's in the latter months, suggesting a shift in consumer preference.
Notable Products
In December 2025, Curaleaf's top-performing product was Galactic Garlic (14g) in the Flower category, which secured the first rank. Atomic Breath (14g), also in the Flower category, fell to the second position after maintaining the top spot from September to November. Ched R Cheez (3.5g) emerged as a strong contender, ranking third in December. Jayna's Kush Pre-Roll (1g) and Ched R Cheez Pre-Roll (1g) followed closely, ranking fourth and fifth, respectively, in the Pre-Roll category. Notably, Galactic Garlic (14g) achieved impressive sales of 3846 units, highlighting its popularity in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
