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Nov-2025
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Overview
Market Insights Snapshot
Curaleaf's performance across different states and product categories reveals a mixed landscape. In Arizona, the brand has maintained a steady presence in the Concentrates category, holding the 11th rank consistently from August to November 2025. However, their performance in the Flower category shows a slight decline, dropping from 6th place in August to 10th in November, indicating a potential area for improvement. Meanwhile, in Connecticut, Curaleaf has shown strong dominance in the Flower category, securing the top spot from August to October before slipping to 2nd in November. This suggests a robust market presence in Connecticut, supported by a notable rebound in Edibles, where they climbed back to 8th place after a dip in October.
In contrast, Curaleaf's market penetration in Nevada and Ohio appears limited, as they did not rank within the top 30 brands in the Flower category in recent months. This absence from the top rankings could reflect challenges in these markets or a strategic focus elsewhere. The brand's performance in the Pre-Roll category in Connecticut is noteworthy, with a consistent presence in the top 4, even reaching the 2nd position in November. Such insights into category rankings and regional performance can guide Curaleaf's strategic decisions, highlighting areas of strength and opportunities for growth.
Competitive Landscape
In the Connecticut flower category, Curaleaf experienced a notable shift in its competitive standing from August to November 2025. Initially holding the top rank in August through October, Curaleaf was overtaken by Savvy in November, which climbed from the third position in August to claim the top spot. This change was driven by Savvy's consistent sales growth, culminating in a November sales figure that surpassed Curaleaf's by a significant margin. Meanwhile, CTPharma and Theraplant also demonstrated dynamic movements in the rankings, with CTPharma dropping from second to fourth place, and Theraplant rising from seventh to third over the same period. These shifts highlight a competitive landscape where Curaleaf must strategize to regain its leading position amidst aggressive advancements by its competitors.
Notable Products
In November 2025, Atomic Breath (14g) maintained its position as the top-performing product for Curaleaf, continuing its streak from the previous month with sales reaching 3951 units. White Hot Guava (3.5g) emerged as a strong contender, securing the second rank. Kush Mints (3.5g) improved its standing to third place from fifth in October, demonstrating a notable increase in popularity. GMO Pre-Roll 5-Pack (2g) entered the rankings at fourth position, highlighting the rising demand for pre-rolls. Titan Express (3.5g) completed the top five, indicating a consistent preference for flower products among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
