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Sep-2025
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Overview
Market Insights Snapshot
Curaleaf's performance in the Arizona market shows a notable upward trend, particularly in the Flower category, where the brand climbed from 7th place in June to 4th place by September. This positive movement indicates a strengthening position in the state, with sales figures supporting this growth. On the other hand, in the Concentrates category, Curaleaf experienced fluctuations, peaking at 11th place in August before slightly dropping to 12th in September. This suggests a competitive landscape in Arizona's Concentrates market, where Curaleaf is maintaining a solid presence but faces challenges in achieving higher ranks.
In Connecticut, Curaleaf has demonstrated impressive performance in the Flower category, consistently holding the top rank in August and September. This sustained leadership in a critical category highlights Curaleaf's strong market presence in the state. The Edible category also saw improvements, with Curaleaf moving up to 8th place in August and maintaining that position through September. However, in Maryland and Nevada, Curaleaf did not make it into the top 30 for Flower in recent months, indicating a need for strategic adjustments to enhance visibility and competitiveness in these markets.
Competitive Landscape
In the Connecticut flower category, Curaleaf has demonstrated a notable upward trajectory in its market position over the summer of 2025. Initially ranked third in June and July, Curaleaf surged to the top spot by August and maintained its lead in September. This rise is particularly significant given the competitive landscape, where CTPharma, previously holding the first rank in June and July, dropped to second in August and further to third in September. Meanwhile, Savvy has also been climbing the ranks, moving from tenth in June to second by September, indicating a strong growth trajectory. Curaleaf's ability to overtake CTPharma and fend off the rising Savvy suggests a robust strategy in capturing market share, likely driven by effective marketing and product offerings that resonate with consumers. This competitive dynamic highlights Curaleaf's resilience and adaptability in a rapidly evolving market.
Notable Products
In September 2025, the top-performing product for Curaleaf was Atomic Breath (14g) in the Flower category, which rose to the number one rank with impressive sales of 7,295 units. Following closely was Apple Tartz Pre-Roll (1g) in the Pre-Roll category, securing the second spot. Mimosa Kush Mints (14g) also showed strong performance, climbing to third place, despite not being ranked in the previous two months. B.A.M. (14g) and Apple Tartz (3.5g) rounded out the top five, both making their debut in the rankings this month. The significant climb of Atomic Breath (14g) from fourth in August to first in September indicates a notable surge in popularity and sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
