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Jan-2026
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Overview
Market Insights Snapshot
Curaleaf's performance across various categories in Arizona and Connecticut shows interesting trends and movements. In Arizona, the brand's presence in the Concentrates category saw a slight decline, moving from 11th in October 2025 to 13th in December 2025, before recovering to 12th by January 2026. This suggests some volatility in their Concentrates market share. However, Curaleaf maintained a consistent position in the Flower category, holding steady at 9th place for three out of the four months, indicating a stable consumer base for their flower products. This consistency in the Flower category contrasts with the fluctuations seen in Concentrates, highlighting potential areas for strategic focus.
In Connecticut, Curaleaf demonstrated strong performance in the Flower category, initially holding the top spot in October 2025 before slipping to 4th by January 2026. This drop could indicate increased competition or shifting consumer preferences in the state. Meanwhile, Curaleaf maintained a solid 3rd position in the Pre-Roll category throughout the observed period, suggesting a reliable market presence. The Edible category in Connecticut showed some variability, with rankings shifting from 11th to 13th and back to 11th, reflecting a dynamic market environment. Overall, while Curaleaf's position in certain categories remained stable, others exhibited notable changes that could inform future strategic decisions.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Curaleaf has experienced a relatively stable performance, maintaining a consistent rank around the 9th and 10th positions from October 2025 to January 2026. Despite this stability, Curaleaf faces stiff competition from brands like Shango, which consistently held a higher rank, maintaining the 5th position until a drop to 10th in January 2026. Similarly, Fade Co. has shown a slight upward trend, moving from 6th to 8th place, while Abundant Organics demonstrated volatility, dropping to 15th in December 2025 but rebounding to 7th by January 2026. Meanwhile, Drip Oils + Extracts showed a notable improvement, jumping from 14th in October 2025 to 9th in November 2025, before stabilizing around the 10th and 11th positions. Curaleaf's sales figures reflect a steady performance, but the competitive pressure from these brands suggests a need for strategic adjustments to improve its market positioning and capitalize on growth opportunities in the Arizona flower market.
Notable Products
In January 2026, Galactic Garlic (14g) maintained its top position as the leading product for Curaleaf, showcasing a robust sales figure of 4883.0. Atomic Breath (14g) held steady in the second rank, consistent with its position in December 2025. Valley OG Budder (1g) emerged as the third-ranked product, marking its first appearance in the top ranks. Apple Tartz Pre-Roll (1g) followed closely in fourth place, indicating a strong performance in the pre-roll category. B.A.M. (14g) secured the fifth rank, rounding out the list of top performers for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
