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Aug-2025
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Overview
Market Insights Snapshot
Curaleaf's performance in the Arizona market showcases a notable consistency in the Flower category, maintaining a strong presence with a rank of 5 in August 2025, after a slight dip to 7 in June. This stability is contrasted by the Concentrates category, where Curaleaf experienced fluctuations, starting in the 12th position in May, dropping to 17th in June, and then climbing back to 11th by August. Such movements suggest a recovering demand or improved market strategy for Concentrates in Arizona. Meanwhile, in Connecticut, Curaleaf demonstrated a strong upward trend in Edibles, climbing from a rank of 12 in May to 8 by August, indicating growing consumer preference or effective product positioning in this segment.
In Maryland and Nevada, Curaleaf's absence from the top 30 in the Flower category for most months highlights challenges or competitive pressures in these regions. Specifically, in Maryland, Curaleaf only made an appearance in the rankings in July, landing at 39th position, which is a significant gap compared to its performance in other states. Similarly, in Ohio, Curaleaf's Flower category saw a decline in rank from 39 in June to 52 by August, suggesting potential market share loss or increased competition. These insights could be pivotal for stakeholders assessing Curaleaf's strategic positioning and market adaptation across different states.
Competitive Landscape
In the Connecticut flower category, Curaleaf has demonstrated notable fluctuations in its market position over the summer of 2025. Starting in May as the second-ranked brand, Curaleaf experienced a dip to third place in June and July, before reclaiming the top spot in August. This resurgence in August is particularly significant as it suggests a strategic recovery in sales performance, likely driven by effective marketing or product innovation. In contrast, CTPharma, which held the leading position from May through July, saw a decline to second place in August, indicating a potential shift in consumer preference or competitive dynamics. Meanwhile, Savvy has shown a remarkable upward trajectory, jumping from tenth in May and June to third by August, highlighting its growing influence in the market. These movements underscore a competitive landscape where Curaleaf's ability to adapt and respond to market pressures is crucial for maintaining its leadership position.
Notable Products
In August 2025, Curaleaf's top-performing product was Modified Fuelato (14g) in the Flower category, securing the first rank with sales of 7759 units. Following closely, Astro GMO (14g) also in the Flower category, claimed the second spot. The third rank was held by Apple Fritter x Sunset Sherbert (3.5g), demonstrating a strong presence in the market. Notably, Atomic Breath (14g) and Atomic Breath (3.5g) occupied the fourth and fifth positions, respectively. Compared to previous months, these rankings reflect a stable performance, with no significant shifts in the top five product standings from July 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
