.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Curaleaf has demonstrated varying levels of performance across different states and product categories. In Arizona, the brand has maintained a consistent presence in the Concentrates category, holding steady at 11th place in October 2025, reflecting a slight improvement from July. However, their Flower category ranking in Arizona showed a decline, dropping from 4th place in September to 8th in October, indicating potential challenges in maintaining market share. In Connecticut, Curaleaf's Flower category has consistently performed well, holding the top spot from August through October 2025, a testament to their strong presence in this market. Despite this strength, their Edible products in Connecticut slipped to 10th place in October, showing some volatility in consumer preferences.
Curaleaf's performance in other states presents a mixed picture. In Maryland, the brand's Flower category did not make it into the top 30 rankings after July 2025, suggesting a significant decline in market visibility. Similarly, in Nevada and Ohio, Curaleaf's Flower products have not been able to secure a spot in the top 30 rankings in recent months, which could indicate stiff competition or shifting consumer preferences in these regions. These trends highlight the varying challenges and opportunities Curaleaf faces in different markets, underscoring the importance of regional strategies to enhance their market position.
Competitive Landscape
In the competitive landscape of the Flower category in Connecticut, Curaleaf has demonstrated remarkable resilience and growth, securing the top rank consistently from August to October 2025. This ascension to the number one spot, from a third-place position in July, highlights Curaleaf's strategic advancements and market penetration. Notably, Curaleaf has outperformed competitors like Savvy, which fluctuated between second and third place, and CTPharma, which experienced a decline from first place in July to second in October. The sales trajectory for Curaleaf indicates a robust upward trend, contrasting with the more volatile sales figures of its competitors, suggesting a strengthening brand loyalty and market share. This consistent performance underscores Curaleaf's effective market strategies and positions it as a dominant player in Connecticut's Flower category.
Notable Products
In October 2025, Curaleaf's top-performing product was Atomic Breath (14g) in the Flower category, maintaining its number one rank from September with sales of 5,094 units. Mimosa Kush Mints (14g) climbed to the second spot, showing a slight decline in sales compared to the previous month. Apple Tartz (3.5g) moved up to third place, improving its rank from fifth in September. Slip (3.5g) entered the top five for the first time, securing the fourth position. Kush Mints (3.5g) rounded out the top five, debuting in the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
