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Dec-2024
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Overview
Market Insights Snapshot
Pucks has shown a notable presence in the Arizona edible category, although their rankings have been slightly outside the top 30 for the past few months. In September and October 2024, they held the 31st position, but experienced a decline to 35th in November and improved slightly to 34th in December. This movement indicates a downward trend in their market position over the last quarter of 2024, which could be a cause for concern as they strive to climb back into the top 30. Despite this, the brand maintains a steady presence in the Arizona market, suggesting a loyal customer base or consistent demand that could be leveraged for future growth.
Sales figures for Pucks in Arizona's edible category reflect a gradual decline from September to December 2024. Starting with $36,570 in sales in September, there was a consistent drop each month, culminating in $27,923 in December. This downward trajectory in sales aligns with their ranking movement and suggests potential challenges in maintaining competitiveness within the market. While the reasons behind this decline are not explicitly detailed, it hints at either increased competition or shifts in consumer preferences that Pucks may need to address to regain a stronger foothold in the Arizona edible landscape.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Pucks has experienced notable fluctuations in its ranking and sales performance from September to December 2024. Despite maintaining a relatively stable position, Pucks saw a slight decline from 31st in September to 34th in December. This shift can be attributed to the dynamic movements of competitors such as Chew & Chill (C & C), which improved from 30th to 29th, and Lush Edibles, which consistently outperformed Pucks, maintaining a rank of 28th in September and ending at 30th in December. Meanwhile, Curaleaf showed a mixed performance, ending the period at 36th, which might have contributed to Pucks' relative positioning. The sales trends reflect these rankings, with Pucks experiencing a downward trajectory in sales from $36,570 in September to $27,923 in December, indicating a need for strategic adjustments to regain competitive ground in this vibrant market.
Notable Products
In December 2024, the top-performing product from Pucks was the CBD/THC 3:1 PM Gummies 10-Pack (150mg CBD, 50mg THC), which climbed to the number one spot with sales reaching 441 units. This product improved its ranking from fourth place in November. The Taffy Banana Dream Candy 10-Pack, which had consistently held the top spot in previous months, dropped to second place. The Taffy Rainier Cherry Candy 10-Pack moved down to third place, continuing its decline from first in September. The newly introduced Hybrid Sour Apple Gummies 10-Pack debuted at fifth place, marking its entry into the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
