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Jul-2025
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Overview
Market Insights Snapshot
Pucks has shown a consistent presence in the Arizona market, particularly within the Edible category. Despite not breaking into the top 30 brands over the past few months, their rankings have remained relatively stable, hovering around the low 30s. This suggests a steady, albeit modest, performance. Notably, there was a slight uptick in sales from June to July, indicating a positive trend that could signal growing consumer interest or effective market strategies. While they haven't yet achieved a top-tier ranking, maintaining a consistent position just outside the top 30 could be a platform for future growth.
The sales figures for Pucks in Arizona reveal an interesting pattern. After a dip in May, sales began to recover in June and continued to rise into July. This recovery could be attributed to various factors, such as seasonal demand fluctuations or successful promotional efforts. The ability to rebound from a sales decrease in May is a promising sign of resilience and adaptability in a competitive market. However, the brand's absence from the top 30 rankings in recent months indicates that there is still significant room for improvement to enhance their market position and compete with leading brands.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Pucks has shown a steady yet modest presence, maintaining a rank around the low 30s over the past few months. Despite a slight dip in sales from April to May 2025, Pucks has managed to recover and stabilize its sales figures by July. This performance positions Pucks closely with iLava, which consistently ranks at 31, indicating a tight competition between the two brands. Meanwhile, O'Geez (WA) has outperformed both Pucks and iLava, maintaining a stronger rank in the high 20s, suggesting a more robust market presence. Brands like VET CBD and Spinello Cannabis Co. have not been in the top 20, indicating a lesser competitive threat to Pucks in terms of rank. Overall, while Pucks is holding its ground, the brand could benefit from strategic initiatives to improve its rank and sales, especially in comparison to higher-ranked competitors like O'Geez (WA).
Notable Products
In July 2025, Taffy Banana Dream Candy 10-Pack (100mg) emerged as the top-performing product for Pucks, reclaiming its number one rank with notable sales of 1325 units. The Watermelon Sorbet Taffy 10-Pack (100mg) followed closely in second place, having dropped from its previous top position in May and June. Taffy Rainier Cherry Candy 10-Pack (100mg) consistently maintained its third-place ranking throughout the months. The CBD/THC 3:1 PM Gummies 10-Pack (150mg CBD, 50mg THC) held steady in fourth place, showing a decline in sales compared to earlier months. Watermelon Gummies 10-Pack (100mg), which appeared in the rankings for the first time in May, secured the fifth position in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
