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Sep-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Pucks has shown a notable trajectory in the Arizona market, particularly in the Edible category. Despite not being in the top 30 at the start of the summer in June 2025, Pucks made a commendable climb to rank 30 by September 2025. This upward movement suggests a positive reception among consumers and a potential increase in market penetration. The sales figures indicate a steady growth, with a peak in July, followed by a slight dip in August and a rebound in September. Such fluctuations are common in the industry and may reflect seasonal trends or promotional activities.
While Pucks has managed to break into the top 30 in Arizona, their performance across other states remains less visible due to their absence from the top 30 rankings. This absence could indicate either a strategic focus on the Arizona market or challenges in gaining traction elsewhere. For brands like Pucks, understanding regional preferences and tailoring products accordingly can be crucial for expanding their footprint. The Edible category itself is highly competitive, and Pucks' ability to improve its ranking in Arizona might serve as a stepping stone for broader market success.
Competitive Landscape
In the competitive landscape of the Arizona edible market, Pucks has shown a steady performance with a slight improvement in rank from 32nd in June 2025 to 30th by September 2025. This upward trend, albeit modest, indicates a positive reception of Pucks' products amidst a competitive field. Notably, iLava consistently outperformed Pucks, maintaining a top 30 position throughout the period, which suggests a stronger brand presence and possibly a more loyal customer base. Meanwhile, Cheech & Chong's experienced a decline, dropping out of the top 20 by August, which could signal an opportunity for Pucks to capture some of their market share. O'Geez (WA) also fluctuated but remained ahead of Pucks, highlighting the need for Pucks to enhance its competitive strategies to climb higher in the rankings. The absence of VET CBD from the top 20 in August further underscores the volatility and potential for Pucks to capitalize on market shifts to boost its sales and rank.
Notable Products
In September 2025, the top-performing product from Pucks was Taffy Banana Dream Candy 10-Pack (100mg) in the Edible category, maintaining its number one rank from July. Watermelon Sorbet Taffy 10-Pack (100mg) followed closely, ranking second after a slight drop from its top spot in August. Taffy Rainier Cherry Candy 10-Pack (100mg) consistently held the third position over the past four months. Notably, CBD/THC 3:1 PM Gummies 10-Pack (150mg CBD, 50mg THC) remained steady at fourth place, with a sales increase to 364 units in September. Sour Apple Taffy 10-Pack (100mg) retained its fifth-place position, showing a positive trend from its introduction in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
