Market Insights Snapshot
Looking at the performance of the cannabis brand Pucks in the Arizona market, there's been a noticeable downward trend in their ranking within the Edible category. In July 2023, Pucks was ranked 15th, climbed a spot to 14th in August, but then dropped to 17th and 19th in September and October respectively. This indicates a potential decrease in market share and competitiveness within this category, as they are barely holding onto a spot in the top 20.
Additionally, Pucks' sales figures in Arizona have shown a similar downward trend. After a peak in August 2023 with sales reaching approximately $148,190, there was a significant drop in the following months. By October 2023, sales had dropped to around $66,039. This trend suggests a decrease in consumer demand or possibly increased competition within the Edible category. However, it's worth noting that despite these declines, Pucks has managed to remain within the top 20 brands in its category, demonstrating a certain level of resilience.
In the Arizona Edible category, Pucks has experienced a slight downward trend in rank from July to October 2023, moving from 15th to 19th place. This shift in rank indicates a decrease in sales, as higher-ranked competitors like Sir Newton's and RR Brothers have seen an increase in their respective positions. Interestingly, Pucks has consistently outperformed Select, which has remained outside the top 20 brands for the specified period. Another competitor, Mellow Vibes (formerly Head Trip), has also stayed outside the top 20, indicating that Pucks is still a strong contender in the market despite the recent dip in its ranking.
In October 2023, the top-performing product from Pucks was the CBD/THC 3:1 PM Gummies 10-Pack, maintaining its leading position from previous months. The Hybrid Sour Apple Gummies 10-Pack secured the second rank, rising from its fourth position in September. Interestingly, the Watermelon Gummies 10-Pack, which held the top spot in September, slipped to the third position in October.
A new entrant, Caribbean Mango Gummies 10-Pack, made its debut in the fourth position. The Blackberry Charged Gummies 10-Pack consistently held its fifth position across the months. The CBD/THC 3:1 PM Gummies 10-Pack recorded sales of 916 units in October, indicating strong customer preference.