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Dec-2025
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Overview
Market Insights Snapshot
In the state of Arizona, Pucks has experienced fluctuations in its rankings within the Edible category over the last few months of 2025. Starting from a position just outside the top 30 in September, Pucks managed to climb to the 29th spot in October, marking a brief entry into the top 30 brands. However, this improvement was short-lived as the brand slipped back to 31st in November and further to 33rd in December. This downward trend suggests challenges in maintaining a competitive edge in Arizona's dynamic edible market, highlighting the volatility and competitive nature of the cannabis industry in this state.
Despite the fluctuations in rankings, Pucks' sales figures in Arizona provide additional context to the brand's performance. While specific sales numbers for December are not disclosed, a notable decline in sales from September to December can be inferred, which aligns with the brand's drop in rankings. This decline may indicate increased competition or changing consumer preferences, factors that are crucial for stakeholders to consider when analyzing market dynamics. Pucks' journey in Arizona's edible category underscores the importance of adaptability and strategic positioning in maintaining a foothold in the competitive cannabis landscape.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Pucks has experienced notable fluctuations in its ranking and sales performance from September to December 2025. Initially ranked 31st in September, Pucks saw a brief improvement to 29th in October, only to slip back to 31st in November and further down to 33rd by December. This downward trend in ranking corresponds with a consistent decline in sales, from 38,091 in September to 31,824 by December. In contrast, Dream Edibles has shown a steady upward trajectory, improving its rank from 33rd in September to 29th in December, alongside a significant increase in sales. Meanwhile, RR Brothers experienced a dip in November but managed to rebound by December, indicating a more volatile yet resilient performance. These dynamics suggest that while Pucks faces challenges in maintaining its market position, competitors like Dream Edibles are capitalizing on growth opportunities, potentially at the expense of Pucks' market share.
Notable Products
In December 2025, the top-performing product from Pucks was Taffy Rainier Cherry Candy 10-Pack (100mg), which rose to the number one rank after consistently holding the third position in the preceding months. It achieved notable sales of 778 units. Taffy Banana Dream Candy 10-Pack (100mg) experienced a drop from its previous top positions, securing the second rank. Watermelon Sorbet Taffy 10-Pack (100mg) also saw a decline, moving from second to third place. Meanwhile, the newly introduced CBD/THC 3:1 Midnight Berry Sleep Taffy 10-Pack (150mg CBD, 50mg THC) debuted at the fifth position, indicating a promising start in its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
