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May-2024
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Overview
Market Insights Snapshot
In the state of Arizona, the performance of Pucks in the Edible category has shown some fluctuations over the past few months. Starting from a rank of 27 in February 2024, Pucks saw a slight decline to 29 in March and then dropped out of the top 30 in April, only to re-enter at rank 31 in May. This indicates a challenging market environment for the brand, with a slight recovery after a notable dip. Although specific sales figures are not provided for each month, the trend suggests a need for strategic adjustments to regain and maintain higher rankings consistently.
Focusing on the sales trends, Pucks experienced a decline in monthly sales from $54,045 in February to $43,725 in May 2024. This downward trend in sales aligns with their fluctuating rank, highlighting potential issues in market penetration or consumer retention in Arizona. The brand's ability to re-enter the top 30 in May suggests some resilience, but the overall performance indicates that there is room for improvement. Monitoring these trends closely and adapting marketing or product strategies could be crucial for Pucks to stabilize and enhance their position in the competitive Edible category.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Pucks has experienced notable fluctuations in its ranking and sales over the past few months. Despite a steady decline from 27th place in February 2024 to 31st place in May 2024, Pucks remains a significant player. Comparatively, iLava, which started at 24th place in February, has also seen a decline, dropping to 29th place by May. Meanwhile, Tipsy Turtle has maintained a more stable position, hovering around the 30th rank. Interestingly, Big Bud Farms and Jams have seen more erratic movements, with Jams falling out of the top 40 in April before recovering slightly in May. These trends suggest that while Pucks faces stiff competition, particularly from brands like Tipsy Turtle, there is still room for strategic adjustments to regain higher rankings and boost sales in this dynamic market.
Notable Products
In May-2024, the top-performing product from Pucks is Taffy Rainier Cherry Candy 10-Pack (100mg), maintaining its first-place ranking for four consecutive months with a notable sales figure of 893 units. Taffy Banana Dream Candy 10-Pack (100mg) also held steady in the second position, showing consistent performance. Taffy Mystery Flavor Candy 10-Pack (100mg) remained in third place, recovering from a slight dip in March. CBD/THC 3:1 PM Gummies 10-Pack (150mg CBD, 50mg THC) improved to fourth place, up from fifth in April. Hybrid Blue Raspberry Gummies 10-Pack (100mg) ranked fifth, a new entry that has shown promising sales figures since its debut in April.
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