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May-2026
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YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Pucks remained overwhelmingly concentrated in Edible, with a 99.32% share and rank 17 in Edible within Arizona, while Beverage accounted for just 0.68% of sales. The Edible segment declined both year over year by 2.02% and month over month by 1.92%, contrasting with Beverage’s triple-digit growth of 510.87% YoY and 171.44% MoM from a small base. Despite a 34.69% YoY drop in average price to approximately $7.83 and a modest brand-level sales decline of 1.45% YoY, the category mix signals a core reliance on Edibles with an emerging but still marginal Beverage test.
The mix shift implies Pucks is trading price for volume in Edibles while cautiously probing premium adjacency via Beverage at a $40.76 average price, which is 4.2x the Edible average. With 99.32% of sales anchored in Edibles against a 171.44% MoM Beverage surge, the brand’s near-term positioning remains Edible-led, but the outsized Beverage growth creates optionality to diversify margin structure if scaled beyond the current 0.68% share. Holding rank 17 in Edible in Arizona alongside a 19.09% 24-month sales gain indicates capacity to defend the core while selectively expanding the higher-priced Beverage niche.
Competitive Landscape
Pucks sits at rank #17 in AZ Edible for May 2026, down 2 positions from #15 year over year and also 2 positions from February 2026, while remaining 5 positions below its January 2025 peak at #12; in contrast, Wyld held #1 year over year but paired that stability with a -19.5% YoY sales change, and OGEEZ maintained #2 with a +12.0% YoY increase, indicating that Pucks’ slide from #15 to #17 over the year coincides with competitors either defending top ranks or gaining share. Additionally, Baked Bros improved its position from #4 to #3 alongside a +14.7% YoY sales lift, while Wana moved from #6 to #5 despite a -12.8% YoY decline, reinforcing that rank movement is being driven by shifting momentum at the top more than uniform category growth; the pattern implies Pucks must recapture rank velocity rather than rely on category tides, as the gap from #17 to its historical #12 peak reflects lost relative traction amid mixed competitor trajectories.
Notable Products
Hybrid Blue Raspberry Gummies 10-Pack (100mg) posted the steepest decline in May 2026 at -22.5%, falling to rank 4 while CBD/THC 3:1 PM Gummies 10-Pack (150mg CBD, 50mg THC) slipped -17.0% at rank 2. In contrast, Watermelon Gummies 10-Pack (100mg) rose +20.5% to hold rank 1, and Banana Dream Taffy 10-Pack (100mg) gained +23.7% at rank 7. With eight of the top ten SKUs in Edible gummies and taffy formats and only one new entry lacking a prior-month baseline, the mix implies a pivot toward fruit-forward core gummies while a formerly dependable hybrid gummy loses pull.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
