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Sep-2024
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Overview
Market Insights Snapshot
Pucks has experienced fluctuating performance across the edible category in Arizona. In June 2024, Pucks was ranked 32nd, which indicates they were not in the top 30 brands, a position that might be seen as needing improvement. However, by August 2024, Pucks made a significant leap to 27th position, showing a positive trend and indicating an increase in consumer interest or strategic adjustments that paid off. Unfortunately, by September 2024, their rank slipped back to 30th, suggesting some challenges in maintaining their upward momentum in a competitive market.
Analyzing the sales figures, Pucks saw a notable increase in sales from July to August 2024, where sales jumped from $29,024 to $46,057, which is a substantial growth. This spike could be attributed to seasonal promotions or the introduction of new products that resonated well with consumers. However, September's sales saw a decline to $36,123, reflecting the drop in ranking. This fluctuation suggests that while Pucks has the potential for growth, sustaining consistent performance remains a challenge. Observing these trends can provide insights into the brand's strategic decisions and market dynamics in Arizona.
Competitive Landscape
In the competitive landscape of the Arizona edible market, Pucks has experienced notable fluctuations in its ranking and sales over the past few months. In June 2024, Pucks held the 32nd rank, but its position slipped to 37th in July, before rebounding to 27th in August, and then slightly declining to 30th in September. This volatility contrasts with the more stable performance of competitors like BITS, which consistently maintained a rank in the mid-20s, and Lush Edibles, which hovered around the 26th to 31st positions. Despite these ranking shifts, Pucks' sales saw a significant increase in August, surpassing its July figures, although it did not sustain this momentum into September. This suggests that while Pucks is capable of achieving strong sales, maintaining a consistent upward trajectory in rank remains a challenge amidst fierce competition from brands like Tipsy Turtle and Curaleaf, which are also vying for consumer attention in this dynamic market.
Notable Products
In September 2024, the top-performing product from Pucks was Taffy Rainier Cherry Candy 10-Pack (100mg) in the Edible category, maintaining its number one rank from August with sales of 715 units. Taffy Banana Dream Candy 10-Pack (100mg) held the second position, consistent with its previous month ranking, though its sales slightly decreased. The CBD/THC 3:1 PM Gummies 10-Pack (150mg CBD, 50mg THC) showed notable stability, ranking third for the second consecutive month, following a jump from fourth in June. Taffy Mystery Flavor Candy 10-Pack (100mg) remained at the fourth position, consistently trailing behind the top three. Watermelon Gummies 10-Pack (100mg) retained its fifth place, showing a steady increase in sales since June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
