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Oct-2025
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Overview
Market Insights Snapshot
In Arizona, Pucks has shown a notable upward trajectory in the Edible category over the past few months. Starting from a rank of 31 in July, the brand has made significant strides, reaching the 28th position by October. This movement indicates a positive reception and growing popularity among consumers within the state. Despite a slight dip in sales from July to August, the brand managed to rebound and maintain a consistent performance in the following months. Such fluctuations are common in the market, but Pucks' ability to climb the rankings suggests effective strategies in place to capture consumer interest.
However, it's important to note that Pucks was not within the top 30 brands in any other state or category during this period, which could be seen as a limitation to their current market penetration. This absence from other rankings highlights potential areas for growth and expansion. As Pucks continues to build its presence in Arizona, there may be opportunities to leverage this success and explore new markets. The brand's performance in Arizona could serve as a benchmark for its strategies in other regions, aiming to replicate the upward trend observed in this state.
Competitive Landscape
In the competitive landscape of the Edible category in Arizona, Pucks has shown a steady performance with its rank improving from 31st in July 2025 to 28th by October 2025. This upward trend is notable considering the competitive pressure from brands like iLava, which consistently maintained a higher rank, moving from 32nd to 27th over the same period. Meanwhile, O'Geez (WA) also demonstrated resilience, holding a rank within the top 30, slightly ahead of Pucks. Despite a dip in sales from July to October, Pucks managed to surpass Dream Edibles, which climbed from 37th to 29th, indicating a volatile yet competitive market. The absence of VET CBD from the top 20 in August highlights the challenges brands face in maintaining consistent visibility. These dynamics suggest that while Pucks is gaining ground, strategic efforts are needed to close the gap with higher-ranked competitors and capitalize on its upward momentum.
Notable Products
In October 2025, the top-performing product from Pucks was Watermelon Sorbet Taffy 10-Pack (100mg) in the Edible category, maintaining its first-place ranking from the previous month. Taffy Banana Dream Candy 10-Pack (100mg) took the second spot, a drop from its top position in September. Taffy Rainier Cherry Candy 10-Pack (100mg) consistently held the third rank across the last four months. The CBD/THC 3:1 PM Gummies 10-Pack (150mg CBD, 50mg THC) also showed stability, remaining in fourth place with increased sales to 409 units in October. Sour Apple Taffy 10-Pack (100mg) maintained its fifth position since August, showing steady performance in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
