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Dec-2024
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Overview
Market Insights Snapshot
Magic City has shown varied performance across different categories and states, demonstrating a need for strategic adjustments. In the Colorado market, the brand has struggled with its Flower category, failing to make it into the top 30 brands from September to December 2024. The downward trend in sales, from $92,053 in September to just $13,742 in December, highlights a significant challenge in maintaining market share. This decline suggests potential issues with either product positioning or market competition, which might require a reevaluation of marketing strategies or product offerings.
Conversely, Magic City's Pre-Roll category in Colorado has shown more stability, consistently ranking within the top 30 brands throughout the same period. Although there is a slight decline in rank from 23rd in October to 27th in December, the brand has managed to maintain a presence in the competitive landscape. The sales figures, while decreasing over the months, suggest that the Pre-Roll category might be more resilient or appealing to consumers compared to the Flower category. This performance indicates potential areas of focus and growth for Magic City, as they navigate the complex cannabis market dynamics.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll category, Magic City has experienced a slight decline in its market position over the last few months of 2024. Starting at rank 24 in September, Magic City improved marginally to 23 in October but then slipped to 25 in November and further to 27 in December. This downward trend in rank is mirrored by a decrease in sales, which suggests a potential challenge in maintaining market share. In contrast, Classix, which started at rank 17 in September, has seen a significant drop to 26 by December, indicating a sharper decline in performance. Meanwhile, D's Trees has shown a positive trajectory, moving from rank 44 in September to 25 in December, surpassing Magic City. Similarly, Shift Cannabis has closely paralleled Magic City's performance, maintaining a competitive edge by staying slightly ahead in rank throughout the period. These dynamics highlight the competitive pressures Magic City faces and underscore the importance of strategic adjustments to regain its footing in the Colorado pre-roll market.
Notable Products
In December 2024, the top-performing product for Magic City was Oreo Blizzard Pre-Roll (1g), which secured the first rank with notable sales of 5,529 units. Dirty Taxi Pre-Roll (1g) closely followed in second place, having previously held the top position in September and November. Soap Pre-Roll (1g) made it to the third rank, showing a strong entry this month. Gelato Cake Pre-Roll (1g) and Permanent Marker Pre-Roll (1g) took the fourth and fifth spots, respectively, marking their first appearance in the top rankings. This shift in rankings suggests a dynamic market where new products are gaining traction quickly.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
