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Dec-2024
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Overview
Market Insights Snapshot
D's Trees has shown a notable upward trajectory in the Pre-Roll category within Colorado. In September 2024, the brand was not ranked in the top 30, but by October, it surged to the 30th position. This upward momentum continued into November and December, where D's Trees climbed to the 25th spot by the end of the year. This consistent rise in rankings indicates a strengthening presence and increasing consumer demand in the Colorado market, particularly in the Pre-Roll category. However, the absence of top 30 rankings in other states or categories suggests that D's Trees may still have significant growth opportunities outside of Colorado.
In terms of sales performance, D's Trees experienced fluctuations over the last four months of 2024. October was a particularly strong month, with sales nearly doubling from September. Although there was a dip in November, December saw a recovery, with sales figures rebounding significantly. This sales trend aligns with their improved rankings in the Pre-Roll category in Colorado, suggesting that strategic efforts to boost market presence in this state may be paying off. However, the lack of presence in other states and categories could imply that the brand is either focusing heavily on Colorado or facing challenges in expanding its market footprint elsewhere.
Competitive Landscape
In the competitive landscape of the Colorado Pre-Roll category, D's Trees has shown a notable upward trajectory, improving its rank from 44th in September 2024 to 25th by December 2024. This upward movement is significant when compared to competitors such as Classix, which saw a decline from 17th to 26th place over the same period, and Magic City, which also experienced a drop from 24th to 27th. Meanwhile, Spectra and Rocky Mountain High have shown more stability, with Spectra climbing from 38th to 23rd and Rocky Mountain High maintaining a relatively steady position around the mid-20s. D's Trees' improved ranking is indicative of a positive sales trend, contrasting with the declining sales figures seen in some of its competitors, suggesting a growing consumer preference for its products in this market.
Notable Products
In December 2024, Raunchy Runtz Pre-Roll (1g) emerged as the top-performing product for D's Trees, achieving the number one rank with impressive sales of 3587 units. Strawberry Diesel Pre-Roll (1g) closely followed in second place, maintaining a strong presence despite a slight drop from its first-place position in November. Notably, Fruity Pebbles Pre-Roll (1g) entered the rankings at third place, showcasing its growing popularity. Blue Dream Pre-Roll (1g) held steady at fourth place, consistent with its previous month's ranking. Red Wine Pre-Roll (1g) rounded out the top five, experiencing a decline from its second-place rank in November, indicating shifting consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
