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Aug-2024
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Overview
Market Insights Snapshot
Fuego Farms (CO) has experienced fluctuating performance across different categories and states. In the Pre-Roll category within Colorado, the brand ranked 19th in May 2024 but saw a slight decline to 20th in June. Notably, July marked a significant drop to 32nd, before recovering slightly to 24th in August. This variation indicates that while Fuego Farms maintains a presence, it faces challenges in sustaining higher rankings. The decrease in rankings during the summer months could suggest increased competition or seasonal shifts in consumer preferences.
Interestingly, the sales data reveals that despite the drop in rankings, Fuego Farms managed to stabilize its sales figures somewhat in August after a considerable dip in July. From May to June, sales decreased from $143,572 to $135,750, but the most significant drop occurred in July, where sales fell to $67,123. However, August saw a partial recovery with sales reaching $71,422. This trend suggests that while the brand's market position faced challenges, its ability to bounce back in sales indicates a resilient consumer base or effective promotional strategies.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll market, Fuego Farms (CO) has experienced notable fluctuations in its rank and sales over the past few months. In May 2024, Fuego Farms (CO) was ranked 19th, but it saw a decline to 32nd in July before recovering to 24th in August. This volatility contrasts with more stable competitors like Toast, which consistently improved its rank from 32nd in May to 23rd by August. Another competitor, Super Farm, showed a steady rise, moving from 34th in May to 22nd in August. Interestingly, Willie's Reserve remained outside the top 20, indicating a less competitive position compared to Fuego Farms (CO). These trends suggest that while Fuego Farms (CO) has faced challenges, it remains a strong contender in the market, particularly as it managed to regain some ground in August. For a deeper understanding of these dynamics and to strategize effectively, more advanced data analysis is recommended.
Notable Products
In August 2024, the top-performing product from Fuego Farms (CO) was OG Kush Pre-Roll (1g), which secured the first rank with sales of 1478 units. Caramel Cream Pre-Roll (1g) followed closely in second place, showing a significant increase from its third position in July. Krux Pre-Roll (1g) maintained a steady presence, moving up from fourth to third place. New entries Lemongrass Pre-Roll (1g) and Trainwreck Pre-Roll (1g) claimed the fourth and fifth positions, respectively. Notably, OG Kush Pre-Roll (1g) has consistently been a top performer since May, while Caramel Cream Pre-Roll (1g) has shown remarkable growth over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
