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Oct-2025
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Overview
Market Insights Snapshot
Magnitude's performance in the Vapor Pens category shows notable variations across different states. In Illinois, the brand has struggled to break into the top 30, with rankings slipping from 62nd in July to 76th by October. This decline is mirrored by a decrease in sales over the months, which could be indicative of increased competition or a shift in consumer preferences. On the other hand, New York paints a slightly more stable picture for Magnitude, as it maintains a top 30 position, albeit with a gradual decline from 15th to 21st. Despite the drop in rankings, New York remains a strong market for the brand, suggesting a resilient consumer base.
In Ohio, Magnitude's position in the Vapor Pens category has seen some fluctuations, with rankings hovering in the 60s range. Although the brand is not in the top 30, the slight improvement from 69th in July to 64th in October indicates potential for growth. This is supported by a modest increase in sales during the same period. The mixed performance across these states highlights the varied market dynamics and consumer behaviors that Magnitude faces. Such insights could be crucial for strategic planning and targeted marketing efforts as the brand seeks to strengthen its foothold in these regions.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Magnitude has experienced a slight decline in its ranking from July to October 2025, moving from 15th to 21st place. This shift is notable as it reflects a competitive pressure from brands like Turn, which improved its rank from 27th in July to 19th in October, and Nanticoke, which consistently hovered around the 20th position. Despite this, Magnitude's sales figures have remained relatively stable, indicating a resilient market presence even as it faces challenges from competitors. Brands such as Eureka and Bloom have shown fluctuations in their rankings, with Eureka climbing to 22nd in October, suggesting a dynamic market environment. This competitive analysis highlights the importance for Magnitude to strategize effectively to regain its higher rank and capitalize on its steady sales performance amidst shifting market dynamics.
Notable Products
In October 2025, the top-performing product for Magnitude was the White Widow Distillate Cartridge (1g) in the Vapor Pens category, which secured the number one rank with sales of 2100 units. The Blueberry Distillate Cartridge (1g) maintained its second position from September, although its sales slightly increased to 1938 units. Sour Diesel Distillate Cartridge (1g) improved its standing, moving up from fifth in September to third in October. London Pound Cake Distillate Cartridge (1g) consistently held the fourth position from September to October. The Mimosa Distillate Cartridge (1g) made its debut in the rankings in October, taking the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
