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Nov-2025
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Overview
Market Insights Snapshot
Magnitude's performance in the Vapor Pens category shows a varied trajectory across different states. In New York, the brand has maintained a strong presence, ranking consistently within the top 30 from August to November 2025, although there is a slight downward trend from rank 19 to 25. This indicates a stable yet competitive position in a significant market. Conversely, in Colorado, Magnitude has not broken into the top 30 rankings, suggesting potential challenges in capturing market share or a highly competitive environment. Interestingly, Maryland saw Magnitude debut in November at rank 45, indicating a potential emerging market for the brand within the state.
In Illinois, Magnitude's ranking fluctuated slightly from 69 to 85, reflecting a decline in its competitive position over the months. This could be due to increased competition or changes in consumer preferences. Meanwhile, in Ohio, the brand's ranking remained relatively stable around the mid-60s, suggesting a consistent but not leading presence. The sales trend in Illinois shows a significant decline, which might require strategic adjustments to regain momentum. Overall, Magnitude's performance across these states highlights both opportunities and challenges, with New York standing out as a key market for the brand's Vapor Pens category.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Magnitude has experienced a slight decline in its ranking from 19th in August 2025 to 25th by November 2025. This downward trend indicates a potential challenge in maintaining its market position amidst fierce competition. Notably, Eureka has shown resilience, climbing from 28th in September to 23rd in November, suggesting a recovery in sales performance. Meanwhile, Bloom and Off Hours have also demonstrated competitive movements, with Bloom maintaining a relatively stable position around the 21st to 26th ranks and Off Hours fluctuating slightly but ending November ahead of Magnitude. These shifts highlight the dynamic nature of the market, where Magnitude's sales, although still substantial, need strategic initiatives to regain and sustain a higher rank against these agile competitors.
Notable Products
In November 2025, the top-performing product for Magnitude was the White Widow Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one ranking from October with sales of 1974. The Sour Diesel Distillate Cartridge (1g) rose to the second position, up from third in October, showing a significant increase in sales. Blueberry Distillate Cartridge (1g) slipped to third place despite consistent sales figures. Ghost Memory OG BDT Distillate Cartridge (1g) made its debut in the rankings at fourth position. London Pound Cake Distillate Cartridge (1g) remained stable at fifth, showing a slight decrease in sales compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
