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Apr-2025
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Overview
Market Insights Snapshot
Magnitude's performance in the vapor pen category has shown notable variations across different states. In Colorado, the brand experienced a steady upward trajectory, moving from a rank of 73 in January 2025 to 55 by April 2025. This improvement is accompanied by a significant increase in sales from January to March, though there was a slight dip in April. In contrast, Illinois saw a more stable performance, with Magnitude maintaining a consistent rank of 53 in both March and April 2025, indicating a solid foothold in the market despite a decrease in sales from March to April. However, in Maryland, the brand's ranking fell out of the top 30 by April, which could suggest a need for strategic adjustments to regain market presence.
In New York, Magnitude has maintained a strong presence, though there is a slight downward trend in their ranking from 8 in January and February to 11 by April 2025. This decline is mirrored in their sales figures, which have gradually decreased over the months, indicating potential challenges in retaining consumer interest or increased competition. The absence of a top 30 ranking in Maryland by April could be seen as a concerning development, especially given their previous position within the top 30. These dynamics across different states highlight the varying market conditions and consumer preferences that Magnitude must navigate to optimize their performance across regions.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Magnitude has experienced notable fluctuations in its market position from January to April 2025. Initially holding the 8th rank in January and February, Magnitude saw a decline to 9th in March and further to 11th in April. This downward trend in rank is accompanied by a decrease in sales, contrasting with the performance of competitors such as STIIIZY, which improved its rank from 9th to 7th by March, indicating a stronger market presence. Meanwhile, Florist Farms demonstrated a positive trajectory, climbing from 22nd in January to 13th by April, suggesting a growing consumer preference. Additionally, New York Honey (NY Honey) consistently maintained a top 14 position, peaking at 10th in April, showcasing its stable market appeal. The emergence of SMOKE (NY) from outside the top 20 to 12th place in April further intensifies the competitive dynamics, highlighting the need for Magnitude to reassess its strategies to regain its competitive edge in the New York Vapor Pens market.
Notable Products
In April 2025, Super Lemon Haze Distillate Cartridge (1g) emerged as the top-performing product for Magnitude, securing the number one rank with sales reaching 3378 units. White Widow Distillate Cartridge (1g) followed closely in the second position, maintaining a strong presence despite a slight drop from its previous months' performances. Blueberry Distillate Cartridge (1g) secured the third rank, marking a notable entry into the top five for the first time. Ghost Memory OG BDT Distillate Cartridge (1g) experienced a decline, moving from the top position in March to fourth in April. Master Kush Distillate Cartridge (1g) rounded out the top five, indicating a stable performance among Magnitude's vapor pen offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
