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Jun-2024
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Overview
Market Insights Snapshot
Magnitude's performance in the Vapor Pens category shows significant variability across different states. In Colorado, the brand has struggled to make a mark, not ranking within the top 30 for the past four months. In contrast, Illinois exhibits a more stable trend, with Magnitude maintaining a position around the 30s, albeit with a slight dip in May 2024 before recovering in June 2024. This indicates a resilient presence in Illinois, where the brand seems to be holding its ground despite minor fluctuations.
The performance in Maryland and New York is particularly noteworthy. In Maryland, Magnitude has experienced a rollercoaster ride, peaking at rank 16 in April 2024 before dropping to 26 in May 2024 and then climbing back to 20 in June 2024. Meanwhile, New York paints a more optimistic picture, with the brand climbing steadily from rank 15 in March 2024 to an impressive rank 4 by June 2024, reflecting a strong upward trend. However, in Ohio, Magnitude only appeared in the rankings in June 2024 at position 45, indicating a late but potentially promising entry into the market.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Magnitude has shown remarkable progress over the past few months. Starting from a rank of 15 in March 2024, Magnitude has ascended to the 4th position by June 2024, indicating a significant upward trend in both rank and sales. This growth trajectory places Magnitude in close competition with brands like Mfny (Marijuana Farms New York), which saw a slight decline from 4th to 5th position during the same period. Meanwhile, Ayrloom and Jaunty have maintained their strong presence, consistently ranking in the top 3, with Ayrloom climbing to the 2nd spot in June 2024. Another notable competitor, Holiday (NY), has also improved its rank from 11th to 6th. These shifts highlight a dynamic market where Magnitude's rapid rise suggests effective strategies and growing consumer preference, positioning it as a formidable player in the New York Vapor Pens category.
Notable Products
In June 2024, the top-performing product for Magnitude was the Super Lemon Haze Distillate Cartridge (1g) in the Vapor Pens category, which achieved the first rank with notable sales of 5,172 units. Following closely was the Master Kush Distillate Cartridge (1g), maintaining its second position from the previous month. The Sour Diesel BDT Distillate Cartridge (1g) moved up to third place, showing an improvement in its ranking. The Platinum Jack Distillate Cartridge (1g), which had been consistently ranked first in previous months, dropped to fourth place. Finally, the Blueberry Distillate Cartridge (1g) entered the rankings at fifth place, showing significant sales growth.
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