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Aug-2025
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Overview
Market Insights Snapshot
Magnitude's performance in the Vapor Pens category shows varied results across different states. In New York, the brand has maintained a strong presence, consistently ranking within the top 15 from May to August 2025. This stability in New York indicates a robust market position and consumer loyalty. In contrast, Colorado presents a different story where Magnitude did not make it to the top 30 in May and June, suggesting challenges in gaining traction or facing stiff competition. The absence of ranking data for July and August in Colorado further highlights potential struggles in this market.
Illinois shows a declining trend for Magnitude, with its ranking slipping from 59th in May to 69th by August. This downward movement might indicate increasing competition or a shift in consumer preferences. Meanwhile, in Ohio, the brand's debut in June at 67th and subsequent movement to 63rd by August reflects a positive trend, suggesting that Magnitude is gradually gaining market share. However, the lack of ranking in May raises questions about its initial market entry and strategy. These insights underscore the importance of regional strategies and the varying dynamics of the cannabis market across states.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Magnitude has experienced a slight decline in its ranking from 11th in May 2025 to 13th by August 2025. This downward trend is notable as it coincides with a decrease in sales over the same period. In contrast, Cannabals maintained a stronger position, ranking consistently higher than Magnitude, except in August when it dropped to 11th. Meanwhile, Hashtag Honey showed fluctuations, peaking at 10th in July before dropping to 14th in August, closely mirroring Magnitude's sales trajectory. Interestingly, Turn and Untitled displayed significant volatility, with Turn's rank improving from 30th in June to 15th in August, and Untitled climbing from 27th in May to 12th in August, surpassing Magnitude. These shifts highlight the dynamic nature of the market, suggesting that Magnitude may need to innovate or adjust its strategies to regain a competitive edge and stabilize its sales performance.
Notable Products
In August 2025, Super Lemon Haze Distillate Cartridge (1g) retained its top position among Magnitude's products, achieving a sales figure of 3299. This product consistently performed well, maintaining the first rank in both May and July, only briefly dropping to second in June. Master Kush Distillate Cartridge (1g) climbed to second place from third in July, showing a notable increase in sales. Blueberry Distillate Cartridge (1g) fell to third place, despite being second in June and third in May. Sour Diesel Distillate Cartridge (1g) held steady at fourth place for two consecutive months, while Cherry Kush Distillate Cartridge (1g) made its debut at fifth place in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
