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Dec-2025
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Overview
Market Insights Snapshot
Magnitude's performance in the Vapor Pens category shows a varied trajectory across different states. In New York, the brand has maintained a steady presence within the top 30, although it has experienced a gradual decline from 21st to 29th place from September to December 2025. This consistent ranking in a competitive market like New York suggests a solid foothold despite the downward trend. On the other hand, in Illinois, Magnitude has not managed to break into the top 30, with rankings hovering in the 70s and 80s, indicating challenges in gaining traction in this state. The brand's sales figures here reflect this struggle, with a noticeable dip in November before a slight recovery in December.
In Maryland, Magnitude's entry into the top 30 in November 2025 at 46th place, followed by an improvement to 38th in December, marks a positive upward trend. This movement indicates growing consumer interest and potential market expansion opportunities. Meanwhile, in Ohio, the brand has consistently ranked at or near 68th place, suggesting a stable but unremarkable presence. The sales trend in Ohio reveals a fluctuating pattern, with a notable increase in October but a subsequent decline in November, before picking up again in December. This stability in ranking, despite changes in sales, could imply a loyal customer base or consistent market conditions.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Magnitude has experienced a notable decline in its ranking from September to December 2025, dropping from 21st to 29th place. This downward trend in rank is indicative of a challenging market environment, as competitors such as Dime Industries and High Garden have maintained relatively stable positions, with Dime Industries even climbing to 24th place in November before settling at 28th in December. Despite these challenges, Magnitude's sales figures, while lower than its competitors, suggest a consistent consumer base, albeit with a slight decrease over the months. The brand's performance contrasts with the upward trajectory of Bonanza Cannabis Company, which improved its ranking from 42nd in September to 33rd in December, highlighting the competitive pressures Magnitude faces in sustaining its market position.
Notable Products
In December 2025, the top-performing product for Magnitude was the Ghost Memory OG BDT Distillate Cartridge (1g) in the Vapor Pens category, climbing to rank 1 with sales of 1941. The Sour Diesel Distillate Cartridge (1g) maintained a strong position at rank 2, slightly dropping from its previous top spot in November. The Dutch Treat Haze Distillate Cartridge (1g) made an impressive entry at rank 3, showing a notable increase in popularity. The Blueberry Distillate Cartridge (1g) saw a decline to rank 4, despite its consistent performance in earlier months. London Pound Cake Distillate Cartridge (1g) remained stable at rank 5, although its sales figures showed a downward trend.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
