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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Magnitude is stocked at 79 licensed dispensaries across New York, Pennsylvania, and 5 other states, 54 of them in New York, with the deepest coverage in New York, Bronx, Concord, East Syracuse, and Queens. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
Magnitude concentrated 99.914% of July 2026 sales in Vapor Pens while Flower shrank to 0.085% share, a month-over-month contraction of 76.631% in Flower alongside a 0.114% MoM uptick in Vapor Pens. Vapor Pens declined 68.545% year over year as the brand’s overall sales fell 68.518% YoY, and the average price dropped 36.346% YoY to $23.90, indicating price compression rather than mix expansion drove most of the annual erosion. With rank at 48 in Vapor Pens for Ohio and Vapor Pens still the top category by share, the pattern implies Magnitude is overexposed to a single category where price-driven declines outweigh tiny mix diversification, limiting insulation from category-specific volatility.
Given Vapor Pens at 99.915% share and Flower below 0.086% with no reported year-over-year baseline and a 76.631% MoM retreat, Magnitude’s mix shift offers little buffer against further rank pressure in Vapor Pens where it sits at rank 48. The marginal 0.114% MoM lift in Vapor Pens amid a 36.346% YoY price drop suggests tactical pricing wins short-term volume but risks brand positioning if discounts become the primary lever; with July 2026 YoY sales down 68.518%, the brand’s positioning leans toward price-taking rather than value-differentiated, implying the need to rebuild premium signals or broaden into categories less correlated with Vapor Pens’ price cycles.
Competitive Landscape
Magnitude sits at rank #50 in New York Vapor Pens in July 2026, down 34 positions year over year from #16, and also down 14 places from April 2026’s #36, while its historical peak was #5 in August 2024; in contrast, Fernway is #1 after rising 3 spots year over year with a 46.8% sales increase, and Jetty Extracts climbed to #4 with a 22-rank YoY jump and 199.3% sales growth, indicating that Magnitude’s downward rank trajectory amid upward moves from top competitors implies eroding relative visibility that will likely persist without a corrective shift in assortment or distribution.
Notable Products
Juhlahtoh Distillate Cartridge (0.84g) posted the standout move in July 2026 with a 200.3% month-over-month surge to rank 2, while Dutch Treat Distillate Cartridge (0.85g) followed at rank 1 with a 198.0% gain, together signaling a rapid shift in shopper uptake toward newer sub-gram formats. Ghost Memory OG BDT Distillate Cartridge (1g) slipped 9.8% to rank 10, and Master Kush Distillate Cartridge (1g) was effectively flat at -0.5% in rank 3, indicating that 1g incumbents are ceding momentum as three sub-1g SKUs occupy ranks 1, 2, and 4. With all top-10 items in Vapor Pens and five of the top ten concentrated in sub-gram 0.84–0.85g sizes, the mix points to Magnitude leaning into smaller-fill cartridges to accelerate trial and velocity at mid-tier price points.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
