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Sep-2025
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Overview
Market Insights Snapshot
Magnitude's performance in the Vapor Pens category varies significantly across different states. In New York, the brand has maintained a strong presence, consistently ranking within the top 20 from June to September 2025, despite a slight decline from 14th to 17th place. This indicates a stable market position in a competitive environment. In contrast, Illinois shows a downward trend, with Magnitude slipping from 54th to 69th place over the same period, which suggests challenges in maintaining its market share. The absence of Magnitude from the top 30 in Colorado raises concerns about its competitiveness in that state, highlighting the need for strategic adjustments to improve visibility and sales.
In Ohio, Magnitude's rankings have fluctuated, showing some volatility as it moved from 67th in June to 66th in September, with a peak at 63rd in August. This indicates a potential for growth if the brand can capitalize on its August momentum. The sales data from New York reveals a notable trend, with a high in July followed by a decline in subsequent months, suggesting potential market saturation or increased competition. The data points to a need for Magnitude to analyze consumer preferences and competitive strategies to sustain its position in stronger markets while addressing challenges in others.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Magnitude has experienced notable shifts in its market standing from June to September 2025. Initially ranked 14th, Magnitude maintained this position through July but saw a slight decline to 16th in August and 17th in September. This downward trend in rank is mirrored by a decrease in sales, particularly in September. Competitors such as Sapphire Farms have shown a more dynamic performance, climbing from 16th in June to 9th in August before settling at 14th in September, indicating a significant sales surge in August. Meanwhile, ghost. started strong at 12th but dropped to 19th by September, suggesting volatility in their market presence. Turn has shown a steady improvement, moving from 30th in June to 16th in September, reflecting a consistent upward sales trajectory. These competitive movements highlight the challenges Magnitude faces in maintaining its market position amidst fluctuating sales and the dynamic strategies of its rivals.
Notable Products
In September 2025, Super Lemon Haze Distillate Cartridge (1g) maintained its top position in the Vapor Pens category, despite a dip in sales to 2542 units. Blueberry Distillate Cartridge (1g) climbed to second place, up from third in August, with sales reaching 1905 units. Master Kush Distillate Cartridge (1g) slipped to third, having previously held the second spot in August. London Pound Cake Distillate Cartridge (1g) improved its ranking to fourth, up from fifth in August. Sour Diesel Distillate Cartridge (1g) rounded out the top five, dropping one position from August's fourth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
