.svg){kind=small}
Jun-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Hush's performance in the Vapor Pens category in California shows a fluctuating trend over the past few months. Starting at rank 47 in March 2024, the brand experienced a slight decline, dropping to 48 in April, then further down to 62 in May, and recovering slightly to 56 in June. This movement indicates a challenging market environment in California for Hush, with sales reflecting this trend, decreasing from $339,738 in March to $235,274 in June. The fact that Hush was not in the top 30 brands during any of these months highlights the competitive nature of the Vapor Pens category in this state.
In Oregon, Hush has shown a more stable performance in the Vapor Pens category, maintaining a position within the top 30 brands. Despite a slight dip in April when it ranked 32, Hush regained its position by May and June, reflecting consistent demand with sales figures hovering around $150,000. Conversely, the Pre-Roll category in Oregon presents a different story, where Hush has struggled to break into the top 30, consistently ranking in the 60s over the past four months. This suggests that while Hush has a strong foothold in the Vapor Pens segment, it faces significant challenges in the Pre-Roll market in Oregon.
Competitive Landscape
In the competitive landscape of vapor pens in California, Hush has experienced notable fluctuations in its rank and sales over recent months. Starting from a rank of 47 in March 2024, Hush saw a slight decline to 48 in April, followed by a significant drop to 62 in May, and a modest recovery to 56 in June. This downward trend in rank corresponds with a decrease in sales, from a high in March to a low in May, before a slight rebound in June. In comparison, 710 Labs maintained a relatively stable position, hovering around the 50s, while Amber showed consistent performance, staying in the mid-50s. Delighted and Fuzed also exhibited variability but managed to surpass Hush in certain months. These shifts highlight the competitive pressures Hush faces in maintaining its market position and suggest a need for strategic adjustments to regain and sustain higher rankings and sales.
Notable Products
In June 2024, the top-performing product for Hush was Halo Haze Pre-Roll (1.1g), which climbed to the number one rank with impressive sales of 3809 units. Following closely, Northern Lights Distillate Cartridge (1g) secured the second position, showing a strong recovery from its absence in the previous months. Vision Pre-Roll (1.1g) made its debut in the rankings at the third spot. Blackberry Kush Distillate Cartridge (1g) saw a decline, dropping to fourth place from its previous top rank in May. Purple Hindu Kush Pre-Roll (1g) also entered the top five for the first time, ranking fifth.
Top Selling Cannabis Brands
