Market Insights Snapshot
Looking at the performance of Hush across different categories and states, we can observe some interesting trends. In California, Hush has shown a consistent upward trend in the Vapor Pens category, moving from rank 83 in August 2023 to rank 46 by November 2023. This improvement in rank is indicative of an increase in sales, which is positive for the brand. In contrast, in the Beverage category in Oregon, Hush's rank fluctuated within the top 20, hinting at a more volatile performance. However, the brand maintained its position within the top 20, which is commendable.
In other categories in Oregon, Hush displayed a mix of performance. For Concentrates, the brand showed a significant improvement, moving from rank 53 to 36 between August and November 2023. However, in the Edible category, the brand's rank hovered around the 80s, suggesting room for improvement. Interestingly, for the Flower category, Hush was not in the top 20 brands in November 2023, indicating a potential area of focus for the brand. Lastly, in the Pre-Roll and Vapor Pens categories, Hush's rank oscillated, but remained within the top 60 and top 25 respectively, pointing to a relatively stable performance in these categories.
In the Vapor Pens category for California, Hush has shown a consistent upward trend from August to November 2023, improving its rank from 83rd to 46th. This indicates a substantial increase in market share and popularity. In comparison, Kushy Punch has seen a slight decline in rank, dropping from 55th to 49th over the same period. Timeless, while maintaining a higher rank than Hush, has seen a slight drop from 44th to 41st. Lime has seen a more significant drop, going from 47th to 51st. Lastly, Muha Meds despite starting off at a higher rank of 36th, has seen a drop to 38th. These shifts in rank indicate a dynamic and competitive market, with Hush making significant strides in improving its position.
In November 2023, the top-performing products from Hush were predominantly from the Vapor Pens and Flower categories. The Blue Razz Flavored Distillate Cartridge (1g) from the Vapor Pens category maintained its top spot from September with impressive sales of 3653 units. The Flower category saw new entrants with Purple Hindu Kush (Bulk) and Blueberry Muffin (Bulk) ranking second and third respectively. The Alien ET Pre-Roll (1.1g) from the Pre-Roll category made its debut at the fourth spot. The Blackberry Kush Distillate Cartridge (1g), another Vapor Pens product, slipped from its previous second position to fifth.