Hush

Data Snapshot: May 04, 2024
Hush Cannabis Brand Logo
$100K+

Apr-2024

Sales

Decline

Trend

6-Month

79

Product Count

SKUs

Hush

Overview

Hailing from the Colorado mountains, Hush Cannabis & Confections handcrafts a line of high-end marijuana products, including edibles, vape cartridges, and prerolls. Recognized for its strain-specific merchandise, Hush places a firm emphasis on quality, offering vegan and gluten-free gummies as well as artisanal bonbons made from caramel. With a philosophy that "good products should speak for themselves," Hush seeks to let the caliber of their marijuana items become their most compelling marketing.
Markets

Hush Locations

Product Trends

Hush Categories

Hush Sales

Market Insights Snapshot

Hush Historical Sales by Category

In the competitive landscape of the cannabis market, Hush has shown varied performance across different categories and states. In California, the brand's Vapor Pens category has seen a slight improvement in rankings from January 2024 to April 2024, moving from 50th to 48th position. Although this upward movement is modest, it indicates a positive trend in one of the most saturated cannabis markets. However, the sales figures, starting at $303,640 in January and slightly decreasing to $300,376 by April, suggest a stabilization in demand rather than significant growth. On the other hand, in Oregon, Hush's performance in the Concentrates category has experienced a decline, with rankings dropping from 64th in January to being out of the top 30 by March and April, highlighting a potential area of concern for the brand in this market.

Conversely, Hush's presence in Oregon showcases a stronger hold in the Vapor Pens and Pre-Roll categories. The brand maintained consistent rankings in the Vapor Pens category, hovering around the 29th to 31st positions from January to April 2024. This consistency, coupled with a notable increase in sales from $138,014 in January to $161,968 in April, suggests a solid and growing consumer base for Hush's Vapor Pens in Oregon. The Pre-Roll category, while not achieving top-tier rankings, showed a slight fluctuation but maintained positions in the 60th to 68th range over the same period. This steadiness in rankings, despite the competitive nature of the Pre-Roll market, indicates a reliable consumer interest in Hush's offerings in this segment. The brand's performance across these categories and states provides a mixed but insightful view into its market dynamics, with evident strengths in specific areas that could be leveraged for future growth.

Apr-2024 Rank
Vapor Pens
Concentrates
Pre-Roll
48
31
66
Hush

Competitive Landscape

In the competitive landscape of the Vapor Pens category in California, Hush has shown a consistent presence, albeit outside the top 20, with a slight improvement in rank from 50th in January 2024 to 48th by April 2024. This is indicative of a stable yet challenging position within the market, as competitors like Kushy Punch and Crystal Clear have demonstrated stronger performances, ranking closer to the top 40 during the same period, with Kushy Punch even improving its rank to 47th by April. Notably, Paper Planes showed significant volatility, jumping from 65th to 50th place, while Sluggers made a remarkable entry into the rankings, moving from not being in the top 20 to 51st by April. These dynamics suggest that while Hush maintains a steady presence, the brand is facing stiff competition from both established brands and new entrants, highlighting the need for strategic initiatives to improve its market position and sales trajectory in the highly competitive California vapor pens market.

Hush market ranking for CA Vapor Pens

Hush

Notable Products

In Apr-2024, Hush's top-performing product was the Blackberry Kush Distillate Cartridge (1g) from the Vapor Pens category, marking its debut on the leaderboard with impressive sales of 3294 units. Following closely behind in second place was the Strawberry Cough Distillate Cartridge (1g), also in the Vapor Pens category, which saw a slight decline from its top position in March to second place with 2521 units sold. The Vision Pre-Roll (1.1g) from the Pre-Roll category climbed to third place, showing a notable increase in its ranking from fourth in February. Super Lemon Haze Distillate Cartridge (1g) and Halo Haze Pre-Roll (1.1g), both new entries to the top five in April, ranked fourth and fifth respectively, indicating a strong performance by Vapor Pens and Pre-Roll categories. This shift in rankings highlights a dynamic change in consumer preferences within Hush's product lineup, with Vapor Pens showing particularly strong growth.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Blackberry Kush Distillate Cartridge (1g)
Vapor Pens
>5
>5
>5
1
Strawberry Cough Distillate Cartridge (1g)
Vapor Pens
>5
>5
1
2
Vision Pre-Roll (1.1g)
Pre-Roll
>5
4
>5
3
Super Lemon Haze Distillate Cartridge (1g)
Vapor Pens
>5
>5
>5
4
Halo Haze Pre-Roll (1.1g)
Pre-Roll
>5
>5
>5
5
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