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Apr-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Hush has shown varied performance across different states and product categories. In California, Hush's presence in the Vapor Pens category has seen fluctuations, with rankings moving from 53rd in January to 50th by April 2025. This indicates a slight improvement, although the brand did not break into the top 30, suggesting room for growth in this significant market. Meanwhile, in Oregon, Hush's performance in the Pre-Roll category was less notable, as the brand did not rank within the top 30 during the first quarter of 2025, which might be a concern for maintaining market presence in this segment.
Hush's performance in the Vapor Pens category in Oregon has been on a downward trend, with rankings slipping from 40th in January to 68th by April 2025. This decline in ranking could reflect increased competition or a shift in consumer preferences. Despite these challenges, sales figures in January were notably higher than in the following months, indicating a strong start to the year. The absence of top 30 rankings in some months for certain categories highlights opportunities for strategic adjustments and potential growth in these markets. The brand's performance across these categories and states suggests a dynamic market environment where Hush needs to adapt and innovate to improve its standings.
Competitive Landscape
In the competitive landscape of vapor pens in California, Hush has demonstrated notable fluctuations in its market position from January to April 2025. Starting at rank 53 in January, Hush improved to 45 in February, indicating a positive trend in sales performance. However, by April, its rank slipped to 50, suggesting challenges in maintaining its competitive edge. This volatility contrasts with brands like 710 Labs, which maintained a relatively stable ranking around the high 40s, and Crystal Clear, which improved its position to 47 by April. Despite these challenges, Hush's sales in February were notably higher than those of Timeless and DomPen, indicating a strong consumer base. However, the drop in sales by April suggests a need for strategic adjustments to regain momentum and compete more effectively against these brands.
Notable Products
In April 2025, Northern Lights Distillate Cartridge (1g) emerged as the top-performing product for Hush, climbing from second place in March to secure the number one spot with sales of 2875 units. Strawberry Cough Flavored Distillate Cartridge (1g) maintained a strong presence, ranking second after leading in March. Super Lemon Haze Distillate Cartridge (1g) improved its position slightly, moving from fourth to third. Watermelon Flavored Distillate Cartridge (1g) remained consistent, holding the fourth position for two consecutive months. Notably, Girl Scout Cookies Distillate Cartridge (1g) entered the top five for the first time in April, indicating a potential upward trend in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
