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Nov-2025
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Overview
Market Insights Snapshot
Hush has demonstrated a notable upward trajectory in the Vapor Pens category in California. Over the past few months, there has been a consistent improvement in their ranking, moving from 60th place in August 2025 to 51st by November 2025. This positive trend is supported by a significant increase in sales, which saw a jump from $163,565 in September to $238,855 in November. Such movements suggest that Hush is gaining traction and possibly expanding its market share within this highly competitive category in California.
In Oregon, Hush has made a significant breakthrough in the Vapor Pens category, entering the top 30 brands by November 2025, a notable achievement considering they were not ranked in the top 30 in August and September. By October, they had already climbed to 44th place and further improved to 29th in November, indicating a strong market acceptance and growing consumer preference. This rapid ascent highlights Hush's effective market strategies and product appeal in Oregon, although the absence from the top 30 in the earlier months suggests there was a considerable challenge in establishing their presence initially.
Competitive Landscape
In the competitive landscape of vapor pens in California, Hush has demonstrated a notable upward trajectory in recent months, climbing from a rank of 60 in August 2025 to 51 by November 2025. This improvement in rank is indicative of a positive shift in sales, as evidenced by an increase from $207,362 in August to $238,855 in November. In contrast, competitors such as 710 Labs and Halfpipe Cannabis have experienced a decline in both rank and sales, with 710 Labs dropping from 41 to 52 and Halfpipe Cannabis from 42 to 53 over the same period. Meanwhile, Timeless and Connected Cannabis Co. have shown mixed results, with Timeless improving slightly from 51 to 49, while Connected Cannabis Co. saw a decrease from 37 to 48. This competitive analysis highlights Hush's growing presence in the market, suggesting a strengthening brand position amidst fluctuating performances from its competitors.
Notable Products
In November 2025, the top-performing product from Hush was the Cherry Glaze Distillate Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 5173 units. The Peach Distillate Cartridge (1g) rose to second place, showing a significant increase from its fifth place in October 2025. Kush Mintz Distillate Cartridge (1g) debuted in the rankings at third place, indicating strong market entry. Watermelon Flavored Distillate Cartridge (1g) held the fourth position, maintaining a steady presence in the top five. Sour Tangie Distillate Cartridge (1g) re-entered the rankings at fifth place, after having no ranking in the previous two months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
