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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Hush concentrated 99.20% of May 2026 sales in Vapor Pens, where year-over-year revenue fell 53.16% and month-over-month declined 37.19%, while the brand-level average price dropped 22.72% YoY to $9.10. Peripheral categories remained minimal: Pre-Roll held 0.65% share with an 86.41% YoY decrease but a 15.98% MoM uptick, and Beverage and Edible together accounted for 0.15% share with unreported YoY/MoM baselines. With a Vapor Pens rank of 50 in Oregon, the mix skews toward a single category even as volume and price soften, implying a narrow exposure that amplifies volatility when the core category retrenches.
The 37.19% MoM contraction in Vapor Pens alongside a 15.98% MoM rise in Pre-Roll suggests incremental trial beyond the core, but the 53.16% YoY Vapor Pens decline and 86.41% YoY Pre-Roll decline indicate that diversification is not yet offsetting category risk. Given the 22.72% YoY price decrease against a 70.94% 24-month sales decline, pricing alone is unlikely to restore position, and a rank of 50 in Oregon Vapor Pens frames the need for either deeper differentiation within the category or a planned shift of 1–2 share points into adjacent formats to reduce single-category dependency.
Competitive Landscape
Hush ranks at #50 in OR Vapor Pens in May 2026, improving 16 positions from #66 year over year, but slipping 3 spots from #47 in February 2026 and sitting well below its #29 peak from November 2025; meanwhile, Buddies moved from #2 to #1 and FRESHY climbed from #7 to #2 with a 78.5% YoY sales increase, indicating that Hush’s rank recovery is occurring while leaders consolidate share at the very top. The juxtaposition of a 16-rank YoY gain with a 3-rank decline over the last three months, alongside competitor ascents into the top 2, implies Hush’s trajectory is upward on a yearly basis but losing relative momentum in the near term, challenging its path back toward the prior #29 peak.
Notable Products
Limeade Distillate Cartridge (1g) posts the steepest movement in May 2026 with a -39.4% month-over-month decline at rank 2, while Lemon Drop Distillate Cartridge (1g) at rank 1 also contracts by -10.1%. Platinum Lemon Kush Distillate Cartridge (1g) counters with a +10.4% month-over-month gain at rank 3, narrowing the gap to the top two positions while Green Crack Distillate Cartridge (1g) and Bubba Kush Distillate Cartridge (1g) fall by -32.8% and -32.8% at ranks 6 and 9. With all top-10 SKUs concentrated in Vapor Pens and aggregate dollar sales around $82,000, the pattern implies reliance on a single form factor where flavor-led variety is fragmenting demand and pushing Hush toward fewer hero SKUs anchoring share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
