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Nov-2025
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Overview
Market Insights Snapshot
Master Makers has shown notable performance in the Concentrates category within the state of California. Over the months from August to November 2025, the brand has experienced a positive trajectory, climbing from the 25th position in August to the 19th position by November. This improvement in ranking is indicative of a strategic advancement in the market, possibly supported by a significant increase in sales, as suggested by the November sales figure. It is noteworthy that Master Makers was consistently present in the top 30 brands in California for this category, highlighting their steady presence in a competitive market.
While Master Makers has shown progress in California, the absence of rankings in other states or categories suggests that their influence might be more localized or concentrated within specific segments. The lack of top 30 rankings in other states or categories could be viewed as a potential area for growth or an indication of strategic focus on their current market. This localized performance might provide an opportunity for Master Makers to expand their market presence or diversify their product offerings in the future. Understanding these dynamics could be crucial for stakeholders interested in the brand's market strategies and potential expansion plans.
Competitive Landscape
In the competitive landscape of the California concentrates market, Master Makers has demonstrated a notable upward trajectory in recent months. After starting at rank 25 in August 2025, Master Makers climbed to rank 19 by November 2025, indicating a positive shift in market presence. This improvement is particularly significant given the competitive pressure from brands like Clsics, which also improved its rank from 24 to 17 during the same period, and Cream Of The Crop (COTC), which maintained a strong position, moving from rank 21 to 20. Meanwhile, Rosin Raiders experienced a volatile ranking, dropping to 35 in October before recovering to 18 in November, which suggests potential instability that Master Makers could capitalize on. The sales growth for Master Makers, culminating in a significant increase in November, underscores its strengthening market position amidst these competitive dynamics.
Notable Products
In November 2025, the top-performing product from Master Makers was Donny Burger Live Rosin (1g) in the Concentrates category, securing the number one rank with sales of 422 units. Garlic Juice Cold Cure Live Rosin Badder (1g) followed closely at the second position, maintaining a strong presence after being the top product in October. Whitethorn Rose Cold Cure Live Rosin (1g) climbed to the third position, showing significant improvement from its fifth-place ranking in October. Paradise Pines Signature Cold Cure Live Rosin (1g) debuted at fourth place, while Canal Street Runtz Live Rosin (1g) rounded out the top five. Overall, these rankings indicate a dynamic shift in product popularity, with new entries and changes in consumer preferences within the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
