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Aug-2025
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Overview
Market Insights Snapshot
Master Makers has shown a dynamic performance in the California concentrates category over the summer months of 2025. Starting in May with a rank of 22, they experienced a slight dip in June, falling to the 27th position. However, the brand quickly rebounded, climbing back to the 21st spot in July, before settling at rank 24 in August. This fluctuation suggests a competitive market landscape, where Master Makers is actively maintaining its presence. Notably, the brand's sales figures showed a positive trend from June to July, with sales increasing from $117,943 to $139,911, indicating a successful strategy or product launch during that period.
While Master Makers managed to stay within the top 30 brands in the California concentrates category throughout the summer, their absence from the rankings in other states or categories could be a point of concern or an opportunity for expansion. The lack of presence in other regions might suggest a focused strategy on the California market, or possibly challenges in scaling operations beyond this state. This concentrated effort in California could be beneficial in terms of brand loyalty and market penetration, but it also highlights the potential for growth in other states and product categories. Observing how Master Makers navigates these opportunities could provide insights into their strategic priorities and market adaptability.
Competitive Landscape
In the competitive landscape of the California concentrates market, Master Makers has experienced notable fluctuations in its ranking over the summer of 2025, reflecting dynamic shifts in consumer preferences and competitive pressures. In May 2025, Master Makers held a solid position at rank 22, but slipped to rank 27 in June, before rebounding to rank 21 in July, and settling at rank 24 in August. This volatility suggests a competitive environment where brands like Team Elite Genetics and Emerald Bay Extracts are also vying for consumer attention, with Team Elite Genetics notably climbing into the top 20 in June and maintaining a strong position thereafter. Meanwhile, Nasha Extracts and Hashtag have shown varying degrees of improvement, with Nasha Extracts reaching rank 25 in August. Master Makers' sales trajectory, peaking in July, indicates resilience and potential for growth amidst these competitive pressures, though continued strategic adjustments may be necessary to regain and sustain higher rankings.
Notable Products
In August 2025, Nectarine Jelly Full Spectrum Cold Cure Rosin (1g) emerged as the top-performing product for Master Makers, climbing to the number one rank in the Concentrates category with notable sales of $449. Hash Fire Pancakes Signature Live Rosin (1g) secured the second position, while Garlic Juice Cold Cure Live Rosin Badder (1g) followed closely in third place. Gravity Gush Cold Cure Full Spectrum Live Rosin (1g) and Lime Street Cold Cure Live Rosin (1g) both tied for fourth place. Nectarine Jelly showed a significant improvement from its third position in July to first in August, while Lime Street dropped from second in June to fourth in August. These shifts highlight the dynamic changes in consumer preferences within the product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
