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Oct-2025
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Overview
Market Insights Snapshot
Master Makers has shown varying performance across different categories and states, with notable activity in the California market. In the Concentrates category, their ranking experienced a slight decline from July to October 2025, dropping from 25th to 28th. This downward trend is coupled with a decrease in sales figures, indicating potential challenges in maintaining their position in this competitive segment. The brand's presence in other states and categories isn't highlighted in the top 30, which suggests there might be opportunities for growth or areas where they are currently underperforming. This lack of presence in certain markets could be seen as a point of concern or an opportunity for strategic expansion.
While Master Makers maintains a steady ranking within the top 30 in California's Concentrates category, their sales figures have shown a consistent decline over the months, with October 2025 sales at $106,041. This trend might reflect broader market dynamics or internal challenges the brand is facing. The absence of Master Makers in the top 30 rankings in other categories and states suggests that their market influence is currently concentrated in a specific niche and region. This could imply a need for diversification or a more robust strategy to penetrate other markets. Such insights could be pivotal for stakeholders looking to understand the brand's current standing and potential growth avenues.
Competitive Landscape
In the competitive landscape of the California concentrates market, Master Makers has experienced a slight decline in its ranking from July to October 2025, moving from 25th to 28th position. Despite this drop, Master Makers still maintains a stronger sales performance compared to brands like Buddies and UP!, which have fluctuated in rankings but consistently reported lower sales figures. Notably, Everyday Cannabis Co. has shown a remarkable improvement, climbing from 41st to 26th place, surpassing Master Makers in October with a significant sales surge. Meanwhile, Alien Labs has maintained a relatively stable presence, re-entering the top 30 in October after a brief absence. These shifts indicate a dynamic market where Master Makers faces increasing competition, emphasizing the need for strategic adjustments to regain its competitive edge and bolster sales.
Notable Products
In October 2025, Garlic Juice Cold Cure Live Rosin Badder (1g) emerged as the top-performing product for Master Makers, climbing from fourth place in September to first place, with sales reaching 426 units. Bacio Pancakes Cold Cure Full Spectrum Live Rosin (1g) maintained its second-place ranking from September, despite a decrease in sales. Gravity Apple Cold Cure Full Spectrum Live Rosin (1g) dropped from first place in September to third in October. Both Hash Burger Cold Cure Live Rosin (1g) and Whitethorn Rose Cold Cure Live Rosin (1g) entered the rankings for the first time in October, tying for fourth place. This indicates a dynamic shift in consumer preferences within the Concentrates category for Master Makers.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
