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Nov-2025
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Overview
Market Insights Snapshot
Cream Of The Crop (COTC) has experienced varied performance across different product categories in California. In the Concentrates category, COTC maintained a relatively stable presence in the top 30, with a slight dip in October before climbing back to the 20th position in November. This suggests a potential recovery or a strategic shift that could be of interest to industry watchers. However, in the Flower category, COTC's ranking has declined significantly from 35th in August to 90th by November, indicating challenges in maintaining competitiveness or consumer interest in this segment.
In the Pre-Roll category, COTC's ranking fell out of the top 30 by November, which could be a concern for the brand as it indicates a loss of market share. Meanwhile, their performance in the Vapor Pens category has been more consistent, although there was a noticeable drop in ranking from 55th in August to 71st in November. This suggests that while there is a stable demand for their vapor pens, there might be increasing competition or shifting consumer preferences impacting their sales. These trends offer a glimpse into the brand's current challenges and opportunities in the Californian market.
Competitive Landscape
In the competitive landscape of California's Flower category, Cream Of The Crop (COTC) has experienced a notable decline in its rankings from August to November 2025, dropping from 35th to 90th. This downward trend in rank is mirrored by a decrease in sales, suggesting a potential loss in market share. In contrast, competitors like 710 Labs and Autumn Brands have maintained relatively stable positions, though they remain outside the top 20, indicating that while they are not leading the market, they are not experiencing as steep a decline as COTC. Meanwhile, TRENDI and Seed Junky Genetics have also faced challenges, with fluctuating ranks and missing data points suggesting they did not make the top 20 in certain months. This competitive context highlights the pressures Cream Of The Crop (COTC) faces in maintaining its market position amidst a dynamic and challenging environment.
Notable Products
In November 2025, the top-performing product for Cream Of The Crop (COTC) was Kush Mintz Badder (1g) in the Concentrates category, securing the first rank with a sales figure of 633 units. Sweet Larry OG Live Resin Cartridge (1g) in Vapor Pens rose to second place from fifth in October, indicating a significant increase in popularity. Banana Bread Secrets Infused Pre-Roll 5-Pack (2.5g) held steady in the third position, maintaining its appeal among consumers. Heiress (3.5g) in the Flower category debuted at fourth place, showing promising sales performance. Purple Push Pop Sugar (1g) achieved fifth place in Concentrates, demonstrating consistent demand since its introduction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
