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Apr-2025
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Overview
Market Insights Snapshot
Cream Of The Crop (COTC) has shown varied performance across different product categories in California. In the concentrates category, COTC demonstrated a noteworthy recovery, climbing from the 28th position in March 2025 to 18th by April 2025, indicating a strong rebound in consumer demand. This positive movement contrasts with their flower category performance, where they experienced a decline, dropping from 20th in January to 50th in April. Such contrasting trends across categories may suggest shifting consumer preferences or competition dynamics within the state.
In the pre-roll category, COTC's rankings have been relatively stable, although they remained outside the top 80 throughout the observed months, indicating potential challenges in gaining significant traction in this segment. Meanwhile, the vapor pens category saw a gradual decline, with COTC moving from 50th in January to 66th by April. This decline in vapor pen rankings, coupled with a decrease in sales, suggests potential competitive pressures or changing market dynamics that the brand might need to address to regain its standing. These insights provide a glimpse into the brand's performance, highlighting areas of both strength and opportunity for improvement.
Competitive Landscape
In the competitive California flower market, Cream Of The Crop (COTC) has experienced a notable decline in rank from January to April 2025, dropping from 20th to 50th place. This decline is particularly significant when compared to competitors like Cookies, which improved its rank from 59th to 43rd, and Almora Farms, which maintained a relatively stable position, moving from 49th to 44th. Despite Cream Of The Crop's initial strong sales performance in January, the brand saw a consistent decrease in sales over the months, which may have contributed to its drop in rank. Meanwhile, Lolo and Time Machine also showed fluctuating ranks, with Lolo dropping from 38th to 58th and Time Machine improving slightly from 66th to 52nd, indicating a dynamic market environment. These shifts highlight the competitive pressures Cream Of The Crop faces and underscore the importance of strategic adjustments to regain its footing in the California flower category.
Notable Products
In April 2025, the top-performing product for Cream Of The Crop (COTC) was Animal Style (3.5g) in the Flower category, maintaining its number one position from March. Golden Fruit (3.5g) rose to the second position, having improved from fourth place the previous month, with sales reaching 1,369 units. Super Silver Haze (3.5g) held steady at the third position, showcasing consistent performance over the months. Fruit Loops OG Diamonds (1g) entered the rankings in April at the fourth spot, indicating strong demand in the Concentrates category. Galactic Warheads (3.5g) dropped to fifth place, a notable decline from its top rank in January and February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
