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Mar-2026
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Overview
Market Insights Snapshot
Cream Of The Crop (COTC) has shown varied performance across different product categories in California. In the concentrates category, COTC has experienced a slight decline in rankings, moving from 19th in December 2025 to 22nd by March 2026. This downward trend is accompanied by a decrease in sales figures, indicating potential challenges in maintaining market share in this segment. On the other hand, the flower category presents a more optimistic picture, with COTC climbing from 96th position in January 2026 to 58th by March. This upward movement suggests an increasing consumer preference for their flower products, which could be a strategic area for growth.
In the vapor pens category, COTC's presence in California has been inconsistent, with a notable absence from the top 30 rankings in January and February 2026. However, the brand reappeared in March with a rank of 83rd, hinting at a potential recovery or strategic re-entry into this segment. The absence in the earlier months may reflect either a temporary supply issue or a strategic shift in focus away from this category. Overall, while COTC faces challenges in some areas, the brand's performance in the flower category highlights a promising opportunity for continued growth and market penetration.
Competitive Landscape
In the competitive landscape of the California flower category, Cream Of The Crop (COTC) has shown a remarkable upward trajectory in recent months. Starting from a rank of 83 in December 2025, COTC improved significantly to reach the 58th position by March 2026. This positive trend is particularly notable when compared to competitors such as 710 Labs, which remained relatively stable but lower in the rankings, and Pure Beauty, which experienced a slight decline from 59 to 61 in the same period. Meanwhile, Lights Out maintained a consistent rank around the mid-50s, while Cizi showed a similar upward trend, surpassing COTC to rank 53 by March. The sales growth for COTC, culminating in a substantial increase in March, indicates a strengthening market position, suggesting that COTC is effectively capturing consumer interest and potentially increasing its market share in the competitive California flower market.
Notable Products
In March 2026, the top-performing product for Cream Of The Crop (COTC) was High Note (3.5g) in the Flower category, reclaiming its number one position after dropping to second place in February. Purple Pineapple (3.5g), also in the Flower category, debuted strongly at second place with notable sales of 818 units. Rainbow Zoap Live Resin Cartridge (1g) secured the third spot in the Vapor Pens category, marking its first appearance in the rankings. Lemon Cherry Zkittles Badder (1g) in the Concentrates category entered the list at fourth place, showing a promising start. Sweet Larry OG Live Resin Cartridge (1g) fell to fifth place in March after being second in December, indicating a shift in consumer preference towards other products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
