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Dec-2025
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Overview
Market Insights Snapshot
Cream Of The Crop (COTC) has shown notable progress in the Concentrates category in California, where it has climbed from 22nd place in September 2025 to 17th by December 2025. This upward trajectory is accompanied by a significant increase in sales, indicating a growing consumer preference for their products in this category. In contrast, their performance in the Flower category has seen a decline, with rankings slipping from 44th in September to falling out of the top 30 by December. This suggests a potential area for improvement or a shift in consumer demand away from their Flower offerings.
In the Vapor Pens category, COTC experienced slight fluctuations, initially ranking 54th in September 2025 and ending the year at 70th in December. Although this indicates a drop, the brand maintained a presence in the top 100, suggesting a stable if not leading position in this competitive category. Interestingly, COTC was ranked 73rd in the Pre-Roll category in September but did not appear in the top 30 in subsequent months, which might indicate either a strategic deprioritization of this category or increased competition. Observing these trends across categories and states can provide valuable insights into COTC's strategic positioning and potential areas for growth or recalibration.
Competitive Landscape
In the competitive landscape of the California concentrates market, Cream Of The Crop (COTC) has shown a notable upward trajectory in its rankings from September to December 2025. Starting outside the top 20 in September and October, COTC climbed to 19th in November and further to 17th in December. This positive trend is indicative of a robust growth strategy, as evidenced by a significant increase in sales during this period. In comparison, Greenline maintained a steady presence, improving its rank from 17th to 15th, while Rosin Tech experienced a decline from 10th to 16th, despite higher sales figures. Meanwhile, Clsics and Pistil Whip also showed competitive movements, with Clsics rising from 27th to 18th and Pistil Whip fluctuating slightly but maintaining a presence within the top 20. These dynamics suggest that while COTC is gaining ground, it faces stiff competition from brands like Greenline and Rosin Tech, which have historically higher sales, but COTC's growth indicates a promising potential to capture more market share.
Notable Products
In December 2025, the top-performing product from Cream Of The Crop (COTC) was Sweet Larry OG Live Resin Cartridge (1g) in the Vapor Pens category, achieving the number 1 rank with sales of 788 units. This product showed a significant rise from its previous rank of 3 in November 2025. Element - Pineapple OG Live Resin Diamond Cartridge (1g) secured the second position, indicating a strong debut in the rankings. Element - Strawberry Cough Live Diamond Cartridge (1g) followed closely in third place, maintaining its position from the previous month. Notably, Jack The Ripper Live Resin Cartridge (1g) and Gelato Breath Badder (1g) rounded out the top five, marking their first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
