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Oct-2025
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Overview
Market Insights Snapshot
Cream Of The Crop (COTC) has shown varied performance across different cannabis product categories in California. In the Concentrates category, COTC maintained a relatively stable presence, fluctuating slightly between the 21st and 24th positions over the past four months. This consistency indicates a steady consumer base, although there was a slight decline in sales from August to October. In contrast, the Flower category saw a more pronounced decline, with COTC dropping out of the top 50 by October. This downward trend could suggest increased competition or shifting consumer preferences within the state.
In the Pre-Roll category, COTC's ranking experienced notable volatility, peaking at the 50th position in August before falling sharply to 95th by October. This significant drop highlights potential challenges in maintaining market share or possibly a strategic shift in focus. Meanwhile, the Vapor Pens category saw COTC hovering around the mid-50s, with a slight sales decrease indicating a potential area for improvement. The absence of COTC in the top 30 for several categories underscores the competitive landscape in California and suggests areas where the brand might need to bolster its market strategies or product offerings.
Competitive Landscape
In the competitive landscape of the California flower market, Cream Of The Crop (COTC) experienced notable fluctuations in its rankings from July to October 2025. Initially ranked 41st in July, COTC improved to 35th in August, only to see a decline to 42nd in September and further to 54th in October. This downward trend in rankings coincides with a decrease in sales, suggesting increased competition. Notably, Cookies maintained a relatively stable presence, improving from 51st in July to 45th in October, indicating a stronger market position compared to COTC. Meanwhile, Daze Off showed significant volatility, peaking at 44th in August but dropping to 56th by October. Time Machine and Lights Out also demonstrated varying degrees of stability and improvement, with Time Machine slightly improving its rank to 53rd in October and Lights Out making a notable leap from 80th in September to 57th in October. These dynamics suggest that while COTC faces challenges in maintaining its market position, competitors like Cookies and Lights Out are gaining traction, potentially impacting COTC's sales and market strategy.
Notable Products
In October 2025, Cream Of The Crop (COTC) saw Cherry Gas (3.5g) leading as the top-performing product, securing the number one rank with sales reaching 882 units. The OG Runtz x Cherry Gas Diamond Infused Pre-Roll 2-Pack (1g) followed closely as the second top-seller, marking a significant presence in the Pre-Roll category. Cali Coma (3.5g) slipped to third place from its second position in September, indicating a slight decline in its performance. Gumball Live Resin Cartridge (1g) and Crashout (3.5g) rounded out the top five, ranking fourth and fifth, respectively. Notably, this month marked the first time these products appeared in the rankings, suggesting a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
