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Aug-2025
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Overview
Market Insights Snapshot
Cream Of The Crop (COTC) has shown a positive trajectory in the California cannabis market, particularly in the Concentrates category. Over the months from May to August 2025, COTC has improved its ranking from 23rd to 17th, indicating a steady rise in popularity and consumer preference within this category. Sales figures for Concentrates have also seen a significant increase, suggesting a growing demand for COTC's offerings. In contrast, the Flower category presents a more modest improvement, with rankings moving from 50th to 41st. Although still outside the top 30, this upward movement suggests potential for future growth if the trend continues.
In the Pre-Roll category, COTC has made remarkable progress, climbing from 68th to 43rd from May to August 2025. This substantial improvement highlights a successful strategy in capturing consumer interest in this segment. Meanwhile, the Vapor Pens category remains relatively stable, with rankings hovering around the low 50s. Despite consistent sales, COTC's position outside the top 30 in Vapor Pens indicates a need for strategic initiatives to boost its standing. The brand's absence from the top 30 across some categories suggests areas for potential development, but the positive trends in Concentrates and Pre-Rolls offer promising signs for future performance.
Competitive Landscape
In the competitive landscape of the California flower category, Cream Of The Crop (COTC) has shown a consistent upward trajectory in its ranking from May to August 2025, moving from 50th to 41st position. This positive trend is indicative of a strategic positioning that has allowed COTC to gradually close the gap with competitors such as Almora Farms, which maintained a relatively stable rank around the low 40s. Meanwhile, Soma Rosa Farms and Lolo have both experienced more significant rank improvements, with Lolo climbing from 45th to 32nd and Soma Rosa Farms from 40th to 30th, suggesting a more aggressive market capture. Notably, Daze Off emerged in the rankings by August, securing the 44th position, which highlights new competitive pressures. Despite these dynamics, COTC's steady sales growth, culminating in a notable increase in August, underscores its resilience and potential for further advancement in the competitive California flower market.
Notable Products
In August 2025, the top-performing product from Cream Of The Crop (COTC) was the Super Sour Diesel Secrets Infused Pre-Roll 5-Pack (2.5g), leading the sales with a total of 1,367 units. Following closely were Bubblegum Gelato Secrets Infused Pre-Roll 5-Pack (2.5g) and Golden Fruit Secrets Diamond Infused Pre-Roll 5-Pack (2.5g) in second and third places, respectively. Super Silver Haze Infused Pre-Roll 5-Pack (2.5g) secured the fourth position, showcasing a strong presence in the pre-roll category. Notably, the Super Silver Haze Live Resin Cartridge (1g) dropped from second place in July to fifth in August, indicating a shift in consumer preference towards infused pre-rolls. Compared to previous months, the rankings reveal a consistent demand for infused pre-rolls, with some fluctuation in vapor pen sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
