Market Insights Snapshot
Looking at the performance of Cream Of The Crop (COTC) in California, there are some notable trends across categories. In the Concentrates category, COTC has consistently improved its ranking, moving from 17th place in August 2023 to 13th place by November 2023. This upward movement suggests a growing market presence in this category. However, in the Flower category, COTC has seen a drop in its ranking from 14th place in August 2023 to 22nd place in November 2023. This is a concerning trend and could indicate increased competition or a shift in consumer preferences.
In the Pre-Roll category, COTC did not rank in the top 20 brands in August and September 2023, but made a significant leap to 99th place in October and further improved to 92nd place in November. While this is a positive trend, the brand's position outside the top 20 suggests there's room for improvement. In the Vapor Pens category, COTC's ranking fluctuated slightly but remained within the top 32 brands, indicating a stable presence. However, the sales in November 2023 were lower than the previous months, hinting at potential challenges in this category.
In the California Flower category, Cream Of The Crop (COTC) has seen a slight decline in its ranking from August to November 2023, moving from 14th place to 22nd. This trend indicates a potential decrease in market share, as sales also appear to have decreased over this period. Among its competitors, Cookies has shown a consistent improvement in rank, despite a slight dip in November, suggesting an increase in popularity. Maven Genetics and Yada Yada have maintained relatively stable rankings, with Yada Yada even moving up slightly. In contrast, Cruisers has experienced a similar trend to COTC, with a drop in rank and presumably sales. This data highlights the competitive dynamics within the California Flower market, with some brands gaining ground while others, including COTC, face challenges.
In November 2023, Cream Of The Crop (COTC)'s top-performing product was 'Caprisun (3.5g)', which sold 3226 units. The second best-selling product was 'H.B.I.C. Diamonds (1g)', followed by 'Smooth Operator x Crop Circles Diamond Infused Pre-Roll 2-Pack (1g)' in the third place. The 'High C (3.5g)' dropped from the first place in August to the fourth place in November. The 'Lemon Freeze Pop x Rainbow Mochi Diamond Infused Pre-Roll 2-Pack (1g)', which was the top product in October, slipped to the fifth place in November.