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Jun-2024
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Overview
Market Insights Snapshot
Analyzing the performance of Cream Of The Crop (COTC) across different categories in California reveals some intriguing trends. In the Concentrates category, COTC has shown a slight fluctuation in rankings, moving from 26th in March 2024 to 31st in May 2024, before recovering slightly to 29th in June 2024. This indicates a somewhat volatile presence in the market, albeit with a recovery trend towards the end of the period. In the Flower category, however, the brand's performance has been more concerning, dropping from 26th in March 2024 to 35th by June 2024. This consistent decline suggests a need for strategic adjustments to regain market share in this highly competitive category.
In the Vapor Pens category within California, Cream Of The Crop (COTC) has not managed to break into the top 30 brands over the past four months, with rankings hovering around the 37th to 44th positions. This consistent underperformance highlights the brand's struggle to compete effectively in the vapor pens market. Notably, the brand's sales in this category have also shown a downward trend, which aligns with the drop in rankings. This suggests that while COTC has a presence in multiple categories, its market impact varies significantly, indicating potential areas for growth and improvement.
Competitive Landscape
In the competitive landscape of the California flower category, Cream Of The Crop (COTC) has experienced a downward trend in both rank and sales over the past few months. Starting at rank 26 in March 2024, COTC has slipped to rank 35 by June 2024. This decline is notable when compared to competitors such as Coastal Sun Cannabis, which maintained higher ranks, starting at 20 and only dropping to 29 over the same period. Additionally, Originals has shown more stability, fluctuating slightly but maintaining a stronger position than COTC. Meanwhile, Cruisers and 3C Farms / Craft Cannabis Cultivation have also seen some movement but have not experienced as significant a decline in rank as COTC. These shifts in rankings and sales highlight the competitive pressures Cream Of The Crop (COTC) faces, suggesting a need for strategic adjustments to regain market share and improve sales performance.
Notable Products
In June 2024, the top-performing product from Cream Of The Crop (COTC) was Animal Style (3.5g) in the Flower category, reclaiming the number one rank with sales of 2828.0. Georgia Z (3.5g), also in the Flower category, secured the second rank, showing a significant rise from no ranking in previous months. Arnold Palmer (3.5g), another Flower product, entered the rankings at the third position with notable sales. High C (3.5g) dropped to the fourth rank from its previous top positions in March and April. Lastly, Gary Payton x Georgia Peaches Diamond Infused Pre-Roll 2-Pack (1g) held the fifth rank in the Pre-Roll category, marking its first appearance in the rankings.
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