Market Insights Snapshot
Looking at the performance of Copperstate Farms across various categories in Arizona, there are some noteworthy trends. In the 'Concentrates' category, the brand has shown a consistent improvement in its ranking, moving from 50th place in August 2023 to 35th place by November 2023. This upward trend is also reflected in their sales, indicating a growing consumer preference for Copperstate Farms' concentrates. On the other hand, in the 'Pre-Roll' category, the brand's performance has been relatively inconsistent, with its rank fluctuating between 48th and 60th over the same period. This inconsistency may suggest a need for the brand to re-evaluate its strategy in this category.
In the 'Edible' category, Copperstate Farms made a significant leap from 59th place in August to 29th place in November 2023. This is a notable achievement, indicating that the brand's edibles are gaining traction in the Arizona market. The 'Flower' category presents a different story where Copperstate Farms maintained a stable presence in the top 20, with slight fluctuations in its ranking. This indicates a steady demand for the brand's flower products. Lastly, in the 'Vapor Pens' category, the brand did not manage to break into the top 20, suggesting that this is an area that could benefit from increased focus and improvement.
In the Arizona flower market, Copperstate Farms has experienced a slight improvement in its rank from 16th in October 2023 to 14th in November 2023. However, it's noteworthy that Copperstate Farms' competitors have shown varying trends. 22Red and Tru Infusion have maintained a higher rank than Copperstate Farms over the same period, with Tru Infusion notably jumping from 15th to 9th place in October. On the other hand, Grow Sciences has seen a drop in rank, falling from 14th to 19th in October, but recovering slightly to 15th in November. Interestingly, TOASTED has shown a significant drop, from 7th in October to 16th in November. In terms of sales, all brands, including Copperstate Farms, have shown a downward trend from August to November 2023, with TOASTED experiencing the most significant drop.
In November 2023, the top-performing product from Copperstate Farms was the Dosilato (3.5g) from the Flower category, maintaining its first-place position from October. The product experienced a notable sales increase, with an impressive 4318 units sold. The Coco Chnl (3.5g) Flower product claimed the second position, making its first appearance in the top rankings. The Gelatti Mintz (14g) also from the Flower category, took third place. The Melonade #8 (3.5g) dropped from third place in August to fourth in November, while the Gastro Pop #4 (3.5g) rounded out the top five.