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Jan-2025
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Overview
Market Insights Snapshot
Michigan Organic Rub has demonstrated a notable presence in the topical category within the state of Michigan. As of October 2024, the brand held the 7th position in the rankings, indicating a strong foothold in this market segment. However, the absence of rankings for the subsequent months of November and December 2024, as well as January 2025, suggests a potential decline in visibility or competition that has pushed them out of the top 30 brands. This lack of ranking can be seen as a negative trend, possibly indicating a need for strategic adjustments to regain market presence.
Despite the lack of consistent rankings in the later months, the sales data from October 2024, where Michigan Organic Rub achieved $14,248, provides a glimpse into their potential market impact when ranked. The brand's performance in Michigan's topical category suggests that there is demand for their products, but the drop from the top 30 in subsequent months highlights areas for improvement or increased competition. Monitoring these rankings over the coming months will be crucial to understanding whether this was a temporary fluctuation or part of a longer-term trend.
Competitive Landscape
In the competitive landscape of the Michigan Topical cannabis market, Michigan Organic Rub has shown a promising start, debuting at the 7th position in October 2024. However, it did not maintain a top 20 rank in the subsequent months, indicating potential challenges in sustaining its initial momentum. In contrast, Escape Artists consistently held strong positions, ranking 3rd in October and maintaining a steady 5th place through January 2025, suggesting a robust market presence with sales significantly higher than Michigan Organic Rub. Meanwhile, Vlasic Labs improved its rank from 5th to 4th, showcasing a positive trend with sales figures that also outpaced Michigan Organic Rub. Notably, Primitiv and Made By A Farmer appeared in the rankings only sporadically, indicating fluctuating market performances. These dynamics highlight the competitive pressures Michigan Organic Rub faces in maintaining and growing its market share in Michigan's Topical category.
Notable Products
In January 2025, Michigan Organic Rub's Vanilla Mint Extra Relief Salve (750mg THC, 3oz) emerged as the top-performing product, climbing from fourth place in December 2024 to first place. The Granola - Honey Vanilla Bites 10-Pack (200mg) secured the second position, marking a significant improvement from its fifth-place ranking in November 2024. The CBD/THC 1:1 Tangafruit Extra Relief Balm (400mg CBD, 400mg THC, 3oz) dropped from first place in December 2024 to third place in January 2025, with sales figures showing a decrease to 20.0 units. Notably, the CBD/THC 1:1 Lavender Woods Extra Relief Rub and the CBD/THC 1:1 Vanilla Mint Roll-On did not appear in the top rankings for January 2025. This shift in rankings highlights the growing consumer preference for the Vanilla Mint Extra Relief Salve and the Granola - Honey Vanilla Bites.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
