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Apr-2025
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Overview
Market Insights Snapshot
Michigan Organic Rub has shown a noteworthy performance in the state of Michigan, particularly in the Topical category. In the first quarter of 2025, the brand was not ranked among the top 30, indicating a slow start to the year. However, by March, Michigan Organic Rub had climbed to the 5th position, maintaining this rank in April as well. This rapid ascent into the top 5 is indicative of a strong market presence and growing consumer interest in their products. The brand's ability to break into the top rankings after not being listed at the beginning of the year suggests effective strategic adjustments or increased brand visibility and consumer demand.
While the brand's sales figures in Michigan highlight a slight decline from March to April, the retention of their 5th place rank suggests that this might be a broader market trend rather than a specific issue with the brand itself. The fact that Michigan Organic Rub was not ranked at all in January and February could be seen as a missed opportunity or a period of recalibration. The consistent ranking in March and April shows stability and possibly sets the stage for further growth. Observing their performance in the coming months will be crucial to understanding whether this trend continues upward or if it plateaus.
Competitive Landscape
In the competitive landscape of the Michigan Topical cannabis market, Michigan Organic Rub has shown notable resilience and growth. By April 2025, Michigan Organic Rub secured the 5th position, maintaining its rank from March, despite the absence of rankings in the first two months of the year. This consistent performance in the latter months indicates a strengthening position, likely driven by strategic market initiatives. In comparison, Escape Artists experienced a decline, dropping from 5th in January to 6th by February, which could have opened opportunities for Michigan Organic Rub to capture more market share. Meanwhile, Rise (MI) and Vlasic Labs maintained their 3rd and 4th positions consistently, indicating strong brand loyalty and market presence. The entry of Neno's Naturals into the rankings in April at 6th position suggests a dynamic market environment, where Michigan Organic Rub's ability to hold its rank amidst new entrants and fluctuating competitors highlights its competitive edge and potential for future growth.
Notable Products
In April 2025, the top-performing product from Michigan Organic Rub was the CBD/THC 1:5 Extra Releaf Vanilla Mint Rub in the Topical category, which climbed to the number one rank with sales reaching 184 units. The CBD/THC 1:1 Lavender Woods Extra Relief Rub, also in the Topical category, dropped to the second position, showing a decrease from its consistent first-place ranking in February and March. The Lemon Extra Relief Balm entered the top ranks at the third position, marking its first appearance in the top three since January. Tangafruit Extra Relief Salve maintained a steady presence at fourth place, while Vanilla Mint Extra Relief Salve experienced a notable drop from second to fifth place. This shift in rankings reflects dynamic changes in consumer preferences within the Michigan Organic Rub product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
