Market Insights Snapshot
Michigan Organic Rub has shown a commendable performance in the Capsules category in the state of Michigan. The brand was able to improve its ranking from 11th in August 2023 to 5th in September 2023, demonstrating a significant upward movement. However, the brand maintained its 8th position in the months of October and November. While the specific sales figures cannot be disclosed, it's worth noting that there was a substantial increase in sales from August to September, followed by a slight decrease in the subsequent months. This trend suggests that Michigan Organic Rub has a strong presence in the Capsules category, but there is some volatility in its monthly performance.
In the Topical category, Michigan Organic Rub has consistently ranked within the top 6 brands in Michigan from August to November 2023. The highest rank achieved was 3rd place in October. The brand's performance in this category appears to be more stable compared to the Capsules category. Despite the slight fluctuation in rankings, the brand has managed to stay within the top 5 brands for most of the period. The sales trend in this category shows a significant increase in October, indicating a high demand for Michigan Organic Rub's topical products during this month. Overall, the brand's consistent performance in the Topical category highlights its strong market position in Michigan.
In the Topical category for the state of Michigan, Michigan Organic Rub has shown a fluctuating performance in terms of rank. In August 2023, it was ranked 5th, which slightly dropped to 6th in September, but then rose impressively to 3rd in October, before settling back at 5th in November. When compared to competitors, Escape Artists consistently outperformed Michigan Organic Rub, maintaining a higher rank throughout the period. However, Michigan Organic Rub managed to surpass Neno's Naturals in October. The brand also consistently ranked higher than Zilla's and Vlasic Labs. It's worth noting that the sales trend for Michigan Organic Rub showed a significant increase in October, indicating a potential for growth despite the competitive market.
In November 2023, Michigan Organic Rub's top-selling product was the 'CBD/THC 1:1 Extra Releaf Vanilla Mint Balm', rising from third place in September to the top spot. Close behind at number two was the 'CBD:THC 1:1 Muscle Cooling Rub', which had previously held the top spot in August and October. The 'Extra Releaf Winter Woods Lotion' and the 'CBD/THC 1:1 Tangafruit Extra Relief Balm' also performed well, ranking first and third respectively. The 'Lemon Extra Releaf Rub' rounded out the top four. Notably, the 'CBD:THC 1:1 Muscle Cooling Rub' had the highest raw sales figure in November, selling 128 units.