Oct-2025
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Overview
Market Insights Snapshot
Bossy's performance in the Michigan market shows a mixed trajectory across different product categories. In the Concentrates category, Bossy has seen a gradual improvement in rankings from August to October 2025, moving from 97th to 86th place. This upward trend, coupled with a noticeable increase in sales from September to October, suggests a strengthening presence in the Concentrates space. However, the brand did not make it into the top 30 in July, indicating a challenging start to the quarter. Meanwhile, Bossy's entry into the Topical category in August with a solid 5th place ranking shows a promising foothold, although subsequent months' data is unavailable, leaving their continued performance in this category open to speculation.
In the Vapor Pens category, Bossy has experienced a decline in rankings from 21st in July to 37th in October, indicating a potential struggle to maintain its earlier momentum. Despite this decline, the brand remains within the top 40, suggesting a stable, albeit diminishing, market presence. The decrease in sales over the months from July to October could be a factor in this downward trend. The absence of a top 30 ranking in Concentrates in July, coupled with a drop in Vapor Pens, highlights the competitive nature of the Michigan market and the challenges Bossy faces in maintaining its position. These insights provide a glimpse into the brand's current landscape, offering a foundation for further exploration into their strategic adjustments and market adaptations.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Bossy has experienced notable fluctuations in its market position over the past few months. Initially ranked 21st in July 2025, Bossy saw a decline in its rank to 36th by August and further to 38th in September, before slightly improving to 37th in October. Despite this downward trend in rank, Bossy's sales figures remained relatively stable from September to October. In contrast, Cresco Labs and Goodlyfe Farms both showed improvements in their rankings, with Cresco Labs maintaining a consistent presence in the top 40 and Goodlyfe Farms making a significant leap from 53rd in September to 39th in October. Meanwhile, Cannalicious Labs demonstrated a strong performance, climbing from 48th in August to 35th by October. This competitive environment suggests that while Bossy has maintained a steady sales volume, its rank has been challenged by the upward momentum of its competitors, indicating a need for strategic adjustments to regain its competitive edge in the Michigan vapor pen market.

Notable Products
In October 2025, Bossy's top-performing product was the Premium Strawberry Kush Distillate Cartridge (1g) in the Vapor Pens category, which jumped to the number one spot with sales of 6567. Premium Granddaddy Purple Distillate Cartridge (1g) closely followed, securing the second position, improving from its previous third place in August. Peaches & Cream Distillate Cartridge (1g) saw a slight drop, moving from first to third place, while Premium Candyland Distillate Cartridge (1g) maintained a stable fourth position. Blueberry Diesel Distillate Cartridge (1g) consistently held the fifth rank over the months. This shift in rankings highlights a dynamic change in consumer preferences for Bossy's Vapor Pens lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.






