Market Insights Snapshot
For the cannabis brand Bossy in Michigan, there have been some notable trends across different categories. In the Concentrates category, Bossy has shown a fluctuating performance, with a rank of 84 in July 2023, then a slight improvement in August, a dip in September, before a significant jump to 78 in October. This indicates a potential upward trend in popularity for Bossy concentrates. On the other hand, the Tincture & Sublingual category saw Bossy maintain a steady presence within the top 25 brands from July to August, but the brand was not listed in the top 20 in September, suggesting a temporary decline in sales or brand popularity. However, the brand bounced back in October, securing the 18th rank.
In the Topical category, Bossy has consistently held a rank within the top 20, indicating a stable demand for its topical products in Michigan. The Vapor Pens category, however, showcased a significant improvement for Bossy. Starting from a rank of 28 in July 2023, the brand climbed the ranks to reach 15 by October. This impressive rise suggests a growing preference for Bossy's Vapor Pens among Michigan's consumers. It's also worth noting that the brand's sales numbers in this category have shown a consistent upward trend, further reinforcing the positive performance of Bossy's Vapor Pens in this market.
In the Vapor Pens category in Michigan, Bossy has shown a significant improvement in its ranking over the past few months. From a rank of 28th in July 2023, it climbed to 15th place by October 2023. This upward trend indicates a steady growth in popularity and sales. However, Bossy's competitors have also shown strong performance. Flav has shown a remarkable rise, moving from a rank of 65th in July to 16th in October. Church Cannabis Co. maintained a consistent rank in the top 20, while Traphouse Cannabis Co. and Muha Meds both held spots in the top 15. Despite the competitive market, Bossy's steady rise in rank suggests a positive outlook for the brand.
In October 2023, the top-performing product from Bossy was the Strawberry Kush Distillate Cartridge (1g) with a significant sales figure of 6988 units. Following closely, the Candyland Distillate Cartridge (1g) secured the second position, showing a consistent performance by maintaining its rank within the top three over the previous three months. The third rank was occupied by the Devil Fruit Distillate Cartridge (1g), which made a remarkable entry into the top five in October. The Watermelon Zkittles Distillate Cartridge (1g) slipped two positions to the fourth rank, while the Blueberry Diesel Distillate Cartridge (1g) dropped to the fifth position after holding the top spot for three consecutive months. This analysis reflects a dynamic and competitive sales environment within the Vapor Pens category for Bossy.