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Apr-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Bossy has demonstrated varying performance across different cannabis categories. In the Concentrates category, Bossy did not make it into the top 30 brands for March 2025, which indicates a potential area for improvement. However, their ranking in April 2025 at 90th suggests they are still maintaining a presence, albeit outside the top tier. This category shows a slight upward trend in sales from January to April, with sales increasing from $27,607 to $30,011, suggesting a steady, albeit modest, growth trajectory.
Conversely, in the Vapor Pens category, Bossy has shown a more robust performance. Starting the year in January 2025 ranked 22nd, they improved their position to 16th in February, before slightly dropping to 17th in March, and then to 20th in April. Despite these fluctuations, Bossy has consistently remained within the top 30, indicating strong market penetration in this category. Notably, there was a significant increase in sales from January to February, with a peak in March, before experiencing a dip in April. This pattern suggests that while Bossy is a strong contender in the Vapor Pens market, there is room for strategic adjustments to maintain or improve their ranking and sales momentum.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Bossy has demonstrated a dynamic performance from January to April 2025. Initially ranked 22nd in January, Bossy surged to 16th place in February, reflecting a significant improvement in its market position. However, by April, Bossy experienced a decline, dropping to 20th place. This fluctuation in rank suggests a volatile market presence, possibly influenced by competitive pressures and changing consumer preferences. Notably, Pro Gro consistently maintained a strong position, ranking 18th throughout the period, which may have contributed to the competitive challenges faced by Bossy. Additionally, Redbud Roots showed resilience by re-entering the top 20 in April, potentially impacting Bossy's ranking. Meanwhile, Amnesia experienced a downward trend, moving from 14th to 23rd, which could present an opportunity for Bossy to capture some of its market share. Overall, these insights highlight the competitive dynamics in Michigan's vapor pen category, emphasizing the need for Bossy to strategize effectively to enhance its market position.
Notable Products
In April 2025, Peaches & Cream Distillate Cartridge emerged as the top-performing product for Bossy, maintaining its leading position from March with sales of 16,499 units. Premium Strawberry Kush Distillate Cartridge climbed back to second place, showing a notable improvement from its fifth position in March. Blueberry Diesel Distillate Cartridge made a significant entry into the rankings at third place, after being absent in March. Premium Candyland Distillate Cartridge remained consistent, holding the fourth position in April. Orange Pineapple Smoothie Distillate Cartridge, which ranked second in March, saw a decline, dropping to fifth place in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
