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Dec-2024
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Overview
Market Insights Snapshot
Bossy's performance in the Michigan market has shown notable trends across different product categories. In the Vapor Pens category, Bossy demonstrated a significant upward trajectory. Starting at the 38th position in September 2024, the brand moved up to 21st by December 2024. This improvement in ranking is indicative of a robust increase in consumer demand or strategic market positioning within this category. On the other hand, Bossy's presence in the Concentrates category was less prominent, with the brand not making it into the top 30 rankings until December, where it entered at 88th. This suggests a potential area for growth or an opportunity to reassess market strategies in the Concentrates segment in Michigan.
While Bossy's presence in Michigan is evident in the Vapor Pens category, the absence from the top 30 in the Concentrates category for several months highlights a potential gap in market penetration or consumer preference. The jump to 88th position in December might indicate the beginning of a positive trend, but it also underscores the competitive nature of the Concentrates market. The Vapor Pens category, however, seems to be a stronghold for Bossy, with a remarkable increase in sales from October to December, which aligns with their improved rankings. This data suggests that while Bossy has made strides in certain areas, there is still untapped potential and challenges to address in others.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Bossy has demonstrated a remarkable upward trajectory in its market rank and sales performance. Over the last quarter of 2024, Bossy surged from a rank of 43 in November to 21 in December, indicating a significant leap in market presence. This improvement is particularly noteworthy when compared to competitors such as Redbud Roots, which fluctuated around the 20th rank, and North Cannabis Co., which made a notable jump to 19th place in December. Meanwhile, Pro Gro and Gelato experienced more volatility, with rankings oscillating between the low 20s and mid-20s. Bossy's sales growth trajectory, culminating in a substantial increase in December, positions it as a rising contender in the market, potentially outpacing some of its more established rivals if the trend continues.
Notable Products
In December 2024, Peaches & Cream Distillate Cartridge (1g) maintained its top position among Bossy's products, showcasing impressive sales of 13,201 units. Premium Strawberry Kush Distillate Cartridge (1g) debuted strong, securing the second spot with significant sales figures. Razz Berry Smoothie Distillate Cartridge (1g) followed closely in third place, marking its first appearance in the rankings. Premium Granddaddy Purple Distillate Cartridge (1g) slipped slightly to fourth place compared to previous months, while Blueberry Diesel Distillate Cartridge (1g) re-entered the rankings at fifth. These shifts highlight a dynamic market where new product entries are gaining momentum and challenging established favorites.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
