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Sep-2025
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Overview
Market Insights Snapshot
Bossy's performance across various categories in Michigan shows a mix of strengths and areas for improvement. In the Concentrates category, Bossy struggled to secure a strong foothold, with rankings fluctuating between 59th in June and dropping out of the top 30 in July, before slightly recovering to 86th and 84th in August and September, respectively. This indicates a challenging market presence in this category. However, in the Topical category, Bossy made a notable entry at 5th place in September, suggesting a potential area of growth and consumer interest. This sharp rise in rank, without any previous top 30 placements, could signal a strategic focus or successful product launch in that category.
In the Vapor Pens category, Bossy demonstrated a more consistent performance, starting at 23rd in June and peaking at 20th in July before witnessing a decline to 31st and 36th in August and September, respectively. Despite the downward trend in rankings, the sales figures indicate a robust market engagement, with July being a particularly strong month in terms of sales volume. This suggests that while Bossy may face stiff competition, there is a solid consumer base for its vapor pen products in Michigan. The varying rankings across different categories highlight the brand's diverse market presence and potential areas for strategic focus.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Bossy experienced notable fluctuations in its market position from June to September 2025, which could impact its strategic decisions moving forward. Initially ranked 23rd in June, Bossy saw a rise to 20th in July, indicating a positive reception or effective marketing strategies during that period. However, the subsequent decline to 31st in August and further to 36th in September suggests challenges in maintaining momentum or increased competition. Notably, Cannalicious Labs showed a significant improvement in September, climbing to 32nd from a lower rank, potentially capturing some of Bossy's market share. Similarly, Rkive Cannabis made a remarkable leap to 34th in September, indicating a competitive threat. Meanwhile, Wojo Co and Common Citizen maintained relatively stable positions, suggesting consistent performance. These dynamics highlight the need for Bossy to reassess its competitive strategies to regain and sustain a higher market rank.
Notable Products
In September 2025, the top-performing product for Bossy was the Peaches & Cream Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one ranking from August. Following closely, the Premium Watermelon Zkittles Distillate Cartridge (1g) debuted at the second position with notable sales of 7,416 units. The Orange Pineapple Smoothie Distillate Cartridge (1g) entered the rankings at third place, while the Caramel Apple Gelato Distillate Cartridge (1g) secured the fourth spot. The Blueberry Diesel Distillate Cartridge (1g) experienced a consistent performance, holding the fifth position after a previous ranking of fifth in August. This indicates a stable preference for these vapor pen products among consumers during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
