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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Bossy concentrated 90.73% of sales in Vapor Pens, where sales fell 22.97% year over year and 0.98% month over month, while the brand’s overall sales declined 27.16% year over year and the average price rose 3.97%. Concentrates held 5.77% share with a 65.10% year-over-year drop but a 19.66% month-over-month lift, and Edible expanded to 1.82% share with 237.05% year-over-year growth and 9.65% month-over-month growth. Tincture & Sublingual reached 0.94% share with 190.15% year-over-year growth but fell 23.81% month over month, and Topical slipped to 0.74% share with a 64.72% year-over-year decline and a 61.30% month-over-month contraction. In Vapor Pens within Michigan, Bossy ranked 31, and this mix suggests the category anchor is dragging year-over-year comps while small but faster-moving adjacencies are cushioning month-over-month volatility.
The pattern implies a repositioning opportunity: with Vapor Pens at 90.73% share and down 22.97% year over year, incremental gains in Edible (+237.05% YoY, +9.65% MoM) and Tincture & Sublingual (+190.15% YoY despite −23.81% MoM) can diversify revenue without large absolute shifts. Concentrates’ 19.66% month-over-month rebound alongside a 65.10% year-over-year decline indicates tactical wins but a shrinking base, while Topical’s 61.30% month-over-month drop and 64.72% year-over-year decline argue for deprioritization. With an average price up 3.97% against a −27.16% brand sales year-over-year result and a Vapor Pens rank of 31 in Michigan, the working thesis is to defend share and price architecture in Vapor Pens while accelerating mix shift into Edible and Tincture & Sublingual to stabilize comps.
Competitive Landscape
In MI Vapor Pens for May 2026, Bossy ranks #31, down 9 positions year over year from #22, and up 7 positions versus February 2026’s #38, while still trailing its peak of #17 from February 2025; meanwhile, MKX Oil Company sits at #1 after rising from #3 with a 44.2% YoY sales increase, and Mitten Extracts holds #2 after slipping from #1 with an 11.7% YoY sales decline. Against these shifts, Bossy’s 3-month climb of 7 ranks contrasts with a 12-rank gap to its historical peak, implying the brand is stabilizing off a low base but not yet regaining the mid-table presence needed to contend with top-tier momentum.
Notable Products
Watermelon Freeze Distillate Cartridge (1g) posted the steepest movement in May 2026 with a -35.7% month-over-month decline and slipped to rank 10, while Peaches & Cream Distillate Cartridge (1g) also fell -16.3% and held rank 8. In contrast, Cherry Runtz Distillate Cartridge (1g) rose 30.7% to rank 2 and Blueberry Diesel Distillate Cartridge (1g) gained 27.7% at rank 1, indicating a widening spread between the top two and the bottom tier. With all ten top SKUs in Vapor Pens and a mid-pack softening as Super Pineapple Express Distillate Cartridge (1g) dropped -14.6% to rank 9 alongside a -6.8% dip for Premium Candyland Distillate Cartridge (1g) at rank 3, the mix tilts toward a winners-and-laggards pattern rather than a uniform tide, implying Bossy is consolidating share around a few accelerating flagships while pruning weaker flavor extensions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
