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Jun-2024
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Overview
Market Insights Snapshot
Bossy's performance in Michigan shows a mixed bag across different categories. In the Concentrates category, the brand was not ranked in the top 30 for March, April, or May, but made a notable entry at rank 94 in June, indicating a positive trend. Conversely, in the Vapor Pens category, Bossy experienced a downward trend, dropping from rank 31 in March to rank 34 in June. This downward movement suggests a need for strategic adjustments to regain market position in this highly competitive category.
The Topical category presents a more optimistic scenario for Bossy in Michigan. The brand consistently remained in the top 30, with rankings of 10, 11, and 8 for March, April, and May respectively. This strong performance in Topicals, coupled with an increase in sales from $16,434 in March to $20,669 in May, highlights a solid foothold in this segment. However, the absence of a June ranking indicates either a potential drop out of the top 30 or missing data, which could be a point of concern. Overall, while Bossy shows potential in certain categories, there are areas that require attention to sustain and improve its market presence.
Competitive Landscape
In the competitive landscape of Vapor Pens in Michigan, Bossy has experienced notable fluctuations in its rank over the past few months, impacting its market position and sales performance. In March 2024, Bossy was ranked 31st, but it saw a decline to 34th in April, further dropping to 36th in May before recovering slightly to 34th in June. This volatility contrasts with the more stable performance of competitors like Rkive Cannabis, which maintained a rank within the top 40 throughout the same period. Meanwhile, ErrlKing Concentrates consistently outperformed Bossy, staying within the top 31 brands, although it did drop to 31st in June. Another competitor, NOBO, showed significant rank volatility, dropping to 70th in April but rebounding to 36th by June. These dynamics suggest that while Bossy is facing stiff competition, there are opportunities for strategic adjustments to regain and stabilize its market position.
Notable Products
In June 2024, the top-performing product from Bossy was Blueberry Diesel Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from the previous two months with sales of 5086 units. The Premium Candyland Distillate Cartridge (1g) secured the second position, showing an improvement from its third-place ranking in May 2024. Peaches & Cream Distillate Cartridge (1g) climbed to the third spot, up from fifth place in May 2024, indicating a significant increase in popularity. Caramel Apple Gelato Distillate Cartridge (1g) entered the rankings at fourth place, while Premium Strawberry Kush Distillate Cartridge (1g) debuted in fifth place. These shifts suggest a dynamic market with changing consumer preferences within the Vapor Pens category.
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