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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Northern Connections is stocked at 119 licensed dispensaries across Michigan and California, 115 of them in Michigan, with the deepest coverage in New Buffalo, Detroit, Flint, Hazel Park, and Lansing. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Northern Connections concentrated 93.91% of July 2026 sales in Beverage while Topical accounted for 6.09%, with Beverage down 37.35% year over year and down 6.30% month over month, and Topical down 60.43% year over year and down 63.99% month over month. The weighted average price rose 12.89% year over year to $11.38, while Beverage’s average price sat at $11.01 versus Topical at $23.92, and the Beverage rank in Michigan was 12th, implying a category-heavy footprint that is contracting faster than the market segments it relies on and pressuring unit throughput at a mid-pack position.
With Beverage share near 94% and Topical collapsing 63.99% month over month alongside a 60.43% year-over-year decline, the portfolio’s exposure risk is concentrated in one category whose own sales fell 37.35% year over year and 6.30% month over month. Combined with a 12.89% price increase and a 12th-place Beverage rank in Michigan, the pattern implies a need to pivot from a single-category strategy toward margin-focused Beverage SKUs and selective Topical retention, because current mix and pricing are more likely to trade units for price than to lift share.
Competitive Landscape
Northern Connections sits at rank #12 in MI Beverage in July 2026, down 5 positions year over year from #7 and 4 positions since April 2026 when it was #8, while its historical peak was #3 in February 2025 and it now trails the top 10 cutoff by 2 ranks; in contrast, Mary Jones held #1 both this year and last year with year-over-year sales up 21.6%, and Keef Cola maintained #2 despite a 3.6% sales decline, indicating that Northern Connections’ slide from #8 to #12 alongside stable leaders suggests a loss of relative momentum that will require share capture from competitors with double- and triple-digit growth trajectories to re-enter the top 10.
Notable Products
Black Cherry Liquid Loud Syrup (200mg) posted the standout move in July 2026 with a +119% month-over-month surge and a jump to rank 1, while Mixed Berry Liquid Loud Syrup (200mg) fell -21.6% to rank 6. Strawberry Lemonade Rosin Mix Stix (200mg) advanced +41.0% at rank 3, and Cherry Limeade Liquid Loud Syrup (200mg) declined -32.1% at rank 8; nine of the top ten are Beverage SKUs, indicating a concentrated lineup. With Liquid Loud flavors bifurcating between triple-digit gains and double-digit pullbacks and Rosin Mix Stix rising, the mix points to a pivot toward higher-velocity syrup flavors anchored at the very top of the ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
