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Dec-2025
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Overview
Market Insights Snapshot
In the Michigan market, Northern Connections has shown varied performance across different categories. In the Beverage category, the brand maintained its position at rank 10 from October to December 2025, despite a consistent decline in sales figures during this period. This suggests a stable presence in the top 10, although the declining sales could be a point of concern. Conversely, in the Topical category, Northern Connections held a strong position at rank 5 through September and October 2025. However, the absence of rankings in November and December indicates that the brand fell out of the top 30, which could be seen as a significant drop in performance for this category.
The fluctuations in rankings and sales suggest that Northern Connections is experiencing varying levels of competition and consumer interest across different product lines. The steady position in the Beverage category, despite declining sales, might indicate loyal customer retention but also signals a need for strategic initiatives to boost sales. Meanwhile, the drop from the top 30 in the Topical category after October highlights potential challenges in maintaining market share. This could be due to increased competition or changing consumer preferences, which may necessitate a reevaluation of marketing strategies or product offerings in this segment. Overall, the brand's performance across these categories in Michigan underscores the importance of adapting to market dynamics to sustain growth.
Competitive Landscape
In the competitive landscape of the Michigan cannabis beverage market, Northern Connections has experienced notable shifts in its ranking and sales performance over the last few months of 2025. Starting September in the 8th position, Northern Connections saw a decline to 10th place by October, a rank it maintained through December. This drop in rank coincides with a significant decrease in sales, from a high in September to less than half by December. In contrast, Chill Medicated improved its position from 9th to 8th, maintaining stronger sales figures throughout, while Armada Cannabis Co. climbed from 10th to 8th by December, indicating a positive sales trajectory. Meanwhile, Sweet Justice and Feel / Feel Energy did not consistently rank in the top 20, suggesting a more volatile market presence. These dynamics highlight the competitive pressures Northern Connections faces, with its declining sales and stable yet lower ranking suggesting a need for strategic adjustments to regain market share.
Notable Products
In December 2025, the top-performing product from Northern Connections was Salted Caramel High Cocoa (50mg) in the Edible category, securing the number one rank with sales of 823 units. The Northern Connections X Ice Kream Hash Co- Peach Mango Liquid Loud Syrup (200mg) maintained its second-place ranking from November, showing consistent popularity in the Beverage category with increased sales. Watermelon Liquid Loud Syrup (200mg) debuted in the rankings at third place, indicating a strong entry into the market. Green Apple Liquid Loud Syrup (200mg), which held the top rank in November, fell to fourth place in December, showing a significant drop in sales. Mixed Berry Liquid Loud Syrup (200mg) entered the rankings in fourth place, reflecting a competitive landscape in the Beverage category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
