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Sep-2025
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Overview
Market Insights Snapshot
Northern Connections has demonstrated notable performance in the Michigan market, particularly in the Beverage category. Over the summer months, the brand maintained a stable presence, ranking 9th and 10th in June and July, respectively, before climbing back to 7th by September. This upward trajectory is underscored by a significant boost in sales, nearly doubling from August to September. Such a trend may indicate a successful marketing strategy or a favorable shift in consumer preference, suggesting that Northern Connections is effectively capturing market share within this category.
In contrast, the Topical category in Michigan presents a mixed picture. Northern Connections was ranked 6th in June and re-emerged in 5th position by September, despite missing the top 30 in July and August. This fluctuation could be attributed to either seasonal demand variations or competitive dynamics within the market. The reappearance in September with increased sales suggests a rebound, possibly driven by new product launches or promotional efforts. Observing these movements provides insights into the brand's ability to adapt and regain traction in competitive environments.
Competitive Landscape
In the competitive landscape of the Michigan beverage category, Northern Connections has shown notable fluctuations in its ranking and sales performance over the past few months. Starting from June 2025, Northern Connections was ranked 9th, but experienced a dip to 10th place in July and August, before rebounding to 7th place by September. This upward movement in September is significant, especially considering the brand's sales nearly doubled compared to August. In contrast, CQ (Cannabis Quencher) maintained a steady 6th rank throughout the period, with sales peaking in August. Meanwhile, Highly Casual consistently held higher ranks, staying in the top 5, although its sales saw a decline in September. Pleasantea experienced a downward trend in rank, slipping from 5th in June to 8th in September, which could indicate a potential opportunity for Northern Connections to capitalize on shifting consumer preferences. Overall, Northern Connections' recent rank improvement and sales surge in September suggest a positive trajectory, positioning it as a brand to watch in the competitive Michigan beverage market.
Notable Products
In September 2025, Northern Connections saw Grape Liquid Loud Syrup (200mg) rise to the top position in the Beverage category with impressive sales of 1119 units. Sharkleberry Infused Liquid Loud Syrup (200mg) followed closely as the second best-seller, while High Cocoa Mix (50mg) secured the third spot. Soaring Strawberry Liquid Loud Syrup (200mg) and Blue Raspberry Mix Stix (200mg) rounded out the top five. Notably, Grape Liquid Loud Syrup (200mg) climbed from third place in June to first in September, indicating a significant increase in popularity. The emergence of Sharkleberry Infused Liquid Loud Syrup (200mg) and others in the rankings highlights a dynamic shift in consumer preferences over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
