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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Northern Connections is stocked at 111 licensed dispensaries across Michigan and California, 108 of them in Michigan, with the deepest coverage in New Buffalo, Detroit, Flint, Hazel Park, and Menominee. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Northern Connections concentrated 96.46% of August 2026 sales in Beverage, down 31.01% year over year and 12.62% month over month, while Topical held 3.54% with steeper declines of 80.05% YoY and 35.11% MoM. Average price rose 32.08% YoY to $13.21 as Beverage averaged $12.97 and Topical $26.82, indicating mix-driven and price-led revenue pressure alongside volume contraction. With Beverage ranked 11 in Michigan, the brand’s heavier tilt toward a shrinking core and the accelerated retreat in Topical imply a narrowing portfolio that is losing breadth faster than its primary category is contracting.
The widened dependence on Beverage at 96.46% share versus a sharply retrenching Topical at 3.54%, combined with an 11th-place Beverage rank in Michigan, points to a positioning anchored in value-sensitive drinkers where a 32.08% YoY price increase likely outpaced category elasticity and amplified a 37.37% brand sales decline. The steeper MoM drop in Topical at 35.11% relative to Beverage’s 12.62% indicates pullback from a higher-priced, smaller segment, signaling a defensive posture that trades optionality for scale but risks further rank slippage if Beverage volume doesn’t stabilize.
Competitive Landscape
Northern Connections sits at #11 in MI Beverage in August 2026, down 3 positions from #8 year over year, and off 1 position from #10 in May 2026, while the brand’s peak of #3 in October 2025 marks an 8-place slide from its high; meanwhile, CQ (Cannabis Quencher) climbed from #7 to #3 with 61.8% YoY sales growth and Keef Cola held #2 with 4.7% YoY growth, indicating that Northern Connections is losing relative rank share to faster-accelerating rivals. With category leaders like Mary Jones stationary at #1 and Chill Medicated jumping from #9 to #5 on 118.9% YoY growth, the combination of a -3 YoY rank change and a -1 three-month drift implies Northern Connections is on a declining trajectory that will continue to cede visibility unless it reverses recent share losses.
Notable Products
Liquid Loud- Sharkleberry Syrup (200mg) posted the steepest decline in August 2026 at -44.44% and slipped to rank 2, while Blue Razz Liquid Loud Syrup (200mg) rose 47.39% yet held rank 2 due to duplicated rank reporting at the top. Mixed Berry Rosin Infused Mix Stix 4-Pack (200mg) fell 23.12% at rank 5, and Pink Lemonade Drink Mix (50mg) dropped 46.79% at rank 6, pointing to a pullback in lower-dose and novelty flavors even as one core syrup recovered. With eight of the top ten in Beverage and Mix Stix variants spanning ranks 1–5, the assortment is concentrated in drinkable or mixable formats; the pattern implies Northern Connections is consolidating around Beverage syrups while pruning underperforming flavor extensions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
