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Aug-2024
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Overview
Market Insights Snapshot
In Michigan, Northern Connections has shown a consistent performance in the Beverage category, maintaining a top 10 position over the past four months. In May and June, the brand held steady at rank 4, before dropping slightly to rank 6 in July and then improving to rank 5 in August. This indicates a strong presence in the Beverage market, although there was a notable dip in sales in July, followed by a recovery in August. On the other hand, the Topical category presents a different picture, with Northern Connections entering the top 30 in June at rank 7 and experiencing a gradual decline to rank 10 by August. The absence of a ranking in May suggests that the brand was not among the top 30 in the Topical category initially, indicating room for improvement in this segment.
Examining the sales trends, Northern Connections experienced a significant fluctuation in the Beverage category, with sales peaking in June and then dropping sharply in July before stabilizing in August. The Topical category also saw a decline in sales from June to August, which aligns with the downward movement in rankings. These trends highlight the brand's stronger foothold in the Beverage market compared to the Topical market in Michigan. The performance across these categories suggests that while Northern Connections has a solid position in the Beverage category, it faces challenges in maintaining and growing its market share in the Topical category.
Competitive Landscape
In the competitive landscape of Michigan's cannabis beverage market, Northern Connections has experienced notable fluctuations in rank and sales over the past few months. Despite a strong start in May 2024, holding the 4th position, Northern Connections saw a dip to 6th place in July before recovering slightly to 5th in August. This volatility contrasts with the consistent performance of CQ (Cannabis Quencher), which maintained a steady 3rd place throughout the same period. Meanwhile, Highly Casual has shown a positive trend, climbing from 6th to 4th place, indicating a growing consumer preference. Additionally, Pleasantea displayed a similar pattern to Northern Connections, peaking at 4th in July before dropping to 6th in August. The competitive dynamics suggest that while Northern Connections remains a strong contender, it faces significant challenges from both established and emerging brands, necessitating strategic adjustments to maintain and improve its market position.
Notable Products
In August 2024, the top-performing product from Northern Connections was Soaring Strawberry Liquid Loud Syrup (200mg), which ranked first with sales of 1245 units. Cherry Limeade Liquid Loud Syrup (200mg) followed closely in second place, showing a significant drop from its first-place ranking in June. Black Cherry Liquid Loud Syrup (200mg) secured the third position, maintaining consistent top-three rankings over the past months. Watermelon Liquid Loud Syrup (200mg) debuted in the rankings at fourth place. Green Apple Liquid Loud Syrup (200mg) rounded out the top five, climbing up from its previous fourth-place position in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
