.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Michigan, Northern Connections has shown a steady presence in the Beverage category, maintaining a consistent ranking of 10th place from August to November 2025, despite a noticeable fluctuation in sales figures. This stability in ranking suggests a solid foothold in the market, although the drop in sales from September to November might indicate seasonal variations or shifts in consumer preferences. Meanwhile, the absence of a ranking in August highlights a potential period of underperformance or strategic withdrawal from the top 30, which was overcome by September.
In the Topical category in Michigan, Northern Connections made a significant entry with a 5th place ranking in both September and October 2025. The brand's absence from the top 30 in August, followed by a strong showing in the subsequent months, could indicate a successful product launch or marketing strategy that resonated well with consumers. However, the lack of data for November might suggest a withdrawal or a drop below the top 30, which could be a point of concern or a strategic pivot by the brand. The year-end performance will be crucial to assess whether Northern Connections can maintain or improve its standing in this competitive category.
Competitive Landscape
In the competitive landscape of the Michigan beverage category, Northern Connections has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. Despite a strong performance in September 2025, where it climbed to the 8th position, Northern Connections saw a decline back to 10th place by November. This fluctuation is contrasted by the steady performance of Chill Medicated, which consistently held the 9th rank from September to November, showcasing a stable market position. Meanwhile, Armada Cannabis Co. improved its standing, moving from 10th in September to 8th in November, potentially capturing some market share from Northern Connections. The absence of Ray's Lemonade from the top 20 in August and September, followed by its entry at 11th in October, highlights the competitive volatility in this category. These shifts suggest that Northern Connections may need to strategize to maintain or improve its market position amidst these competitive pressures.
Notable Products
In November 2025, Green Apple Liquid Loud Syrup emerged as the top-performing product for Northern Connections, climbing from the second position in October to first place with sales reaching 595 units. The Northern Connections X Ice Kream Hash Co- Peach Mango Liquid Loud Syrup ranked second, maintaining a strong presence despite a slight drop from its top spot in August. Black Cherry Liquid Loud Syrup, which led the sales in October, slipped to third place in November. Blue Razz Liquid Loud Syrup experienced a notable decline, falling to fourth place after not ranking in the previous months. Lastly, Grape Liquid Loud Syrup, which was the top seller in September, saw a significant drop to fifth place in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
