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Jun-2024
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Overview
Market Insights Snapshot
Northern Connections has shown a consistent performance in the Beverage category within Michigan. Over the span of four months from March to June 2024, the brand maintained a strong presence, holding the third position in March and April, before slightly dropping to fourth place in May and June. Despite this minor decline, Northern Connections managed to increase its sales from $101,692 in April to $119,825 in June, indicating a positive trend in consumer demand. This stability and growth in the Beverage category highlight the brand's resilience and strong market positioning in Michigan.
In contrast, Northern Connections' performance in the Topical category within Michigan presents a different narrative. The brand was ranked 11th in March and improved to 10th in April, but it failed to secure a spot in the top 30 in May and June. This drop-off suggests either a decrease in consumer interest or increased competition within the Topical category. The absence from the top rankings during these months could be a point of concern for the brand, indicating potential areas for strategic improvement and market re-engagement.
Competitive Landscape
In the competitive landscape of the Michigan cannabis beverage market, Northern Connections has experienced a slight decline in rank over the past few months, moving from 3rd place in March and April 2024 to 4th place in May and June 2024. This shift is significant when considering the steady performance of competitors like tonic, which has consistently held the 2nd position, and CQ (Cannabis Quencher), which climbed from 9th place in March to 3rd place by May and June. The sales trends indicate that while Northern Connections' sales have been relatively stable, they have not kept pace with the rapid growth seen in brands like CQ (Cannabis Quencher). Additionally, brands such as Pleasantea and Highly Casual have shown upward sales trends, though they remain lower in rank. These dynamics suggest that Northern Connections may need to innovate or increase marketing efforts to regain its higher ranking and boost sales in this competitive market.
Notable Products
In June 2024, the top-performing product from Northern Connections was Cherry Limeade Liquid Loud Syrup (200mg), which secured the first rank with impressive sales of 2205 units. Black Cherry Liquid Loud Syrup (200mg) followed closely in second place, having climbed up from the first rank in May 2024. Naked Liquid Loud Syrup (200mg) maintained a steady performance, holding the third rank for the second consecutive month. Peach Mango Liquid Loud Syrup (200mg) re-entered the rankings at fourth place after being unranked in May 2024. Mixed Berry Liquid Loud Syrup (200mg) debuted at fifth place, indicating a strong entry into the market.
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