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Mar-2026
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Overview
Market Insights Snapshot
In the state of Michigan, Northern Connections has shown a consistent presence in the beverage category, maintaining a position within the top 15 brands over the past few months. Starting from December 2025, the brand was ranked 11th, and despite a slight decline to 13th by March 2026, it remains a significant player in the market. This gradual drop in ranking might be a concern, especially as their sales figures have also shown a downward trend from $36,989 in December 2025 to $21,427 by March 2026. This indicates a need for strategic adjustments to regain momentum and improve their standings in the beverage category.
While Northern Connections has managed to stay within the top 15 in Michigan's beverage category, the absence of any ranking data from other states or categories suggests that their influence may not be as widespread or strong outside this particular market. This lack of presence in the top 30 rankings in other regions could be seen as a missed opportunity for expansion and growth. The brand's ability to maintain its position in Michigan indicates potential, but the challenge lies in replicating this success across different states and categories to enhance its overall market performance. Exploring these dynamics further could reveal opportunities for Northern Connections to capitalize on its strengths and address areas that require improvement.
Competitive Landscape
In the competitive landscape of the beverage category in Michigan, Northern Connections has experienced a notable shift in its market position over the past few months. Starting from December 2025, Northern Connections held the 11th rank, maintaining this position into January 2026. However, by February and March 2026, the brand slipped to 12th and 13th place, respectively. This decline in rank coincides with a consistent decrease in sales over the same period. In contrast, Feel / Feel Energy has shown a stable performance, maintaining a rank of 11th in March 2026, indicating a potential challenge for Northern Connections as it competes for market share. Meanwhile, Sweet Justice has remained steady at 14th place, showing a gradual increase in sales, which could pose a future threat if the trend continues. The absence of Ray's Lemonade from the top 20 in the earlier months but reappearing at 12th place in March 2026 highlights the dynamic nature of the market, underscoring the need for Northern Connections to strategize effectively to regain its competitive edge.
Notable Products
In March 2026, the top-performing product for Northern Connections was Mixed Berry Liquid Loud Syrup (200mg), which secured the first rank with sales of 452 units. Cherry Limeade Liquid Loud Syrup (200mg) climbed to the second position, showing a significant increase from its fourth-place ranking in February. Northern Connections X Ice Kream Hash Co- Peach Mango Liquid Loud Syrup (200mg) maintained its presence in the top three, moving up from fifth in the previous months to third. Naked Liquid Loud Syrup (200mg) made its debut in the rankings at fourth place, while Grape Liquid Loud Syrup (200mg) followed closely at fifth. This shift in rankings highlights a strong performance in the Beverage category for Northern Connections during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
