Market Insights Snapshot
In the Beverage category, Michigan-based cannabis brand Northern Connections has maintained a consistent performance, securing a place in the top five brands for four consecutive months from August to November 2023. Despite a slight drop in sales from September to November, the brand has sustained its rank, indicating a steady consumer preference. However, it's worth noting that the brand's sales in November were slightly lower than in the previous months, hinting at a potential need for strategical adjustments to bolster performance.
On the other hand, Northern Connections' performance in the Topical category tells a different story. In August and September 2023, the brand didn't make it to the top 20 brands in Michigan. This could be interpreted as an opportunity for the brand to expand its presence in this category. Sales figures also reflected this trend, with a noticeable drop from August to September. The absence of data for October and November might suggest that the brand's performance in this category needs significant improvement to compete with other brands in the market.
In the Michigan Beverage category, Northern Connections has been experiencing a slight decline in its ranking and sales. From August to November 2023, the brand has slipped from the 4th to the 5th position. This downward trend is also reflected in their sales, which have been gradually decreasing over these months. In contrast, their main competitors have shown varying performance. Pleasantrees and Chill Medicated have consistently held the top spots, although they too have seen a slight drop in sales. Meanwhile, Sweet Justice has maintained a steady 7th rank, with a slight increase in sales. Highly Casual, another competitor, has followed a similar trend to Northern Connections, dropping from 5th to 6th rank with a corresponding decrease in sales. The data suggests a highly competitive environment in the Michigan Beverage category, with Northern Connections needing to strategize effectively to regain its lost ground.
In November 2023, the top-selling product from Northern Connections was the Soaring Strawberry Liquid Loud Syrup (200mg), climbing from the fourth position in October to the first in November, with sales reaching 713 units. Following closely was the Watermelon Liquid Loud Syrup (200mg), which moved up from the third position to second. The third best-seller was the Blue Raspberry Liquid Loud Syrup (200mg), despite a slight drop from its second position in October. The Peach Mango Liquid Loud Syrup (200mg) ranked fourth, improving its position from fifth in the previous month. Lastly, the Cherry Limeade Liquid Loud Syrup (200mg) ranked fifth, showing a drop from its previous unranked position in October.