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Oct-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Northern Connections has shown notable performance in the Beverage category. Despite a slight dip in their ranking from 8th place in September 2025 to 10th place in October 2025, their sales figures indicate a positive trend with a significant spike in September. This suggests a strong market presence and consumer preference during that month, although the subsequent decline in October hints at potential market volatility or increased competition. The consistent ranking around the 10th position over the past few months suggests stability, albeit with room for improvement to break into higher rankings.
Conversely, in the Topical category within Michigan, Northern Connections made a notable entry into the top 5 by October 2025, showcasing a strong upward trajectory. This is particularly impressive given their absence from the top 30 in previous months, indicating either a strategic shift or successful marketing efforts that have resonated well with consumers. The lack of historical ranking data prior to October suggests that their recent efforts in this category are newly established but impactful. This rapid ascent in the Topical category could serve as a potential growth area for the brand, offering insights into consumer trends and preferences that the company may capitalize on moving forward.
Competitive Landscape
In the competitive landscape of the Michigan beverage category, Northern Connections has experienced fluctuating rankings over the past few months, indicating a dynamic market position. In July 2025, Northern Connections held the 10th rank, maintaining this position in August before climbing to 8th in September, only to drop back to 10th by October. This fluctuation is noteworthy as it reflects the brand's struggle to maintain consistent upward momentum amidst strong competition. For instance, Chill Medicated consistently held higher ranks, remaining at 8th or 9th throughout the same period, showcasing a steadier market presence. Meanwhile, Armada Cannabis Co. demonstrated a notable rise, ending October at 8th, surpassing Northern Connections. The sales trends further highlight these competitive dynamics, with Northern Connections experiencing a significant sales spike in September, yet unable to sustain this growth into October, unlike its competitors. These insights suggest that while Northern Connections has the potential for growth, it faces challenges in maintaining its competitive edge in the Michigan beverage market.
Notable Products
In October 2025, Northern Connections saw Black Cherry Liquid Loud Syrup (200mg) rise to the top, securing the first rank with notable sales of 737 units. Green Apple Liquid Loud Syrup (200mg) maintained a strong performance, holding the second position, although it experienced a slight drop in sales compared to previous months. Soaring Strawberry Liquid Loud Syrup (200mg) climbed to the third spot, despite a decrease from its September sales figures. Peach THC Iced Tea Drink Mix (50mg) emerged as a new contender, ranking fourth in October. Cherry Limeade Liquid Loud Syrup (200mg) re-entered the rankings at fifth, showcasing a consistent demand over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
