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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Northern Connections is stocked at 112 licensed dispensaries across Michigan and California, 109 of them in Michigan, with the deepest coverage in New Buffalo, Detroit, Monroe, Flint, and Grand Rapids. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Northern Connections concentrated 84.32% of sales in Beverage, with Topical holding 15.68%, while overall brand sales declined 70.60% year over year and average price rose 38.07%. Within category dynamics, Beverage sales fell 69.18% YoY and 43.68% MoM at an average price of $12.68, whereas Topical declined 74.07% YoY but surged 186.78% MoM at an average price of $32.38. With Beverage ranked 12 in Michigan, the pattern implies a core Beverage base under compression and a short-interval pivot toward higher-priced Topicals that is starting to rebalance mix but not yet offset annual contraction.
The mix and pricing shifts suggest Northern Connections is leaning into a barbell: a high-volume Beverage anchor shrinking 43.68% MoM alongside a premium Topical tier expanding 186.78% MoM, while average price up 38.07% YoY indicates yield maintenance amid lower unit velocity. Given Beverage’s 84.32% share and Topical’s 15.68% share, the near-term path to defensible positioning lies in preserving Beverage rank 12 in Michigan while using Topical’s faster MoM to lift margin density; the implication is a strategic need to trade some scale for mix quality until YoY headwinds of 69.18% in Beverage and 74.07% in Topical normalize.
Competitive Landscape
Northern Connections sits at rank #12 in MI Beverage in September 2026, down 8 positions year over year from #4, and 2 positions lower than June 2026 when it was #10; the brand’s historical peak was #3 in October 2025, indicating a 9-rank slide from peak to current. In contrast, Mary Jones holds #1 while posting a -8.48% YoY sales change, and Keef Cola is #2 with +9.32% YoY growth, suggesting Northern Connections’ drop is rank-driven amid mixed competitor momentum rather than a category-wide decline. With CQ (Cannabis Quencher) rising to #3 from #6 and Chill Medicated moving to #5 from #9 on +108.45% YoY sales, Northern Connections’ trajectory implies erosion of share to faster-advancing rivals and a need to arrest multi-quarter slippage from #10 to #12.
Notable Products
Sharkleberry Mix Stix (200mg) posted the steepest decline in September 2026 at -72.9% and slid to rank 6, while Northern Connections X Unrivaled - Grape Shock Mix Stix 5-Pack (200mg) fell -71.3% at rank 7, signaling a sharp pullback in Mix Stix traction. In contrast, Mixed Berry Rosin Infused Mix Stix 4-Pack (200mg) rose +23.7% to rank 1, and Liquid Loud- Sharkleberry Syrup (200mg) dropped -20.7% at rank 3, with Blue Razz Liquid Loud Syrup (200mg) up +8.1% at rank 2. Eight of the top ten are Beverage SKUs, and the concentration within flavored syrups and drink mixes implies a pivot toward a tighter flavor portfolio where a few lead variants carry volume while experimental Mix Stix variants are being de-emphasized.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
