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Apr-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Northern Connections has shown varying performance across different product categories. In the Beverage category, the brand maintained a strong presence, starting the year at rank 4 in January 2025 and experiencing a slight decline to rank 9 by April 2025. Despite this downward trend, Northern Connections managed to achieve a peak sales figure in February, indicating a temporary surge in consumer demand. However, their performance in the Edible category has been less prominent, as they were not ranked in the top 30 for the initial months, only appearing at rank 91 in February. This suggests that while they have a foothold in Beverages, they are struggling to gain traction with Edibles in Michigan.
Conversely, Northern Connections has made a notable entry into the Topical category in Michigan, securing the 7th position in February 2025. This is a significant achievement, considering they were not ranked in the top 30 in January, indicating a successful introduction or marketing strategy that resonated with consumers. The absence of rankings in other months for this category could imply either a temporary success or fluctuating consumer interest. Overall, Northern Connections demonstrates a strong capability in the Beverage sector but appears to be in the early stages of establishing itself within the Edible and Topical categories. The varied performance across these categories highlights the brand's potential to expand its market presence, provided they can capitalize on the insights gained from their recent performance trends.
Competitive Landscape
In the competitive landscape of the beverage category in Michigan, Northern Connections has experienced notable fluctuations in its ranking and sales performance from January to April 2025. Initially starting strong with a rank of 4th in January, Northern Connections climbed to 3rd place in February, indicating a positive reception and increased market penetration. However, by March, the brand slipped to 7th and further to 9th in April, suggesting challenges in maintaining its competitive edge. In contrast, Ray's Lemonade consistently held the 8th position, demonstrating stable performance, while Pleasantea improved from 8th to 7th by April, surpassing Northern Connections. The entry and exit of Banned Cannabis Edible Co. in the rankings further highlight the dynamic nature of this market. These shifts underscore the competitive pressures Northern Connections faces, emphasizing the need for strategic adjustments to reclaim its earlier momentum and sustain growth in this evolving market.
Notable Products
In April 2025, Northern Connections' top-performing product was Sharkleberry Infused Liquid Loud Syrup (200mg) in the Beverage category, which climbed to the number one rank, achieving a notable sales figure of 719 units. Peach Mango Liquid Loud Syrup (200mg) followed closely in the second position, showing a rise from its previous absence in March. Watermelon Liquid Loud Syrup (200mg) took the third spot, slipping from its top position in February. Bake your Own Chocolate Chip Muffin Mix (200mg) made an entry at fourth place, indicating a strong performance in the Edible category. Cherry Limeade Liquid Loud Syrup (200mg) maintained its presence in the rankings, although it fell to fifth place from third in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
