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Dec-2024
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Overview
Market Insights Snapshot
In the state of Michigan, Northern Connections has demonstrated a consistent performance in the Beverage category. The brand improved its ranking from sixth place in September 2024 to fourth in October, before settling at fifth place in both November and December. This notable movement in the rankings is complemented by a significant increase in sales from September to October, indicating a strong market presence and consumer interest. However, the slight dip in sales from October to December suggests a need for the brand to strategize on maintaining its upward momentum as it heads into the new year.
In contrast, Northern Connections' performance in the Topical category within Michigan presents a different narrative. The brand was not ranked in the top 30 for the months of September through November 2024, which might suggest challenges in capturing market share in this category. However, an entry into the rankings at eighth place in December signals a potential breakthrough or strategic shift that could be worth monitoring. This late entry into the rankings could indicate a new product launch or an effective marketing campaign that resonated with consumers, highlighting the brand's potential to diversify its category strengths.
Competitive Landscape
In the competitive landscape of the beverage category in Michigan, Northern Connections has demonstrated a dynamic performance over the last few months. Initially ranked 6th in September 2024, Northern Connections improved to 4th place in October, showcasing a significant upward movement in rank. However, the brand experienced a slight dip to 5th place in November and maintained this position in December. This fluctuation in rank is indicative of a competitive market, with brands like CQ (Cannabis Quencher) consistently holding the 3rd position, and Highly Casual maintaining a strong presence, fluctuating between 4th and 5th positions. Despite these challenges, Northern Connections' sales figures reveal a robust performance, particularly in October, where it saw a notable increase, although it slightly declined in the following months. This suggests that while Northern Connections is a formidable player, it faces stiff competition from established brands, necessitating strategic efforts to sustain and improve its market position.
Notable Products
In December 2024, Cherry Limeade Liquid Loud Syrup emerged as the top-performing product for Northern Connections, climbing to the first position with impressive sales of $910. Watermelon Liquid Loud Syrup followed closely in second place, marking a notable rise from fourth place in the previous month. Naked Liquid Loud Syrup secured the third position, maintaining a strong presence despite not being ranked in November. Soaring Strawberry Liquid Loud Syrup entered the top five for the first time, taking fourth place. Interestingly, Blue Razz Liquid Loud Syrup, which had consistently performed well in previous months, dropped to fifth place, indicating a shift in consumer preference within the Beverage category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
