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Aug-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Northern Connections has shown varied performance across different cannabis product categories. Specifically, in the Beverage category, the brand has experienced a slight downward trend in rankings from May to August 2025, moving from 8th to 10th place. This suggests a need for strategic adjustments to regain its earlier momentum. Despite the decline in ranking, it's noteworthy that Northern Connections maintained its position within the top 10, which indicates a consistent consumer base. Conversely, the Topical category paints a different picture. The brand started strong in May 2025 with a 5th-place ranking but did not appear in the top 30 for July and August. This absence could indicate a significant drop in market presence or a shift in consumer preferences, which might require further investigation.
While the Beverage category's sales figures reflect a decline from May to July, there was a slight rebound in August 2025, suggesting potential recovery or effective promotional strategies. However, the absence of Northern Connections from the Topical category rankings in the later months could be a critical point of concern, as it implies a loss of competitive edge or market share. Such fluctuations highlight the dynamic nature of the cannabis market in Michigan and underscore the importance of continuous market analysis and adaptation. Brands like Northern Connections must remain vigilant about consumer trends and competitive actions to sustain and grow their market position in the ever-evolving cannabis industry.
Competitive Landscape
In the competitive landscape of the Michigan beverage category, Northern Connections has experienced notable shifts in its market position from May to August 2025. Initially ranked 8th in May, Northern Connections saw a decline to 10th place by July and August, indicating a downward trend in its rank. This change is significant when compared to competitors like Chill Medicated, which maintained a stable 8th position throughout the same period, and Armada Cannabis Co., which improved its rank from 11th in June to 9th by July and August. Despite Northern Connections' higher sales in May, the subsequent decrease in sales corresponded with its drop in rank, suggesting a need for strategic adjustments to regain its competitive edge. Meanwhile, Ray's Lemonade consistently held the 10th spot in May and June, before disappearing from the top 20, highlighting the volatility and competitive pressures within the Michigan beverage market.
Notable Products
In August 2025, the top-performing product for Northern Connections was Blue Razz Liquid Loud Syrup (200mg) in the Beverage category, which climbed to the number one spot with sales of 386 units. This marks a significant rise from its second-place ranking in July 2025. Sharing the top ranking, Raspberry THC Iced Tea Drink Mix (50mg) also achieved first place, improving from its fourth position in July. Green Apple Liquid Loud Syrup (200mg) made a notable jump to second place from not being ranked in June and July. Black Cherry Liquid Loud Syrup (200mg) maintained a strong presence, moving to third place from fifth in July, while Mixed Berry Liquid Loud Syrup (200mg) entered the rankings at fourth place.
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
