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Sep-2024
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Overview
Market Insights Snapshot
In the state of Colorado, Mile High Dabs has demonstrated impressive performance in the Concentrates category. Over the past few months, the brand has consistently climbed the rankings, moving from 28th position in June to an impressive 12th place by September. This upward trajectory reflects a significant increase in consumer demand and market penetration, as evidenced by a steady rise in sales figures. The brand's ability to break into the top 20 and then the top 15 within such a short span is indicative of strong brand recognition and possibly successful marketing strategies or product innovations in this highly competitive category.
However, the brand's absence from the top 30 rankings in other states or categories suggests potential areas for growth and expansion. While Mile High Dabs has made significant inroads in Colorado, the lack of presence in other markets could be seen as a missed opportunity or a strategic focus on their home state. This concentrated success in Colorado might provide a solid foundation for future expansion, but it also highlights the importance of diversifying their market presence to ensure long-term sustainability and growth in the broader cannabis market.
Competitive Landscape
In the competitive landscape of the Colorado concentrates market, Mile High Dabs has shown a notable upward trajectory in recent months. Starting from a rank of 28 in June 2024, the brand has climbed to 12 by September 2024, indicating a significant improvement in its market position. This upward movement is particularly impressive when compared to competitors like Chronic Creations, which has seen a decline from 6 to 10 in the same period, and Bud Fox Supply Co, which fluctuated between ranks 8 and 15. Meanwhile, Nuhi has made a steady climb from outside the top 20 to rank 13, and Dablogic has experienced a slight drop from rank 10 to 14. Mile High Dabs' rise in rank correlates with a consistent increase in sales, suggesting that the brand's strategies are effectively capturing market share and resonating with consumers. This trend positions Mile High Dabs as a formidable competitor in the concentrates category, with the potential to continue its ascent in the Colorado market.
Notable Products
In September 2024, East Coast Sour Diesel Sugar Wax (1g) from Mile High Dabs maintained its top position in the Concentrates category, achieving a notable sales figure of 1617 units. Purple Romulan Wax (1g) emerged as a strong contender, securing the second spot with impressive sales, marking its first appearance in the rankings. Strawberry Guava Wax (1g) held steady at third place, reflecting consistent popularity from previous months. Loompas Headband Wax (1g) improved its standing from fifth to fourth place, indicating a positive shift in consumer preference. Meanwhile, Rainbow Belts Wax (1g) slipped from third to fifth, suggesting a slight decline in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
