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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Pete's Farmstand concentrated 63.52% of sales in Flower with a month-over-month decline of 10.29% and a year-over-year dip of 1.15%, while Pre-Roll held 36.24% share with a 28.69% MoM increase but a 39.81% YoY contraction; Concentrates were negligible at 0.24% share with a 66.66% MoM drop. Despite a 6.14% YoY rise in average price to $18.53 and a 36.38% 24-month sales lift, overall brand sales fell 19.66% YoY as the heavy Flower mix did not offset volatility in Pre-Roll, implying the category balance is amplifying swings rather than smoothing them.
Pete's Farmstand sits at rank 20 in Flower in New Jersey, yet the 10.29% MoM Flower pullback alongside a 28.69% MoM Pre-Roll rebound suggests the brand’s positioning is tethered to a maturing core while relying on a recovery in a smaller but faster-moving segment. With Pre-Roll down 39.81% YoY and Flower down 1.15% YoY, the mix points to a need to defend Flower share at rank 20 while selectively leaning into Pre-Roll where month-level momentum is present, implying that near-term gains will come from stabilizing Flower price-pack architecture and capturing incremental Pre-Roll occasions without overexposing the portfolio to MoM volatility.
Competitive Landscape
Pete's Farmstand sits at rank #20 in NJ Flower in May 2026, down 3 positions year over year from #17 and 3 positions since February 2026, while its historical peak was rank #7 in March 2025; in contrast, Find. climbed from #15 to #1 with 189.3% YoY sales growth and Ozone slipped from #1 to #2 amid a 25.9% YoY sales decline, indicating that Pete's Farmstand is losing relative share as faster-moving rivals reorder the top tier and its downward rank drift implies further crowd-out risk unless its trajectory reverses.
Notable Products
Crescendo Pre-Roll (1g) posted the standout move in May 2026 with a 91.3% month-over-month increase, vaulting into rank 9 while Lemon Headz Pre-Roll (1g) slipped 9.9% to rank 8, signaling a swap in momentum inside the mid-pack. Silk Road Pre-Roll (1g) advanced 72.6% to rank 2 as Redeye Jedi Pre-Roll (1g) held rank 1 with a flat-to-unknown prior comparison and $57,870 in sales, indicating upside is concentrated in climbers rather than the incumbent leader. Eight of the top ten are Pre-Roll SKUs with additional double-digit gains from Bulgogi Pre-Roll (1g) at +30.2% to rank 3 and Xtra Chunky Pre-Roll (1g) at +29.5% to rank 7, while Headi OG Pre-Roll (1g) rose a modest 2.1% to rank 4, implying that May demand favored variety expansion within the same format over entirely new categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
