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Jul-2025
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Overview
Market Insights Snapshot
In the competitive cannabis market of New Jersey, Pete's Farmstand has shown varied performance across different product categories. In the Flower category, the brand experienced fluctuations in its rankings, starting at 14th place in April 2025 and slipping to 23rd by June, before recovering to 17th in July. Despite these movements, the sales figures indicate a significant dip in June, which might have contributed to the lower ranking during that period. This suggests that while Pete's Farmstand had a temporary setback, there was a positive trend towards recovery by July. The Flower category appears to be a challenging space for the brand, given the competitive nature and the volatility in rankings.
Conversely, Pete's Farmstand has demonstrated strong performance in the Pre-Roll category in New Jersey. The brand consistently improved its position, moving from 7th place in April to an impressive 3rd place by July. This upward trend is mirrored by the sales figures, which show a steady increase over the months, peaking in July. The consistent climb in rankings and sales suggests that Pete's Farmstand has managed to capture a significant share of the Pre-Roll market, possibly due to effective product offerings or marketing strategies. The brand's ability to maintain and improve its standing in this category highlights its potential to dominate specific segments of the cannabis market in the state.
Competitive Landscape
In the competitive landscape of pre-roll cannabis products in New Jersey, Pete's Farmstand has shown a promising upward trajectory, climbing from a rank of 7th in April 2025 to 3rd by July 2025. This rise in rank is indicative of a strong performance in sales, with Pete's Farmstand surpassing competitors like Miss Grass, which fluctuated between 5th and 7th place during the same period. Despite this progress, Pete's Farmstand still trails behind leading brands such as Rythm, which consistently held the 2nd position, and Garden Greens, the market leader maintaining the top spot throughout. Notably, Lowell Herb Co / Lowell Smokes also showed significant improvement, moving from 9th to 4th place, indicating a competitive market where Pete's Farmstand must continue its momentum to secure a higher rank and increase its market share.
Notable Products
In July 2025, Pete's Farmstand's top-performing product was Rainbow Guava Pre-Roll (1g), which climbed to the number one position with notable sales of 9,601 units. Z Pie Pre-Roll (1g) secured the second spot, showing a strong resurgence from previous months where it was not ranked. Paloma Spritz Pre-Roll (1g) maintained a consistent presence by ranking third, despite a slight dip in sales compared to earlier months. Triple OG Pre-Roll (1g) entered the rankings at fourth place, indicating a positive reception. Heir Heads Pre-Roll (1g), which previously held higher rankings, dropped to fifth place in July, reflecting a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
