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Apr-2025
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Overview
Market Insights Snapshot
Pete's Farmstand has shown a dynamic performance in the New Jersey market, particularly within the Flower category. The brand experienced a notable rise in its ranking from 10th in January 2025 to 7th in March 2025, before slipping to 14th in April 2025. This fluctuation suggests a competitive market environment, where maintaining a top position requires consistent growth and adaptation to consumer preferences. In terms of sales, Pete's Farmstand achieved its peak in March 2025, with sales amounting to $1,658,392, indicating a strong consumer response during that period despite the subsequent drop in April.
In the Pre-Roll category, Pete's Farmstand has maintained a more stable presence in New Jersey, consistently ranking between 7th and 8th place from January to April 2025. This stability reflects a steady consumer demand and suggests that the brand has successfully carved out a niche within this segment. Interestingly, while the brand's sales dipped slightly in March, they rebounded in April 2025, surpassing previous months with $690,027 in sales. This resilience in the Pre-Roll category contrasts with the more volatile performance observed in the Flower category, providing insights into how different product lines can behave differently even within the same market.
Competitive Landscape
In the competitive landscape of the flower category in New Jersey, Pete's Farmstand has experienced notable fluctuations in its market position from January to April 2025. Starting strong at 10th place in January and February, Pete's Farmstand climbed to an impressive 7th position in March, reflecting a significant surge in sales performance. However, by April, the brand experienced a setback, dropping to 14th place, indicating a potential challenge in maintaining its upward momentum. In comparison, Kind Tree Cannabis consistently held its ground within the 11th to 13th ranks, suggesting a stable market presence. Meanwhile, Triple Seven (777) demonstrated a competitive edge, peaking at 10th place in March and maintaining a strong position at 12th in April. The Lid showed variability, with a notable rise to 13th in February but settling at 15th by April. Cookies remained relatively stable, hovering around the 16th position, except for a brief dip to 18th in March. These dynamics highlight the competitive pressures Pete's Farmstand faces, emphasizing the need for strategic initiatives to regain and sustain its ranking in the New Jersey flower market.
Notable Products
In April 2025, Pete's Farmstand saw Paloma Spritz Pre-Roll (1g) reclaim the top spot in sales, with a notable increase to 9,334 units sold. Heir Heads Pre-Roll (1g) made a significant leap to second place, up from fourth in March, showing a strong resurgence. Z Pie Pre-Roll (1g) climbed into the third position, marking its best performance since entering the rankings in March. Deez Runtz Pre-Roll (1g) debuted in the rankings at fourth place, indicating a promising entry to the market. Meanwhile, Mendo OG Pre-Roll (1g) slipped to fifth place after peaking at second in March, suggesting a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
