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Aug-2025
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Overview
Market Insights Snapshot
In New Jersey, Pete's Farmstand has demonstrated notable performance fluctuations across its product categories. In the Flower category, the brand saw a significant improvement in its ranking from May to August 2025, moving from 15th to 9th place. This positive trend suggests a growing consumer preference or increased market penetration in this segment, as reflected by a substantial increase in sales from $831,065 in May to $1,096,989 in August. However, the brand's performance in the Pre-Roll category has been more stable, maintaining a strong presence by consistently ranking within the top 6 throughout the same period. Despite a slight dip from 3rd to 4th place in August, the sales figures remain robust, indicating a steady demand for Pete's Farmstand pre-rolls.
While Pete's Farmstand has made strides in New Jersey, the absence of rankings in other states or provinces suggests potential areas for growth or challenges in market penetration. The lack of top 30 placements in other regions could be seen as a strategic opportunity for the brand to expand its reach and enhance its competitive edge. The fluctuations in category rankings within New Jersey highlight the dynamic nature of consumer preferences and the importance of adapting marketing strategies to maintain and improve market position. Understanding the factors driving these shifts can provide valuable insights for Pete's Farmstand as it seeks to optimize its presence and performance across different markets.
Competitive Landscape
In the competitive landscape of the New Jersey Flower category, Pete's Farmstand has shown a notable fluctuation in its market position over the summer of 2025. Starting in May at rank 15, Pete's Farmstand experienced a dip in June, falling to rank 22, which indicates it was not in the top 20 brands for that month. However, the brand made a strong comeback by August, climbing to rank 9, surpassing competitors like Good Green and closing the gap with Zips, which held rank 11. Despite the mid-year dip, Pete's Farmstand's sales surged in August, reflecting a positive trend and suggesting effective strategies in regaining market share. Meanwhile, Kind Tree Cannabis and Seed & Strain Cannabis Co. maintained strong positions, consistently ranking in the top 10, which highlights the competitive pressure Pete's Farmstand faces in this dynamic market.
Notable Products
In August 2025, Pete's Farmstand saw Headi OG Pre-Roll (1g) emerge as the top-performing product, securing the number one rank with sales of 7,748 units. Following closely, Gas Mask Pre-Roll (1g) ranked second, while Zaza Pre-Roll (1g) took the third spot. Cap Junky Pre-Roll (1g) and Pinesoul Pre-Roll (1g) rounded out the top five, ranking fourth and fifth respectively. Notably, this marks a consistent rise for Headi OG Pre-Roll (1g), which was not ranked in the previous months, indicating a significant increase in popularity. The rankings for the other products also reflect a similar upward trend from previous months, underscoring a growing consumer preference for these pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
