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Nov-2025
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Overview
Market Insights Snapshot
In New Jersey, Pete's Farmstand has shown a consistent performance in the Flower category, maintaining a steady rank within the top 10 over the past few months. Specifically, the brand improved its position from 10th in September 2025 to 8th by November 2025. This upward trajectory is supported by a notable increase in sales, moving from $1,213,714 in September to $1,383,022 in November. Such a positive trend indicates a strengthening presence in the New Jersey market, potentially driven by consumer preference for their Flower products.
Conversely, in the Pre-Roll category, Pete's Farmstand experienced a slight decline in their ranking, dropping from 3rd in October to 5th in November 2025. This shift could be a result of intensified competition or changing consumer preferences in New Jersey. The sales figures reflect this downward movement, with a noticeable decrease from $988,818 in October to $820,306 in November. Despite this, maintaining a position within the top 5 indicates that Pete's Farmstand continues to be a significant player in the Pre-Roll market, albeit with room for improvement to reclaim its previous ranking.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Pete's Farmstand has shown a steady improvement in its market position, climbing from 10th place in September 2025 to 8th place by November 2025. This upward trajectory is particularly notable given the fierce competition from brands like Zips, which maintained a strong position at 6th place from October to November 2025, and Crops, consistently ranking 7th during the same period. Meanwhile, Simply Herb experienced a decline, dropping from 5th in August to 10th in November, which may have opened opportunities for Pete's Farmstand to capture more market share. Despite the competitive pressure, Pete's Farmstand's sales have shown a positive trend, reflecting its growing appeal among consumers in the region. As the brand continues to enhance its offerings, it stands to further solidify its position in the New Jersey flower market.
Notable Products
In November 2025, the top-performing product for Pete's Farmstand was Pete's Medley Pre-Roll (1g), maintaining its number one rank from October with notable sales of 13,418 units. Grape Pre-Roll (1g) emerged as the second top seller, marking its first appearance in the rankings. Game Over Pre-Roll (1g) improved its position from fifth in October to third in November. Frozen Cherries Pre-Roll (1g) entered the rankings at fourth place, while Lemon Headz Pre-Roll (1g) dropped from fourth to fifth place. This month saw a reshuffling in the rankings, with new entries and shifts indicating changing consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
