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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Pete's Farmstand is stocked at 106 licensed dispensaries across New Jersey, with the deepest coverage in Jersey City, Atlantic City, Bloomfield, Franklin Township, and Newark. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Pete's Farmstand split nearly evenly between Pre-Roll at 50.12% share and Flower at 49.68% share, but the momentum diverged: Pre-Roll rose 31.63% month over month while Flower fell 3.12% MoM, and year over year Pre-Roll declined 29.89% versus a 55.15% YoY decline in Flower. The overall brand was down 45.34% YoY with a 24‑month change of -36.06%, and its average price fell 30.98% YoY to $13.86, with Pre-Roll averaging $8.18 and Flower at $45.96. In New Jersey, the Pre-Roll category rank sat at 5, indicating Pre-Roll is the relative anchor while Flower is the drag, and the mix shift implies the brand is leaning into lower-priced, faster-turning formats to counter broad YoY contraction.
The combination of a 31.63% MoM gain in Pre-Roll against a 3.12% MoM decline in Flower, alongside a -29.89% YoY in Pre-Roll versus -55.15% YoY in Flower, implies a defensive repositioning toward value-led, multi-pack or smaller-unit offerings that protect velocity despite category pressure. With Pre-Roll holding rank 5 in New Jersey while the brand’s total sales are down 45.34% YoY and pricing is 30.98% lower YoY, the data points to price architecture and pack-size strategy as the lever sustaining Pre-Roll share near 50% as Flower loses mix, positioning Pete's Farmstand to prioritize assortment depth and promotional cadence in Pre-Roll while selectively pruning Flower SKUs.
Competitive Landscape
Pete's Farmstand sits at rank #5 in NJ Pre-Roll for October 2026, down 1 position from #4 year over year and up 10 spots from #15 in July 2026, signaling a rapid late-year rebound despite slipping from its peak rank of #4 last reached in October 2025. In contrast, RYTHM climbed from #2 to #1 while growing sales 57.1% year over year, and Ozone jumped from #5 to #2 with 76.7% YoY sales growth, whereas Garden Greens fell from #1 to #3 alongside a 30.1% YoY sales decline. Against this backdrop, Pete's Farmstand narrowing the gap from #15 to #5 within three months while trailing its October 2025 peak by one rank implies a recovery trajectory driven by recent share gains but constrained by faster-rising leaders at the top.
Notable Products
Pete’s Farmstand leans heavily on recent launches in October 2026, with 45 new products contributing 43.1% of sales and five of them in the top group, including Guava Pop Smalls (7g) and Glucci Pre-Roll (1g). That tilt toward fresh items means a large share of its revenue comes from products introduced in the last six months, so most of its sales come from newness.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
