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Sep-2025
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Overview
Market Insights Snapshot
Pete's Farmstand has shown notable performance across different categories in New Jersey. In the Flower category, the brand has experienced a significant upward trajectory, climbing from the 22nd position in June 2025 to the 9th position by August, before slightly dipping to the 10th spot in September. This improvement highlights a strong market presence and growing consumer preference for their Flower products. On the other hand, the Pre-Roll category has maintained a consistent ranking, holding steady at the 4th position from July through September. This consistency suggests a solid and reliable demand for their Pre-Roll offerings in the state.
While Pete's Farmstand has demonstrated robust performance in New Jersey, it is important to note that the brand's rankings outside the top 30 in any other states or provinces could indicate areas for potential growth or market entry strategies. The absence of rankings in these regions might not necessarily reflect poor performance but rather an opportunity for expansion into new markets. The sales figures, particularly in the Flower category, provide an insight into their significant revenue growth, which could be leveraged to explore new markets and categories. This strategic approach could enhance their market share and brand presence across a broader geographical landscape.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Pete's Farmstand has demonstrated a notable upward trajectory in its market position from June to September 2025. Initially ranked 22nd in June, Pete's Farmstand made a significant leap to 9th place by August, before settling at 10th in September. This rise in rank is indicative of a strong growth in sales, surpassing brands like Triple Seven (777), which fluctuated between 11th and 16th place during the same period. Meanwhile, Zips showed a consistent improvement, climbing from 20th to 8th place, suggesting a competitive pressure on Pete's Farmstand to maintain its upward momentum. Despite this, Pete's Farmstand's sales performance in September was robust, closely trailing Kind Tree Cannabis, which experienced a decline in rank from 5th to 9th. The fluctuating performance of (the) Essence, which dropped out of the top 20 in July before recovering to 12th place in September, highlights the dynamic nature of the market, where Pete's Farmstand's consistent improvement positions it as a formidable player.
Notable Products
In September 2025, the top-performing product for Pete's Farmstand was Kirkland Kush Pre-Roll (1g), leading the sales with a notable figure of 7,652 units sold. Following closely was Princess Cut Pre-Roll (1g), which ranked second with a slight drop in sales compared to the leader. Game Over Pre-Roll (1g) secured the third position, maintaining a competitive edge in the Pre-Roll category. Trap Candy Pre-Roll (1g) and Bulgogi Pre-Roll (1g) rounded out the top five, showing strong sales performance. Compared to previous months, these products have consistently climbed the ranks, indicating growing consumer preference and market presence for Pete's Farmstand Pre-Rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
