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Dec-2025
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Overview
Market Insights Snapshot
In New Jersey, Pete's Farmstand has shown consistent performance in the Flower category, maintaining a presence within the top 10 brands over the last four months of 2025. Specifically, the brand ranked 7th in both September and November, with slight fluctuations to 9th in October and 8th in December. This stability indicates a strong foothold in the competitive Flower market in New Jersey. The sales figures support this trend, with December sales reaching $1,408,416, reflecting a rebound from November's slight dip. Such resilience in ranking suggests that Pete's Farmstand has a reliable customer base and effective market strategies in this category.
Conversely, the Pre-Roll category presents a more volatile picture for Pete's Farmstand in New Jersey. The brand started strong at 3rd place in both September and October but experienced a decline to 5th in November and further to 6th in December. This downward trend in rankings is mirrored by a decrease in sales, with a notable drop from October's $991,036 to December's $736,747. Such movements indicate potential challenges in maintaining consumer interest or market share in the Pre-Roll segment, highlighting an area where Pete's Farmstand might need to focus its efforts to regain its earlier standing.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Pete's Farmstand experienced a dynamic quarter in late 2025, reflecting both opportunities and challenges. Pete's Farmstand's ranking fluctuated from 7th in September to 9th in October, before rebounding to 7th in November and settling at 8th in December. This movement coincided with a consistent sales performance, indicating a stable market presence despite competitive pressures. Notably, Zips showed a strong upward trajectory, climbing from 10th to 6th place by November, which suggests a significant increase in consumer preference or market penetration. Meanwhile, Simply Herb demonstrated volatility, dropping to 14th in October but surging to 6th in December, a testament to their aggressive market strategies or promotional activities. Crops and Seed & Strain Cannabis Co. maintained relatively stable positions, though Seed & Strain Cannabis Co. experienced a slight decline to 10th in December. These dynamics highlight the competitive intensity in the New Jersey Flower market, where Pete's Farmstand must navigate both rising competitors and fluctuating consumer preferences to maintain and improve its market position.
Notable Products
In December 2025, Pete's Medley Pre-Roll (1g) maintained its top position as the leading product from Pete's Farmstand, with sales reaching an impressive $15,723. Lemon Headz Pre-Roll (1g) saw a notable rise, climbing to the second spot from fourth in November. A new entrant, ZBD Pre-Roll (1g), made a strong debut, securing the third rank. Crane Kick Pre-Roll (1g) and Cold Sweatz Pre-Roll (1g) followed closely, ranking fourth and fifth, respectively. The rankings reflect a dynamic shift, with Lemon Headz and ZBD showing significant upward momentum compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
