Oct-2025
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Overview
Market Insights Snapshot
Pete's Farmstand has shown notable performance in the New Jersey market, particularly within the Flower category. Over the four-month period from July to October 2025, the brand improved its ranking from 16th to 9th place, indicating a consistent upward trend. This positive movement is further supported by a steady increase in sales, with October 2025 sales figures reaching a significant $1,363,269. Such growth suggests that Pete's Farmstand is gaining traction and possibly capturing a larger share of the New Jersey Flower market. However, it is important to note that despite these advancements, the brand was not within the top 30 brands in other states or categories during this period.
In the Pre-Roll category within New Jersey, Pete's Farmstand maintained a strong presence, consistently ranking at 3rd or 4th place throughout the same timeframe. While the sales figures showed a slight decline from July to October, dropping from $1,160,854 to $949,443, the brand's ability to sustain a top-tier ranking indicates resilience in a competitive market. This stability in the Pre-Roll category, despite declining sales, may reflect strong brand loyalty or effective marketing strategies. The absence of Pete's Farmstand from the top 30 in other states or categories could be seen as a potential area for growth or a strategic focus on strengthening their position in New Jersey.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Pete's Farmstand has shown a notable upward trajectory in its market positioning over the past few months. Starting from a rank of 16 in July 2025, Pete's Farmstand improved significantly to rank 9 by August and maintained a strong position at 9 in October. This rise in rank is indicative of a positive sales trend, with Pete's Farmstand's sales increasing consistently from July to October. In comparison, Triple Seven (777) experienced fluctuations, dropping to rank 16 in August before recovering to rank 10 in October, while Kind Tree Cannabis saw a decline from rank 6 in July to 11 in October. Meanwhile, Seed & Strain Cannabis Co. and Crops maintained relatively stable positions, with Crops consistently ranking higher than Pete's Farmstand. This competitive analysis highlights Pete's Farmstand's potential for continued growth and its increasing appeal among consumers in the New Jersey Flower market.

Notable Products
In October 2025, Pete's Farmstand's top-performing product was Pete's Medley Pre-Roll (1g), securing the number one rank with a notable sales figure of 9,567 units. Kirkland Kush Pre-Roll (1g) followed in second place, showing a slight decline from its first-place ranking in September. Lemon Headz Pre-Roll (1g) maintained a strong presence by securing the third position. Game Over Pre-Roll (1g) held steady at fourth place, consistent with its September ranking. Silk Road Pre-Roll (1g) rounded out the top five, marking its first appearance in the rankings for the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







