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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Pete's Farmstand is stocked at 121 licensed dispensaries across New Jersey, with the deepest coverage in Hoboken, Atlantic City, Bloomfield, Camden, and Eatontown. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Pete's Farmstand concentrated 60.81% of July 2026 sales in Flower, down 23.44% year over year and 19.93% month over month, while Pre-Roll held 39.09% share with steeper declines of 68.15% YoY and 11.71% MoM; Concentrates was just 0.10% share, falling 89.15% YoY but rising 24.73% MoM off a small base. Average price rose 14.92% YoY to $17.20 as the mix favored higher-ticket Flower at an average of $46.13, yet overall brand sales declined 50.75% YoY and 41.70% over 24 months. The pattern implies mix concentration in Flower is cushioning, but not offsetting, deep contraction in Pre-Roll, with a nascent Concentrates uptick too small to change trajectory.
With Flower anchored at rank 24 in New Jersey and accounting for the majority of sales, the brand’s positioning is skewed toward a mid-pack Flower player dependent on a category that is shrinking for the brand faster MoM than Pre-Roll (−19.93% vs −11.71%). The simultaneous YoY price lift of 14.92% alongside a 50.75% YoY sales decline implies price/mix is not driving volume and could be amplifying share loss in value-sensitive Pre-Rolls (−68.15% YoY) while leaving little diversification via Concentrates at 0.10% share; the strategic implication is to rebalance toward affordable Pre-Roll tiers or defend Flower value to prevent further erosion from rank 24.
Competitive Landscape
Pete's Farmstand sits at rank #24 in NJ Flower in July 2026, down 4 positions year over year from #20 and sliding 8 spots since April 2026 when it was #16; contrasted with competitors, Ozone held #1 despite a -13.1% YoY sales decline while Find. climbed from #10 to #2 on +129.0% YoY growth, indicating the gap has widened versus faster risers. With a historical peak of #7 in March 2025 and a current placement outside the top 20, the 17-rank spread to peak and the 22-position distance to the podium imply that recent share loss is driven less by broad market contraction and more by competitor outperformance, and the rank trajectory points to a need to arrest multi-quarter drift to avoid sliding from #24 toward the high-20s as momentum concentrates among top-5 growers.
Notable Products
Princess Cut Pre-Roll (1g) led the movement with a -39.7% month-over-month drop while falling to rank 4 from a higher prior position, and Redeye Jedi Pre-Roll (1g) slid -9.4% at rank 10, together framing a mid-pack retreat even as Blues Qlues Pre-Roll (1g) held rank 1 with a -3.5% dip. Lemon Headz Pre-Roll (1g) countered with a +34.4% month-over-month rise at rank 2, narrowing the gap to the leader and outpacing Zaza Pre-Roll (1g) at rank 5 with a modest +1.1%, and with all top-ten SKUs in Pre-Roll, category concentration sits at ten of the top ten despite mixed momentum. The single largest dollar contributor remained Blues Qlues Pre-Roll (1g) at $27,955 even as its share momentum softened, while Princess Cut Pre-Roll (1g) lost velocity that redistributed attention to higher-ranked staples. The pattern implies Pete's Farmstand is consolidating around a few Pre-Roll headliners while mid-tier SKUs cycle, signaling a focus on defending rank leadership and selectively backing fast risers over breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
