.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Mobius has shown a dynamic performance across various categories and states, with notable activity in the Beverage category within Washington. Throughout the last quarter of 2024, the brand maintained a relatively stable presence, starting at the 13th position in September, climbing to 12th in October and November, before slightly dropping back to 14th in December. This fluctuation suggests a competitive landscape in the Beverage category, where Mobius is managing to hold its ground but faces challenges in climbing higher. The brand's ability to stay within the top 15 indicates a consistent consumer base and effective market strategies, though there's room for improvement to break into the top 10.
Interestingly, the sales figures for Mobius in Washington show a peak in October, followed by a decline in the subsequent months. This peak could be indicative of successful marketing campaigns or seasonal demand, but the subsequent decrease in November and December highlights potential challenges in sustaining sales momentum. The absence of Mobius in the top 30 rankings for other categories or states suggests areas for potential growth or indicates that their current focus remains heavily on beverages in Washington. This narrow focus could be a strategic decision, but diversifying into other categories or expanding into additional states may offer new opportunities for growth.
Competitive Landscape
In the Washington beverage category, Mobius experienced a dynamic shift in its competitive standing over the last quarter of 2024. Starting in September at rank 13, Mobius climbed to 12th place in October and November, before slipping back to 14th in December. This fluctuation is notable given the performance of competitors like CQ (Cannabis Quencher), which consistently improved its rank from 16th in September to 13th by December, and Swell Edibles, which ascended from 14th to 12th in the same period. Despite a strong sales performance in October, Mobius faced challenges in maintaining its rank, especially against Soulshine Cannabis, which, although experiencing a decline in sales, maintained a competitive edge by staying within the top 15. The data suggests that while Mobius has the potential for strong sales, strategic adjustments may be needed to sustain or improve its market position amidst aggressive competition.
Notable Products
In December 2024, the top-performing product from Mobius was the CBD/THC 1:1 Strawberry Lemonade, maintaining its position at rank 1 with sales reaching 891 units. The CBD/THC 1:1 Blood Orange Drink slipped to the second position from its previous first place in November. The CBD/THC 1:1 Tropical Punch Lemonade improved its rank from fourth in November to third in December, indicating a growing consumer preference. The CBD/THC 1:1 Mango Infused Beverage experienced a slight decline, moving from third to fourth place. The Pineapple Delta-9 Beverage consistently held the fifth position for three consecutive months, showing stable demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
