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Jun-2024
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Overview
Market Insights Snapshot
Mobius has shown a consistent presence in the Beverage category in Washington over the past few months. The brand maintained a steady rank of 10th in March and April 2024, briefly dropping to 12th in May before climbing back to the 10th position in June. This fluctuation indicates a resilient performance amidst competitive pressures. Despite the slight dip in May, Mobius's sales figures reveal a positive trend, with a notable rebound in June, suggesting effective strategies to regain market share.
However, it is important to note that Mobius did not appear in the top 30 brands in other states or categories during this period, which highlights areas for potential growth and expansion. The absence from these rankings could be viewed as a missed opportunity or a strategic focus on their stronghold in Washington's Beverage category. This selective presence may reflect targeted marketing efforts or resource allocation, which could either be a strength or a limitation depending on future market dynamics and brand goals.
Competitive Landscape
In the Washington state beverage category, Mobius has experienced notable fluctuations in its rank and sales over the past few months. Despite maintaining a consistent 10th place in March and April 2024, Mobius dropped to 12th in May before rebounding to 10th in June. This volatility contrasts with the steady performance of competitors like Blaze Soda, which held a stable 9th rank throughout the same period. Additionally, Sungaze showed a positive trend, climbing from 15th in March to 11th by June, while Ratio also demonstrated upward mobility, reaching 10th place in May before slipping to 12th in June. The top-performing brand, Hot Shotz, consistently held the 8th position, indicating a strong market presence. These dynamics suggest that while Mobius remains competitive, it faces significant pressure from both stable and rising brands, highlighting the need for strategic adjustments to regain and sustain higher rankings and sales.
Notable Products
In June 2024, the top-performing product for Mobius was CBD/THC 1:1 Strawberry Lemonade (100mg CBD, 100mg THC) with notable sales of 1359 units, maintaining its first-place ranking from May. CBD/THC 1:1 Blood Orange Drink (100mg CBD, 100mg THC, 8.5oz) rose to second place from fourth in May, showing significant improvement. The third spot was held by CBD/THC 1:1 Tropical Punch Lemonade (100mg CBD, 100mg THC, 8.5oz), consistent in its ranking over the past months. CBD/THC 1:1 Mango Infused Beverage (100mg CBD, 100mg THC, 8.5oz) dropped to fourth place from second in May. Pineapple Delta-9 Beverage (100mg) remained in fifth place, showing stability in its performance.
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