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Aug-2024
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Overview
Market Insights Snapshot
Mobius has shown a consistent performance in the beverage category within Washington. Over the past four months, the brand has maintained a solid presence in the top 15, with rankings fluctuating between 11th and 14th place. Notably, Mobius achieved its highest ranking in June 2024, reaching 11th place, which indicates a positive reception and possibly effective marketing strategies during that period. The brand's sales figures also reflect a stable demand, with a peak in June 2024, followed by a slight dip in August 2024. This stability suggests that Mobius has established a loyal customer base in Washington's beverage sector.
However, Mobius's performance in other states and categories is less clear, as the brand did not appear in the top 30 rankings outside of Washington for the given months. This absence could be interpreted as a challenge for the brand to expand its market presence or diversify its product offerings effectively. The lack of top 30 rankings in other states might indicate either a highly competitive market environment or the need for Mobius to enhance its branding and distribution strategies. These insights suggest that while Mobius is doing well in Washington's beverage market, there is significant potential for growth and improvement in other regions and categories.
Competitive Landscape
In the Washington beverage category, Mobius has experienced notable fluctuations in its rank and sales over the past few months. Starting at rank 13 in May 2024, Mobius improved to rank 11 in June, but then saw a slight decline, ending at rank 14 by August. This indicates a competitive landscape where Mobius is vying closely with other brands like Soulshine Cannabis, which maintained a more stable position around rank 12-13, and Ratio (WA), which showed a significant upward trend, moving from rank 17 in May to rank 13 in August. Despite these rank changes, Mobius' sales have remained relatively steady, suggesting a loyal customer base. However, the rise of Ratio (WA) and the consistent performance of Soulshine Cannabis could pose a challenge, indicating the need for strategic marketing efforts to bolster Mobius' position in this competitive market.
Notable Products
In August 2024, the top-performing product for Mobius was the CBD/THC 1:1 Strawberry Lemonade (100mg CBD, 100mg THC) in the Beverage category, maintaining its first-place ranking from June. The CBD/THC 1:1 Blood Orange Drink (100mg CBD, 100mg THC, 8.5oz) held the second spot, showing consistent performance over the last two months. The CBD/THC 1:1 Mango Infused Beverage (100mg CBD, 100mg THC, 8.5oz) dropped to third place after leading in July. Pineapple Delta-9 Beverage (100mg) climbed to fourth place, marking its first appearance in the top five since May. Blueberry Delta-9 Beverage (100mg) remained in fifth place, consistent with its ranking in July, despite a slight decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
