Aug-2026
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Market Insights Snapshot
In August 2026, Simply Bare leaned heavily into Pre-Roll, which held 67.22% share with year-over-year growth of 26.51% but a month-over-month decline of 6.39%, while Flower sat at 29.25% share with a 24.40% YoY decline but a 7.16% MoM uptick. Capsules accounted for 3.40% share with YoY down 23.45% and MoM down 6.60%, and tail categories shrank further as Concentrates fell 89.65% YoY and 53.90% MoM to 0.10% share and Edible fell 98.56% YoY and 5.74% MoM to 0.02% share. Average price fell 16.29% YoY to $20.23 while total brand sales grew 1.48% YoY, and Pre-Roll’s average price at 15.56 contrasted with Flower at 55.46. The pattern implies Simply Bare’s growth is increasingly tied to lower-priced Pre-Roll depth despite short-term Pre-Roll softness, with a tactical rebound in Flower supporting mix stability.
With Pre-Roll at 67.22% share and ranked 24th in British Columbia Pre-Roll, the brand’s positioning is skewed toward high-volume, price-sensitive missions, as evidenced by a 16.29% YoY price decrease alongside a 1.48% YoY sales increase. The 7.16% MoM lift in Flower against a 6.39% MoM dip in Pre-Roll signals incremental diversification potential, while double-digit YoY declines in Capsules (-23.45%) and Concentrates (-89.65%) constrain premium or niche upsell pathways. The implication is that maintaining rank in core Pre-Rolls while nudging Flower back toward relevance can hedge against volatility in a single lead category and support margin recovery within a lower-price anchor.
Competitive Landscape
Simply Bare sits at rank #38 in ON Pre-Roll for August 2026, down 3 positions year over year from #35 and slipping 4 spots from #34 three months ago, despite having peaked at #27 in July 2026. In contrast, Back Forty / Back 40 Cannabis rose from #2 to #1 alongside a 56.6% YoY sales change, while General Admission fell from #1 to #2 with a -28.1% YoY sales change, and Spinach climbed from #14 to #5 with an 81.8% YoY increase; against this backdrop, Simply Bare’s -3 YoY rank change and -11 positions from its July 2026 peak imply a slide from mid-tier visibility toward the lower half of the leaderboard unless recent volatility reverses.

Notable Products
BC Organic - Tangerine Sunrise Pre-Roll 5-Pack (1.75g) posted the steepest decline at -15.8% month over month and slid to rank 8, while Harlequin Pre-Roll 5-Pack (1.5g) fell -7.9% to rank 3. In contrast, BC Organic - Sunset Runtz Infused Pre-Roll (0.5g) gained 15.8% MoM and reached rank 4, as BC Organic Fruit Loopz Pre-Roll (0.5g) dipped -5.7% but held rank 1. With all top-10 items in the Pre-Roll category and two 5-Pack formats in the top six despite one double-digit retreat, the mix points to reliance on multi-pack and infused formats to defend share even as some legacy SKUs contract.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







