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Apr-2024
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Overview
Market Insights Snapshot
In the competitive cannabis markets across Canada, Simply Bare has shown a noteworthy performance in various categories and provinces, with a particularly strong presence in Alberta and British Columbia. In Alberta, Simply Bare's ranking in the Flower category saw fluctuations from January to April 2024, starting at 32nd, peaking at 21st in February, and then experiencing a slight decline to 33rd by April. This movement suggests a volatile position within the top 30 brands, signaling both good and challenging months in sales, with February sales reaching 266,732. Conversely, in the Pre-Roll category within the same province, Simply Bare demonstrated a more stable and improving trend, moving from 21st in January to 14th by April, indicating a strong consumer preference and growing brand loyalty in this segment.
Looking at British Columbia, Simply Bare's performance in the Flower category remained relatively stable but towards the lower end of the top 30, with rankings from 21st to 25th from January to April 2024, suggesting a consistent but not leading market presence. However, the brand made a significant entry in the Capsules category in April, debuting at 5th place, which highlights a successful launch or increasing consumer interest in this new category for Simply Bare. In contrast, Simply Bare's rankings in Ontario show a struggle to break into the top tiers, with the Flower category rankings ranging from 62nd to 81st and Pre-Roll from 37th to 47th between January and April 2024. This indicates a more challenging market environment for Simply Bare in Ontario, compared to its stronger foothold in Alberta and British Columbia.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Simply Bare has shown a notable upward trajectory in its rankings over the recent months, moving from 21st in January 2024 to 14th by April 2024. This improvement in rank is indicative of a positive trend in sales and market acceptance, positioning Simply Bare in a more favorable spot against its competitors. Notably, Tweed, despite experiencing a slight rank drop from 9th in March to 13th in April, remains a strong competitor with higher sales figures in the earlier months. Broken Coast has made significant strides, jumping from 29th to 15th, surpassing Simply Bare in April with a remarkable increase in sales. Castle Rock Farms and BoxHot have also been key players, with BoxHot consistently maintaining its rank around the 12th position, showcasing stable market demand. Simply Bare's progression, amidst the dynamic shifts in competitor rankings and sales, highlights its growing presence and potential challenges in capturing a larger market share within Alberta's competitive Pre-Roll sector.
Notable Products
In April 2024, Simply Bare's top-performing product was BC Organic Lime Mi'jito Pre-Roll (0.5g), maintaining its number one rank from March with sales figures reaching 8,550 units. Following closely, Island Pink Kush Rosin Infused Pre-Roll (0.5g) climbed two spots from its previous month, securing the second position. The BC Organic Lime Mi'jito Pre-Roll 3-Pack (1.5g) held steady in third place, demonstrating consistent consumer preference within the Pre-Roll category. Interestingly, the White Rainbow Pre-Roll 5-Pack (1.5g) made a notable jump to the fourth rank, up from fifth in March, showcasing a growing interest in bulk purchase options. Lastly, the Craft Flight Variety Pre-Roll 3-Pack (1.5g) experienced a slight decline, dropping to fifth after being second in March, indicating a shift in consumer preferences within Simply Bare's product lineup.
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