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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Simply Bare’s mix concentrates in Pre-Roll at 60.28% share with 41.65% year-over-year growth and 12.28% month-over-month growth, while Flower holds 34.81% share with 12.79% year-over-year and -1.69% month-over-month. Smaller lines contracted, as Capsules at 4.69% share grew 18.03% year-over-year but fell -6.40% month-over-month, and Edible at 0.13% share declined -93.97% year-over-year and -33.00% month-over-month; Concentrates at 0.10% share slid -85.97% year-over-year and -2.18% month-over-month. With Pre-Roll now dominant and Flower softening sequentially, the mix implies an intentional tilt toward value-oriented volume where the average price fell -7.81% year-over-year alongside a rank of 25 in Alberta Pre-Roll, signaling a push to defend share through pricing and pack architecture rather than breadth across micro-categories.
The shift toward a 60%+ Pre-Roll mix alongside month-over-month declines in Flower (-1.69%) and Capsules (-6.40%) indicates reliance on a single growth engine that can lift total sell-through when Pre-Roll expands 12.28% month-over-month but can expose volatility if category momentum cools. Given 41.65% year-over-year growth in Pre-Roll against a -85.97% year-over-year slide in Concentrates, positioning skews toward accessible inhalables where price elasticity matters, aligning with the -7.81% brand-wide average price change and a middle-of-the-pack rank of 25 in Alberta Pre-Roll; the pattern implies Simply Bare is trading depth in Pre-Roll for reduced optionality in niche formats, which can sustain share when volume-led segments accelerate but limits premium laddering when consumers trade up.
Competitive Landscape
Simply Bare sits at rank 32 in ON Pre-Roll for May 2026, improving 4 positions year over year from rank 36 while slipping 1 spot from February 2026’s rank 33; against its own ceiling, the brand remains 3 places below its peak rank 29 reached in January 2026 and 30 positions behind the category leader. Competitively, Back Forty / Back 40 Cannabis climbed from rank 3 to rank 1 with a 66.8% year-over-year sales increase, while Jeeter fell from rank 2 to rank 3 alongside a 48.4% sales decline, indicating that Simply Bare’s modest rank gain of 4 positions is occurring amid rapid upward and downward movements among top players. The pattern implies Simply Bare’s trajectory is one of incremental upward mobility that depends on sustaining small share wins as leaders consolidate at the top and weaker incumbents retrench.
Notable Products
BC Organic - Tea Time #7 Pre-Roll 3-Pack (1.5g) posted the steepest decline in May 2026 at -26.99% while sliding to rank 7, and BC Organic - Fire OG Rosin Infused Pre-Roll (0.5g) fell -16.94% at rank 4; together these drops outpaced the top-line gainers and signal a cooling for infused or specialty formats relative to April 2026. At the top, BC Organic Fruit Loopz Pre-Roll (0.5g) rose +14.11% to hold rank 1 as the Fruit Loopz family also placed 5-pack at rank 2 with -9.60% and a new 10-pack debuting at rank 10, concentrating three of the top ten in one flavor line and tilting mix toward value laddering across pack sizes. Meanwhile, Harlequin split performance with a 5-pack up +9.38% at rank 3 and another 5-pack variant up +47.96% at rank 9, indicating medical-leaning profiles are gaining breadth even as single-stick Pink Drip inched +8.47% at rank 8. The pattern implies Simply Bare is consolidating around repeatable core strains and multi-pack architectures while trimming momentum in higher-cost infused offerings, which points to prioritizing scalable pre-roll families over niche SKUs in the near term.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
