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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Simply Bare’s mix concentrated further into Pre-Roll at 69.71% share, with Pre-Roll sales up 29.69% year over year and 9.63% month over month, while Flower contracted to 26.43% share with a 26.88% YoY decline and a 13.48% MoM drop. Capsules held 3.62% share with a 20.82% YoY decline and a 0.45% MoM dip, as Concentrates remained a niche at 0.22% share despite a 56.32% MoM rebound on a 71.65% YoY slide; Edible effectively exited at 0.02% share with a 98.84% YoY decline and a 78.21% MoM fall. With average price down 15.32% YoY to $19.82 and total brand sales up 3.04% YoY, the pattern implies the brand is trading customers into lower-priced Pre-Rolls to offset contraction in higher-priced Flower, using volume to maintain topline despite premium segments receding.
These shifts position Simply Bare as a Pre-Roll-led operator in ON, where gaining share in a value-sensitive format can outpace premium Flower exposure; the net result is a tilt toward velocity over basket size, evidenced by a 9.63% MoM lift in Pre-Roll against a 13.48% MoM decline in Flower. The British Columbia Pre-Roll rank at 22 indicates mid-pack visibility rather than category leadership, yet the 29.69% YoY Pre-Roll expansion alongside a 26.88% YoY Flower contraction suggests allocation should prioritize reinforcing winning SKUs and price tiers in Pre-Roll while treating Capsules’ 3.62% share and Concentrates’ volatile 56.32% MoM swing as selective test beds rather than growth anchors.
Competitive Landscape
Simply Bare sits at rank #27 in ON Pre-Roll for July 2026, improving 9 positions YoY from #36 and 5 positions since April 2026 when it was #32, while also marking its peak rank at #27. In contrast, Back Forty / Back 40 Cannabis moved from #2 to #1 with 67.4% YoY sales growth, and General Admission slipped from #1 to #2 amid a -23.2% YoY decline; Spinach climbed from #14 to #5 with 65.3% YoY growth. The combination of a 9-rank YoY climb and a 5-rank improvement since April 2026 indicates Simply Bare is gaining share at the margin, but the leapfrogging by top-tier movers suggests future gains will require outpacing double-digit growth leaders rather than incremental advances.
Notable Products
BC Organic Fruit Loopz Pre-Roll (0.5g) set the pace in July 2026 with a 32.7% month-over-month gain while holding rank 1, contrasting with Fruit Loopz Pre-Roll 10-Pack (3g) at rank 10, which fell 7.6% as the larger format lost momentum. Harlequin Pre-Roll 5-Pack (1.5g) climbed 24.5% to rank 3 as BC Organic - Tangerine Sunrise Pre-Roll (0.5g) slipped 7.3% at rank 2, indicating mix-shift toward value in multipacks despite single-unit headline growth. With all top-10 items in Pre-Rolls and four Fruit Loopz variants in the top ten, the assortment tilts toward flavor-led lines and pack-size experimentation, implying Simply Bare is consolidating share through depth within a few families rather than breadth across categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
