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Apr-2025
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Overview
Market Insights Snapshot
Simply Bare has experienced notable fluctuations in its performance across various categories and provinces. In Alberta, the brand's Flower category maintained a consistent presence within the top 30, with a slight dip in rankings during February and March 2025, before recovering to its January position by April. Interestingly, the Pre-Roll category in Alberta showed a positive trajectory, climbing from rank 37 in January to 26 by April, indicating a growing consumer interest in this product type. Meanwhile, in British Columbia, Simply Bare's performance in the Capsules category remained stable, though it was absent from the rankings in March, which might suggest a temporary dip in sales or market presence.
In Ontario, Simply Bare's performance in the Flower category showed a gradual improvement, moving from rank 67 in January to 56 in April, which could be indicative of strategic efforts to enhance brand visibility or product quality. The Pre-Roll category in Ontario demonstrated stability, maintaining a consistent rank of 35 in both March and April, suggesting a steady demand. However, the absence of Simply Bare in the Capsules category ranking for April in Ontario could be a point of concern, possibly reflecting shifts in consumer preferences or competitive pressures. Overall, these movements highlight Simply Bare's dynamic market presence and the varying consumer reception across different provinces and categories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Simply Bare has shown a steady performance, maintaining its rank around the mid-30s throughout the first quarter of 2025. Despite a slight dip in February, Simply Bare rebounded in March, matching its rank with that of January, and maintained this position into April. This stability contrasts with brands like Color Cannabis, which experienced fluctuations but remained consistently ahead of Simply Bare, and OHJA, which showed a notable improvement in rank, surpassing Simply Bare by April. Meanwhile, Common Ground closely trailed Simply Bare, indicating a tight competition. The sales figures reflect these rankings, with Simply Bare's sales closely mirroring its rank changes, suggesting that while the brand is holding its ground, there is room for growth, particularly against higher-ranked competitors like The Original Fraser Valley Weed Co., which consistently outperformed Simply Bare in both rank and sales.
Notable Products
In April 2025, the top-performing product from Simply Bare was the Fruit Loopz Pre-Roll 5-Pack (1.5g), maintaining its position as the number one ranked product for four consecutive months with sales reaching 11,937 units. The BC Organic Fruit Loopz Pre-Roll (0.5g) consistently held the second rank, showing stable performance throughout the months. Notably, the BC Organic - Fire OG Rosin Infused Pre-Roll (0.5g) climbed to the third position from the fourth in March, indicating an upward trend in its popularity. The Craft Flight Variety Pre-Roll 3-Pack (1.5g) dropped one rank to fourth despite a slight increase in sales. Harlequin Pre-Roll 5-Pack (1.5g) entered the rankings at fifth place, marking its debut in the top five for April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
