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Dec-2025
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Overview
Market Insights Snapshot
Simply Bare's performance across various categories and provinces reveals some intriguing trends. In Alberta, their presence in the Flower category has been relatively stable, maintaining a position within the top 30 brands, with a slight improvement from 19th in September to 18th in December. However, their performance in the Pre-Roll category shows a more volatile trend, with rankings fluctuating between 23rd and 28th, indicating some challenges in maintaining a consistent market position. Interestingly, Simply Bare's Capsules made a notable appearance in Alberta's top 30 in October and December, ranking 6th and 5th respectively, showcasing a strong foothold in this niche category.
In British Columbia, Simply Bare's journey in the Flower category has been more challenging, with rankings dropping as low as 45th in November before recovering to 36th in December. This suggests an ongoing struggle to capture a larger market share in this region. Conversely, their Pre-Roll category saw a significant rebound, moving from 39th in October to 25th in December, indicating a potential growth area. Meanwhile, in Ontario, Simply Bare has shown consistency in the Capsules category, maintaining a steady 8th place ranking throughout the months, while their Pre-Roll category demonstrated a slight improvement, climbing from 36th in September to 29th by November and December, reflecting a positive trend in consumer preference.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Simply Bare has shown a steady improvement in rank over the last few months of 2025, moving from 36th in September to 29th in both November and December. This upward trend in rank is accompanied by a consistent increase in sales, indicating a strengthening market position. In contrast, MTL Cannabis experienced a decline in rank from 23rd in September to 30th in December, with sales reflecting a downward trend. Similarly, Dab Bods maintained a relatively stable rank but saw fluctuating sales, suggesting a less dynamic market presence. Meanwhile, The Original Fraser Valley Weed Co. saw a slight decline in rank, moving from 24th to 27th, despite a minor recovery in sales in December. Notably, HighXotic made significant strides, improving from 48th to 32nd, with a corresponding increase in sales, indicating a growing competitive threat. These dynamics highlight Simply Bare's positive trajectory in the Ontario Pre-Roll market, positioning it favorably against its competitors.
Notable Products
In December 2025, Simply Bare's top-performing product was the Fruit Loopz Pre-Roll 5-Pack (1.5g) in the Pre-Roll category, maintaining its number one rank consistently since September. The BC Organic Fruit Loopz Pre-Roll (0.5g) also held strong, securing the second spot with a notable sales figure of 8803. Meanwhile, the BC Organic - Fire OG Rosin Infused Pre-Roll (0.5g) climbed to third place, improving from its November position. The Craft Flight Pre-Roll 3-Pack (1.5g) maintained a steady presence, ranking fourth in December. Harlequin Pre-Roll 5-Pack (1.5g) saw a decline, slipping to fifth place from its previous third position in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
