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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Simply Bare’s mix was concentrated in Pre-Roll at 61.20% share with year-over-year growth of 19.58% but a month-over-month decline of 13.47%, while Flower held 32.92% share with a -13.71% YoY contraction and a 3.44% MoM uptick. Capsules contributed 5.88% share with 13.08% YoY growth and 1.39% MoM growth, and the brand’s average price fell 18.70% YoY alongside total brand sales up 4.10% YoY. With Pre-Roll ranked 28th in British Columbia and the top market concentrated in ON, the pattern implies Simply Bare is trading price for volume in Pre-Roll while stabilizing Flower sequentially, using Capsules as a small but growing buffer to smooth volatility.
The combination of a 13.47% MoM pullback in Pre-Roll against a 3.44% MoM lift in Flower indicates portfolio risk is tilting toward a single dominant format, raising sensitivity to Pre-Roll price and velocity swings despite brand-level sales up 4.10% YoY. Given the 18.70% YoY price reduction and Pre-Roll’s 61.20% share, Simply Bare’s positioning is gravitating toward value-accessible Pre-Rolls while relying on incremental Capsule growth of 13.08% YoY to diversify, which implies the brand can protect share near rank 28 in British Columbia only if Pre-Roll MoM declines moderate and Flower’s sequential gains persist.
Competitive Landscape
Simply Bare sits at rank #44 in ON Pre-Roll in October 2026, down 12 positions year over year from #32, and 16 places below its July 2026 peak at #28, indicating a two-quarter slide rather than a one-month blip. While Back Forty / Back 40 Cannabis moved up from #2 to #1 alongside a 75.6% YoY sales increase, General Admission slipped from #1 to #2 with a 28.3% YoY sales decline, signaling a reshuffle at the top that Simply Bare has not capitalized on. Additionally, Thumbs Up Brand climbed from #10 to #3 with 102.4% YoY growth while Spinach jumped from #17 to #4 with 152.4% YoY growth, creating a gap in velocity and rank momentum relative to Simply Bare’s 12-rank YoY decline. The pattern implies Simply Bare’s competitive position is drifting toward the long tail as faster-growing challengers consolidate share, and reversing the slide will require recovering the 16-rank drop from July 2026 and re-entering the top 30 where demand is concentrating.
Notable Products
Simply Bare leans on premium pricing: across like-for-like items its prices are 41.0% above similar products in October 2026, with key sellers such as BC Organic - Fruit Loopz (3.5g) at 188.5% above and BC Organic - Tangerine Sunrise Pre-Roll (0.5g) at 78.2% above. That pricing posture means revenue is concentrated in higher-priced formats, so most of its sales come from premium-priced offerings.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
