Market Insights Snapshot
Simply Bare has seen varied performance across different categories and states. In the Flower category, the brand's performance in Alberta shows a slight decline in rankings from 45 in July to 51 in October 2023, indicating a drop in its popularity. On the other hand, in British Columbia, the brand has managed to maintain a steady presence in the top 20 brands, with a minor fluctuation in ranks. The Pre-Roll category shows a similar trend, with a higher rank drop in Alberta than in British Columbia. The absence of ranking for the brand in Saskatchewan in August 2023 suggests that it didn't make it to the top 20 brands in that month, which could be seen as a potential area for improvement.
While the Flower and Pre-Roll categories are the brand's mainstay, Simply Bare's performance in the Concentrates category has been less consistent. In British Columbia, the brand's ranking dropped out of the top 20 after August 2023, suggesting a decrease in consumer preference for Simply Bare's Concentrates in this province. Similarly, in Ontario, the brand has seen a gradual decline in rankings in both the Flower and Concentrates categories from July to October 2023. However, the brand's performance in the Pre-Roll category in Ontario shows a more stable trend, with rankings hovering around the 40th position. This indicates that despite facing challenges in certain provinces and categories, Simply Bare continues to maintain a significant presence in key markets.
In the Pre-Roll category in British Columbia, Simply Bare has shown a steady increase in rank from July to October 2023, moving from 13th to 8th place. This improvement in rank suggests a positive trend in sales, although specific numbers are not disclosed. Among its competitors, Redecan has maintained a higher rank, but has seen a slight decrease from 4th to 6th place over the same period. Spinach and Pure Sunfarms have remained relatively stable in their ranks, with Spinach moving from 8th to 7th place and Pure Sunfarms dropping from 7th to 9th. Versus, another competitor, has seen a slight decrease in rank, moving from 9th to 10th place. These trends indicate that while Simply Bare is improving its position, it still faces strong competition in the Pre-Roll category in British Columbia.
In October 2023, Simply Bare's top-performing product was the BC Organic Lime Mi'jito Pre-Roll (0.5g), maintaining its first place ranking from September with sales of 9,631 units. The BC Organic Lime Mi'jito Pre-Roll 3-Pack (1.5g) held the second position, dropping from its previous first place rank in August. The Blue Dream Pre-Roll 3-Pack (1.5g) continued its steady performance in third place, a position it has held since August. The Rosin Infused Pre-Roll (1g) and the Island Pink Kush Rosin Infused Pre-Roll (0.5g) remained in fourth and fifth places respectively. This analysis indicates a strong and consistent performance from Simply Bare's pre-roll category in October 2023.