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Jun-2024
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Overview
Market Insights Snapshot
Simply Bare has shown a varied performance across different categories and provinces. In Alberta, the brand's ranking in the Flower category has seen fluctuations, with a notable drop to 33rd place in April 2024, before regaining its position in the top 30 by June 2024. In contrast, their performance in the Pre-Roll category has been more consistent, maintaining a strong presence within the top 20 throughout the same period. This suggests a more stable market position for Pre-Rolls in Alberta, which could be an area for strategic focus.
In British Columbia, Simply Bare's performance in the Capsules category is noteworthy, consistently holding a top 5 position from April to June 2024. However, their ranking in the Flower category has been less stable, dropping out of the top 30 in May before recovering to 23rd place in June. The Pre-Roll category again shows a more stable performance, consistently ranking around the mid-teens. Meanwhile, in Ontario, Simply Bare has struggled to break into the top 30 for both Flower and Pre-Roll categories, indicating a more challenging market environment. Their highest ranking in Ontario was 37th place in the Pre-Roll category in June. This mixed performance across different regions and product categories highlights areas of strength and potential opportunities for growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Simply Bare has experienced fluctuations in its ranking over recent months, with notable changes that could impact its market positioning and sales strategy. Simply Bare maintained a consistent rank of 14th in March and April 2024 but dropped to 17th in May before climbing back to 15th in June. This fluctuation suggests a competitive pressure from other brands such as Pistol and Paris, which improved its rank from 17th in March to 13th in May and June, indicating a strong upward trend. Similarly, Versus has shown stable performance, consistently ranking between 12th and 14th, which could be a direct competitor. On the other hand, BC Doobies experienced a significant drop from 7th in April to 17th in June, which might present an opportunity for Simply Bare to capture some of its market share. Lastly, SUPER TOAST showed a volatile performance, dropping to 15th in April and 16th in June, which could indicate inconsistent consumer preference. These competitive dynamics highlight the need for Simply Bare to refine its marketing strategies to stabilize and improve its ranking amidst strong competitors in the British Columbia Pre-Roll market.
Notable Products
In June 2024, Simply Bare's top-performing product was the Fruit Loopz Pre-Roll 5-Pack (1.5g), which climbed to the number one spot with sales of $11,685. BC Organic Lime Mi'jito Pre-Roll (0.5g), previously the top seller for three consecutive months, dropped to second place. White Rainbow Pre-Roll 5-Pack (1.5g) improved its ranking from fourth in May to third in June. Island Pink Kush Rosin Infused Pre-Roll (0.5g) saw a decline, moving from third to fourth place. Blue Dream Pre-Roll 5-Pack (1.5g) maintained its fifth position from May to June.
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