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Aug-2024
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Overview
Market Insights Snapshot
Simply Bare has shown varied performance across different categories and states/provinces. In Alberta, the brand's Flower category experienced a decline, falling from 26th place in May 2024 to 36th place by August 2024. This drop indicates a significant loss in market position. Conversely, the Pre-Roll category in Alberta has maintained more stability, fluctuating slightly but staying within the top 20, ending August 2024 at 19th place. This suggests that while Simply Bare's Flower products may be struggling in Alberta, their Pre-Roll offerings are relatively more resilient.
In British Columbia, Simply Bare's performance also shows mixed results. The brand's Capsules category has been consistently strong, holding steady in the top 5 throughout the observed months. However, their Flower category did not make it into the top 30 in any of the months, indicating a weak position in this segment. The Pre-Roll category has shown a positive trend, improving from 16th place in May 2024 to 15th place by August 2024. In Ontario, the brand's Flower products have struggled to break into the top 30, while their Pre-Roll category has seen a slight improvement from 39th place in May 2024 to 36th place in August 2024, suggesting some potential for growth in this market segment.
Competitive Landscape
In the competitive landscape of the Ontario Pre-Roll category, Simply Bare has shown a steady upward trend in both rank and sales over the past few months. Despite starting at a lower position, Simply Bare improved from 39th in May 2024 to 36th in August 2024, indicating a positive trajectory. This is noteworthy when compared to competitors like FIGR, which fluctuated but ultimately dropped to 35th in August, and Weed Me, which saw a significant decline from 20th in May to 38th in August. Another competitor, 5 Points Cannabis, remained consistently lower than Simply Bare, ranking 37th in August. Meanwhile, Sheeesh! showed volatility, ending up at 34th in August. Simply Bare's consistent improvement in rank and sales, especially in a competitive market, suggests a growing consumer preference and effective market strategies, positioning it favorably against its competitors.
Notable Products
In August 2024, the top-performing product for Simply Bare was Fruit Loopz Pre-Roll 5-Pack (1.5g), maintaining its leading position from the previous month with sales of 10024 units. BC Organic Lime Mi'jito Pre-Roll (0.5g) ranked second, consistent with its position in June and July, showing steady sales at 8341 units. White Rainbow Pre-Roll 5-Pack (1.5g) held the third spot, improving its sales to 7099 units from the previous month. The Island Pink Kush Rosin Infused Pre-Roll (0.5g) rose to fourth place from fifth in July, with notable sales growth. Lastly, Blue Dream Pre-Roll 5-Pack (1.5g) remained in the fifth position, though its sales slightly decreased compared to July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
