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Sep-2025
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Overview
Market Insights Snapshot
Simply Bare has demonstrated notable performance across various categories and provinces, with a significant presence in the flower and pre-roll segments. In Alberta, the brand maintained a consistent position in the top 30 for both flower and pre-rolls, showing a positive trend. Their flower category ranking improved from 25th in July to 19th in both August and September, indicating a strengthening market presence. Meanwhile, pre-rolls saw a marked improvement, jumping from 29th in August to 22nd in September. This upward movement suggests a growing consumer preference for Simply Bare's pre-roll offerings in Alberta.
In British Columbia, Simply Bare's flower category experienced some fluctuations, ranking 35th in June and improving to 22nd in July, but then slipping slightly to 26th by September. Despite this, the pre-roll category showed more stability, consistently ranking between 22nd and 25th over the months. In Ontario, Simply Bare's capsules showed promising potential, ranking 11th in July and climbing to 8th by September, though they were absent from the top 30 in June and August. This indicates an opportunity for growth in the capsules segment if current trends continue. However, their flower and pre-roll categories in Ontario remained outside the top 30, suggesting room for strategic improvements to enhance their market position.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Simply Bare has shown a relatively stable performance, maintaining its rank in the 30s over the months from June to September 2025. Despite a slight dip in July, Simply Bare's sales rebounded in August and remained consistent in September, indicating a resilient market position. Notably, The Original Fraser Valley Weed Co. exhibited a stronger upward trend, surpassing Simply Bare in August before slightly dropping in September. Meanwhile, The Loud Plug experienced fluctuations but consistently ranked higher than Simply Bare, suggesting a competitive edge in sales volume. Common Ground and OHJA remained close competitors, with sales figures indicating a tight race among these brands. Simply Bare's ability to maintain its sales amidst these dynamics highlights its steady consumer base, though the brand may need to strategize to climb the ranks and enhance its market share further.
Notable Products
In September 2025, Fruit Loopz Pre-Roll 5-Pack (1.5g) maintained its position as the top-performing product for Simply Bare, leading the sales with consistent dominance over the past months. Harlequin Pre-Roll 5-Pack (1.5g) climbed to the second spot with notable sales of 8054, showcasing a steady improvement from its third position in August. BC Organic Fruit Loopz Pre-Roll (0.5g) slipped to third place from its previous second position, indicating a slight decline in its ranking despite strong sales. Craft Flight Pre-Roll 3-Pack (1.5g) improved to fourth place, recovering from a fifth-place ranking in July. BC Organic - Fire OG Rosin Infused Pre-Roll (0.5g) consistently held the fifth position, reflecting stable yet modest sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
