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Aug-2025
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Overview
Market Insights Snapshot
Simply Bare has shown a varied performance across different categories and provinces, with notable movements in rankings and sales figures. In Alberta, the brand's Flower category saw a significant improvement, moving from the 26th position in July 2025 to 18th in August 2025, with a corresponding increase in sales from CAD 224,748 to CAD 314,567. However, the Pre-Roll category in Alberta remained relatively stable, maintaining the 30th position in both July and August 2025, indicating a steady yet unremarkable performance. Meanwhile, in British Columbia, Simply Bare's Pre-Roll category exhibited a strong performance, jumping from the 25th position in June 2025 to 20th in July 2025, before slightly dropping to 24th in August 2025. This suggests a fluctuating yet generally positive trend in consumer demand for their Pre-Roll products in this province.
In Ontario, Simply Bare's Capsules category made an impressive entry into the top 10, ranking 10th in July 2025 and improving to 8th in August 2025, reflecting a growing consumer interest. The Flower category, however, faced challenges, as it did not break into the top 30 in any of the months from May to August 2025, highlighting a competitive market in Ontario where Simply Bare is struggling to establish a strong foothold. Conversely, the Pre-Roll category showed resilience, maintaining a consistent presence in the rankings, improving slightly from 36th in May 2025 to 35th in August 2025, alongside a steady increase in sales. This suggests that while Simply Bare faces challenges in certain product categories, it has managed to secure a niche in others, particularly in the Pre-Roll segment across the provinces.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Simply Bare has experienced fluctuating rankings over the months from May to August 2025. Despite these fluctuations, Simply Bare's sales have shown a positive trend, culminating in a notable increase in August. In May, Simply Bare was ranked 36th, and by August, it had improved slightly to 35th. This improvement is significant given the competitive pressure from brands like Happy & Stoned, which consistently maintained higher rankings, peaking at 28th in July. Meanwhile, Jonny Chronic saw a remarkable rise from 43rd in May to 32nd in August, indicating a strong upward trajectory that Simply Bare needs to be wary of. Additionally, BLKMKT and Common Ground have shown steady sales growth, though their rankings remained relatively stable. Simply Bare's ability to increase sales despite these competitive pressures suggests a strong brand loyalty or effective marketing strategies that could be leveraged further to climb the rankings.
Notable Products
In August 2025, the top-performing product from Simply Bare was the Fruit Loopz Pre-Roll 5-Pack (1.5g), maintaining its leading rank for four consecutive months with notable sales of 16,989 units. The BC Organic Fruit Loopz Pre-Roll (0.5g) climbed to the second position, showing a consistent upward trend from May to August. Harlequin Pre-Roll 5-Pack (1.5g) held steady in third place, demonstrating stable popularity. The Craft Flight Pre-Roll 3-Pack (1.5g) dropped to fourth place after previously ranking higher in May and June. BC Organic - Fire OG Rosin Infused Pre-Roll (0.5g) remained in fifth place throughout the observed months, indicating consistent but modest performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
