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Apr-2024
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Overview
Market Insights Snapshot
In Michigan, Mooon Juice has shown a promising trajectory in the Flower category, where it climbed from the 18th position in January 2024 to the 13th by April 2024. This upward movement is indicative of increasing brand popularity and consumer preference within the state. Notably, the Flower category also saw a significant increase in sales from January's $1,324,097 to $2,099,994 by April, marking the highest sales figure reported for the brand across all categories. However, Mooon Juice's performance in the Concentrates category tells a different story, as it failed to rank in the top 30 from February to April 2024, after being ranked 77th in January, which suggests a potential area of concern or a shift in consumer interest away from their concentrates offerings in Michigan.
Conversely, the Pre-Roll category presents a mixed picture for Mooon Juice in Michigan. The brand experienced fluctuations in its ranking, initially improving from 49th in January to 37th in February, followed by a slight dip and a more pronounced fall to 68th place by April 2024. This volatility might reflect changes in consumer buying habits, competitive dynamics, or possibly inventory challenges. The sales in the Pre-Roll category also mirrored this inconsistency, peaking in March at $207,164 before nearly halving in April to $106,693. These movements across categories underscore the importance of maintaining a balanced portfolio and adapting to market demands to sustain and enhance brand performance in competitive markets like Michigan.
Competitive Landscape
In the competitive landscape of the Flower category in Michigan, Mooon Juice has shown a notable upward trajectory in its rankings over the first four months of 2024, moving from 18th in January to 13th by April. This improvement in rank is significant, especially when considering the performance of its competitors. For instance, LivWell, which started strong at 6th place in January, saw a decline to 14th by April. Similarly, Common Citizen and Goodlyfe Farms also experienced fluctuations but remained ahead of Mooon Juice in terms of rank, with Goodlyfe Farms making a remarkable leap from 50th to 11th place within the same period. Despite these competitive pressures, Mooon Juice's consistent rank improvement and sales growth, which brought it closer to its competitors, highlight its resilience and potential for further market penetration. This analysis underscores the dynamic nature of the Michigan Flower market and suggests that Mooon Juice is a brand on the rise, albeit in a highly competitive environment.
Notable Products
In April 2024, Mooon Juice saw Platinum Lemon Cherry Gelato (28g) from the Flower category leading the sales with a total of 6757 units, marking it as the top-performing product. Following closely, Hella Jelly (28g), another Flower category product, secured the second position with notable sales. The third spot was taken by Purple Milk Pre-Roll (1g) from the Pre-Roll category, which interestingly climbed two ranks from its previous fifth position in March. Candy Shop (28g) and Girl Scout Cookies (28g), both from the Flower category, rounded out the top five positions, indicating a strong preference for Flower products among consumers. These rankings highlight a dynamic shift in consumer preferences, especially for Purple Milk Pre-Roll (1g), demonstrating Mooon Juice's diverse appeal across different product categories.
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