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Jun-2024
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Overview
Market Insights Snapshot
Mooon Juice has shown a varied performance across different categories and states. In Michigan, the brand's presence in the Concentrates category has been notably absent from the top 30 rankings over the past few months, indicating a potential area for growth or increased competition in that segment. However, Mooon Juice has maintained a relatively strong position in the Flower category, ranking within the top 30 consistently, though there was a slight decline from rank 16 in April to rank 24 in June. This suggests that while the brand holds a solid market share, it faces competitive pressures that may be impacting its standing.
In the Pre-Roll category, Mooon Juice's performance in Michigan has been more volatile, with rankings fluctuating from 38 in March to 68 in June. This downward trend could be indicative of shifting consumer preferences or increased competition within the category. Despite these challenges, the brand's sales figures in the Flower category remain robust, with a noticeable peak in April. This highlights the importance of the Flower category to Mooon Juice's overall market performance and suggests that strategic focus on this segment could be beneficial for sustaining and improving their market position.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Mooon Juice has experienced notable fluctuations in rank and sales over the past few months. Starting at rank 19 in March 2024, Mooon Juice improved to rank 16 in April but then saw a decline to rank 24 by June. This downward trend is indicative of increasing competition and market dynamics. For instance, Common Citizen started at rank 7 in March but fell out of the top 20 by June, suggesting a significant drop in their market presence. Similarly, Goldkine and Distro 10 also experienced rank volatility, with Goldkine dropping out of the top 20 in April and Distro 10 fluctuating between ranks 8 and 26. In contrast, Dubs & Dimes maintained a relatively stable position, hovering around the 22 to 26 range. These shifts highlight the competitive pressures Mooon Juice faces, emphasizing the need for strategic adjustments to regain and sustain higher rankings in the Michigan flower market.
Notable Products
In June 2024, the top-performing product from Mooon Juice was Rum Cake (28g) in the Flower category, achieving the number one rank with sales of $4,423. Kush Mints Pre-Roll (1g) maintained a strong presence, holding the second rank, consistent with its position from March 2024. Sunny D (28g), also in the Flower category, secured the third spot, while Grasshopper Glue (3.5g) followed closely in fourth place. Wedding Cake (28g) remained steady at the fifth position, reflecting consistent performance from May 2024. Overall, the rankings indicate a strong preference for Flower products, with notable stability in the top five rankings from the previous months.
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