Market Insights Snapshot
In the state of Michigan, Mooon Juice has shown a noteworthy performance across multiple categories. In the Concentrates category, the brand didn't make it to the top 20 in August and July of 2023, indicating a need for improvement. However, there is a positive trend visible from May to June, where the brand moved up from rank 49 to 69. This upward trajectory suggests the brand is making strides in this category and could potentially break into the top 20 with continued growth and strategic efforts.
On the other hand, in the Flower category, Mooon Juice has consistently secured a position in the top 20, maintaining the 18th rank in both August and July of 2023. This consistency is a promising sign, especially considering the brand's significant leap from rank 62 in May to 31 in June. The Pre-Roll category presents a different scenario, with the brand's rank fluctuating between the 48th and 83rd positions from May to August. Although not in the top 20, the brand's sales figures suggest a substantial market presence, and it'll be interesting to see how Mooon Juice maneuvers its position in this category in the future.
In the Flower category within Michigan, Mooon Juice has shown a consistent performance, maintaining its rank within the top 20 brands over the past few months. However, it's worth noting that some competitors have experienced significant changes in their rankings. For instance, Hightalian jumped from a rank of 53 in July 2023 to 16 in August 2023, indicating a substantial increase in sales. In contrast, PineBrooke Warren saw a slight drop in rank from 12 in July to 17 in August. WonderBrett and WEED. also managed to secure spots in the top 20 in August, after not being in the top 20 in previous months. These shifts in the competitive landscape could potentially impact Mooon Juice's future sales and ranking.
In August 2023, the top-performing products from Mooon Juice were predominantly from the Flower category. The product 'SFV Cookies (28g)' was the highest seller, with sales reaching 4806 units, a significant increase from its 5th place ranking in July. The 'SFV Cookies (3.5g)' variant also performed well, securing the second spot. 'Strawberry Smiggles (28g)' and 'Gastropop #8 Shake (28g)' occupied the third and fourth spots respectively, while 'Strawberry Smiggles (3.5g)' rounded out the top five. It's notable that all these products were not in the top five in the previous months, indicating a remarkable surge in their popularity.