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Dec-2024
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Overview
Market Insights Snapshot
In the state of Michigan, Candela has demonstrated varied performance across different cannabis categories. In the Flower category, Candela has shown a consistent upward trajectory, climbing from the 43rd position in September 2024 to the 27th position by November 2024, before settling at the 30th position in December. This indicates a strong presence and increasing consumer preference for their Flower products, despite a slight dip in the last month of the year. On the other hand, Candela's performance in the Concentrates category did not rank within the top 30 brands until October 2024, where it debuted at the 90th position and slightly improved to the 85th position in November, showing some potential for growth in this segment.
The Pre-Roll category presents a different narrative for Candela in Michigan. Starting at the 52nd position in September 2024, Candela experienced a decline, moving down to the 74th position by December. This downward trend suggests challenges in maintaining a competitive edge in the Pre-Roll market. While the sales figures for Pre-Rolls have decreased over the months, it is worth noting that Candela's Flower products have seen a significant sales increase, peaking in November. Such fluctuations indicate potential strategic shifts or consumer preference changes that could be worth exploring further.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Candela has shown a promising trajectory in terms of rank and sales, although it faces stiff competition from several notable brands. Over the last four months of 2024, Candela improved its rank from 43rd in September to 27th in November, before slightly declining to 30th in December. This upward trend in rank corresponds with a steady increase in sales, peaking in November. However, brands like LivWell and Glorious Cannabis Co. have also shown significant fluctuations in their rankings, with Glorious Cannabis Co. ending the year ahead of Candela at 28th place. Meanwhile, Garcia Hand Picked made a notable leap from 52nd in November to 29th in December, suggesting a potential threat to Candela's market position. Despite these challenges, Candela's consistent sales growth indicates a strong brand presence and potential for further advancement in the Michigan Flower market.
Notable Products
In December 2024, the top-performing product for Candela was Red Velvet (3.5g) in the Flower category, achieving the number one rank with sales of 4985 units. Blockberry (3.5g) followed closely in second place, showing a significant rise from its fifth position in October 2024. The Soap (3.5g) maintained a strong presence, ranking third, despite a gradual decline from its peak position in September. Woreoz (3.5g) secured the fourth spot, re-entering the rankings after not being listed in previous months. Stankonya (3.5g) rounded out the top five, marking its debut in the rankings for December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
