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Sep-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Candela is stocked at 176 licensed dispensaries across Michigan, Illinois, and Oregon, 153 of them in Michigan, with the deepest coverage in Grand Rapids, Kalamazoo, Monroe, Detroit, and New Buffalo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Candela’s mix pivoted toward Pre-Roll at 35.38% share while Flower still led at 52.68% share, with Vapor Pens at 7.13% and Concentrates at 4.80%. Flower contracted sharply year over year at -28.12% and month over month at -29.01%, while Pre-Roll surged year over year by 160.94% despite a -6.21% month-over-month dip; Concentrates moved counter-cyclically with +48.71% year over year and +54.68% month over month, and Vapor Pens softened both year over year at -4.14% and month over month at -3.89%. Against a -26.23% year-over-year drop in average price to $11.97 and a brand-level sales change of +2.54% year over year, the category mix implies that volume gains concentrated in Pre-Roll and Concentrates offset Flower’s contraction.
The mix shift implies Candela is repositioning toward value-driven formats and quick-turn SKUs, with Pre-Roll growth of +160.94% year over year absorbing demand from Flower’s -28.12% decline while maintaining overall brand sales at +2.54% year over year. The month-over-month split—Flower at -29.01% versus Concentrates at +54.68% and Pre-Roll at -6.21%—suggests elasticity-driven trading down combined with targeted upsell pockets, aided by the -26.23% year-over-year price move; in Michigan Flower rank at 57 indicates headroom if the brand leans into Pre-Roll scale and Concentrates differentiation to stabilize share while de-risking from Flower volatility.
Competitive Landscape
Candela sits at rank 57 in September 2026, down 19 positions year over year from rank 38, and 13 spots below its June 2026 mark of 44, while its peak of rank 24 in May 2026 underscores a mid-year high followed by a retreat; meanwhile, High Minded held rank 1 with a -3.3% year-over-year sales change as Play Cannabis advanced to rank 2 with a rank gain of 5 versus last year and 33.3% sales growth, indicating that Candela’s slide of 19 ranks YoY amid competitors moving up suggests a loss of relative shelf presence that will likely persist without a reversal in trajectory.
Notable Products
Peach Crescendo Pre-Roll (1g) delivered the headline move in September 2026 with a +63.7% MoM surge and a rise to rank 2, while G13 Skunk Pre-Roll (1g) matched the momentum at +64.4% MoM to secure rank 4; in contrast, Dante's Inferno Pre-Roll (1g) fell -50.4% MoM to rank 9, signaling volatility within the same format. Munyunz (3.5g) slid -11.8% MoM at rank 5 even as Munyunz Pre-Roll (1g) held rank 1 with +14.0% MoM, and four of the top ten are Pre-Roll SKUs concentrated in ranks 1–4 and 9, pointing to a shift in demand mix toward ready-to-smoke offerings. The flower bench remained mixed, with Danimals (3.5g) up +10.0% MoM at rank 8 while Yellow Zushi (3.5g) and Apollo (3.5g) held ranks 6–7 on steady but unspecified comps, suggesting portfolio balance is increasingly carried by Pre-Roll velocity rather than eighths. The pattern implies Candela is concentrating commercial energy where repeat turns are fastest—Pre-Rolls—while legacy flower like Munyunz (3.5g) requires SKU refresh or pricing to prevent share erosion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
