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Aug-2024
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Overview
Market Insights Snapshot
Mozey Extracts has shown varied performance across different states and product categories in recent months. In Arizona, the brand has maintained a relatively stable presence in the Concentrates category, with rankings fluctuating between 15th and 18th place from May to August 2024. Notably, their sales in Arizona experienced a significant uptick in June 2024, reaching $103,447, which marks a peak in their four-month sales performance. This suggests a potential seasonal trend or effective promotional efforts during that period. However, the subsequent months saw a slight dip, indicating the need for Mozey Extracts to sustain their momentum in this competitive market.
In contrast, the performance in the Vapor Pens category across Illinois and Michigan presents a more challenging landscape for Mozey Extracts. In Illinois, the brand's ranking steadily declined from 21st in May to 30th in August 2024, accompanied by a notable decrease in sales, dropping to $255,175 in August from a high of $624,084 in May. This downward trend highlights potential issues in market penetration or consumer retention. Meanwhile, in Michigan, the brand faced a significant drop in July 2024, falling to 52nd place, before recovering to 27th in August. This volatility indicates possible inconsistencies in market strategy or external market factors influencing consumer behavior. Overall, while Mozey Extracts shows promise in certain areas, their performance across states and categories reveals areas that require strategic attention and improvement.
Competitive Landscape
In the competitive landscape of Vapor Pens in Michigan, Mozey Extracts has experienced notable fluctuations in its ranking and sales over recent months. Initially holding a strong position at rank 20 in May 2024, Mozey Extracts saw a dip to rank 23 in June and a significant drop to rank 52 in July, before rebounding to rank 27 in August. This volatility contrasts with the more stable performance of competitors like Kushy Punch, which improved from rank 39 to 28 over the same period, and Bossy, which consistently climbed from rank 37 to 26. The sales figures reflect these trends, with Mozey Extracts experiencing a sharp decline in July, followed by a recovery in August. In comparison, Church Cannabis Co. maintained a relatively steady performance, while Gelato showed minor fluctuations. These insights suggest that while Mozey Extracts has the potential for strong sales, its market position is currently less stable than some of its competitors, indicating a need for strategic adjustments to maintain and improve its ranking in the Michigan Vapor Pens category.
Notable Products
In August 2024, the top-performing product for Mozey Extracts was Pineapple Diesel Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from June and recovering from a dip in July. Freddy Pebbles Distillate Cartridge (1g), also in the Vapor Pens category, secured the second spot, consistent with its ranking in June but down from third place in July. Cherry Pie Distillate Cartridge (1g) climbed to third place despite not being ranked in May or July, indicating a significant surge in popularity. Mellow'd Yellow Distillate Cartridge (1g) dropped to fourth place from its peak position in July. Finally, Orange Cookies Distillate Cartridge (1g) re-entered the rankings at fifth place, with sales figures showing a steady performance compared to previous months. Pineapple Diesel Distillate Cartridge (1g) achieved notable sales of $8,533 in August 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
