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Jun-2024
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Overview
Market Insights Snapshot
In Arizona, Mozey Extracts has shown a steady performance in the Concentrates category. The brand's ranking fluctuated slightly from 15th place in March 2024 to 20th in April 2024, but it managed to climb back up to 15th by June 2024. This recovery indicates resilience and a potential strengthening of its market position. The sales figures corroborate this trend, with a noticeable dip in April followed by a consistent rise in the subsequent months. The ability to regain and maintain a top 20 ranking in a competitive market like Arizona is a positive sign for Mozey Extracts.
In contrast, the performance in the Vapor Pens category across Illinois and Michigan presents a mixed picture. In Illinois, Mozey Extracts saw a gradual improvement from 26th place in March 2024 to 21st in May 2024, before dropping back to 26th in June 2024. This inconsistency might suggest challenges in sustaining growth in this category. Meanwhile, in Michigan, the brand maintained a more stable presence, hovering around the 20th position throughout the same period. The relatively stable rankings and sales growth in Michigan suggest a stronger foothold in this state compared to Illinois, where the brand's presence is more volatile.
Competitive Landscape
In the competitive landscape of Vapor Pens in Michigan, Mozey Extracts has shown a consistent presence within the top 20 ranks from March to June 2024. Despite a slight dip from 17th in April to 21st in June, Mozey Extracts has maintained a steady sales performance, indicating resilience and a loyal customer base. In contrast, Flav experienced a significant jump from 52nd in May to 20th in June, suggesting a strategic move or market shift that could pose a future threat to Mozey Extracts. Meanwhile, Packwoods saw a volatile ranking, dropping to 77th in May before recovering to 23rd in June, which may indicate instability or fluctuating demand. Church Cannabis Co. and Redbud Roots have both shown more stable rankings, with Church Cannabis Co. consistently outperforming Mozey Extracts, potentially due to stronger brand recognition or product differentiation. These insights suggest that while Mozey Extracts is holding its ground, it must innovate and adapt to maintain and improve its market position amidst dynamic competitors.
Notable Products
In June 2024, the top-performing product from Mozey Extracts was Pineapple Diesel Distillate Cartridge (1g) in the Vapor Pens category, reclaiming its rank from March and April after a dip in May. Freddy Pebbles Distillate Cartridge (1g) rose significantly to the second position, showing a notable increase in sales to $9,154. Apple Jack Distillate Cartridge (1g) dropped to third place, continuing its downward trend from the previous months. Cherry Pie Distillate Cartridge (1g) entered the rankings in fourth place with steady sales. Bomb Berry Pop Distillate Cartridge (1g) fell to fifth place, continuing its decline since March.
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