Market Insights Snapshot
In the Cannabis Concentrates category, Mozey Extracts has shown a consistent performance in the Arizona market. The brand ranked within the top 10 for the months of July to October 2023, peaking at rank 7 in September. This indicates a steady demand for their concentrates in this state. However, the brand's performance in the Michigan market does not reflect the same success. In October 2023, Mozey Extracts only managed to rank 88th, suggesting they may not be amongst the top choices for concentrates in Michigan.
Turning to the Vapor Pens category, Mozey Extracts has shown notable improvement in Arizona, climbing from rank 20 in July to rank 14 in October 2023. This upward trend suggests growing popularity for their vapor pens in this market. However, in Michigan, the brand's performance fluctuated significantly, starting at rank 52 in July, peaking at rank 31 in August, before falling to rank 87 in October. This inconsistency may signal a less stable demand for Mozey Extracts' vapor pens in Michigan.
In the Vapor Pens category in Arizona, Mozey Extracts has shown a consistent upward trend in its ranking, moving from 20th place in July 2023 to 14th place by October 2023. This indicates a positive growth trajectory for the brand, outperforming several competitors. For instance, Rove has seen a slight decline in rank over the same period, while Jukebox and Venom Extracts have fluctuated in their positions. Interestingly, Papa's Herb made a significant leap from 23rd to 16th place, but still ended up ranked lower than Mozey Extracts in October. In terms of sales, Mozey Extracts has seen a significant increase, suggesting a growing consumer preference for the brand. However, it's worth noting that all brands mentioned have experienced some degree of sales fluctuation, indicating a highly competitive market.
In October 2023, the top-performing product from Mozey Extracts was the Swinger Diesel Distillate Cartridge (1g) in the Vapor Pens category, with sales reaching 2909 units. Following closely in second place was the Oh Jay! Live Resin Cartridge (1g), also in the Vapor Pens category, with 2791 units sold. The third highest-selling product was the Guava Cake Live Resin (1g) from the Concentrates category, selling 1843 units. Interestingly, the Fred Rocks Distillate Cartridge (1g) maintained its fourth place ranking from the previous month with sales of 1841 units. Rounding out the top five was the Mandarin Triangle Kush Live Resin Cartridge (1g) with 1675 units sold.