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Aug-2024
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Overview
Market Insights Snapshot
Muncheez has shown varied performance across different states and categories over the recent months. In Colorado, the brand has maintained a presence within the top 30 rankings in the Edible category. Notably, Muncheez ranked 17th in both May and July 2024, with a slight dip to 21st in June before climbing back to 19th in August. This fluctuation highlights a competitive market where Muncheez has managed to stay relevant, although it suggests that there is room for improvement in maintaining a consistent upward trajectory.
Analyzing the sales trends, Muncheez experienced a significant drop in sales from May to June 2024, followed by a recovery in July and August. Specifically, sales decreased from 88,211 units in May to 65,055 units in June, reflecting a challenging period. However, the rebound to 97,967 units in July and a slight dip to 92,794 units in August indicate a positive trend overall. This recovery could be attributed to strategic adjustments or seasonal demand, but the data suggests that Muncheez has the potential to strengthen its market position further.
Competitive Landscape
In the competitive landscape of the Colorado edible cannabis market, Muncheez has experienced notable fluctuations in its ranking over the past few months, impacting its sales performance. In May 2024, Muncheez held the 17th position, but by June 2024, it dropped to 21st, indicating a significant dip. However, it quickly rebounded to 17th in July 2024 and slightly declined to 19th in August 2024. This volatility contrasts with competitors like Canyon, which maintained a relatively stable ranking around the 16th to 18th positions, and Coda Signature, which showed a steady improvement from 24th to 18th place over the same period. Meanwhile, NFuzed experienced a downward trend, falling from 13th to 21st, and Binske remained consistently around the 20th position. These shifts highlight the competitive pressures Muncheez faces, with its rank and sales being influenced by both its own performance and the movements of its competitors.
Notable Products
In August 2024, the top-performing product from Muncheez was Berries N Cream Cereal Bar (100mg), reclaiming the number one spot with sales of 1011 units. The Cookies N Cream Cereal Bar (100mg) dropped to second place after leading in July. Fruity Krunch Cereal Bar (100mg) fell to third place, continuing its rank decline from June. Cookies Krunch Cereal Treats (100mg) showed a consistent rise, moving up to fourth place from fifth in July. The Cinnamon Krunch Cereal Bar (100mg) maintained a steady performance, ranking fifth for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
