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Mar-2026
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Overview
Market Insights Snapshot
My Friend has shown a notable upward trajectory in the Pre-Roll category in Michigan over the past few months. Starting from a position outside the top 30 in December 2025, the brand climbed to 27th in January 2026, indicating a positive reception among consumers. This upward trend continued into February 2026, where My Friend reached its highest rank of 21st, before slightly dipping to 23rd in March 2026. This movement suggests a strong market presence and a growing consumer base in the state, despite the minor drop in March. The sales figures reflect this growth, with a substantial increase from December to February, although there was a slight decline in March, which might warrant further analysis.
The absence of My Friend in the top 30 rankings in December 2025 highlights the brand's initial struggle to penetrate the competitive Pre-Roll market in Michigan. However, the subsequent rise in rankings over the following months indicates a successful strategy in capturing market share. The performance in March 2026, while still strong, suggests that maintaining momentum in such a competitive category may require continued efforts in product offerings or marketing strategies. This dynamic performance across the months provides valuable insights into consumer preferences and the competitive landscape of the cannabis market in Michigan.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, My Friend has demonstrated a notable upward trajectory in terms of rank and sales over the past few months. Starting from a rank of 36 in December 2025, My Friend climbed to 27 in January 2026, further advancing to 21 in February, before slightly dropping to 23 in March. This positive trend in ranking is mirrored by a significant increase in sales, particularly from January to February. In comparison, brands like Road Trip and Swisher have shown fluctuations in their ranks, with Road Trip dropping from 14 to 22 from February to March, and Swisher moving from 15 to 21 in the same period. Meanwhile, Michigander Fire and Redemption have maintained relatively stable positions, albeit with lower sales figures compared to My Friend's recent surge. This indicates that My Friend is effectively capturing market share and gaining consumer preference in the Michigan Pre-Roll segment.
Notable Products
In March 2026, Blumosa Pre-Roll (1g) maintained its top position as the leading product for My Friend, reflecting an impressive sales figure of 30,220. GMO Pre-Roll (1g) and Super Boof Pre-Roll (1g) held steady in the second and third ranks respectively, showing consistent performance from the previous month. Cap Junkie Pre-Roll (1g) improved its rank from fifth to fourth, indicating a positive shift in consumer preference. Kush Popz Pre-Roll (1g) entered the top five for the first time, marking its debut at the fifth position. The Pre-Roll category continues to dominate the sales landscape, with all top products belonging to this category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
