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Feb-2026
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Overview
Market Insights Snapshot
My Friend has shown notable progress in the Michigan Pre-Roll category over the past few months. Starting from a rank of 30 in November 2025, the brand slipped slightly in December, ranking 34th, indicating a challenging month. However, the subsequent months saw a positive trajectory with My Friend climbing back to 26th in January 2026 and further improving to 22nd by February 2026. This upward movement suggests a strengthening position in the Michigan market, potentially driven by strategic adjustments or increased consumer preference for their products. Despite the dip in December, the brand's ability to rebound and improve its ranking is a promising sign of resilience and adaptability.
The sales figures for My Friend in the Pre-Roll category in Michigan reveal a fluctuating, yet generally positive trend. While December 2025 experienced a decline in sales, the figures rebounded in January and February 2026, reflecting a recovery and potential growth in consumer demand. The fact that My Friend was not ranked in the top 30 in December could be seen as a temporary setback, but the subsequent improvement in both sales and ranking underscores a successful recovery. This pattern of performance highlights the brand's potential to capture market share and suggests a promising outlook if the upward trend continues.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Michigan, My Friend has shown a notable upward trajectory in its rankings, moving from 30th in November 2025 to 22nd by February 2026. This improvement is particularly significant when compared to competitors like Road Trip, which dropped from 19th to 21st, and Amnesia, which consistently remained outside the top 20. Meanwhile, Giggles and Canapa Valley Farms have also seen improvements, with Giggles climbing to 20th and Canapa Valley Farms making a significant leap from 55th to 23rd. Despite a dip in sales in December 2025, My Friend's sales rebounded in the following months, indicating a resilient market presence and a potential increase in consumer preference, which could be attributed to strategic marketing or product quality improvements.
Notable Products
In February 2026, the top-performing product from My Friend was Blumosa Pre-Roll (1g), maintaining its first-place ranking from January with notable sales of 20,325 units. GMO Pre-Roll (1g) entered the rankings in February, securing the second position, while Super Boof Pre-Roll (1g) followed closely in third place. Cap Junkie Pre-Roll (1g) experienced a decline, dropping from first place in November 2025 to fourth place in February 2026. Sherb Cream Pie Pre-Roll (1g) saw its ranking decrease from first in December 2025 to fifth in February 2026. These shifts indicate a dynamic and competitive market for My Friend's pre-roll products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
