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Where to Buy
My Friend is stocked at 71 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Flint, Ann Arbor, and Bay City. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, My Friend remained heavily concentrated in Pre-Roll at 96.25% category share while total brand sales declined 27.99% year over year and average price rose 18.79%. Within the mix, Pre-Roll volume contracted with a -30.29% YoY change and a -19.25% month-over-month move, while Concentrates expanded month over month by 105.41% to 2.87% share and Flower shrank month over month by 67.26% to 0.88% share. In Michigan, My Friend’s Pre-Roll placement at rank 46 indicates mid-pack exposure within the category, implying that the brand’s reliance on a single category is amplifying sensitivity to Pre-Roll headwinds even as small gains in Concentrates fail to offset the Pre-Roll-driven declines.
The mix shift implies My Friend is trading depth for fragility: with 96.25% of sales in Pre-Roll and a rank of 46 in Michigan Pre-Roll, the -19.25% MoM and -30.29% YoY Pre-Roll drops are disproportionately dictating the -27.99% YoY brand result. The 105.41% MoM growth in Concentrates from a 2.87% share base and the 67.26% MoM decline in Flower at 0.88% share show experimentation at the edges while the 18.79% YoY average price increase combined with a $2.16 current average points to a value-tier Pre-Roll positioning that is vulnerable when category velocity weakens.
Competitive Landscape
My Friend sits at rank #46 in Michigan Pre-Roll for August 2026, down 17 positions from #29 year over year, and 24 positions below its peak of #22 reached in May 2026, indicating a sustained slide since the three-month mark at #22; meanwhile, Jeeter held #1 both year over year and in August 2026 while growing sales by 3.1%, and Pro Gro climbed from #9 to #4 alongside a 78.0% YoY sales increase, illustrating that gains are concentrating among a few leaders as mid-tier ranks compress, so My Friend’s downward rank trajectory implies share is being redistributed toward entrenched and fast-rising competitors rather than broad market softness.
Notable Products
Runtz Pre-Roll (1g) posted a -2.6% month-over-month change while holding rank 7, contrasting with Fruit Snax Pre-Roll (1g) at rank 1 and Sherbcake Pre-Roll (1g) at rank 2, indicating stability at the top but mild churn in the lower half. Four of the top ten are concentrated in ranks 1–4 within the same Pre-Roll category, and all ten top SKUs are Pre-Roll, pointing to category saturation that prioritizes breadth of flavors over format diversification. Fruit Snax Pre-Roll (1g) led the lineup with $18,390 in August 2026 and maintained rank 1 as Grape Spritzer Pre-Roll (1g) and Lemon Blast Pre-Roll (1g) occupied ranks 6 and 5 respectively, signaling a tight cluster in mid-table positions. The pattern implies My Friend is consolidating around a single format where incremental flavor launches can shift share without requiring cross-category expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
