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Where to Buy
My Friend is stocked at 71 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Flint, Ann Arbor, and Bay City. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, My Friend concentrated 97.20% of sales in Pre-Roll, where category sales were up 5.71% year over year but down 8.94% month over month, while Flower held 1.71% share with a 36.35% MoM decline and Concentrates 1.09% share with a 46.37% MoM decline. Despite brand-level sales rising 8.23% YoY alongside an 11.61% YoY lift in average price, the category skew left My Friend ranked 45 in Pre-Roll within Michigan, implying that heavy reliance on one category magnifies monthly volatility even as annual pricing and sales expand.
The widening gap between a 5.71% YoY rise in Pre-Roll and sharp MoM pullbacks in Flower (-36.35%) and Concentrates (-46.37%) indicates that mix concentration is compressing My Friend’s month-to-month stability while capping upside from smaller, higher-priced formats. With Pre-Roll share at 97.20% and the brand positioned 45th in the Michigan Pre-Roll ranking, the pattern implies a need to convert even modest share gains in Flower (1.71%) and Concentrates (1.09%) into buffer categories that dilute Pre-Roll’s -8.94% MoM drag without sacrificing the 11.61% YoY price expansion.
Competitive Landscape
My Friend sits at rank #45 in July 2026, down 1 position year over year from #44 and 14 positions below its April–May peak window that included a best of #22 in May 2026, while also dropping 14 spots from #31 in April 2026 to #45 in July 2026. In contrast, Jeeter held #1 year over year with a 4.0% YoY sales increase, and Mitten Extracts climbed from #7 to #4 alongside a 68.5% YoY sales gain, whereas Cali-Blaze stayed at #2 despite a 38.5% YoY decline. The combination of a 14-rank slide since April 2026 and a one-place YoY dip implies that My Friend’s brief peak at #22 in May 2026 did not convert into sustained share, and the brand is ceding position to competitors with steadier or faster YoY momentum.
Notable Products
Slurricane Pre-Roll (1g) posted the standout movement in July 2026, jumping 68.8% month over month to rank 1, while Runtz Pre-Roll (1g) slid 14.9% and settled at rank 7. Malibu Marker Pre-Roll (1g) added 15.9% MoM to anchor rank 4, and four of the top five positions are Pre-Roll SKUs, with at least six of the top ten also in Pre-Roll, concentrating demand in a single format. The clustering at ranks 1 through 4 by Pre-Roll variants alongside a single decline at rank 7 suggests portfolio momentum is being driven more by depth in a narrow pre-roll lineup than by breadth, pointing to a strategy of doubling down on flavor-led pre-rolls over diversification.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
