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Aug-2025
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Overview
Market Insights Snapshot
My Friend has shown significant improvement in the Pre-Roll category within the state of Michigan. Starting from a rank of 49 in May 2025, the brand climbed steadily to reach the 21st position by August 2025. This upward trajectory suggests a growing consumer preference for their products in this category. The consistent rise in rankings over the months indicates that My Friend is effectively capturing market share in Michigan's competitive cannabis landscape. However, in other states, the absence of My Friend from the top 30 brands in similar categories could indicate areas where the brand may need to bolster its presence or adjust its strategy.
Despite the challenges in other regions, the brand's performance in Michigan is noteworthy. The sales figures reflect a positive trend, with a substantial increase from May to August 2025. This could be attributed to successful marketing strategies, product quality, or consumer loyalty within the state. While the brand's absence from the top 30 in other states and categories might be seen as a setback, the data from Michigan provides a blueprint for potential growth opportunities in other markets. Understanding the factors contributing to their success in Michigan could be key to replicating this performance elsewhere.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, My Friend has demonstrated a notable upward trajectory in its rankings from May to August 2025. Starting from a rank of 49 in May, My Friend climbed to 21 by August, indicating a significant improvement in market presence. This upward movement is particularly impressive when compared to brands like Uplyfted Cannabis Co., which also improved its rank from 34 to 19 during the same period, and High Minded, which fluctuated but ultimately improved from 25 to 22. Meanwhile, Road Trip maintained a relatively stable position, hovering around rank 20. The sales growth for My Friend is also noteworthy, as it reflects a strong upward trend, aligning with its improved rank. This suggests that My Friend's strategies in product offerings or marketing may be effectively resonating with consumers, setting a solid foundation for continued growth in the competitive Michigan pre-roll market.
Notable Products
In August 2025, My Friend's top-performing product was Cap Junkie Pre-Roll (1g), which climbed to the number 1 rank with impressive sales of 39,407 units. Shikuwasa Pre-Roll (1g) followed closely in second place, showing a significant increase from its first appearance in July 2025. Guava Bars Pre-Roll (1g) entered the rankings at third place, indicating a strong market entry. Grape Kandy Pre-Roll (1g) and Thraxx Pre-Roll (1g) secured the fourth and fifth spots, respectively, both debuting in the rankings this month. This reshuffling suggests a dynamic shift in consumer preferences towards these new entries in the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
