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Jul-2025
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Overview
Market Insights Snapshot
LOCO's performance in the Michigan market has shown notable dynamics across different product categories. In the Concentrates category, LOCO has demonstrated significant upward momentum, moving from a rank of 78 in April 2025 to 40 by July 2025. This progression indicates a strengthening presence and growing consumer preference for their concentrates. However, it is worth noting that LOCO was absent from the top 30 brands in May 2025, which suggests a period of either market volatility or strategic adjustments that temporarily impacted their standings. This rebound to a higher ranking in subsequent months underscores a resilient recovery and potential strategic pivots that were successful in regaining market share.
In contrast, LOCO's presence in the Pre-Roll category within Michigan has been relatively stable and consistent. Starting at rank 30 in April 2025, LOCO improved its position to 19 in May and further to 17 in June, before experiencing a slight decline to rank 21 in July. Despite this minor dip, the brand's sales figures in this category remained robust, suggesting strong consumer loyalty and effective brand positioning in the Pre-Roll segment. The slight drop in July could indicate increased competition or market saturation, but the overall trend reflects a solid performance in a competitive market.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, LOCO has demonstrated a dynamic shift in its market positioning from April to July 2025. Initially ranked 30th in April, LOCO made a significant leap to the 19th position by May, showcasing a robust upward trend in sales performance. This improvement is noteworthy when compared to competitors like Peninsula Cannabis, which fluctuated between ranks 19 and 27 during the same period. Meanwhile, Muha Meds maintained a relatively stable presence, though it experienced a dip in June, falling to 25th place. Michigander Fire also showed a positive trajectory, moving from 32nd to 16th, indicating a competitive pressure on LOCO to maintain its upward momentum. By July, LOCO settled at 21st, slightly behind Road Trip, which climbed to 20th. These shifts highlight the competitive volatility in the Michigan pre-roll market, emphasizing the need for LOCO to continue its strategic efforts to sustain and enhance its market position.
Notable Products
In July 2025, Berry Gelato Infused Pre-Roll (1g) retained its top position among LOCO's products, achieving the highest sales figure of 6888 units. Grape Ape Infused Pre-Roll (1g) followed closely, holding the second rank with a slight decrease in sales compared to the previous month. Notably, Green Apple Infused Pre-Roll (1g) made an impressive debut at the third position, while Raspberry Crave Infused Pre-Roll (1g) secured the fourth spot. Forbidden Fruit Infused Pre-Roll (1g) re-entered the rankings at fifth place, having been absent in previous months. Overall, the pre-roll category saw dynamic shifts, with Berry Gelato consistently leading the pack since May 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
