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Apr-2025
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Overview
Market Insights Snapshot
In the state of Michigan, LOCO's performance in the Concentrates category has shown some variability over the early months of 2025. Starting the year outside the top 30, LOCO made a notable surge to rank 69th in March, before slipping back to 80th in April. This fluctuation suggests a period of adjustment or external market influences that may have impacted their standings. The sales figures reflect this dynamic, with a significant increase in March before a dip in April, indicating a potential for growth despite the challenges in maintaining a consistent top position.
Conversely, LOCO's presence in the Pre-Roll category has been relatively stable in Michigan. The brand maintained a position within the top 30 throughout the first four months of 2025, with rankings ranging from 17th to 27th. This consistency showcases LOCO's solid footing in the Pre-Roll market, even as they experienced slight fluctuations in sales. Despite a minor decline in their ranking from March to April, the brand's ability to stay within the top 30 highlights its resilience and appeal in this particular segment.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Michigan, LOCO has demonstrated fluctuating performance in terms of rank over the first four months of 2025. Starting at 22nd place in January, LOCO improved to 17th in February, only to fall back to 22nd in March and further to 27th in April. This volatility suggests that while LOCO has the potential to climb the ranks, it faces stiff competition. Notably, Presidential consistently outperformed LOCO, maintaining a higher rank in most months despite a dip in February. Meanwhile, Michigander Fire showed a strong upward trend, surpassing LOCO in March and April. Element and Ice Kream Hash Co. also presented competition, with Element showing a notable sales increase in April, which may have contributed to its improved rank. These dynamics indicate that while LOCO remains a competitive player, it must strategize effectively to maintain and improve its market position amidst aggressive competitors.
Notable Products
In April 2025, Kiwi Berry Infused Pre-Roll (1g) emerged as the top-performing product for LOCO, climbing to the number one spot from its previous third-place ranking in March, with sales reaching 4445 units. Forbidden Fruit Infused Pre-Roll (1g) followed closely, securing the second rank, up from fourth in February. Grape Ape Infused Pre-Roll (1g) rose to the third position, having been fourth in March. Fruit Punch Infused Pre-Roll (1g) made its debut in the rankings at fourth place. Berry Gelato Infused Pre-Roll (1g), a former leader in February, rounded out the top five, indicating a slight decline in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
