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Oct-2025
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Overview
Market Insights Snapshot
In the state of Michigan, LOCO's performance in the Concentrates category has seen a noticeable decline over the months from July to October 2025. The brand's rank slipped from 24th in July to 42nd by October, indicating a downward trend in consumer preference or market competition. This decline is further underscored by the drop in sales, with October figures significantly lower than those in July. Such a trend suggests that LOCO may be facing challenges in maintaining its market share in the Concentrates category, possibly due to increased competition or changing consumer preferences.
Conversely, LOCO has shown resilience in the Pre-Roll category within Michigan. The brand improved its ranking from 31st in July to 23rd in October, demonstrating a positive trajectory. This improvement is mirrored by an increase in sales, particularly from August to October, indicating growing consumer interest or effective market strategies. The contrasting performance in these two categories highlights the dynamic nature of LOCO's market presence and suggests a strategic focus on Pre-Rolls could be beneficial for sustaining growth in the region.
Competitive Landscape
In the competitive landscape of Michigan's Pre-Roll category, LOCO has shown a dynamic shift in rankings over the past few months. Starting from a rank of 31 in July 2025, LOCO experienced a dip to 39 in August, but then made a significant recovery to 22 in September, maintaining a close position at 23 in October. This upward trend in the latter months is indicative of a strategic improvement in market presence or product offerings. Comparatively, Peninsula Cannabis saw a notable jump from 38 to 21 in October, surpassing LOCO's rank, which could suggest increased competition. Meanwhile, Seed Junky Genetics maintained a relatively stable position around the low 20s, closely aligning with LOCO's performance. Road Trip experienced a decline from 14 to 25, potentially opening opportunities for LOCO to capture more market share. Additionally, Amnesia improved from 38 to 22, closely trailing LOCO's October rank, indicating a competitive push in the market. These shifts highlight the volatile nature of the Pre-Roll category in Michigan, where LOCO's recent gains suggest a positive trajectory amidst fierce competition.
Notable Products
In October 2025, LOCO's top-performing product was the Strawberry Cough Infused Pre-Roll (1g), which rose to the number one spot, achieving sales of 8103 units. The Grape Ape Infused Pre-Roll (1g) dropped to second place, despite maintaining the top position in the previous two months. The Sour Tangie Live Resin Infused Pre-Roll (1g) consistently held the third position, showing steady sales growth. Cherry Pie Infused Pre-Roll (1g) made its debut in the rankings at fourth place, while Fruit Punch Infused Pre-Roll (1g) slipped to fifth, down from third in September. These shifts highlight a dynamic competitive landscape within the Pre-Roll category for LOCO.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
