LOCO

Data Snapshot: May 04, 2024
LOCO Cannabis Brand Logo
$500K+

Apr-2024

Sales

Growth

Trend

6-Month

24

Product Count

SKUs

LOCO

Overview

The "LOCO" brand, an East Coast-based cannabis product, is notable for its Hi5 Four Twenty Cannabis Infused Seltzer. With a firm footprint in areas like Lansing, Michigan and Roswell, New Mexico, the brand is rooted in the medical cannabis industry but has expanded to recreational use. Renowned for cultivating its own new cannabis genetics and versatile growth strategies, LOCO offers consumers distinctive cannabis-derived effects through naturally occurring cannabinoids like THC and CBD, exemplifying the union of quality and innovation in the cannabis market.
Markets

LOCO Locations

Product Trends

LOCO Categories

LOCO Sales

Market Insights Snapshot

LOCO Historical Sales by Category

In Michigan, LOCO's performance across different cannabis product categories has shown a mix of stability and significant improvement. Particularly in the Pre-Roll category, LOCO has demonstrated a notable upward trajectory, moving from the 19th position in January 2024 to a much-improved 13th position by April 2024. This improvement is underscored by a substantial increase in sales, jumping from 356,820 in January to 609,942 by April, indicating a growing consumer preference for LOCO's Pre-Roll products in the Michigan market. On the other hand, the Concentrates category tells a different story, with the brand struggling to break into the top 50, fluctuating between the 64th and 76th positions from January to April 2024. Despite these fluctuations, sales in the Concentrates category saw an uptick in March, suggesting potential for growth despite the lower rankings.

LOCO's presence in the Michigan market showcases the brand's varying degrees of success across different product categories. The significant growth in the Pre-Roll category, both in terms of sales and rankings, highlights LOCO's ability to capture and expand its market share within this segment. However, the brand's performance in the Concentrates category suggests challenges in gaining a strong foothold, as evidenced by its rankings outside the top 50 throughout the observed period. The contrast between these two categories underscores the importance of strategic focus and market adaptation for cannabis brands operating in competitive states like Michigan. While the data points to areas of opportunity and improvement, LOCO's overall trajectory in Michigan offers valuable insights into consumer preferences and market dynamics within the cannabis industry.

Apr-2024 Rank
Concentrates
Pre-Roll
65
13
LOCO

Competitive Landscape

In the competitive landscape of the Pre-Roll category in Michigan, LOCO has shown a notable trajectory of improvement in its rank and sales over the recent months, moving from 19th in January to 13th by April 2024. This upward movement is particularly impressive considering the fluctuations seen among its competitors. For instance, The Factory experienced a decline from 9th to 14th place, while Common Citizen made a significant jump from not being in the top 20 to securing the 12th position by April, indicating a volatile market. Magic maintained a relatively stable position, hovering around the 11th and 12th ranks, showcasing consistent performance. Meanwhile, Redemption saw a slight improvement moving from 16th to 15th. LOCO's sales also reflected a positive trend, with a substantial increase in April compared to January, suggesting a growing consumer interest or effective strategic adjustments. This dynamic shift not only highlights LOCO's resilience and potential for growth but also underscores the competitive nature of Michigan's Pre-Roll market, where brand positions can change significantly over a short period.

LOCO market ranking for MI Pre-Roll

LOCO

Notable Products

In Apr-2024, LOCO's top-selling product was the Berry Gelato Infused Pre-Roll (1g) within the Pre-Roll category, maintaining its number one rank from previous months with impressive sales of 14,564 units. Following closely was the Cherry Pie Infused Pre-Roll (1g), which saw a significant leap from fifth to second place, indicating a growing consumer preference. The 24k Gold Punch Infused Pre-Roll (1g) secured the third spot, showing a slight improvement from its previous fourth-place ranking. Strawberry Cough Infused Pre-Roll (1g) moved up to fourth place, despite not being ranked in the previous month, showcasing a remarkable market comeback. Lastly, the Sour Tangie Live Resin Infused Pre-Roll (1g) rounded out the top five, dropping two spots from its March ranking, yet still demonstrating strong sales performance within the competitive Pre-Roll category.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Berry Gelato Infused Pre-Roll (1g)
Pre-Roll
1
1
1
1
Cherry Pie Infused Pre-Roll (1g)
Pre-Roll
>5
>5
5
2
24k Gold Punch Infused Pre-Roll (1g)
Pre-Roll
2
3
4
3
Strawberry Cough Infused Pre-Roll (1g)
Pre-Roll
5
4
>5
4
Sour Tangie Live Resin Infused Pre-Roll (1g)
Pre-Roll
>5
2
3
5
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