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Aug-2025
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Overview
Market Insights Snapshot
In the dynamic cannabis market of Michigan, LOCO has demonstrated a fluctuating performance across different product categories. Notably, in the Concentrates category, LOCO has shown a significant upward trend, climbing from being outside the top 30 in May 2025 to securing the 42nd position by June 2025. This improvement, although not maintaining a consistent upward trajectory, reflects a positive momentum despite slipping slightly to the 44th spot in August 2025. The jump into the top 50 highlights an increased consumer interest and potential market penetration for LOCO's concentrates in Michigan.
Conversely, LOCO's performance in the Pre-Roll category in Michigan has been on a downward trend. Starting from the 19th position in May 2025, the brand experienced a gradual decline, falling to the 28th position by August 2025. This decline in ranking suggests challenges in maintaining consumer interest or increased competition in the pre-roll segment. Despite this, LOCO's presence in the top 30 indicates a strong foothold in the market, albeit with room for improvement to regain higher rankings. The contrasting trends between these categories offer insights into LOCO's varying market strategies and consumer preferences within the state.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, LOCO has experienced notable fluctuations in its ranking and sales performance over the past few months. Despite a strong start in May 2025, ranking 19th, LOCO ascended to 17th place in June, showcasing a positive momentum. However, the subsequent months saw a decline, with LOCO slipping to 23rd in July and further down to 28th in August. This downward trend contrasts with the performance of competitors like Muha Meds, which, despite a dip in June, managed to recover to 22nd in July, and Wojo Co, which improved significantly from 35th in May to 19th in July. Meanwhile, Peninsula Cannabis and Ice Kream Hash Co. have maintained relatively stable positions, with Peninsula Cannabis peaking at 20th in June. These dynamics suggest that while LOCO had a promising start, it faces stiff competition and must strategize effectively to regain its earlier momentum and improve its standing in the market.
Notable Products
In August 2025, Grape Ape Infused Pre-Roll (1g) emerged as the top-performing product for LOCO, climbing from its consistent second position in May and July to first place, with notable sales of 7673 units. Berry Gelato Infused Pre-Roll (1g) followed closely, dropping from its top rank in May and July to second place. Sour Tangie Live Resin Infused Pre-Roll (1g) made a significant entry at third place, having not been ranked in May and July. Strawberry Cough Infused Pre-Roll (1g) entered the rankings at fourth place for the first time. Forbidden Fruit Infused Pre-Roll (1g) maintained a steady presence at fifth place in both July and August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
