.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Michigan, LOCO has shown varied performance across different cannabis categories. In the Concentrates category, their ranking fluctuated significantly over the months, peaking at 25th place in July 2025, but dropping out of the top 30 by September. This indicates a volatile presence in the Concentrates market, suggesting that while there was a momentary surge in popularity, sustaining that momentum proved challenging. In contrast, the Pre-Roll category displayed more stability, with LOCO maintaining a presence within the top 30 throughout the period. Their rank in Pre-Rolls improved from 37th in August to 22nd in September, highlighting a positive trend in consumer preference for their Pre-Roll products.
While LOCO's performance in Michigan's Concentrates category saw a decline by September, the Pre-Roll category remained a stronghold for them, with sales figures reflecting a resurgence towards the end of the period. This resilience in the Pre-Roll segment could be attributed to consistent consumer demand or effective branding strategies that resonate well with Michigan's market. However, the absence of LOCO from the top 30 in the Concentrates category by September is a point of concern, indicating potential challenges in maintaining a competitive edge in that segment. This mixed performance across categories suggests that while LOCO has established a foothold in certain niches, there are areas that require strategic focus to enhance their market position.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, LOCO has experienced notable fluctuations in its rank over the past few months, indicative of a dynamic market environment. In June 2025, LOCO held a respectable 21st position, but by July, it slipped to 26th, and further down to 37th in August, before rebounding to 22nd in September. This volatility contrasts with competitors like Seed Junky Genetics, which showed a steady climb from 24th to 20th place over the same period, and Harbor Farmz, which made a significant leap from 44th to 24th. Meanwhile, High Minded experienced a similar fluctuation to LOCO, dropping from 18th to 36th before recovering to 21st. My Friend also demonstrated upward momentum, moving from 46th to 23rd. These shifts suggest that while LOCO faces stiff competition, particularly from brands showing consistent or improving performance, its ability to rebound in September indicates potential for regaining its competitive edge in the Michigan pre-roll market.
Notable Products
In September 2025, the top-performing product for LOCO was Grape Ape Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from August with a notable sales figure of 10,732 units. Forbidden Fruit Infused Pre-Roll (1g) climbed to the second spot from fifth in the previous two months, showing a significant increase in sales. Fruit Punch Infused Pre-Roll (1g) entered the rankings at third place, marking its first appearance. Berry Gelato Infused Pre-Roll (1g) dropped to fourth place from its previous second position in August. Sour Tangie Live Resin Infused Pre-Roll (1g) rounded out the top five, re-entering the list after being unranked in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
