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Dec-2024
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Overview
Market Insights Snapshot
In Michigan, LOCO has shown notable improvements in the Concentrates category, where the brand was not ranked in September 2024 but managed to climb to the 79th position by December 2024. This upward trend indicates a growing presence and possibly an increasing consumer interest in their concentrates offerings. However, being outside the top 30 still suggests there is significant room for improvement. In contrast, their performance in the Pre-Roll category remains relatively stable, maintaining a position within the top 30 throughout the last quarter of 2024. Specifically, LOCO managed to improve from 23rd in October to 17th in December, which reflects a consistent demand for their pre-roll products.
The sales trajectory for LOCO in Michigan's Concentrates category is particularly interesting, with a noticeable increase from $20,059 in October to $28,014 in December. This rise could be indicative of successful marketing strategies or product innovations that have resonated with consumers. On the other hand, the Pre-Roll category experienced a slight fluctuation in sales, peaking in November before experiencing a minor drop in December. Despite these fluctuations, the brand's ability to maintain a strong ranking in Pre-Rolls suggests a solid consumer base and brand loyalty. The absence of LOCO from the top 30 in September for Concentrates highlights the brand's potential to gain further market share if current trends continue.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, LOCO has experienced fluctuations in its ranking over the past few months, indicating a dynamic market presence. As of December 2024, LOCO holds the 17th position, showing a slight improvement from its 23rd rank in October but a drop from its 18th rank in September and November. This suggests that while LOCO is maintaining a consistent presence, it faces stiff competition from brands like Peninsula Cannabis, which has shown a significant upward trajectory, climbing from 35th in September to 16th in December. Meanwhile, Mitten Extracts has seen a decline, dropping from 13th in October to 18th in December, potentially opening up opportunities for LOCO to capitalize on. Additionally, Galactic has been on the rise, moving from 22nd in September to 15th in December, indicating a competitive edge that LOCO must strategize against to improve its market share. These shifts highlight the importance for LOCO to adapt its strategies to maintain and enhance its position in the Michigan pre-roll market.
Notable Products
In December 2024, Grape Ape Infused Pre-Roll (1g) emerged as the top-selling product for LOCO, climbing from its November rank of 5 to 1, despite a sales figure of 3664. Cherry Pie Infused Pre-Roll (1g) and Sour Tangie Live Resin Infused Pre-Roll (1g) shared the second spot, demonstrating a consistent presence in the top ranks over the months. Strawberry Cough Infused Pre-Roll (1g) secured the third position, showing a recovery from its absence in November. 24k Gold Punch Infused Pre-Roll (1g) slipped to the fourth rank after maintaining the second position from September to November. This shift in rankings highlights the dynamic nature of product popularity within LOCO's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
