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Apr-2025
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Overview
Market Insights Snapshot
Element's performance in the Michigan cannabis market has shown some intriguing fluctuations across different product categories. In the Concentrates category, Element's ranking has seen a decline from being 32nd in February 2025 to falling out of the top 30 by April 2025, which could indicate a need for strategic adjustments. Despite this, their Pre-Roll category has maintained a more stable presence, peaking at 22nd in February before slightly dropping to 28th in April. This suggests that while Element may face challenges in the Concentrates market, their Pre-Roll products are holding relatively steady.
In the Vapor Pens category, Element has experienced a similar trajectory to their Pre-Roll products in Michigan. Starting at 27th in January 2025, they improved to 25th by February before experiencing a dip to 33rd in March, only to recover to 28th in April. This pattern indicates an overall resilience in the Vapor Pens segment, despite some fluctuations in monthly rankings. Such movements highlight the competitive nature of the Michigan market, where Element's ability to adapt could prove crucial in maintaining or improving their standing across these categories.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Element has experienced notable fluctuations in its ranking over the first four months of 2025. Starting at rank 25 in January, Element climbed to 22 in February, only to drop out of the top 30 in March, and then recover slightly to rank 28 in April. This volatility contrasts with competitors such as Michigander Fire, which showed a more consistent upward trend, reaching rank 23 in March before settling at 26 in April. Meanwhile, LOCO maintained a relatively stable position, peaking at rank 17 in February. Despite these rank changes, Element's sales saw a significant increase in April, suggesting a potential recovery or strategic adjustment that could bolster its market position. In contrast, Ice Kream Hash Co. and Wojo Co also showed sales growth but did not achieve a stable top 20 ranking, indicating a competitive yet fluctuating market environment.
Notable Products
In April 2025, Element's top-performing product was Candy Fumez x Frogurt Bubble Hash Live Hash Infused Pre-Roll, which secured the number one rank with impressive sales of 1408 units. Following closely, Element X Kai - Super Boof x Super Boof Live Resin Pre-Roll ranked second, while Blueberry Punch X Runtz X Mike Larry Live Resin Infused Pre-Roll took the third spot. GMO x Skunk Hero Live Hash Infused Pre-Roll and Gorilla Glue #4 x Frogurt Live Hash Infused Pre-Roll rounded out the top five, ranking fourth and fifth, respectively. Compared to previous months, these products have consistently maintained their positions, indicating strong consumer preference and stable demand within the pre-roll category. The rankings highlight a continued dominance of live resin and live hash infused products in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
