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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Nebula concentrated 96.72% of sales in Beverage with a 15.72% month-over-month lift in that category, while the smaller Edible segment at 3.28% share fell 37.66% month over month; year over year, Beverage declined 45.21% and Edible fell 46.46%. The overall brand trended down 45.25% year over year with a 14.83% drop in average price, and Beverage’s lower average price of $10.06 contrasted with Edible at $44.54, signaling a volume-weighted tilt toward lower-priced units; the pattern implies Nebula’s May 2026 result leaned on a rebound within its core Beverage line rather than breadth across categories.
Nebula’s Beverage-led mix, paired with a rank of 7 in Beverage in Arizona, points to a positioning anchored in value and accessibility as average price fell 14.83% year over year while Beverage grew 15.72% month over month. With Edible’s 3.28% share and a 37.66% month-over-month contraction alongside a 46.46% year-over-year decline, the brand’s share-of-voice effectively narrows to Beverage, implying pricing and promotional levers in Beverage are driving near-term recovery while higher-priced Edibles contribute less to visibility or basket expansion.
Competitive Landscape
Nebula is ranked #7 in AZ Beverage in May 2026, down 3 positions year over year from #4 and up 2 positions from #9 over the last three months; the brand previously peaked at #3 in September 2024, indicating a multi-period slide before a recent quarter-on-quarter recovery. In directional context, Keef Cola holds #1 with a 73.9% year-over-year sales increase while Sip Elixirs sits at #2 with a 2.36% decline, and Uncle Arnie's climbed from #7 to #3 alongside a 398.6% year-over-year sales surge; relative to these moves, Nebula’s shift from #4 to #7 and partial rebound from #9 implies share is being redistributed toward faster-gaining leaders, and the short-term uptick suggests stabilization but not yet a return to prior peak competitiveness.
Notable Products
Lemon Lime Syrup (100mg) delivered the standout move in May 2026 with +303.7% MoM to rank 1, while Vanilla Nectar Syrup (100mg) fell -57.3% as it slid to rank 7; the spread between a triple-digit riser and a double-digit decliner indicates a sharp pivot in buyer preference. Jungle Juice Syrup Nectar (100mg) climbed +155.8% to rank 2 even as Tigers Blood Nectar Syrup (100mg) dropped -13.8% at rank 3, and five of the top ten are Beverage syrups, concentrating demand in flavored liquids rather than breadth across formats. The coexistence of a +44.3% gain for Lemon Lime Nectar Syrup (100mg THC, 12oz, 355ml) at rank 8 and a -41.7% decline for Blue Razz Nectar Syrup (100mg) at rank 5, alongside a single-month leader booking $3,500, points to flavor-specific polarization rather than category-wide momentum. Overall, the product mix signals Nebula tilting resources toward citrus-forward SKUs and away from underperforming legacy flavors to consolidate share in a narrower set of winning variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
