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Dec-2025
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Overview
Market Insights Snapshot
Nebula has shown a consistent performance in the Beverage category within Arizona, holding the 5th position from September through November 2025. However, there was a slight dip in December, where the brand fell to the 7th position. This could be indicative of increased competition or seasonal changes affecting consumer preferences. Despite this drop in rank, Nebula's sales figures have shown resilience, maintaining a relatively stable trend with only a minor decrease from October to December.
It's noteworthy that Nebula has maintained its presence within the top 10 brands in Arizona's beverage category, which suggests a strong brand loyalty and market presence. Not appearing in the top 30 in other states or categories might be seen as a missed opportunity for growth or a strategic focus on specific markets. This localized success in Arizona could serve as a foundation for expanding into other regions or categories, though further analysis would be needed to determine the best path forward.
Competitive Landscape
In the competitive landscape of the Arizona cannabis beverage market, Nebula has experienced notable fluctuations in its rank and sales over the last few months of 2025. While Nebula maintained a steady 5th position from September to November, it slipped to 7th place in December, indicating a potential challenge in sustaining its market position. This decline in rank coincides with a decrease in sales from November to December, suggesting increased competition or changing consumer preferences. Meanwhile, High Tide consistently held the 3rd position, demonstrating robust market performance with stable sales figures. Pure & Simple also showed resilience, maintaining its 8th position except for a brief rise to 7th in November. Interestingly, Pot Shot, which was absent from the top 20 in September and November, re-emerged in December at 6th place, potentially capturing some of Nebula's market share. These dynamics highlight the competitive pressures Nebula faces and underscore the importance of strategic adjustments to regain and sustain its market position.
Notable Products
In December 2025, Nebula's top-performing product was Nectar - Pure Unflavored Syrup (100mg, 1oz) in the Beverage category, maintaining its number 1 rank for the fourth consecutive month with sales of 294 units. The Wild Strawberry Nectar Syrup (100mg) held steady at the second position, showing consistent demand across the months. Lemon Lime Syrup (100mg) emerged as a new contender, securing the third rank in December. Blue Razz Nectar Syrup (100mg) improved its position to fourth from fifth in November. Meanwhile, the CBD/THC 1:1 Nectar - Pure Unflavored Syrup (100mg CBD, 100mg THC) slipped to fifth place, indicating a decline in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
