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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, New Frend’s mix was concentrated entirely in Vapor Pens at 100.0% share, with category sales up 252.0% year over year and 45.8% month over month, while the average price fell 27.3% YoY to $12.25. Within the Michigan Vapor Pens set where New Frend ranked 40th, the combination of triple-digit YoY growth and a double-digit MoM lift alongside a double-digit YoY price decline implies the brand is converting price elasticity into unit gains rather than expanding into adjacent categories.
The shift to a single-category focus, paired with a rank of 40 in Vapor Pens and a 252.0% YoY sales increase versus a 45.8% MoM uptick, indicates momentum concentrated in recent months that is being paced by tactical pricing. With 100.0% of sales in Vapor Pens and a 27.3% YoY price reduction, New Frend’s positioning is trending toward volume-led penetration in Michigan rather than premium mix expansion, implying future share gains will depend on sustaining price-enabled trial while improving rank velocity within the Vapor Pens ladder.
Competitive Landscape
New Frend sits at rank #40 in MI Vapor Pens in August 2026, improving 46 positions year over year from #86 and jumping 39 spots since May 2026, with the current #40 also marking its peak rank to date. In contrast, MKX Oil Company climbed from #2 to #1 while growing sales 24.7%, and Muha Meds slipped from #3 to #2 alongside a 8.9% sales decline, indicating New Frend’s ascent is happening as top-tier positioning is in flux. The combination of a #40 peak in August 2026 and a 46-rank YoY gain implies New Frend has shifted from distant fringe to the lower mid-pack, setting a trajectory where further share capture will depend on sustaining momentum against leaders moving up and incumbents losing ground.
Notable Products
Pink Guava Liquid Diamond Disposable (1g) delivered the standout move in August 2026 with a 73.0% month-over-month surge while holding rank 1, indicating that velocity gains are concentrated at the very top. Behind it, Passion Fruit Liquid Diamond Disposable (1g) rose 34.4% at rank 2 and Watermelon Liquid Diamonds Disposable (1g) climbed 35.2% at rank 3, and four of the top ten are Vapor Pens in the Liquid Diamond/Disposable family, pointing to a tight concentration of demand in a single format. Mojito Liquid Diamond Disposable (1g) added a 37.1% lift at rank 4, and the $88,224 in current sales for Pink Guava suggests headroom remains as lower-ranked SKUs post comparable percentage gains without dislodging the leader. The pattern implies New Frend’s commercial direction is consolidating around high-velocity Liquid Diamond disposables, favoring depth in fewer SKUs over breadth across categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
