.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
New Standard has seen some interesting movements in its performance across different categories and states. In the state of Washington, the brand has not been ranked within the top 30 for the Concentrates category from May to July 2025, indicating a potential area for improvement. However, in August 2025, the brand made a notable entry with a rank of 100, suggesting a possible uptick in market engagement or strategic initiatives that began to pay off. This movement in Washington might be indicative of a broader trend or a focused campaign that could be replicated in other states or categories.
While the specific sales figures are not fully disclosed, the available data shows a significant increase in sales from $100 in May to $15,011 in August 2025 for the Concentrates category in Washington. This substantial growth over a few months highlights a positive momentum for New Standard, suggesting that they might be gaining traction in this category. However, the absence of rankings in the top 30 for the earlier months could point to challenges or competition that the brand faces in the market. Observing these trends could provide insights into how New Standard is navigating the competitive landscape and where they might be focusing their efforts next.
Competitive Landscape
In the Washington concentrates market, New Standard has recently entered the top 100 brands, debuting at the 100th position in August 2025. This entry marks a significant milestone for New Standard, suggesting a potential upward trajectory in the competitive landscape. In contrast, Torus has shown a fluctuating yet generally stable presence, with ranks ranging from 70th to 87th over the past months, indicating stronger market penetration. Meanwhile, K Savage (WA) has consistently improved its standing, moving from 97th in June to 91st in August, which could pose a competitive challenge for New Standard. Momma Chan Farms, however, has seen a decline, dropping out of the top 100 by July, which may provide an opportunity for New Standard to capture some of its market share. As New Standard seeks to improve its rank and sales, understanding these competitive dynamics will be crucial for strategic planning and growth in the Washington concentrates market.
Notable Products
In August 2025, White Diesel Live Resin (1g) emerged as the top-performing product for New Standard, leading the sales in the Concentrates category. Fatso Live Resin (1g) closely followed in second place, showing an impressive climb from its first-place ranking in July 2025. Cookies & Cream Live Resin (1g) secured the third spot, maintaining its position from the previous month. Lemon Jack Live Resin (1g) ranked fourth, showcasing consistency in its performance. Notably, the CBD/CBG 1:1:1 Shark Shock Live Resin Cartridge (1g) held the fifth position, demonstrating stable sales within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
