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Mar-2026
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Overview
Market Insights Snapshot
New Standard's performance across different categories and states has shown some interesting trends. In the state of Washington, the brand has been trying to establish a foothold in the Concentrates category. Despite not making it into the top 30 brands during the months of February and March 2026, there was a noticeable upward movement from December 2025 to January 2026, improving their rank from 99 to 93. This suggests a positive reception and potential for growth, although the absence from the top 30 in subsequent months highlights the competitive nature of the market. The sales figures from December 2025 to January 2026 also reflect this positive momentum, with a noticeable increase suggesting that consumer interest was piqued during this period.
While the Concentrates category in Washington presents challenges, it also offers insights into New Standard's strategic positioning. The brand's absence from the top 30 in February and March 2026 could indicate intensified competition or a shift in consumer preferences. However, the initial improvement in rankings and sales between December and January could serve as a foundation for future strategies. By understanding these dynamics, New Standard can potentially recalibrate its approach to regain traction and possibly break into the top 30 in the coming months. This scenario underscores the importance of adaptive strategies in maintaining and enhancing market presence.
Competitive Landscape
In the Washington concentrates market, New Standard has shown a promising upward trajectory in its competitive positioning. Starting from a rank of 99 in December 2025, New Standard improved to 93 by January 2026, indicating a positive shift in market perception and sales performance. This upward movement is noteworthy, especially when compared to other brands like The Blues Brothers, which experienced a decline from rank 86 to 97 over the same period, and K Savage (WA), which did not rank in the top 20. The sales figures for New Standard also reflect this positive trend, with a noticeable increase from December to January, suggesting effective marketing strategies or product offerings that resonate well with consumers. As New Standard continues to climb the ranks, it positions itself as a formidable contender in the concentrates category, potentially capturing market share from competitors experiencing downward trends.
Notable Products
In March 2026, New Standard's top-performing product was Lemon Punch Live Resin Cartridge (1g) in the Vapor Pens category, securing the number one rank with impressive sales of 96 units. Following closely, Cherry Bomb Live Resin (1g) from the Concentrates category achieved the second position. Berry Haze Live Resin Cartridge (1g), also in the Vapor Pens category, took the third spot. Both Bacio Gelato Live Resin (1g) and Triple Burger Rosin (1g) tied for fourth place, showing a consistent performance from previous months as they maintained the same ranking from December 2025. Notably, Bacio Gelato Live Resin (1g) saw a drop from its December sales figure, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
