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Oct-2025
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Overview
Market Insights Snapshot
New Standard's performance in the Washington concentrates category has seen a notable absence from the top 30 rankings over the past few months. As of October 2025, the brand was ranked 98th, indicating a challenging environment in this segment. This lack of presence in the top 30 could suggest either a highly competitive market or potential issues with brand visibility or product differentiation. Despite these challenges, the brand's sales in October were recorded at $16,338, offering a glimpse into their market presence, albeit outside the top tiers.
While New Standard's current ranking in Washington might not be within the top 30, understanding the dynamics of this market could offer insights into future strategies for improvement. The brand's performance, particularly in concentrates, might benefit from targeted marketing efforts or product innovation to boost its standing. Observing how New Standard adapts to these challenges and whether it can climb the rankings in the coming months will be crucial for stakeholders and industry watchers. The absence from the top 30 in recent months underscores the need for strategic shifts to enhance their competitive edge.
Competitive Landscape
In the Washington concentrates market, New Standard has shown a notable entry into the top 100 brands as of October 2025, ranking at 98th place. This marks a significant development as the brand was not present in the top 20 rankings in the preceding months, indicating a positive trend in market penetration. In comparison, American Hash Makers has seen a decline in rank from 95th in July to being absent from the top 100 in October, suggesting a potential opportunity for New Standard to capture some of their market share. Meanwhile, Torus and Momma Chan Farms have also not been ranked in the top 20 since July, with Torus dropping from 71st to out of the top 100 by September and Momma Chan Farms appearing at 99th in October. This competitive landscape highlights a dynamic shift where New Standard's recent entry and ranking could signify a growing acceptance and preference among consumers, potentially leading to increased sales momentum in the coming months.
Notable Products
In October 2025, New Standard's top-performing product was Pink Lemonade Live Resin (1g) in the Concentrates category, securing the number one rank with a notable sales figure of 173 units. Locktite Live Resin (1g) followed closely in second place, while Green Crack Live Resin (1g) held the third position. Notably, 9lb Hammer Live Resin (1g) improved its rank from fifth in September to fourth in October, with sales increasing to 149 units. Gelato Cake Live Resin (1g) entered the rankings in fifth place, showing a competitive sales performance. These shifts highlight a dynamic change in consumer preference within the Concentrates category from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
