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Apr-2026
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Overview
Market Insights Snapshot
New Standard's performance in the cannabis market has shown varied results across different states and categories. In the state of Washington, the brand was not ranked in the top 30 for the Concentrates category from January to April 2026, suggesting a challenging market presence in this segment. The absence from the top rankings indicates that New Standard may need to reassess its strategy or offerings in Washington's Concentrates market to improve its competitive standing. Despite this, the brand's sales in January 2026 were notable, with a figure of $16,968, which could serve as a foundation for future growth if leveraged correctly.
Across other states and categories, New Standard's market performance remains undisclosed in this analysis, leaving room for speculation on whether similar patterns are present. The brand’s ability to penetrate top rankings in other regions or categories could be a vital indicator of its overall market strength. Understanding these dynamics and how they compare to Washington's Concentrates market could provide deeper insights into New Standard's strategic positioning and potential areas for expansion or improvement. For those interested in the brand's broader performance, further data exploration might reveal additional trends and opportunities.
Competitive Landscape
In the competitive landscape of the concentrates category in Washington, New Standard has faced challenges in gaining traction compared to its competitors. Notably, New Standard was ranked 94th in January 2026, indicating a struggle to break into the top 20 brands, a position it maintained without improvement through April 2026. In contrast, The Blues Brothers and Torus have shown varying performance, with The Blues Brothers ranked 93rd in January 2026, slightly ahead of New Standard, and Torus showing a decline from 59th in January to 85th in February 2026 before dropping out of the top 20. This suggests that while New Standard is consistent, it has not yet capitalized on opportunities to improve its rank or sales, unlike its competitors who have shown more dynamic changes in their standings. For New Standard, this highlights a potential area for strategic focus to enhance its market position and sales performance in the coming months.
Notable Products
In April 2026, New Standard's top-performing product was Silver Haze Serum (500mg) in the Topical category, which climbed to the number one position with sales reaching 123 units. The Platinum Gelato Live Resin Cartridge (1g) in the Vapor Pens category significantly improved its rank to second place, up from fifth in March, with notable sales of 97 units. Bubble Runtz Live Resin Cartridge (1g) entered the rankings for the first time, securing the third position. Gelato Cake Live Resin (1g) in the Concentrates category debuted at fourth place, while the CBD/CBG 1:1:1 Shark Shock Live Resin Cartridge (1g) dropped one spot to fifth. This reshuffling highlights a dynamic shift in consumer preferences towards live resin products within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
