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Jun-2024
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Overview
Market Insights Snapshot
NLVO / North Las Vegas Organics has demonstrated a fluctuating performance in the Nevada market, particularly within the Concentrates category. In March 2024, the brand was ranked 28th, with sales reaching $14,229. Notably, the brand did not appear in the top 30 rankings for April and May, which suggests a decline in their market presence during those months. However, by June 2024, NLVO / North Las Vegas Organics managed to regain its 28th position, albeit with slightly lower sales of $14,111. This pattern indicates some volatility in their market performance, which could be attributed to various competitive and market dynamics in the state.
The absence of NLVO / North Las Vegas Organics from the top 30 rankings in April and May is a critical point of concern, as it implies a significant drop in their market share during those months. This could be a result of increased competition or shifts in consumer preferences within the Concentrates category. The brand's ability to re-enter the rankings in June, though at the same position as in March, shows resilience but also highlights the challenges they face in maintaining a steady market presence. The overall trend suggests that while NLVO / North Las Vegas Organics has the potential to compete, there are underlying issues that need to be addressed to ensure consistent performance in the Nevada market.
Competitive Landscape
In the competitive landscape of the Nevada concentrates market, NLVO / North Las Vegas Organics has faced notable fluctuations in its rank and sales, which could impact its market positioning. Despite not making it into the top 20 brands for three consecutive months, NLVO reappeared at rank 28 in both March and June 2024. This indicates a struggle to maintain a consistent presence in the competitive market. In comparison, Roots has shown more stability, maintaining a rank within the top 31 throughout the same period, although it experienced a slight dip in May 2024. Tidal has demonstrated a volatile yet generally stronger performance, peaking at rank 21 in May 2024 before dropping to 29 in June 2024. Meanwhile, Vada and Boom Town Dabs have also entered the top 30, with Vada appearing in June and Boom Town Dabs in May 2024. These trends suggest that while NLVO / North Las Vegas Organics has potential, it faces stiff competition from brands that are either more consistent or experiencing upward trends, making it crucial for NLVO to strategize effectively to improve its market share.
Notable Products
In June 2024, the top-performing product for NLVO / North Las Vegas Organics was Chemical Cookies Live Rosin (1g), which jumped to the first position with notable sales of 127 units. White Miso Pre-Roll (1g) maintained its strong performance, holding the second rank despite a slight sales dip to 99 units. Froyo Live Resin Badder (1g) made an impressive debut, securing the third rank. Desert Drip - Rainforest Crunch Live Resin Cartridge (1g) entered the rankings in fourth place, while Garlic & Bananas Live Rosin (1g) rounded out the top five. Compared to previous months, Chemical Cookies Live Rosin (1g) saw a significant rise from fifth place in May, showcasing a strong upward trend.
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