Virtue Las Vegas

Virtue Las Vegas has demonstrated a varied performance across different product categories in Nevada. In the concentrates category, the brand experienced notable fluctuations, starting at rank 28 in September 2024, dropping out of the top 30 in October, and then climbing to rank 19 in November before disappearing again in December. This indicates a volatile market presence with potential for growth if they can maintain consistency. In contrast, their flower category performance has been relatively stable, hovering around the 40s, which suggests a steady, though not leading, position in the market. The pre-roll category saw Virtue Las Vegas achieve its strongest performance, with rankings peaking at 11 in September, dipping in October and November, and then recovering to 13 in December, signifying a competitive stance in this popular segment.

While the brand's sales figures reflect some of these ranking changes, it's worth highlighting the substantial increase in concentrate sales from October to November, which aligns with their improved rank during that period. However, the absence of a ranking in December suggests they were unable to sustain this momentum. The flower category's rankings remained relatively unchanged, with a slight decline towards the end of the year, which could indicate challenges in differentiating their offerings in a crowded market. Meanwhile, the pre-roll category's performance, although fluctuating, hints at a potential area of strength for Virtue Las Vegas, as they managed to rebound to a higher rank in December after a mid-quarter dip. This varied performance across categories underscores the importance of strategic focus and adaptability in maintaining a competitive edge in Nevada's dynamic cannabis market.