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Apr-2025
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Overview
Market Insights Snapshot
Virtue Las Vegas has shown varied performance across different categories and states, particularly in Nevada. In the Flower category, the brand did not make it into the top 30 rankings from January to April 2025, with positions fluctuating between 35th and 55th. This inconsistency might suggest challenges in maintaining a steady market presence in this category. Despite a peak in February with sales of $136,552, the subsequent months saw a decline, indicating potential volatility or increased competition. Such trends could be indicative of broader market dynamics or internal strategic shifts that might be impacting their performance.
In contrast, Virtue Las Vegas has maintained a stronger presence in the Pre-Roll category within Nevada. The brand consistently ranked within the top 15 from January to April 2025, reflecting a more stable and possibly growing consumer base in this segment. Although there was a slight dip in April back to the 15th position, sales figures remained relatively robust, suggesting a solid foothold in the Pre-Roll market. This stability could be a result of effective product differentiation or marketing strategies that resonate well with consumers. The disparity in performance between categories highlights the brand's varying levels of competitiveness and consumer appeal across different product lines.
Competitive Landscape
In the competitive landscape of the Nevada Pre-Roll category, Virtue Las Vegas has demonstrated a fluctuating performance in the first quarter of 2025, with its rank oscillating between 11th and 15th place. This variability in rank highlights the brand's ongoing challenge to maintain a stable position amidst fierce competition. Notably, Remedy has shown a consistent upward trend, improving its rank from 29th in January to 16th by April, which could pose a potential threat to Virtue Las Vegas if this momentum continues. Similarly, Packs (fka Packwoods) made a significant leap in March, securing the 13th spot, although it was not ranked in January. Meanwhile, Superior (NV) and Tyson 2.0 have shown mixed results, with Superior (NV) rebounding to 14th place in April after a dip, and Tyson 2.0 maintaining a steady presence around the 16th and 17th positions. These dynamics suggest that while Virtue Las Vegas remains a strong contender, it must strategize effectively to counter the rising competition and stabilize its market position.
Notable Products
In April 2025, the top-performing product for Virtue Las Vegas was Orange Push Pop Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from March with sales of 2824. Diamond Dust Pre-Roll (1g) held the second position, although its sales figures decreased compared to previous months. Fig Bar Pre-Roll (1g) dropped to third place after leading in January and February, showing a notable decline in sales. Private Reserve Pre-Roll (1g) remained consistent in fourth place since March, with a slight increase in sales. White Truffle Pre-Roll (1g) re-entered the rankings at fifth place, marking its first appearance since January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
