.svg){kind=small}
Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Is this your brand?
See your full sales and distribution data: where you sell, how you're priced, and how you rank against the brands next to you on the shelf.
See your brand's dataCarry this brand in your store?
Headset Retailer is free. Connect your POS and see what's selling and what's sitting.
Sign up freeMarket Insights Snapshot
Virtue Las Vegas concentrated 85.35% of October 2026 sales in Flower, up 14.16% month over month and 666.25% year over year, while Pre-Roll held 14.55% share with a 39.76% MoM decline and a 3.35% YoY decline. Vapor Pens fell to 0.09% share with an 84.04% YoY drop and no recorded MoM figure, and the overall average price rose 45.81% YoY as Flower’s average price reached $23.55. With Flower ranked 40th in Nevada and delivering a 270.88% YoY brand-level sales increase alongside a 48.00% 24‑month decline, the mix shift implies a tactical re-centering on a single category to drive near-term volume and share despite longer-horizon contraction.
The acceleration of Flower share by 14.16% MoM coupled with a 666.25% YoY surge, alongside a 39.76% MoM pullback and 3.35% YoY erosion in Pre-Roll, indicates a deliberate prioritization of higher-priced Flower over lower-priced formats as a margin-on-mix strategy; this is consistent with the 45.81% YoY increase in average price and a Flower-driven price point of $23.55. Given the 40 rank in Nevada Flower and Vapor Pens’ 84.04% YoY contraction to 0.09% share, the pattern implies positioning as a focused Flower player aiming to trade consumers up within the core segment while de-emphasizing breadth, which may lift near-term revenue density but compress cross-category defensibility.
Competitive Landscape
Virtue Las Vegas sits at rank #40 in NV Flower in October 2026, a 50-position climb from #90 in October 2025, and a 23-position improvement from #63 in July 2026; despite this rise, it remains below its peak rank of #35 set in February 2025 while category leaders like RYTHM held #1 year over year and Redwood advanced from #13 to #5 with a 49.2% YoY sales lift. Relative to Neon Moon, which moved from #6 to #3 alongside a 35.2% YoY gain, Virtue Las Vegas’s 50-rank YoY leap indicates momentum concentrated in mid-tier share capture rather than top-tier displacement, implying the trajectory is toward stable mid-pack positioning unless converted into sustained share wins against top-5 incumbents.
Notable Products
Virtue Las Vegas leans on a concentrated core in October 2026, with 76.8% of sales coming from its top 10 items out of 34 products. Orange Push Pop (3.5g) and Triple G (14g) together account for 23.6%, so most of its sales ride on a handful of staples.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
