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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
No Future concentrated 91.88% of July 2026 sales in Edible, with that category up 31.91% year over year and 1.69% month over month, while Vapor Pens held 8.05% share with a 1,042.57% year-over-year surge but a -63.52% month-over-month drop. Topical accounted for 0.06% share with -30.56% year-over-year and -32.57% month-over-month declines. Despite a 143.35% year-over-year increase in average price to $9.15, overall brand sales grew 41.94% year over year, and the brand ranked 2 in Edible in British Columbia, implying the portfolio is anchored in Edible scale with episodic volatility from a small Vapor Pens line.
The July 2026 shift points to a defensive posture built on Edible stability (31.91% YoY and 1.69% MoM growth at 91.88% mix) while testing higher-variation adjacencies: the Vapor Pens spike of 1,042.57% YoY alongside a -63.52% MoM retreat signals promo- or launch-driven bursts that do not yet convert to sustained share. With Topical shrinking both year over year (-30.56%) and month over month (-32.57%), the mix suggests concentrating resources where rank leverage exists in Edible (rank 2 in British Columbia) and pacing Vapor Pens investments to smooth the MoM swings, implying positioning as an Edible-first brand using limited, high-variance extensions to probe for incremental reach rather than to reweight the core.
Competitive Landscape
No Future sits at rank #4 in ON Edible as of July 2026, improving 1 place YoY from #5 and rising 2 spots since April 2026 from #6, while achieving its peak rank of #4 in July 2026; meanwhile, Wyld climbed from #4 to #3 YoY with a 13.7% sales increase and Fly North surged from #15 to #5 with a 611.5% YoY sales jump, indicating that No Future’s steady rank gains are occurring amid faster-moving rivals and implying the current trajectory points to a fragile hold on top-five status unless velocity accelerates.
Notable Products
The Purple One Sativa Bonbon Gummy (10mg) led the movement in July 2026 with a -20.9% month-over-month drop while holding rank 3, and The Red One Indica Gummy (10mg) fell -14.5% at rank 10; meanwhile, The Orange One Indica Gummy (10mg) rose 12.6% at rank 4. With The Blue One Sativa Bonbon Gummy (10mg) up 8.7% at rank 1 and 10x the Madness - The Sour Blue One Sativa Gummies 10-Pack (100mg) up 6.0% at rank 2, eight of the top ten are Edible SKUs from core color lines, concentrating share in a narrow flavor architecture. This pattern implies No Future is leaning further into a few hero flavors and sativa/indica color variants, trading breadth for depth as weaker tail SKUs contract and flagship packs carry volume, with only one raw figure—$353,327—signaling where bundle-led velocity is consolidating.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
