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Aug-2025
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Overview
Market Insights Snapshot
No Future's performance in the Edible category has shown varied results across different states and provinces. In Alberta, the brand maintained a steady 4th place ranking from May to August 2025, with sales peaking in July at 405,196 CAD before experiencing a decline in August. In contrast, British Columbia witnessed a notable upward movement, where No Future climbed from the 3rd position to the 2nd in August, with sales increasing significantly from May to August. However, in Ontario, No Future's ranking slipped slightly from 5th in May to 6th place by June and remained there through August, indicating a slight drop in competitive standing despite maintaining relatively stable sales figures.
In the Vapor Pens category, No Future's presence in British Columbia was less prominent, as the brand ranked 32nd in May and did not appear in the top 30 in subsequent months, suggesting a struggle to gain traction in this segment. This lack of presence in the top rankings could indicate challenges in market penetration or consumer preference within the province. Overall, while No Future shows strength in the Edible category, particularly in British Columbia, the brand's performance in Vapor Pens highlights areas for potential growth and strategic focus. The mixed results across different regions and categories underscore the importance of regional strategies tailored to consumer preferences and market dynamics.
Competitive Landscape
In the British Columbia edible market, No Future has shown a promising upward trajectory, particularly in August 2025, where it climbed to the second rank, overtaking Spinach, which dropped to third. This shift indicates a positive trend for No Future, as it has consistently maintained its position in the top three from May to July 2025. Despite Gron / Grön holding the top spot throughout this period, No Future's sales have been on a steady rise, with a notable increase in August, suggesting a growing consumer preference. Meanwhile, Monjour has also shown improvement, moving from sixth to fifth place by August, although it remains significantly behind No Future in terms of sales. This competitive landscape highlights No Future's potential to further challenge the leading position if its current growth trajectory continues.
Notable Products
In August 2025, The Blue One Sativa Bonbon Gummy (10mg) maintained its top position in the No Future product lineup, boasting sales of 80,564 units. Following closely, The Purple One Sativa Bonbon Gummy (10mg) secured the second spot, consistent with its performance in previous months. The Orange One Indica Gummy (10mg) and The Red One Indica Gummy (10mg) held steady in third and fourth places, respectively, demonstrating consistent consumer preference. The Green One Indica Gummy (10mg) completed the top five, showing a slight increase in sales from July. Overall, the rankings for these products from No Future remained unchanged from May through August, highlighting their stable market demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
