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Apr-2025
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Overview
Market Insights Snapshot
No Future has maintained a consistent performance in the Edible category across several Canadian provinces. In Alberta, the brand has held steady at the 4th position from January through April 2025. This consistency is also mirrored in British Columbia, where No Future has maintained the 3rd rank in the same category over the same period. Meanwhile, in Ontario, the brand improved its rank from 6th in January to 5th by February and has sustained that position through April. This indicates a strong foothold in the Edible category across these regions, with slight fluctuations in sales figures, such as a notable increase in March in Ontario, which suggests seasonal or promotional impacts.
In the Vapor Pens category, No Future's performance varies significantly. In British Columbia, the brand has consistently been in the top 30, though it experienced a slight dip from 22nd to 24th place by April. This could indicate increasing competition or changing consumer preferences in the province. In contrast, No Future's presence in the Vapor Pens category in Ontario is less stable, with the brand falling out of the top 30 in February and March before re-entering at 77th place in April. This fluctuation suggests challenges in maintaining a competitive edge in Ontario's Vapor Pens market, pointing to potential areas for strategic focus or product innovation.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, No Future has demonstrated a steady climb in rankings, moving from 6th place in January 2025 to securing the 5th position from February through April 2025. This upward trajectory indicates a positive reception and growing market presence, especially as it consistently outperformed Monjour, which held the 6th position during the same period. However, No Future faces stiff competition from established brands like Gron / Grön and Shred, which have maintained their 2nd and 3rd ranks respectively, suggesting a significant gap in market share that No Future needs to bridge. Meanwhile, Foray remains a stable competitor at 7th place, indicating a consistent but lower threat level. The data suggests that while No Future is making strides, strategic efforts are necessary to challenge the top-tier brands and further enhance its market position.
Notable Products
In April 2025, No Future's top-performing product was The Blue One Sativa Bonbon Gummy (10mg), maintaining its first-place rank consistently since January, with sales reaching $90,375. The Purple One Sativa Bonbon Gummy (10mg) held steady in second place, showing strong sales figures similar to previous months. The Orange One Indica Gummy (10mg) also retained its third-place position, indicating a stable demand throughout the months. The Red One Indica Gummy (10mg) remained in fourth place, continuing its consistent performance. Notably, the Pink One Sativa Gummy (10mg) entered the rankings in April at fifth place, suggesting a new interest in this product category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
