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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, No Future concentrated 71.02% of sales in Edible with year-over-year growth of 45.76% and month-over-month growth of 3.74%, while Vapor Pens expanded to 28.87% share with a 741.86% year-over-year surge and a 4.52% month-over-month gain. Topical remained a rounding error at 0.12% share with a -0.78% year-over-year dip even as month-over-month rose 7.17%, and the brand’s average price rose 198.40% year over year alongside total brand sales up 91.32% year over year. The brand ranked 2 in Edible in British Columbia, indicating that despite breadth into Vapor Pens the commercial center of gravity still sits within Edible and that incremental share gains are more likely to come from mix and pricing than from Topical line extensions.
The tilt toward Edible at 71.02% share combined with Vapor Pens’ 741.86% year-over-year growth and 4.52% month-over-month lift points to a two-engine portfolio where Vapor Pens provides incremental velocity without yet displacing the Edible core. With the brand ranked 2 in Edible in British Columbia and overall sales up 91.32% year over year while average price rose 198.40%, the positioning implication is premiumization within Edible plus trial-led expansion in Vapor Pens, suggesting that defending Edible rank while converting Vapor Pens’ growth into sustained share is the most direct route to durable mix quality.
Competitive Landscape
No Future sits at rank #2 in BC Edible in May 2026, up 1 position year over year from #3, and up 1 position versus February 2026 when it was #3; this coincides with a new peak rank of #2 in May 2026 and a three-month improvement from #3 to #2, indicating momentum at the top end of the table. In contrast, Spinach holds #1 after rising from #2 year over year, while Gron / Grön slid from #1 to #3 as its sales grew 16.38% year over year compared to a much faster 87.71% for Spinach; meanwhile, Wyld stayed at #4 despite 165.84% year-over-year sales growth, suggesting top-tier share is consolidating among the current leaders. The pattern implies No Future’s step from #3 to #2 and attainment of a peak #2 position in May 2026 put it within striking distance of #1, but accelerating competitor trajectories at #1 and #4 raise the bar for further upward movement.
Notable Products
The steepest decline in May 2026 came from CBD Bomb - The Blue One Gummies 10-Pack (100mg CBD), down 19.4% while holding rank 6, as The Blue One Sativa Bonbon Gummy (10mg) rose 19.6% to rank 1. Ratioed - CBD/CBN/THC 2:1:1 Moon Berry Gummies 10-Pack (200mg CBD, 100mg CBN, 100mg THC) jumped 40.9% at rank 7 as The Red One Indica Gummy (10mg) fell 14.6% at rank 8, and eight of the top ten are Edible SKUs signaling category concentration over Vapor Pens with only one entry at rank 9. The Blue One Sativa Bonbon Gummy (10mg) also posted $109,484 alongside a 1.4% lift for 10x the Madness - The Sour Blue One Sativa Gummies 10-Pack (100mg) at rank 3, suggesting momentum is flowing to THC-forward and ratioed gummies while single-ingredient CBD skews retrench.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
