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Apr-2024
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Overview
Market Insights Snapshot
In the edible category, No Future has shown a consistent performance in Alberta and British Columbia, maintaining a top 6 position over the observed months. This is indicative of a strong consumer preference and brand loyalty in these provinces. The brand experienced a slight improvement in March 2024 in Alberta, moving up to the 4th position, which suggests an increasing market share or successful marketing efforts during this period. However, in Ontario, while still showing positive movement from 12th to 10th place from January to April 2024, the brand faces stiffer competition, highlighting a need for strategic initiatives to climb higher in the rankings.
On the other hand, No Future's performance in the vapor pens category tells a different story. In Alberta, the brand struggled to make it into the top 30, with rankings sliding further away each month, culminating in a 36th place in April 2024. This downward trajectory could reflect challenges such as consumer preferences shifting away from the brand or increased competition. British Columbia shows a slightly better outlook, with the brand maintaining a position in the mid-20s, but still indicates room for improvement. The most concerning performance comes from Ontario, where the brand plummeted from 45th to 67th place, suggesting significant hurdles in maintaining market presence against competitors. The absence of data for Saskatchewan after January 2024 could either indicate a strategic withdrawal or a lack of competitive edge in that market.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Alberta, No Future has shown a notable trajectory in terms of rank and sales, amidst stiff competition. Initially ranked 6th in January 2024, it improved its position to 4th by March, before slightly dropping to 5th in April. This fluctuation in rank is indicative of a fiercely competitive market, especially with brands like Gron / Grön consistently holding the 3rd spot and Wana moving from 4th to 4th position, showcasing minor changes but significant in terms of sales volume. Meanwhile, Monjour and Edison Cannabis Co have also been key players, with Monjour experiencing a slight decline from 4th to 6th position and Edison Cannabis Co moving up in the ranks, indicating a dynamic shift in consumer preferences and brand performance. No Future's ability to climb and then slightly fall in rank amidst these competitors, without any direct links to its brand page in this analysis, speaks to its resilience and potential challenges in maintaining its market position over time.
Notable Products
In April 2024, No Future's top-performing product was The Blue One Sativa Bonbon Gummy (10mg) within the Edible category, maintaining its number one rank from previous months with sales reaching 73,747 units. The Green One Indica Gummy (10mg) held steady at second place, followed by The Purple One Sativa Bonbon Gummy (10mg) in third, and The Orange One Indica Gummy (10mg) securing the fourth position, all of which consistently held their ranks throughout the first quarter. A new entry, Pink One Sativa Gummy (10mg), emerged in the rankings at fifth place, indicating a diversification in No Future's top-selling products. These rankings reflect a stable preference among consumers for No Future's edible offerings, with The Blue One Sativa Bonbon Gummy (10mg) leading sales significantly. The introduction of Pink One Sativa Gummy (10mg) to the top list suggests potential shifts in consumer interests or effective product introductions by No Future.
Top Selling Cannabis Brands
