Market Insights Snapshot
In the edible category, No Future has shown impressive growth in both Alberta and British Columbia. In Alberta, the brand climbed from not being in the top 20 in July to securing the 6th spot by October. The brand's performance in British Columbia also improved significantly, moving from the 36th spot in July to the 10th spot in October. However, in Ontario and Saskatchewan, the brand only managed to break into the top 50 by October. This suggests a strong regional preference for No Future's edibles in the western provinces.
For vapor pens, No Future's performance was less consistent. In Alberta, the brand's ranking fluctuated between 58th and 45th from July to October. The brand was not in the top 20 in British Columbia until October, where it secured the 44th spot. In Saskatchewan, the brand made a significant jump from not being in the top 20 in July to the 41st spot by October. These movements indicate that while No Future's vapor pens may not be leading the market, they have seen some positive traction in certain provinces.
In the edible category within Alberta, No Future has shown a promising upward trend, despite not ranking in the top 20 brands in July 2023. The brand made a significant leap from not being in the top 20 in July to the 15th position in August, then further climbed to the 9th position in September, and finally reached the 6th position in October. This steady rise in rank suggests a growing popularity and increasing sales. In comparison, Wana has seen a slight drop in rank, moving from the 2nd to the 5th position over the same period. General Admission and Shred have also improved their ranks, but not as dramatically as No Future. Monjour has maintained a consistent position in the top 5, indicating a stable market presence. The competitive landscape suggests that No Future's rapid rise could potentially disrupt the current market leaders if this trend continues.
In October 2023, the top-performing product from No Future was The Purple One Sativa Bonbon Gummy (10mg) in the Edible category, with sales reaching up to 35,093 units. It surpassed The Blue One Sativa Bonbon Gummy (10mg), also in the Edible category, which ranked second with sales of 31,005 units. The Green One Indica Gummy (10mg) maintained its third position as it did in the previous two months. The Orange One Indica Gummy (10mg) consistently held the fourth rank over the past three months. Notably, the Sour Tangie Co2 Cartridge (1.2g) from the Vapor Pens category made its entry into the top five products for the first time in October.