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Nov-2025
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Overview
Market Insights Snapshot
In the Canadian market, No Future has shown varied performance across different provinces. In Alberta, the brand's ranking in the Edible category has seen a slight decline, moving from 4th place in August 2025 to 6th place by November 2025. This downward trend is further reflected in their sales figures, which have decreased from approximately CAD 328,808 to CAD 273,189 over the same period. Meanwhile, in British Columbia, No Future maintained a consistent position in the rankings, holding steady at 3rd place from September to November. However, it is noteworthy that their sales experienced a dip in September and October, before stabilizing in November.
The performance of No Future in Ontario presents a different narrative. After a brief drop in rank to 6th place in September, the brand bounced back to 4th place in October, before settling at 5th place in November. This fluctuation in ranking correlates with their sales, which peaked in October at CAD 667,370, indicating a strong market presence during that month. Across these provinces, while No Future has faced challenges in maintaining top rankings in Alberta, their ability to sustain high positions in British Columbia and Ontario demonstrates resilience and adaptability in the competitive Edible category.
Competitive Landscape
In the Ontario edible cannabis market, No Future has demonstrated a dynamic performance over the months from August to November 2025. Despite a slight dip in rank from 5th to 6th in September, No Future rebounded to 4th place in October before settling back to 5th in November. This fluctuation suggests a competitive landscape where No Future is vying closely with brands like Shred, which consistently held the 3rd position during the same period. Notably, Gron / Grön maintained a strong hold on the 2nd rank, indicating a significant gap in market leadership. Meanwhile, Fly North showed a remarkable upward trend, climbing from 15th to 7th place, which could pose a future threat to No Future's position. The sales trajectory for No Future, particularly the peak in October, highlights its potential to capture more market share, albeit amidst stiff competition from established and emerging brands.
Notable Products
In November 2025, No Future's top-performing product was The Blue One Sativa Bonbon Gummy (10mg), maintaining its first-place rank consistently since August, with sales reaching 43,748 units. The Purple One Sativa Bonbon Gummy (10mg) held its steady second position, followed by The Orange One Indica Gummy (10mg) and The Red One Indica Gummy (10mg), which also retained their ranks from previous months. The Green One Indica Gummy (10mg) completed the top five, maintaining its fifth position since September. Notably, all top products have shown a gradual decrease in sales figures over the months. This trend denotes a stable product ranking but indicates a potential need for strategic sales interventions to boost figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
