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Sep-2024
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Overview
Market Insights Snapshot
No Future has demonstrated notable performance in the Edible category across Canadian provinces, with particularly strong standings in both Alberta and British Columbia. In Alberta, the brand maintained a steady ranking at fourth place from August to September 2024, which indicates a consistent consumer preference, despite a dip in sales from June to July. Meanwhile, in British Columbia, No Future made a significant leap from sixth to third place in the same category from August to September, marking a positive trend in market penetration. The consistent top 10 presence in Ontario further underscores its robust positioning in the Edible market across multiple provinces.
Conversely, No Future's performance in the Vapor Pens category reveals some challenges, particularly in Ontario where it failed to break into the top 30 rankings from June onwards, with a declining trend in sales. In Alberta, the brand hovered around the 38th position in September, showing a slight recovery from a dip in July. British Columbia presents a more optimistic scenario for No Future in this category, as it climbed from 27th to 22nd place between August and September, suggesting a potential growth trajectory. These mixed results across provinces highlight the brand's varying degrees of success in penetrating the Vapor Pens market, indicating opportunities for strategic adjustments to bolster its presence in this category.
Competitive Landscape
In the Alberta edible cannabis market, No Future has shown a promising upward trend in rankings and sales over the past few months. Starting from a rank of 5th in June 2024, No Future climbed to 4th place by August and maintained this position through September. This improvement in rank is indicative of a positive reception and growing consumer preference, as evidenced by the increase in sales from June to September. Despite the strong competition from brands like Monjour, which also improved its rank from 6th to 5th, and Edison Cannabis Co, which moved from 7th to 6th, No Future has managed to outperform these competitors in terms of sales growth. However, it still trails behind market leaders like Wyld and Gron / Grön, who have consistently held the top two positions. This competitive landscape suggests that while No Future is gaining traction, there is still significant room for growth to challenge the top-tier brands in Alberta's edible category.
Notable Products
In September 2024, the top-performing product for No Future was The Blue One Sativa Bonbon Gummy (10mg) in the Edible category, maintaining its first-place rank consistently since June, with a notable sales figure of 65,316 units. The Purple One Sativa Bonbon Gummy (10mg) held the second position, showing steady improvement in sales from previous months. The Orange One Indica Gummy (10mg) climbed to third place, marking its highest rank of the year. The Green One Indica Gummy (10mg) experienced a slight drop, moving down to fourth place. The Red One Indica Gummy (10mg) remained stable in fifth place, with incremental sales growth over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
