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Oct-2025
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Overview
Market Insights Snapshot
No Future has shown varied performance across different provinces, particularly in the Edible category. In Alberta, the brand maintained a stable position at rank 4 in July and August 2025 but slipped to rank 5 in September and October. Despite this, the sales figures indicate a slight recovery in October after a dip in September. Meanwhile, in British Columbia, No Future consistently held the second rank in July and August before dropping to third in September and October, suggesting a competitive market environment. Notably, the brand experienced a peak in sales in August but faced a decline in the subsequent months.
In Ontario, No Future demonstrated a remarkable improvement in its category ranking, moving from fifth in July and August to fourth in October. This upward trend in rankings is mirrored by a significant increase in sales, particularly in October, indicating a strong market presence. However, the absence of No Future in the top 30 brands in other categories or states could be seen as a potential area for growth or concern, depending on strategic priorities. The brand's performance across these provinces highlights both opportunities for expansion and areas requiring strategic focus to maintain or improve market positions.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, No Future has demonstrated a notable upward trajectory in recent months. While maintaining a consistent presence in the top 10, No Future improved its rank from 6th in September 2025 to 4th in October 2025, indicating a positive shift in market positioning. This advancement is particularly significant given the static performance of top competitors like Gron / Grön, which has consistently held the 2nd position, and Shred, which fluctuated slightly but remained in the 3rd position in October 2025. Meanwhile, Olli and Monjour have shown less dynamic changes, with Olli dropping from 5th to 6th and Monjour maintaining a steady 7th position. No Future's sales surge in October, which outpaced Olli and Monjour, underscores its growing consumer appeal and potential to climb further in the rankings.
Notable Products
In October 2025, No Future's top-performing product was The Blue One Sativa Bonbon Gummy (10mg) in the Edible category, maintaining its number one rank for four consecutive months with sales of 48,146 units. The Purple One Sativa Bonbon Gummy (10mg) consistently held the second position, while The Orange One Indica Gummy (10mg) secured the third spot, both showing steady rankings since July 2025. The Red One Indica Gummy (10mg) remained in fourth place, demonstrating stability in its performance. Notably, Sativa Pink One Gummy (10mg) reappeared in the rankings in October, reclaiming its fifth position after being absent in September. Overall, the top five products have shown consistent rankings, with slight declines in sales figures over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
