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Dec-2025
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Overview
Market Insights Snapshot
In the realm of edibles, No Future has shown varying performance across different Canadian provinces. In Alberta, the brand maintained a steady presence, holding the 5th position in September and October before slightly slipping to 6th in November and December. This consistency, despite a minor drop in ranking, reflects a relatively stable market presence, supported by a noticeable increase in sales from November to December. In contrast, British Columbia has been a stronghold for No Future, consistently holding the 3rd position throughout the last four months of 2025, indicating robust consumer loyalty and a strong foothold in this market.
Meanwhile, in Ontario, No Future experienced some fluctuations, peaking at the 4th position in October before dropping to 7th by December. This drop suggests increased competition or shifting consumer preferences in the province. Despite these rank changes, the sales figures indicate a recovery in December after a dip in November, pointing to potential strategic adjustments or seasonal factors at play. Notably, the absence of No Future in the top 30 rankings in other states or categories might suggest areas for growth or a focus on strengthening their existing strongholds.
Competitive Landscape
In the competitive landscape of the Edible category in British Columbia, No Future has maintained a consistent rank of 3rd place from September to December 2025. Despite this stability in rank, the brand faces stiff competition from top contenders like Gron / Grön, which has consistently held the top position, and Spinach, which remains firmly in 2nd place. Notably, 1964 Supply Co re-emerged in November and December, securing the 5th position, which indicates a potential threat if they continue to gain momentum. Furthermore, Shred consistently ranks 4th, closely trailing No Future, suggesting that any fluctuations in No Future's sales could impact its rank. While No Future's sales figures show a slight decline from November to December, maintaining its rank amidst these competitive pressures highlights its resilience but also underscores the need for strategic initiatives to boost sales and secure its position in the market.
Notable Products
In December 2025, No Future's top-performing product was The Blue One Sativa Bonbon Gummy (10mg), maintaining its first-place rank for four consecutive months with a sales figure of 49,979 units. The Purple One Sativa Bonbon Gummy (10mg) consistently held the second position throughout the same period. The Red One Indica Gummy (10mg) improved its rank from fourth in November to third in December, indicating a positive sales trend. Meanwhile, The Orange One Indica Gummy (10mg) experienced a slight drop in rank, moving from third in November to fourth in December. Lastly, The Green One Indica Gummy (10mg) remained stable in the fifth position, showing consistent performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
