.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
No Future has shown consistent performance in the Edible category across several Canadian provinces, maintaining steady rankings over the months of June to September 2025. In Alberta, the brand has held a solid position at rank 4, despite a noticeable decrease in sales from July to September. This suggests that while their market presence remains strong, there may be external factors or seasonal trends affecting consumer purchases. Meanwhile, in British Columbia, No Future has consistently been ranked 3rd, with a peak in sales during August, indicating a strong consumer base and possibly effective marketing strategies during that period. However, the subsequent decline in September sales could signal a need for strategic adjustments to maintain momentum.
In Ontario, No Future has maintained a steady rank at 6 in the Edible category throughout the same period. This consistency in ranking, despite a gradual decline in sales, could imply a stable market position but also highlights the potential for growth if sales strategies are optimized. The absence of ranking data in other states or provinces indicates that No Future is not within the top 30 brands in those areas, which could be a point of concern or an opportunity for expansion. These insights suggest that while No Future has a strong foothold in certain regions, there is room for improvement and growth in others to enhance their overall market performance.
Competitive Landscape
In the Ontario edible market, No Future consistently held the 6th rank from June to September 2025, indicating a stable position amidst its competitors. Despite this consistency, No Future's sales showed a downward trend over these months, which could be a cause for concern. In contrast, Shred maintained a strong presence, ranking 3rd or 4th throughout the same period, with sales figures significantly higher than No Future's. Monjour also outperformed No Future in sales while maintaining a steady 5th rank. Meanwhile, Olli and Foray held the 7th and 8th ranks respectively, with sales figures that were competitive but generally lower than No Future's. This suggests that while No Future is holding its rank, its declining sales could be a vulnerability, especially when compared to the upward or stable sales trends of its competitors.
Notable Products
In September 2025, No Future's top-performing product remained The Blue One Sativa Bonbon Gummy (10mg) in the Edible category, maintaining its first-place rank for the fourth consecutive month, despite a sales figure of 59,693. The Purple One Sativa Bonbon Gummy (10mg) also held steady in second place, continuing its consistent performance. The Orange One Indica Gummy (10mg) secured the third position, showing no change in rank since June 2025. Notably, The Green One Indica Gummy (10mg) moved up to fourth place, improving from its previous fifth-place rank in August. Conversely, The Red One Indica Gummy (10mg) slipped from fourth to fifth place, indicating a slight decline in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
