.svg){kind=small}
Where to Buy
Nom Nom Edible Co is stocked at 199 licensed dispensaries across Michigan and New York, 181 of them in Michigan, with the deepest coverage in New Buffalo, Detroit, Lansing, Flint, and Monroe. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, Nom Nom Edible Co operated as a single-category brand with Edible accounting for 100.0% of sales, pairing a year-over-year decline of 13.35% with a month-over-month drop of 19.22%. Average price rose 16.26% year over year to $3.48, while the brand held rank 38 in Edible within Michigan; together, the mix concentration at 100.0% and the rank position at 38 indicate the volume pullback is not diffused across categories but concentrated in one lane. The pattern implies that price-led revenue protection is insufficient against sequential demand softness, and the single-category focus concentrates risk rather than cushioning it.
With all revenue tied to Edible and a 19.22% month-over-month contraction coinciding with a 16.26% year-over-year price increase, Nom Nom Edible Co’s positioning tilts toward defending unit economics over unit velocity, as indicated by the 13.35% year-over-year sales decline and a mid-pack rank of 38 in Michigan. The implication is that without category diversification—currently 100.0% Edible—share recovery will hinge on restoring unit throughput at existing price architecture or selectively trading into adjacent formats where seasonality and substitution could offset the sequential trough.
Competitive Landscape
Nom Nom Edible Co sits at rank #38 in MI Edible in July 2026, down 4 positions from rank #34 in July 2025, and 8 spots below its April 2026 position of #30, while still trailing its March 2026 peak rank of #28 by 10 places; in contrast, Wyld holds #1 both year-over-year and in July 2026 despite a -23.3% YoY sales change, and MKX Oil Company slipped from #3 to #4 even as its sales grew +4.6% YoY, indicating that upward movement requires either outgrowing leaders with declining sales or capitalizing on peers’ rank erosion. This pattern implies Nom Nom Edible Co’s rank trajectory from #28 in March 2026 to #38 in July 2026 reflects lost relative velocity in a market where even top-ranked brands with double-digit YoY declines can defend share, so recapturing momentum likely depends on targeted gains against mid-pack incumbents rather than chasing the stagnant top tier.
Notable Products
Raspberry Beret Live Resin Gummies 10-Pack (200mg) posted the steepest decline in July 2026, dropping 51.31% month over month and sliding to rank 10, while Blue Dream Live Resin Gummies 10-Pack (200mg) fell 13.37% and held rank 3. In contrast, THC/CBD/CBN 4:1:1 Comfort Blueberry Sky Gummies 10-Pack (200mg THC, 50mg CBD, 50mg CBN) gained 26.55% MoM at rank 7 and Johnny Apple Gummies 10-Pack (200mg) rose 17.12% at rank 5, even as Grape Pop Gummies 10-Pack (200mg) dipped 8.77% at rank 1. Eight of the top ten are Live Resin Gummies SKUs, concentrating the portfolio around a single format even as Sleep and multi-cannabinoid formulas edge up, with category leaders at ranks 1–4 all negative and only one SKU above $14,900 in sales. The pattern implies the brand is over-indexed to Live Resin flavors that are softening, while functional formulations are becoming the incremental growth wedge that can rebalance mix risk.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
