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Oct-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Northern Grown has shown notable performance in the Pre-Roll category. Over the period from July to October 2025, the brand has consistently maintained a strong presence, with rankings improving from 10th in July to an impressive 7th place by October. This upward trajectory is indicative of their growing popularity and market penetration in this category. On the other hand, their performance in the Vapor Pens category has not been as robust. Northern Grown did not manage to break into the top 30 rankings, indicating potential challenges or a lack of competitive edge in this particular segment.
While Northern Grown's success in the Pre-Roll category is commendable, their absence from the top 30 in the Vapor Pens category in Massachusetts suggests areas for potential improvement or strategic realignment. The brand's sales figures in the Pre-Roll category have shown a positive trend, with a significant increase in sales from July to October, highlighting their strong foothold and consumer demand. However, the dip in rankings in the Vapor Pens category from 57th in September to 65th in October suggests a need for a strategic review to enhance competitiveness. Understanding these dynamics can provide insights into where Northern Grown might focus its efforts to replicate its Pre-Roll success across other categories.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, Northern Grown has shown a notable upward trajectory in recent months. Starting from a rank of 10th in July 2025, Northern Grown experienced a slight dip to 12th in August, but quickly rebounded to 9th in September and further improved to 7th by October. This positive trend indicates a strengthening position in the market, likely driven by strategic marketing efforts or product innovations. In contrast, Rove has also seen an improvement, moving from 13th to 9th over the same period, suggesting increased competition. Meanwhile, Happy Valley (MA) consistently maintained a top 10 position, peaking at 5th in October, which could pose a challenge for Northern Grown's continued ascent. Find. experienced a decline from 2nd to 8th, potentially opening up opportunities for Northern Grown to capture more market share. Overall, Northern Grown's recent performance highlights its potential to climb further in the rankings, but it must navigate the competitive pressures from both rising and established brands in the Massachusetts pre-roll market.
Notable Products
In October 2025, Northern Grown's top-performing product was Purple Grape Wreck Infused Pre-Roll 2-Pack (1g) in the Pre-Roll category, achieving the number one rank with sales of 5399 units. This product showed a remarkable rise from its previous ranking of third in August 2025. Hot Toddy Infused Pre-Roll 2-Pack (1g) secured the second position, marking its entry into the rankings for the first time this month. Maple Butter Pecan Infused Pre-Roll 2-Pack (1g) and Fog Cutter - Maine Blueberry Infused Pre-Roll 2-Pack (1g) followed closely, ranking third and fourth respectively, both making their debut in the rankings. Fog Cutter - Cape Cod Cranberry Infused Pre-Roll 2-Pack (1g) saw a drop from its consistent first position in the previous months to fifth place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
