.svg){kind=small}
Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Northern Grown concentrated 67.46% of June 2026 sales in Pre-Roll, up 13.49% month over month and 119.99% year over year, while Vapor Pens held 32.54% share with a 0.60% month-over-month decline but a 2164.81% year-over-year surge; the average price across the brand rose 23.06% year over year to $13.87. Within Massachusetts Pre-Roll, the brand sat at rank 4 in June 2026, indicating that a Pre-Roll-led mix is still a core driver even as Vapor Pens rapidly expand; the pattern implies a two-engine portfolio where Pre-Roll scale cushions volatility while Vapor Pens supplies outsized YoY expansion.
The mix shift suggests margin levers and risk balance: Pre-Roll’s lower average price at $10.38 paired with a 13.49% MoM lift supports volume-driven rank stability at rank 4, while Vapor Pens’ higher ticket at $45.81 with a 2164.81% YoY surge but a 0.60% MoM slip signals momentum concentrated in new-customer or new-SKU ramps rather than steady repeat. With total brand sales up 211.53% year over year amid a 23.06% price increase, the implication is that Northern Grown can lean into Pre-Roll to protect share in Massachusetts while selectively curating Vapor Pens to convert YoY gains into sustained monthly velocity.
Competitive Landscape
Northern Grown sits at rank #4 in MA Pre-Roll in June 2026, improving 14 positions year over year from #18, and ticking up 1 spot from #5 in March 2026; this coincides with a peak rank of #4 in June 2026 and places the brand one position behind Nature's Heritage at #3 while staying ahead of No.9 Sunflower Collection at #5, even as Jeeter holds #1 and Cali-Blaze surged from #32 to #2 on 472.46% YoY sales growth; with a 14-rank YoY climb and a 1-rank improvement over the last three months, the trajectory implies Northern Grown is consolidating a top-5 foothold but must convert momentum into share gains to close the one-rank gap to the podium.
Notable Products
Fog Cutter - Cape Cod Cranberry Infused Pre-Roll 2-Pack (1g) led June 2026 with a +59.3% month-over-month jump and the number 1 rank, while Cujo's Revenge Infused Pre-Roll 2-Pack (1g) climbed to rank 2 with +38.9% MoM, indicating momentum is concentrated at the very top of the lineup. Fog Cutter - Red Berry Sherb Infused Pre-Roll 2-Pack (1g) advanced with +37.4% MoM into rank 5, and Fog Cutter - Peach Nectar Infused Pre-Roll 2-Pack (1g) held rank 3 on a modest +5.6% MoM, contrasting steep gains with plateauing core flavors to show a barbell of breakout and steady SKUs. Eight of the top ten are Fog Cutter Infused Pre-Rolls, and new or recently launched Fog Cutter variants at ranks 8–10 lack MoM comps, implying distribution expansion that grows shelf presence without yet shifting share from the top-ranked leaders. The mix suggests Northern Grown is leaning into a flagship Fog Cutter franchise while testing extensions, pointing to a strategy of premium infused pre-roll dominance with selective flavor innovation to widen the ladder without diluting the top performers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
