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May-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Northern Grown’s May 2026 mix is concentrated in Pre-Roll at 73.48% share, with Vapor Pens at 26.52% share; within that, Pre-Roll grew 176.28% year over year and 18.28% month over month, while Vapor Pens expanded 587.22% year over year and 44.27% month over month. Average price for the brand rose 10.22% year over year to $13.24, alongside category-level price points of $10.52 in Pre-Roll and $46.50 in Vapor Pens, indicating the overall mix shift toward higher-ticket items. With Pre-Roll rank at position 4 in Massachusetts and Vapor Pens accelerating faster than the core, the pattern implies a broadening growth engine where mix is beginning to tilt toward higher-value segments without displacing the Pre-Roll base.
The divergence between Pre-Roll’s 18.28% month-over-month increase and Vapor Pens’ 44.27% month-over-month jump, combined with 176.28% versus 587.22% year-over-year growth, implies that Northern Grown is shifting from a single-category anchor to a dual-pillar positioning. Holding a Pre-Roll rank of 4 in Massachusetts while Vapor Pens contribute 26.52% of sales and carry a roughly 3.4x price multiple to Pre-Roll indicates headroom to trade up basket value; the 10.22% year-over-year brand-wide price lift, alongside a 73.48% Pre-Roll share, implies a near-term strategy to maintain rank in the value-access category while scaling margin via premiumized inhalables.
Competitive Landscape
Northern Grown sits at rank #4 in MA Pre-Roll in May 2026, a YoY climb of 22 positions from #26, and up 5 spots from #9 three months prior, reaching a new peak rank of #4 in May 2026; compared with competitors, Jeeter held #1 with a flat YoY rank at #1 while posting +22.0% YoY sales, and Cali-Blaze surged from #58 to #2 alongside +961.2% YoY sales, indicating Northern Grown’s ascent is occurring amid both stable category leadership and sudden challenger momentum. With Nature's Heritage steady at #3 (YoY #3) and Happy Valley (MA) close behind at #5 (YoY #8) on +41.5% YoY sales, Northern Grown’s movement into the top five suggests continued share capture is plausible but will likely hinge on defending against rapidly advancing entrants while converting its 5-rank gain since February 2026 into sustained top-three pressure.
Notable Products
Fog Cutter - Rainbow Sherbert Infused Pre-Roll 2-Pack (1g) posted the standout move in May 2026 with a 47.8% month-over-month gain to rank 4, while Fog Cutter - Peach Nectar Infused Pre-Roll 2-Pack (1g) climbed to rank 1 with a 29.6% increase, indicating momentum is concentrating at the top of the lineup. Cujo's Revenge Infused Pre-Roll 2-Pack (1g) slipped 4.7% to rank 2 and Fog Cutter - Maine Blueberry Infused Pre-Roll 2-Pack (1g) fell 7.9% at rank 6, yet four SKUs in ranks 1–4 are up or holding within a 1.0% band, reinforcing that gains are concentrated among flavor-led infused pre-rolls. With all top-10 placements sitting in the Pre-Roll category and Peach Nectar generating $66,181, the pattern points to a portfolio leaning into flavor variants where rank mobility is achievable through limited-time or novelty profiles rather than broad category expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
