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Mar-2026
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Overview
Market Insights Snapshot
Northern Grown has shown a consistent presence in the Massachusetts market, particularly within the Pre-Roll category. Despite a slight dip in sales from December 2025 to February 2026, the brand maintained its position at rank 8 for three consecutive months, indicating a stable foothold in this segment. This consistency is noteworthy, especially when considering the competitive nature of the Pre-Roll category. In contrast, the Vapor Pens category tells a different story, where Northern Grown did not make it into the top 30 rankings. This absence suggests potential challenges or opportunities for growth in this category, depending on strategic adjustments the brand might consider.
In terms of sales performance, Northern Grown experienced a notable rebound in the Pre-Roll category in March 2026, with sales numbers climbing back to levels comparable to those seen in December 2025. This recovery could suggest successful marketing efforts or seasonal demand fluctuations. Meanwhile, in the Vapor Pens category, the brand demonstrated an upward trend in rankings from December to February, moving from rank 49 to 40, before a slight dip in March. This fluctuation in rankings might reflect changes in consumer preferences or competitive pressures within the category. Further insights into these dynamics could provide valuable information for stakeholders looking to understand Northern Grown's market strategy and performance trajectory.
Competitive Landscape
In the competitive landscape of the Massachusetts Pre-Roll category, Northern Grown has maintained a consistent rank at 8th place from January to March 2026, despite facing fluctuating sales figures. This stability in rank suggests resilience amidst a dynamic market. Notably, No.9 Sunflower Collection experienced a dip in rank from 5th to 7th in February before recovering to 6th in March, indicating potential volatility. Meanwhile, Happy Valley (MA) showed a significant improvement, climbing from 11th in January to 6th in February, though it settled at 7th in March. Rove and Tower Three also demonstrated upward trends, with Rove reaching 10th place by March and Tower Three moving from 13th in December to 9th in March. These shifts highlight a competitive environment where Northern Grown's steady rank amidst competitors' fluctuating positions could be seen as a strength, suggesting a loyal customer base or effective marketing strategies that buffer against market volatility.
Notable Products
In March 2026, Northern Grown's top-performing product was the Fog Cutter - Cape Cod Cranberry Infused Pre-Roll 2-Pack (1g), maintaining its number one rank with sales reaching 5162 units. The Fog Cutter - Peach Nectar Infused Pre-Roll 2-Pack (1g) debuted strongly in the second position. Rising from an unranked position in February, the Fog Cutter - Purple Grape Wreck Infused Pre-Roll 2-Pack (1g) secured the third spot, showing significant sales improvement. The Fog Cutter - Maine Blueberry Infused Pre-Roll 2-Pack (1g) also climbed the ranks from fifth to fourth place. Lastly, the Fog Cutter - Snozzberry Infused Pre-Roll 2-Pack (1g) slipped from fourth to fifth, despite a steady sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
