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Feb-2026
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Overview
Market Insights Snapshot
Northern Grown's performance in the Massachusetts market has shown notable stability in the Pre-Roll category, maintaining a consistent rank of 8th from November 2025 through February 2026, despite a decline in sales from $574,561 in November to $475,438 in February. This suggests a strong brand loyalty or market presence that allows Northern Grown to retain its position even as sales fluctuate. However, the decline in sales could indicate increasing competition or shifting consumer preferences within the state. The fact that Northern Grown consistently ranks within the top ten in this category highlights its strong foothold in the Massachusetts market.
In contrast, the brand's performance in the Vapor Pens category in Massachusetts has been more dynamic, with a significant improvement in rankings from 75th in November 2025 to 47th by February 2026. This upward trend, coupled with a steady increase in sales from $53,997 to $100,766, indicates a growing acceptance and popularity of Northern Grown's vapor products. However, it's important to note that not being in the top 30 suggests there is still substantial room for growth in this category. This movement could be a result of strategic marketing efforts or product enhancements that have resonated well with consumers, although the brand still faces stiff competition from other players in the market.
Competitive Landscape
In the competitive Massachusetts Pre-Roll market, Northern Grown has demonstrated a consistent presence, maintaining its rank at 8th place in both November 2025 and February 2026, while briefly climbing to 6th in December 2025. This stability is noteworthy given the fluctuations observed among competitors. For instance, Rove experienced a dip to 14th place in December before recovering to 9th in February, indicating potential volatility. Meanwhile, Dogwalkers showed a similar pattern, with a notable drop to 15th in January but rebounding to 10th by February. The No.9 Sunflower Collection saw a gradual decline from 3rd in November to 7th by February, suggesting a downward trend in sales. In contrast, Happy Valley (MA) managed to recover from 11th in January to 6th in February, highlighting a strong comeback. Northern Grown's ability to maintain a relatively stable rank amidst these shifts suggests a robust market position, although the decline in sales from December to February indicates potential challenges that may need addressing to sustain its competitive edge.
Notable Products
In February 2026, Northern Grown's top-performing product was the Fog Cutter - Cape Cod Cranberry Infused Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its consistent first-place ranking since November 2025 with sales of 4573 units. Cujo's Revenge Infused Pre-Roll 2-Pack (1g) secured the second spot, holding steady from January 2026. The Fog Cutter - Acai Berry Infused Pre-Roll 2-Pack (1g) climbed to third place, showing improvement from fifth place in January 2026. The Fog Cutter - Snozzberry Infused Pre-Roll 2-Pack (1g) remained in fourth place, consistent with its January ranking. Lastly, the Fog Cutter - Maine Blueberry Infused Pre-Roll 2-Pack (1g) entered the rankings in February, debuting at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
