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Aug-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Northern Grown has demonstrated significant upward momentum in the Pre-Roll category. Beginning in May 2025 with a rank of 27th, the brand has climbed steadily each month, reaching a commendable 9th position by August 2025. This consistent improvement is mirrored by their sales figures, which have shown a robust increase over the same period. Such progress indicates a growing consumer preference for Northern Grown's Pre-Roll products, suggesting effective brand strategies and product quality that resonate well with the market.
Conversely, Northern Grown's performance in the Vapor Pens category in Massachusetts has been less consistent. The brand did not secure a position within the top 30 in June 2025, highlighting a potential area for improvement. However, they regained some ground by July and further improved their rank to 75th by August. Despite these fluctuations, the sales figures for August suggest a positive trajectory, indicating potential for future growth if the brand can maintain this upward momentum and address the factors contributing to their earlier ranking challenges.
Competitive Landscape
In the competitive Massachusetts Pre-Roll market, Northern Grown has demonstrated a remarkable upward trajectory in recent months, moving from a rank of 27 in May 2025 to a commendable 9 by August 2025. This ascent is particularly notable when compared to competitors such as Rove and Pioneer Valley, both of which have shown fluctuating ranks, with Rove dropping out of the top 20 in May and August and Pioneer Valley experiencing a dip in June. Meanwhile, Miss Grass and No.9 Sunflower Collection have maintained relatively stable positions, with No.9 Sunflower Collection consistently outperforming Northern Grown in sales. However, Northern Grown's rapid climb in rank suggests a growing consumer preference, potentially driven by strategic marketing or product innovation, positioning it as a formidable contender in the Massachusetts Pre-Roll category.
Notable Products
In August 2025, Northern Grown's top-performing product was the Cape Cod Cranberry Infused Pre-Roll 2-Pack (1g), maintaining its first-place ranking from June and reclaiming the top spot from July with sales of 4292 units. The Sour Sapphire OG Infused Pre-Roll 2-Pack (1g) also achieved a first-place rank for the month, indicating a strong debut performance. The Purple Grape Wreck Infused Pre-Roll 2-Pack (1g) held a consistent presence, ranking second in August after a first-place finish in July. Mandarin Blossom Infused Pre-Roll 2-Pack (1g) and Mystic River Mango Infused Pre-Roll 2-Pack (1g) entered the rankings, securing third and fourth places, respectively, showcasing a competitive category. Overall, the rankings highlight a dynamic shift in preferences, with infused pre-rolls dominating the top spots for Northern Grown.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
