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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Northern Grown is stocked at 76 licensed dispensaries across Massachusetts and Maine, 52 of them in Massachusetts, with the deepest coverage in Boston, Fairhaven, Blackstone, Brockton, and Fall River. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Northern Grown’s mix in July 2026 is concentrated in Pre-Roll at 62.9% share with 6.9% month-over-month growth, while Vapor Pens hold 37.1% share with 5.8% MoM growth; year over year, Pre-Roll grew 104.0% and Vapor Pens surged 559.8%. Average price rose 17.0% YoY to $14.39, with category price points diverging at $10.23 for Pre-Roll and $46.28 for Vapor Pens, implying unit growth was even faster in Vapor Pens despite a lower share. The pattern implies Northern Grown is using high-velocity Pre-Roll volume to anchor shelf presence while leveraging outsized YoY expansion in Vapor Pens to move up the value mix.
Within Massachusetts Pre-Rolls, Northern Grown sits at rank 4 while brand-wide sales rose 174.3% YoY, indicating that category concentration is driving statewide visibility as Vapor Pens accelerate mix shift. With Pre-Roll MoM at 6.9% versus Vapor Pens at 5.8%, short-term momentum still tilts to Pre-Roll even as the 559.8% YoY in Vapor Pens expands premium exposure; this combination suggests a barbell stance where rank stability in Pre-Rolls funds experimentation and trade-up in Vapor Pens.
Competitive Landscape
Northern Grown sits at rank #4 in MA Pre-Roll in July 2026, climbing 6 spots from #10 year over year and improving 2 positions from #6 since April 2026; this marks a peak rank of #4 in July 2026 and places the brand one slot ahead of No.9 Sunflower Collection at #5 while still trailing Nature's Heritage at #3. Against the top of the board, Jeeter held #1 both this year and last while growing sales 44.2%, and Cali-Blaze advanced from #16 to #2 with a 241.1% sales lift, indicating Northern Grown’s path to a top-three slot requires offsetting faster up-market momentum from these leaders. The pattern implies Northern Grown’s upward rank trajectory is real but capped unless near-term share gains outpace the double- and triple-digit growth fueling rank consolidation above it.
Notable Products
Cujo's Revenge Infused Pre-Roll 2-Pack (1g) posted the steepest movement in July 2026 with a -40.7% month-over-month drop and slid to rank 10, while Fog Cutter - Rainbow Sherbert Infused Pre-Roll 2-Pack (1g) also declined -19.4% at rank 8. In contrast, Fog Cutter - Maine Blueberry Infused Pre-Roll 2-Pack (1g) rose +20.0% to rank 2 and trailed only the rank-1 leader, which indicates a widening gap between a weakening tail SKU and a strengthening second anchor. With nine of the top ten being Pre-Roll SKUs from the Fog Cutter line, the portfolio skews heavily toward infused Pre-Rolls, implying Northern Grown is consolidating around a narrow, flavor-led format while pruning or repositioning underperforming variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
