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Nov-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Northern Grown has shown impressive performance in the Pre-Roll category. Over the months from August to November 2025, the brand climbed from 12th to 5th place in October, before settling at 7th in November. This upward trajectory indicates a strong consumer preference for their pre-roll offerings, with sales peaking in October. However, the slight drop in ranking in November suggests a competitive landscape that may have impacted their position slightly. The consistent presence in the top 10 highlights Northern Grown's robust market presence in this category.
Conversely, Northern Grown's performance in the Vapor Pens category in Massachusetts paints a different picture. The brand was not able to break into the top 30 rankings consistently, with its highest position being 57th in September. By November, Northern Grown had slipped to 89th place, a significant drop that reflects challenges in maintaining traction within this segment. The decline in sales from September to November underscores the need for strategic adjustments to regain consumer interest and improve standing within this competitive category.
Competitive Landscape
In the Massachusetts pre-roll category, Northern Grown has demonstrated a dynamic shift in its market position over the past few months. Initially ranked 12th in August 2025, Northern Grown climbed to 9th in September and reached an impressive 5th place by October, before settling at 7th in November. This upward trajectory in rank correlates with a notable increase in sales, peaking in October. Despite this progress, Northern Grown faces stiff competition from brands like No.9 Sunflower Collection, which consistently maintained a top-five position, and Perpetual Harvest, which also remained in the upper ranks throughout this period. The competitive landscape suggests that while Northern Grown is making significant strides, maintaining its momentum will require strategic efforts to outpace these established leaders.
Notable Products
In November 2025, Northern Grown's top-performing product was the Fog Cutter - Cape Cod Cranberry Infused Pre-Roll 2-Pack, which reclaimed its number one rank from August after a brief drop to fifth in October, achieving sales of 5004 units. The Mystic River Mango Infused Pre-Roll 2-Pack rose to the second position, marking a significant comeback from its absence in October rankings. The Seasonal Hot Toddy Infused Pre-Roll maintained its third place from October, showing consistent performance. The Fruit Tree Frenzy Infused Pre-Roll made its debut at the fourth spot, contributing to a diverse top-five lineup. Lastly, the Purple Grape Wreck Infused Pre-Roll, despite being first in October, fell to fifth, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
