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Jul-2025
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Overview
Market Insights Snapshot
The No.9 Sunflower Collection has demonstrated a notable upward trajectory in the Pre-Roll category within Massachusetts. Starting in April 2025, the brand ranked 20th, and by July 2025, it had climbed to 9th place. This progression indicates a strong market presence and increasing consumer preference in this region. The sales figures corroborate this trend, with a significant increase from April to July, suggesting effective marketing strategies or a growing brand loyalty among consumers. However, it is important to note that this analysis focuses solely on Massachusetts, and the brand's performance in other states remains unexamined, leaving room for further exploration.
Across other states, the No.9 Sunflower Collection's performance might be less remarkable, as the absence of ranking data for these regions implies that the brand did not make it into the top 30 brands in the Pre-Roll category. This could be interpreted as a challenge that the brand needs to address to expand its footprint beyond Massachusetts. The lack of visibility in these states presents both an opportunity and a hurdle, suggesting that while the brand has found success in Massachusetts, there is still much to be done to replicate this success elsewhere. Understanding the factors contributing to its success in Massachusetts could provide valuable insights for strategic expansion into other markets.
Competitive Landscape
In the Massachusetts Pre-Roll category, No.9 Sunflower Collection has demonstrated a notable upward trajectory in brand ranking and sales performance over the past few months. Starting in April 2025 at the 20th position, No.9 Sunflower Collection climbed to 9th place by July 2025, showcasing a significant improvement in market presence. This rise is particularly impressive when compared to competitors like Good Chemistry Nurseries, which experienced a decline from 5th to 8th place over the same period, and Find., which maintained a steady 7th rank. Meanwhile, Miss Grass also improved its position from 19th to 10th, indicating a competitive landscape. The growth of No.9 Sunflower Collection is further highlighted by its sales figures, which have shown a consistent upward trend, closely rivaling those of Northern Grown, which also saw a significant rise from 38th to 11th place. This positive momentum positions No.9 Sunflower Collection as a formidable contender in the Massachusetts Pre-Roll market, suggesting a strong potential for continued sales growth and market share expansion.
Notable Products
In July 2025, the top-performing product from No.9 Sunflower Collection was Truffle Pops Pre-Roll (1g) in the Pre-Roll category, which ascended to the number one position with notable sales of 5,267 units. The Doob Cube - Original Variety Pre-Roll 14-Pack (14g) maintained its steady performance, holding the second rank consistently from April through July. Meanwhile, Doob Cube Mini - Variety Pre-Roll 20-Pack (7g) saw a slight drop, moving from the first position in May and June to third place in July. Doob Cube Micro - Variety Pre-Roll 14-Pack (7g) entered the rankings in July at the fourth spot, while Tropicana Cherry Pre-Roll (1g) debuted at fifth place. The shifts in rankings highlight a dynamic market, with Truffle Pops Pre-Roll (1g) making a significant leap to the top in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
