Market Insights Snapshot
In the Massachusetts market, the No.9 Sunflower Collection has shown contrasting performances in different categories. In the Flower category, the brand has seen a significant downward trend in rankings, moving from 51st place in August 2023 to not being in the top 20 by November 2023. This suggests a decrease in popularity or sales for their Flower products in this state, which might be a point of concern for the brand.
However, the brand's performance in the Pre-Roll category in Massachusetts paints a different picture. No.9 Sunflower Collection has been steadily climbing the ranks, moving from 22nd place in August 2023 to 11th place by November 2023. This upward trend indicates a growing consumer preference for their Pre-Roll products, a positive development that could be leveraged for future growth strategies. While specific sales figures cannot be disclosed, it's clear that there has been consistent growth in this category over the observed period.
In the competitive landscape of the Pre-Roll category in Massachusetts, No.9 Sunflower Collection has shown a promising upward trend. Despite not being in the top 20 brands in August 2023, it has steadily climbed the ranks, reaching 11th place by November 2023. This progress is notably higher than its competitors, such as Cloud Cover (C3) and Pioneer Valley, which have remained relatively stagnant or even dropped in rank. Green Gold Group and Bailey's Buds, although ranking higher initially, have shown a slight decrease in rank over the same period. In terms of sales, No.9 Sunflower Collection has seen a consistent increase, indicating a growing consumer preference for this brand over its competitors.
In November 2023, the top-performing product from the No.9 Sunflower Collection was the 'Early Lemon Berry Pre-Roll (1g)', maintaining its position as the number one product for the fourth consecutive month with sales reaching 10,395 units. The 'Raspberry Parfait Pre-Roll (1g)' climbed to the second spot with significant sales growth, up from fourth place in September. The 'Hella Jelly Pre-Roll (1g)' held steady in the third position, following its debut in the top five in October. The 'Cookies N Cream Pre-Roll (1g)' dropped two spots to fourth place, despite a slight increase in sales. Finally, the 'Purple Apricot Pre-Roll (1g)' maintained its fifth-place ranking, demonstrating consistent performance.