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Aug-2025
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Overview
Market Insights Snapshot
The No.9 Sunflower Collection has shown notable performance in the Pre-Roll category within the state of Massachusetts. Over the span from May to August 2025, the brand has demonstrated a positive trajectory in its ranking, moving from the 12th position in May to a consistent 7th position in both July and August. This upward movement is indicative of a growing consumer preference and possibly effective brand strategies in this market. The brand's sales figures also reflect this growth, with a significant increase from May to August, suggesting that No.9 Sunflower Collection is gaining traction among consumers in the Pre-Roll segment.
However, the performance of No.9 Sunflower Collection across other states and categories remains less visible, as the brand does not appear in the top 30 rankings for these areas. This absence could either indicate a strategic focus on the Massachusetts market or challenges in penetrating other markets and categories. The lack of presence in other top rankings may suggest opportunities for growth and expansion, or it could highlight areas where the brand might need to reassess its approach. The data suggests a strong foothold in Massachusetts, but the overall market presence of No.9 Sunflower Collection might benefit from diversification and increased visibility in other regions and product categories.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, No.9 Sunflower Collection has demonstrated a notable upward trajectory in recent months. Starting from a rank of 12th in May 2025, the brand climbed to 7th by July and maintained this position through August. This rise in rank is indicative of a positive trend in sales performance, with No.9 Sunflower Collection's sales figures surpassing those of Miss Grass, which ranked 8th in August. However, No.9 Sunflower Collection faces stiff competition from brands like Happy Valley (MA) and Glorious Cannabis Co., which consistently held higher ranks. Notably, Happy Valley (MA) maintained a steady 5th position, while Glorious Cannabis Co. remained in the top 6 throughout the period, indicating a strong market presence. The competitive dynamics suggest that while No.9 Sunflower Collection is gaining ground, continued strategic efforts will be necessary to challenge the leading brands in this category.
Notable Products
In August 2025, Tropicana Cherry Pre-Roll (1g) emerged as the top-performing product for No.9 Sunflower Collection, climbing from a previous rank of 5 to secure the top spot with sales reaching 3934 units. The Doob Cube Mini - Variety Pre-Roll 20-Pack (7g) maintained a strong presence, ranking second with sales of 3060 units, despite a slight drop from its consistent first-place position in May and June. The Doob Cube - Original Variety Pre-Roll 14-Pack (14g) experienced a slight decline, moving from second place in the previous months to third in August. The Variety Pre-Roll 5-Pack (3.5g) reappeared in the rankings at fourth, while the Doob Cube Micro - Variety Pre-Roll 14-Pack (7g) entered the top five for the first time, indicating a growing interest in smaller pre-roll packs. Overall, the rankings in August reflect dynamic shifts in consumer preferences, with Tropicana Cherry Pre-Roll leading the charge.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
