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Sep-2024
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Overview
Market Insights Snapshot
The No.9 Sunflower Collection has demonstrated impressive performance in the Pre-Roll category in Massachusetts. Over the past few months, the brand has consistently climbed up the rankings, moving from sixth place in June 2024 to a solid fourth place by September 2024. This upward trend is indicative of a strong market presence and increasing consumer preference within the state. The brand's sales figures reflect this positive trajectory, with a notable peak in August. However, it is important to consider that despite the slight dip in sales from August to September, the brand maintained its rank, suggesting a stable competitive position in the Massachusetts market.
While the No.9 Sunflower Collection has shown strength in Massachusetts, the absence of ranking data in other states and categories highlights areas where the brand might not have yet achieved significant market penetration. The lack of presence in the top 30 brands in other regions could represent potential growth opportunities or challenges that need to be addressed. Understanding the dynamics and consumer preferences in different markets could be crucial for the brand's expansion strategy. As the cannabis market continues to evolve, it will be interesting to see how No.9 Sunflower Collection navigates these challenges and leverages its strengths in Massachusetts to potentially expand its footprint in other states and categories.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, No.9 Sunflower Collection has shown a commendable performance, maintaining a steady presence in the top ranks from June to September 2024. Initially ranked 6th in June, it climbed to 5th in July and further improved to 4th in August, maintaining this position in September. This upward trajectory highlights its growing market influence, especially as it surpasses brands like Simpler Daze, which fluctuated between 10th and 5th place during the same period. However, No.9 Sunflower Collection faces stiff competition from Simply Herb, which consistently ranked higher, peaking at 3rd in September. The brand also contends with Happy Valley, which despite a drop to 6th in September, held the top position in earlier months. Meanwhile, Find. remains a formidable competitor, consistently securing the 2nd position. The data suggests that while No.9 Sunflower Collection is on a positive growth path, strategic efforts are necessary to overtake these leading brands and further enhance its market share.
Notable Products
In September 2024, Cookies N Cream Pre-Roll (1g) emerged as the top-performing product for No.9 Sunflower Collection, achieving the highest sales figure of 12,017 units. This product ascended from the third position in August to first place in September. The Purple Apricot Pre-Roll (1g) maintained its second-place ranking, showing consistent performance despite a decrease in sales compared to the previous month. Early Lemon Berry Pre-Roll (1g) dropped from its leading position in August to third in September, reflecting a notable shift in consumer preference. Chem Cookies Pre-Roll (1g) consistently held the fourth rank, while Jelly Donutz Pre-Roll (1g) dropped to fifth, indicating a decline in its popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
