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Nov-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, the No.9 Sunflower Collection has consistently maintained a strong presence in the Pre-Roll category. Over the past few months, the brand has seen some fluctuations in its ranking, moving from 5th place in August 2025 to 6th in September, then improving to 4th in October, and settling back at 5th in November. This indicates a resilient performance, as the brand has managed to stay within the top 10, showcasing its ability to compete effectively in a crowded market. The slight dip in September followed by a rebound in October suggests that the brand is responsive to market conditions or consumer preferences, which is crucial for maintaining its competitive edge.
While the brand's sales figures reflect some variability, the overall trend suggests a stable performance with a slight decline in November. This could be attributed to seasonal factors or shifts in consumer behavior. However, it is important to note that the No.9 Sunflower Collection has consistently remained within the top 30 in Massachusetts, which is a positive indicator of its market strength. The absence of ranking data for any other states or categories implies that the brand is either not present or not yet competitive enough in those areas to break into the top 30. This presents both a challenge and an opportunity for the brand to expand its reach and enhance its market presence beyond Massachusetts.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, No.9 Sunflower Collection has shown resilience and adaptability amidst fluctuating market dynamics. Over the past few months, the brand has experienced a slight dip in rank, moving from 5th in August 2025 to 6th in September, before climbing back to 4th in October, only to settle at 5th in November. This pattern indicates a competitive tussle primarily with Nature's Heritage, which consistently held a higher rank, and Happy Valley (MA), which surged to 4th place in November. Despite these shifts, No.9 Sunflower Collection's sales figures reflect a stable performance, albeit slightly lower than Perpetual Harvest, which maintained a higher rank in earlier months. The brand's ability to rebound in October suggests a strategic response to market pressures, positioning it well against competitors like Northern Grown, which showed a notable rise in October but fell back in November. Overall, No.9 Sunflower Collection's performance underscores its competitive edge in a dynamic market, highlighting opportunities for strategic growth and market share expansion.
Notable Products
In November 2025, the top-performing product from No.9 Sunflower Collection was the Truffle Pops Pre-Roll 2-Pack (1g) in the Pre-Roll category, achieving the number one rank with sales of 5024 units. Following closely was the Doob Cube Mini - Variety Pre-Roll 20-Pack (7g), which held the second position, showing an increase from its previous rank in October. The Variety Pre-Roll 5-Pack (3.5g) maintained strong performance, ranking third, although it slipped from its second place in October. The Doob Cube Micro - Variety Pre-Roll 14-Pack (7g) remained steady at fourth place across multiple months. Notably, the Doob Cube - Original Variety Pre-Roll 14-Pack (14g) experienced a drop to fifth place, descending from its third place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
