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Dec-2025
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Overview
Market Insights Snapshot
The No.9 Sunflower Collection has demonstrated notable performance in the Pre-Roll category within the state of Massachusetts. Starting from a rank of 6th in September 2025, the brand improved to 3rd place in both October and November, before slightly dropping to 4th in December. This consistent presence in the top five indicates a strong market position and consumer preference for their products in this category. The fluctuation in rankings suggests a competitive landscape, yet the brand has managed to maintain its visibility and relevance among top players.
Interestingly, the brand's sales figures show an upward trend from September to October, reaching a peak before experiencing a slight decline in the following months. This movement could suggest seasonal demand fluctuations or competitive pressures within the market. Notably, the absence of a ranking in other states for the Pre-Roll category implies either a focus on the Massachusetts market or challenges in penetrating other regions. This presents an area of potential growth or strategic realignment for the brand as it seeks to expand its footprint beyond its current stronghold.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Massachusetts, No.9 Sunflower Collection has shown a dynamic performance, particularly in the latter part of 2025. While it started in sixth place in September, it climbed to third in October and maintained that position in November, before slightly dropping to fourth in December. This fluctuation is indicative of a competitive market where brands like Nature's Heritage and Cali-Blaze have also been vying for top positions, with Cali-Blaze notably overtaking No.9 Sunflower Collection in December. Despite the drop, No.9 Sunflower Collection's sales in October were robust, suggesting a strong market presence and consumer interest. Meanwhile, Find. and Perpetual Harvest have experienced more volatility, with Find. dropping from third to sixth place by December. This competitive environment highlights the importance for No.9 Sunflower Collection to maintain its innovative edge and marketing strategies to continue capturing market share and potentially reclaim higher rankings in the upcoming months.
Notable Products
In December 2025, the top-performing product from No.9 Sunflower Collection was the Doob Cube Mini - Variety Pre-Roll 20-Pack (7g) in the Pre-Roll category, maintaining its number one rank from October. The Doob Cube Micro - Variety Pre-Roll 14-Pack (7g) showed a notable improvement, climbing to second place, with sales reaching 3,272 units. The Variety Pre-Roll 5-Pack (3.5g) secured the third position, a slight drop from its second-place rank in October. Doob Cube - Original Variety Pre-Roll 14-Pack (14g) fell to fourth place after leading in September, indicating a decline in its popularity over the months. A new entrant, Lemon Fatman Pre-Roll (1g), debuted in fifth place, showing potential for future growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
