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Mar-2025
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Overview
Market Insights Snapshot
The performance of the No.9 Sunflower Collection in the Massachusetts market, particularly within the Pre-Roll category, has shown notable fluctuations over recent months. In December 2024, the brand held a strong position at rank 10, but experienced a positive movement to rank 7 in January 2025. This upward trajectory, however, was not sustained, as the brand slipped to rank 16 by February and further to rank 20 in March 2025. Such movements indicate a volatile market presence, with initial strong performances that could not be maintained over the quarter. The sales data supports this narrative, with a noticeable drop from December's $545,333 to just over half that amount by February, suggesting potential challenges in maintaining consumer interest or facing increased competition.
Interestingly, the absence of No.9 Sunflower Collection from the top 30 rankings in other states or provinces indicates a limited geographical footprint or competitive presence outside of Massachusetts. This could be seen as a strategic focus on specific markets or a potential area for growth if the brand were to expand its reach. The lack of presence in the top rankings elsewhere can be construed as a disadvantage, especially if the brand aims to establish a more robust national or international presence. As of now, the brand's performance in Massachusetts serves as both an opportunity and a challenge, highlighting the importance of strategic market positioning and the potential benefits of diversifying its market reach.
Competitive Landscape
In the Massachusetts Pre-Roll category, No.9 Sunflower Collection has experienced notable fluctuations in its competitive standing over recent months. Starting from a strong position at rank 10 in December 2024, the brand improved to rank 7 in January 2025, indicating a positive reception and potentially effective marketing strategies. However, the subsequent months saw a decline to rank 16 in February and further to rank 20 in March 2025. This downward trend suggests increasing competition and possibly a need for strategic adjustments. Competitors like Kynd Cannabis Company have shown a contrasting trajectory, improving from rank 32 in December to 18 in March, with sales consistently rising, which may have contributed to No.9 Sunflower Collection's challenges. Meanwhile, Fathom Cannabis maintained a relatively stable position, hovering around the mid-teens, which could indicate a steady consumer base. The competitive landscape suggests that while No.9 Sunflower Collection has a strong brand presence, it must innovate and adapt to regain its earlier momentum and counteract the advances of brands like Resinate and Trees Co. (TC), which have shown resilience and growth potential.
Notable Products
In March 2025, the top-performing product from No.9 Sunflower Collection was Jelly Donutz Pre-Roll (1g), which maintained its first-place ranking for the fourth consecutive month despite a decrease in sales to 3408. Oreoz Pre-Roll (1g) held steady in the second position after debuting in February. The Doob Cube - Original Variety Pre-Roll 14-Pack (14g) remained consistent at third place, although its sales figures showed an increase compared to the previous month. The Doob Cube Mini - Variety Pre-Roll 20-Pack (7g) secured the fourth spot, showing a slight improvement in sales. Sundae Driver Pre-Roll (1g) entered the rankings for the first time in March, capturing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
