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Apr-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, No.9 Sunflower Collection has shown a fluctuating performance in the Pre-Roll category. Starting off the year with a strong position at rank 7 in January, the brand experienced a noticeable decline in the following months, dropping to rank 16 in February and further down to rank 22 in March. Despite this downward trend, April saw a slight improvement with the brand climbing back to rank 21. This movement suggests that while the brand has faced challenges, there is potential for recovery and growth as evidenced by the April uptick. Such fluctuations can be indicative of competitive market dynamics or shifts in consumer preferences within the state.
While No.9 Sunflower Collection managed to maintain a presence in the top 30 brands in the Pre-Roll category in Massachusetts, it’s important to note that being absent from the top 30 in other states or categories could signal potential areas for improvement or expansion. The brand's sales figures in Massachusetts also reflect the ranking changes, with a significant drop from January to February, followed by a more stable performance in March and April. This data highlights the importance of strategic marketing and product positioning to regain and sustain higher rankings. Observing the brand's performance across different states and categories could provide further insights into its overall market strategy and adaptability.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Massachusetts, No.9 Sunflower Collection has experienced notable fluctuations in its market position from January to April 2025. Initially holding a strong 7th rank in January, No.9 Sunflower Collection saw a decline to 16th in February and further to 22nd in March, before slightly recovering to 21st in April. This downward trend contrasts with the performance of competitors like Kynd Cannabis Company, which improved its rank from 25th in January to 20th in April, and Hellavated, which also showed a positive trajectory, moving from 24th to 22nd in the same period. Despite these ranking challenges, No.9 Sunflower Collection's sales remained relatively stable, indicating a loyal customer base that could be leveraged for a strategic comeback. Meanwhile, Pioneer Valley maintained a more consistent presence, fluctuating between 15th and 24th, suggesting a steadier market approach. These dynamics highlight the competitive pressure No.9 Sunflower Collection faces and underscore the importance of strategic marketing and product differentiation to regain its earlier market standing.
Notable Products
In April 2025, the top-performing product from No.9 Sunflower Collection was the Doob Cube - Original Variety Pre-Roll 14-Pack (14g), which climbed to the number one rank from third place in March. The Oreoz Pre-Roll (1g) maintained its second-place position for the third consecutive month, showcasing consistent popularity. Jelly Donutz Pre-Roll (1g), previously the top product, fell to third place despite its earlier lead, indicating a significant shift in consumer preference. The Doob Cube Mini - Variety Pre-Roll 20-Pack (7g) held steady in fourth place, showing stable sales performance. Northern Nights Pre-Roll (1g) re-entered the rankings at fifth place, with sales figures reflecting a modest resurgence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
