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Jun-2024
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Overview
Market Insights Snapshot
The No.9 Sunflower Collection has shown a strong and consistent performance in the Pre-Roll category within Massachusetts. Over the four-month period from March to June 2024, the brand has maintained a top 10 ranking, even improving from rank 7 in April to rank 5 in June. This upward movement is indicative of its growing popularity and market share in the Pre-Roll segment. Notably, the sales figures have also seen a steady increase, culminating in a significant rise to $814,072 in June, highlighting strong consumer demand and effective market strategies.
Conversely, the performance of No.9 Sunflower Collection in the Vapor Pens category in Massachusetts has been less impressive. The brand did not make it into the top 30 in March, and although it appeared at rank 86 in April, it did not sustain this position in the subsequent months. This absence from the top rankings suggests a need for strategic adjustments to improve their standing in this category. Overall, while the brand excels in Pre-Rolls, there is room for growth and improvement in the Vapor Pens market.
Competitive Landscape
In the Massachusetts Pre-Roll category, No.9 Sunflower Collection has shown a promising upward trend in recent months, moving from 7th place in April 2024 to 5th place by June 2024. This positive shift is indicative of increasing consumer preference and effective marketing strategies. Despite this progress, No.9 Sunflower Collection still trails behind top competitors like Simply Herb, which consistently ranks in the top 4, and Find., which also maintains a strong presence in the top 4. Additionally, Nature's Heritage saw a slight dip in rank from 5th to 7th, which could be an opportunity for No.9 Sunflower Collection to further solidify its position. Meanwhile, Fernway has also shown improvement, moving from 9th place in May 2024 to 6th place in June 2024, indicating a competitive landscape where No.9 Sunflower Collection must continuously innovate to maintain and improve its ranking.
Notable Products
For Jun-2024, the top-performing product from No.9 Sunflower Collection is Purple Apricot Pre-Roll (1g), which ascended to the first rank with notable sales of 10,734 units. Following closely is the newly introduced Cookies N Cream Pre-Roll (1g) at the second position. Chem Cookies Pre-Roll (1g) maintained a consistent performance, securing the third rank as it did in May-2024. Early Lemon Berry Pre-Roll (1g), despite being the top product in previous months, fell to the fourth position. Lastly, Jelly Donutz Pre-Roll (1g) held steady at the fifth rank, showing a slight increase in sales from May-2024.
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