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Feb-2026
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Overview
Market Insights Snapshot
The No.9 Sunflower Collection has shown a dynamic performance in the Massachusetts Pre-Roll category over the observed months. Starting strong with a 3rd place ranking in November 2025, the brand experienced a gradual decline, moving to 4th in December, 5th in January, and eventually 7th by February 2026. This downward trend coincides with a steady decrease in sales figures, suggesting potential challenges in maintaining consumer interest or facing increased competition within the Pre-Roll category. The brand's ability to remain in the top 10, however, indicates a resilient presence in the market, albeit with room for improvement to regain its earlier standing.
It's noteworthy that the No.9 Sunflower Collection did not appear in the top 30 rankings for any other states or categories during this period, which could be interpreted in a couple of ways. On one hand, this absence might suggest a focused strategy on maintaining a stronghold within Massachusetts, potentially at the expense of broader geographic expansion. On the other hand, it could indicate an opportunity for growth and diversification into new markets or product categories, should the brand decide to leverage its existing strengths. The Massachusetts Pre-Roll market remains a critical area for the brand, and any strategic adjustments could significantly impact its future performance.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, No.9 Sunflower Collection has experienced a notable shift in its market position from November 2025 to February 2026. Initially ranked 3rd in November, the brand saw a gradual decline to 7th by February 2026. This downward trend in rank is mirrored by a consistent decrease in sales over the same period, suggesting potential challenges in maintaining market share. In contrast, Rove showed resilience, climbing from 14th to 9th, indicating a strengthening market presence despite lower sales figures compared to No.9 Sunflower Collection. Meanwhile, Simpler Daze improved its ranking from 11th to 5th, showcasing a significant upward trajectory in both rank and sales. This competitive pressure, coupled with the performance of brands like Happy Valley (MA), which rebounded to 6th place in February, highlights the dynamic nature of the Massachusetts pre-roll market and underscores the need for No.9 Sunflower Collection to innovate and adapt to regain its competitive edge.
Notable Products
In February 2026, the top-performing product for No.9 Sunflower Collection was the Variety Pre-Roll 5-Pack (3.5g) in the Pre-Roll category, which climbed from fourth place in January to first place, achieving sales of 2765 units. The Doob Cube Mini - Variety Pre-Roll 20-Pack (7g) maintained a strong position, ranking second after leading in both December and January. The Doob Cube Micro - Variety Pre-Roll 14-Pack (7g) saw a slight drop, moving from second place in January to third in February. The Doob Cube - Original Variety Pre-Roll 14-Pack (14g), which had no rank in January, returned to the list in fourth place. The Chem Cookies Pre-Roll (1g) entered the rankings for the first time in February, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
