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Apr-2025
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Overview
Market Insights Snapshot
Perpetual Harvest has demonstrated strong performance in the Massachusetts market, particularly in the Flower category where they have maintained a consistent top-three ranking, moving from third to second place by April 2025. This upward trajectory indicates a strengthening position in the market. Their Pre-Roll category also shows impressive resilience, reclaiming the second spot in April after a slight dip to fifth in March. The Vapor Pens category reflects a similar positive trend, improving from fifth in January to third by April, suggesting a growing consumer preference for their products in this segment.
However, it's noteworthy that Perpetual Harvest's rankings are limited to Massachusetts, as they do not appear in the top 30 for any other states or provinces across the categories mentioned. This absence could be perceived as a limitation in their market reach or brand recognition outside Massachusetts. While their sales figures in Massachusetts are robust, especially with a notable increase in Vapor Pens sales from January to March, the lack of presence in other regions may suggest potential areas for expansion or an opportunity to diversify their market strategy. Observing these patterns could provide valuable insights for stakeholders looking to understand the brand's trajectory and potential growth areas.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Perpetual Harvest has shown a notable improvement in its market position over the first four months of 2025. Initially ranked 3rd in January, Perpetual Harvest maintained this position through March, before advancing to 2nd place in April. This upward movement is significant, especially considering the consistent dominance of Simply Herb, which has held the top rank throughout the period. Despite High Supply maintaining a steady 2nd place rank from January to March, its slip to 3rd in April highlights Perpetual Harvest's ability to capture market share. Meanwhile, Farmer's Cut has shown a steady climb, moving from 7th in January to 4th by April, yet remains behind Perpetual Harvest. This competitive shift underscores Perpetual Harvest's strategic advancements in the market, suggesting a positive trend in consumer preference and brand positioning.
Notable Products
In April 2025, Chocolope Pre-Roll (1g) maintained its top position among Perpetual Harvest products, with an impressive sales figure of 12,101 units. Gary Payton Pre-Roll (1g) climbed to the second position, having been ranked first in February. Dirty Banana Pre-Roll (1g) secured the third spot, showing consistency despite dropping out of the rankings in February and March. Blue Razz Pre-Roll (0.5g) entered the rankings at fourth place, while Soap Pre-Roll (1g) slipped from fourth to fifth position. The data indicates a robust performance for pre-rolls, with notable shifts in rankings highlighting dynamic consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
