Perpetual Harvest

In Massachusetts, Perpetual Harvest has shown a notable performance across several cannabis categories, demonstrating both strengths and areas for improvement. In the Flower category, the brand has consistently held a top position from January to April 2024, moving up from rank 8 in January to rank 3 in the following months. This upward trend is not only a testament to the brand's growing popularity but also its ability to maintain a strong market presence, with sales increasing from 1,229,384 in January to 3,047,172 in April. Conversely, the Pre-Roll category tells a story of significant improvement, where Perpetual Harvest climbed from a rank of 61 in January to 18 by April, indicating a focused effort to capture market share, although starting from a much lower baseline compared to the Flower category.

However, the Vapor Pens category highlights an area where Perpetual Harvest is still striving to establish a strong foothold within the Massachusetts market. The brand did not rank in the top 30 for January and February 2024, but it made an appearance at rank 48 in March and improved to rank 39 in April. While this shows positive momentum, the late entry into the top rankings suggests that Perpetual Harvest has room to grow in this category. The sales for Vapor Pens started being recorded in March with 67,442 and saw an increase to 85,217 in April, indicating a growing interest in their products. This category's performance, compared to their success in Flowers and the significant improvement in Pre-Rolls, underlines the varied challenges and opportunities Perpetual Harvest faces across different segments of the cannabis market in Massachusetts.