Market Insights Snapshot
In the Flower category, Perpetual Harvest has shown a significant upward trend in the state of Massachusetts. The brand started at a rank of 62 in August 2023, but by September the same year, it had jumped to the 16th position. This notable improvement continued into October and November, where Perpetual Harvest maintained a steady rank of 6. While we won't delve into specific sales figures, it's worth noting that there was a substantial increase in sales corresponding with the rise in ranking.
However, being outside the top 20 in August indicates that the brand had a slower start. This could be viewed negatively as it suggests that Perpetual Harvest wasn't initially as competitive in the Massachusetts Flower market. But the rapid rise in subsequent months is a strong indicator of the brand's resilience and ability to capture market share. The consistency of the 6th rank in October and November further solidifies Perpetual Harvest's standing in the market. Overall, despite the initial hiccup, Perpetual Harvest has shown promising performance in Massachusetts.
In the Massachusetts Flower category, Perpetual Harvest has shown a significant improvement in rank, moving from a position outside the top 20 in August 2023 to 6th place by November 2023. This upward trend suggests a growing consumer preference for the brand. However, it's worth noting that competition remains stiff. Brands like Old Pal and Legends have consistently held positions in the top 10, despite some fluctuations. Meanwhile, Find. and Glorious Cannabis Co. have also shown impressive growth, with Find. even surpassing Perpetual Harvest in November. While Perpetual Harvest's sales have been increasing, these competitors have consistently higher sales, indicating a need for Perpetual Harvest to further strengthen its market position.
In November 2023, the top-performing product from Perpetual Harvest was 'Rusty Lantern (28g)' from the Flower category, with an impressive sale of 1608 units. Following closely was 'Ginger (28g)', also from the Flower category, which climbed from the fourth position in October to the second in November, selling 1471 units. The third spot was secured by 'Captain Munch (28g)', another Flower category product. 'Green Parrot (28g)' and 'All My Friends (28g)', both from the Flower category, rounded out the top five. This shows a significant preference for Flower category products in November 2023.