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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Perpetual Harvest leaned even harder into core inhalables, with Flower holding 48.77% share and sitting at rank 4 in Massachusetts Flower, while Vapor Pens reached 33.19% share; despite brand-level sales down 7.01% year over year, Flower inched up 0.76% month over month as Vapor Pens advanced 11.59% MoM. Pre-Roll expanded sharply in the month at 36.40% MoM but remained pressured year over year at -20.73%, and Concentrates posted a 23.74% MoM lift even as YoY fell -43.46%; the mix now concentrates 97.74% of sales in Flower, Vapor Pens, and Pre-Roll, implying a deliberate tilt toward faster-turn inhalable formats despite a -3.36% YoY average price move and an Edible pullback of -23.47% MoM.
The pattern points to a defensive share strategy anchored by Flower rank 4 in Massachusetts while using Vapor Pens (+11.59% MoM) and Pre-Roll (+36.40% MoM) to backfill volume lost in YoY declines of -7.52% and -20.73% respectively; this suggests price and promo are doing more work than mix expansion, given brand average price fell -3.36% YoY alongside category YoY contractions. With 48.77% of sales in Flower (YoY -4.09%) and 33.19% in Vapor Pens (YoY -7.52%), the brand is trading into month-level momentum rather than reversing annual softness, implying near-term positioning centered on holding rank via tactical MoM gains while longer-term recovery will require either category diversification beyond the current 1.76% Edible share or deeper penetration within existing inhalable subsegments.
Competitive Landscape
Perpetual Harvest sits at rank #4 in MA Flower in May 2026, down 2 positions year over year and slipping 1 spot from rank #3 in February 2026, while its historical peak was rank #1 in June 2024; in contrast, Farmer's Cut holds #1 after climbing 2 places since February 2026 and standing 2 ranks ahead of Perpetual Harvest. Competitive pressure is tightening as High Supply / Supply is currently #3 after improving 1 place year over year and running roughly 1 rank ahead of Perpetual Harvest, whereas Simply Herb is #2 despite a 17.5% YoY sales decline and a 1-rank drop year over year. The pattern implies Perpetual Harvest’s descent from #1 in June 2024 to #4 in May 2026, alongside a 2-position YoY slide and recent quarter-on-quarter slippage, signals a need to counter fast-improving peers for near-term share defense.
Notable Products
Acapulco Gold Distillate Cartridge (1g) posted the standout month in May 2026 with +43.9% MoM growth to rank 3, while Jack Herer Distillate Cartridge (1g) also advanced at +25.4% MoM to rank 7, indicating Vapor Pens are gaining share against Flower SKUs that held ranks 2 and 4 without reported MoM gains. Dirty Banana Pre-Roll (1g) led at rank 1 despite no MoM figure, and five of the top ten are Pre-Roll SKUs concentrated between ranks 1 and 10, yet only two Pre-Rolls show MoM gains of +14.6% and +23.2%, pointing to momentum skewing toward cartridges. This mix implies Perpetual Harvest is tilting toward higher-velocity Vapor Pens while relying on Pre-Rolls for breadth rather than growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
