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Oct-2025
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Overview
Market Insights Snapshot
Perpetual Harvest's performance in the cannabis market across different categories and states has shown some interesting trends. In the state of Massachusetts, the brand has maintained a strong presence in the Vapor Pens category, consistently holding the third position from August to October 2025. However, in the Flower category, there has been a noticeable decline as the brand slipped from the third position in July to the seventh position by October. This downward trend in Flower sales is indicative of increased competition or possibly a shift in consumer preferences. The Pre-Roll category also mirrors this downward trajectory, with Perpetual Harvest moving from second place in July to sixth place in October, suggesting a need to reassess their strategy in these segments.
Despite the challenges in the Flower and Pre-Roll categories, Perpetual Harvest's performance in Vapor Pens remains stable, which could be a potential area for the brand to consolidate its market position. The brand's absence from the top 30 in other states or categories suggests areas of untapped potential or markets where the brand has yet to establish a significant presence. The consistent ranking in Vapor Pens in Massachusetts contrasts with the declining positions in other categories, highlighting a potential focus area for sustaining growth. As the brand navigates these dynamics, understanding the underlying factors driving these movements could provide valuable insights for strategic planning and expansion.
Competitive Landscape
In the competitive landscape of vapor pens in Massachusetts, Perpetual Harvest has experienced a slight decline in its market position over the past few months. Initially ranked second in July 2025, the brand slipped to third place by August and maintained this position through October. This shift is primarily due to the consistent performance of Select, which held the second spot from August to October, and the dominance of Fernway, which has consistently secured the top rank. Despite this, Perpetual Harvest remains a strong contender, with sales figures that are competitive, albeit lower than Select and Fernway. The brand's sales have shown a downward trend from July to September, with a slight recovery in October. This indicates a need for strategic marketing efforts to regain its previous rank and boost sales in a market where Rove and Crude Boys are also vying for consumer attention.
Notable Products
In October 2025, the top-performing product from Perpetual Harvest was the Acapulco Gold Distillate Cartridge (1g) in the Vapor Pens category, climbing to the number one spot with sales of 5,173 units. Following closely was the Garlic Juice (3.5g) in the Flower category, which ranked second, showing a consistent performance from July. The Cherry Bomb Distillate Infused Pre-Roll (1g) made its debut in the rankings at third place. The Green Crack Distillate Cartridge (1g) slipped to fourth place after maintaining third in the previous two months. Finally, the Northern Lights Distillate Cartridge (1g) dropped to fifth place, despite being the top product in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
