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Sep-2025
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Overview
Market Insights Snapshot
Perpetual Harvest has demonstrated a varied performance across different categories in Massachusetts, with notable shifts in their rankings over the past few months. In the Flower category, the brand saw a decline from the second position in June to the fourth position by September, indicating a downward trend in this segment. Similarly, in the Pre-Roll category, Perpetual Harvest maintained the second position through July and August but fell to fourth place in September. This drop in rankings suggests increased competition or a potential shift in consumer preferences within the state. Despite these changes, the brand has consistently remained within the top five, showcasing its robust presence in the market.
In contrast, the Vapor Pens category presented a slightly different trajectory for Perpetual Harvest. The brand improved its position from third in June to second in July and August, before slipping back to third in September. This fluctuation in rankings highlights both the competitive nature of the Vapor Pens category and the brand's ability to adapt and maintain a strong foothold. The data reveals that while Perpetual Harvest has faced challenges in sustaining its top positions across various categories, it has nonetheless managed to keep a significant presence in the Massachusetts market. This performance underscores the dynamic nature of the cannabis industry and the importance of strategic positioning and product differentiation.
Competitive Landscape
In the Massachusetts Vapor Pens category, Perpetual Harvest has experienced notable fluctuations in its competitive standing over the past few months. Initially ranked 3rd in June 2025, the brand climbed to 2nd place in July and August, before slipping back to 3rd in September. This shift can be attributed to the strong performance of Select, which maintained a consistent 2nd place ranking, except for July when it briefly fell to 3rd. Meanwhile, Fernway has dominated the top spot throughout this period, indicating a significant lead in market share. The competitive dynamics are further intensified by Rove and Crude Boys, which have shown resilience in maintaining their positions within the top five. For Perpetual Harvest, these rankings suggest a need to strategize effectively to regain and sustain a higher market position amidst fierce competition.
Notable Products
In September 2025, the top-performing product for Perpetual Harvest was the Northern Lights Distillate Cartridge (1g) in the Vapor Pens category, achieving the number one rank with sales of 5,324 units. The Green Crack Distillate Cartridge (1g) also showed strong performance, moving up to second place from its third position in August. The RS 11 Pre-Roll (1g) climbed from fifth to third place, indicating a growing preference for this pre-roll option. Meanwhile, the Pineapple Beignet Pre-Roll (1g) debuted at the fourth rank, showing promising sales figures. Lastly, the Blue Dream Distillate Disposable (1g) secured the fifth position, rounding out the list of top products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
