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Aug-2025
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Overview
Market Insights Snapshot
Perpetual Harvest has shown a consistent presence in the Massachusetts cannabis market, particularly in the Flower category. The brand maintained a strong position, ranking second in May and June 2025, before experiencing a slight dip to third and fourth in July and August, respectively. Despite this downward movement in rankings, their sales figures reveal a gradual decline, with August sales at approximately $1.96 million. This indicates a need for strategic adjustments to regain their earlier momentum in the Flower category.
In the Pre-Roll category, Perpetual Harvest has demonstrated remarkable consistency, maintaining the second position from May through August 2025 in Massachusetts. This stability could be attributed to a loyal customer base or effective product offerings. Conversely, their performance in Vapor Pens shows an upward trend, moving from third place in May to securing the second spot by June and maintaining it through August. This positive trajectory in Vapor Pens suggests a growing consumer preference for their products in this category, which could be an area for potential expansion and increased focus.
Competitive Landscape
In the Massachusetts Vapor Pens category, Perpetual Harvest has shown a notable upward trajectory in rank and sales over the recent months. Initially ranked third in May 2025, Perpetual Harvest climbed to the second position by June and maintained this rank through August, indicating a strong competitive performance. This rise can be attributed to a significant increase in sales, surpassing competitors like Select, which dropped from second to third place, and Crude Boys, which consistently held the fourth position. Despite the dominance of Fernway as the top brand, Perpetual Harvest's consistent second-place ranking and growing sales figures suggest a robust market presence and potential for further growth in Massachusetts.
Notable Products
In August 2025, Garlic Juice Pre-Roll (1g) emerged as the top-performing product for Perpetual Harvest, with sales reaching 6,526 units. Green Crack Distillate Cartridge (1g) secured the second position, demonstrating strong performance in the Vapor Pens category. Chocolope Pre-Roll (1g), which previously held the top spot from May to July, dropped to third place in August. Pineapple Fruz Pre-Roll (1g) maintained its fourth-place ranking from July to August. RS 11 Pre-Roll (1g) entered the rankings in August at the fifth position, rounding out the list of top products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
