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Dec-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Nuthera's performance in the Missouri market demonstrates notable fluctuations across categories. In the Flower category, Nuthera has shown a steady improvement in their rankings, moving from 23rd in October to 21st by December 2025. This upward trend is coupled with a rise in sales from $630,880 in October to $733,797 in December, indicating a positive reception of their products among consumers. However, the brand's absence from the top 30 in the Pre-Roll category for September and October suggests an area needing improvement, as they only entered the rankings in November at 44th place.
While Nuthera's presence in the Flower category in Missouri remains relatively strong, their performance in the Pre-Roll category highlights a potential opportunity for growth. The brand's entry into the rankings in November and a slight improvement to 43rd by December suggests a gradual market penetration, albeit from a lower starting point. This indicates that while Nuthera is gaining traction, there is still significant room for enhancement in their Pre-Roll offerings to better compete with established players in this segment. The brand's strategic focus and adjustments in this category could potentially lead to improved standings in the future.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Nuthera has experienced notable fluctuations in its rank and sales over the last few months of 2025. Starting at rank 18 in September, Nuthera dropped to 23 in October, before slightly recovering to 21 by December. This indicates a challenging period, especially when compared to competitors like Elevate, which maintained a relatively stable presence around the 19th and 20th positions, and Galactic, which showed a consistent improvement, ending at rank 20 in December. Despite a dip in sales in October, Nuthera's performance in December showed signs of recovery, although it still lagged behind brands like Robust, which, despite its drop to 22nd place, had higher sales figures. The data suggests that while Nuthera is facing stiff competition, there is potential for growth if it can capitalize on its recent upward sales trend.
Notable Products
In December 2025, Nuthera's top-performing product was GMO Pre-Roll (1g) in the Pre-Roll category, maintaining its position as the number one ranked product from November. Following closely, Trop Santo Pre-Roll (1g) secured the second rank, showcasing strong sales performance. Drama Queenz (3.5g) in the Flower category achieved the third rank, indicating a robust entry into the top ranks for December. Buttermilk Biscuit (3.5g) also in the Flower category, achieved fourth place, suggesting consistent demand. Notably, New York Mayhem (3.5g) dropped from fourth place in October to fifth in December, reflecting a slight decline in its competitive standing.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
