Data Snapshot: Nov 03, 2026
$1M+

Oct-2026

Sales

Strong Growth

Trend

6-Month

73

Product Count

SKUs

$30.24

Avg Price

74.1%

YoY Sales Change

-20.4%

YoY Price Change

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Nuthera

Where to Buy

Nuthera is stocked at 92 licensed dispensaries across Missouri, with the deepest coverage in Kansas City, St. Louis, Springfield, Columbia, and Joplin. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/11845.json?v=20261102
Nuthera Sales

Market Insights Snapshot

Nuthera Historical Sales by Category

In October 2026, Nuthera concentrated 94.93% share in Flower with a 68.88% year-over-year lift while Pre-Roll held 5.05% share with a 323.03% year-over-year gain, yet both categories contracted month over month with Flower down 10.15% and Pre-Roll down 31.82%. Despite a brand-level year-over-year sales increase of 74.14% alongside a 20.39% decline in average price, the mix still skews heavily to a single category as Nuthera’s Flower rank sat at 15 in Missouri, implying volume-led expansion under price pressure concentrated in a narrow portfolio.

The combination of a 31.82% month-over-month decline in Pre-Roll from a small 5.05% base and a 10.15% month-over-month decline in Flower at 94.93% share indicates exposure to monthly volatility and limited buffering from secondary formats, even as the 323.03% year-over-year surge in Pre-Roll signals an emerging trial channel. With rank 15 in Missouri Flower and a 20.39% year-over-year price decrease against a 68.88% year-over-year Flower growth rate, the pattern implies Nuthera is competing on accessible price to gain volume while relying on Flower to carry positioning, leaving upside in diversifying beyond a 94.93% single-category dependency.

Oct-2026 Rank
Flower
Pre-Roll
#15
#49
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
94.9%
$37.27
+68.9%
-10.2%
Pre-Roll
5.1%
$6.65
+323.0%
-31.8%
Nuthera

Competitive Landscape

Nuthera sits at rank #15 in October 2026 in MO Flower, improving 8 positions from #23 year over year and climbing 12 spots versus July 2026’s #27, while its peak of #13 in September 2026 indicates recent momentum. In contrast, Flora Farms held #1 with a flat YoY rank at #1 and a -7.6% YoY sales change, and Vivid (MO) advanced from #6 to #4 with a 6.5% YoY sales increase, suggesting Nuthera’s rank gains came amid mixed performance at the top. Against mid-pack pressure, Sinse Cannabis moved from #3 to #2 with a -10.8% YoY sales change and Illicit / Illicit Gardens improved from #4 to #3 with a -10.0% YoY sales change, indicating room for further share capture if Nuthera converts rank improvement into sustained sell-through; the trajectory implies a transition from opportunistic gains to a test of persistence just outside the top 10.

Nuthera category ranking vs. nearest competitors
Nuthera

Notable Products

Nuthera’s lineup in October 2026 is concentrated in popcorn Flower, with Indica - Popcorn and Hybrid - Popcorn together accounting for 59.5% of sales, led by GMO Cookies Popcorn (7g) at 16.9%. That concentration means most sales come from value-oriented popcorn formats rather than standard Flower or Pre-Rolls.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
GMO Cookies Popcorn (7g)
Indica - Popcorn
16.9%
$52.89
+16.5%
+57.4%
Blue Garlic (3.5g)
Indica
9.3%
$23.72
-8.5%
+102.9%
Blue Garlic Popcorn (14g)
Indica - Popcorn
8.5%
$62.36
-5.8%
-36.2%
Sour GMO Cookies Popcorn (14g)
Indica - Popcorn
5.7%
$70.91
+7.1%
-38.9%
Tally Mon Popcorn (7g)
Hybrid - Popcorn
4.9%
$44.51
-1.4%
+5.8%
Spritzer Popcorn (7g)
Hybrid - Popcorn
4.1%
$41.90
-7.2%
+44.7%
Sour GMO Cookies (7g)
Indica
3.7%
$44.84
+174.5%
-39.8%
Spritzer Pre-Roll (1g)
Hybrid - Single Strain
3.4%
$6.76
-12.8%
+26.9%
Apple Tartz (3.5g)New
Hybrid
3.1%
$20.79
-16.4%
+0.4%
Blue Garlic Popcorn (7g)
Indica - Popcorn
2.9%
$35.26
-22.3%
+43.2%

Peer avg: average price of the same product type and package size in the same states that month.

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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