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Jun-2024
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Overview
Market Insights Snapshot
Nuthera Labs has demonstrated notable performance across various product categories and states. In Missouri, the brand has shown consistent movement within the top 30 rankings for the Flower category. Starting at rank 26 in March 2024, Nuthera Labs improved to rank 22 in April before experiencing a slight dip to rank 25 in May, and then rebounding to rank 21 in June. This upward trend suggests a growing acceptance and popularity of Nuthera Labs' Flower products in Missouri, despite the fluctuations in monthly rankings. The sales figures also reflect this trend, with a notable increase from $495,495 in May to $609,418 in June, indicating a strong recovery and positive momentum.
It is important to highlight that Nuthera Labs' presence in other states and categories may not be as strong, as they are not listed in the top 30 brands for those segments. This absence can be seen as an area for potential growth or a sign of competitive challenges in those markets. The brand's performance in Missouri's Flower category, however, underscores its capability to capture and maintain market share in a competitive environment. Observing the brand's strategies and adaptations in Missouri could provide insights into how Nuthera Labs might improve its standings in other regions and categories in the future.
Competitive Landscape
In the competitive landscape of the Missouri Flower category, Nuthera Labs has experienced notable fluctuations in its rank and sales over the past few months. While Nuthera Labs saw a dip in its rank from 22nd in April 2024 to 25th in May 2024, it rebounded to 21st place in June 2024, indicating a positive trend. In comparison, Nugz has shown a more stable performance, improving from 28th in April to 21st in May, but slightly dropping to 23rd in June. Sublime has been a strong competitor, consistently climbing the ranks from 20th in April to 18th in May, and maintaining a solid 20th position in June. Meanwhile, C4 / Carroll County Cannabis Co. and Sundro Cannabis have shown more volatility, with C4 dropping from 15th in March to 22nd in May before recovering to 19th in June, and Sundro maintaining a relatively stable rank around the 20th position. These dynamics suggest that while Nuthera Labs is making strides, it faces stiff competition from brands like Sublime and Nugz, which have shown stronger upward trends in recent months.
Notable Products
In June 2024, Grape Cream Cake (3.5g) emerged as the top-performing product for Nuthera Labs, achieving the highest sales figure of 878 units. Red Runtz (3.5g) secured the second position with a notable increase from previous months, moving up from a rank of 2 in March to 2 again in June with 817 units sold. Do Si Dos (3.5g) maintained a strong presence, ranking third with 792 units sold, despite fluctuating rankings from 1 in March to 3 in April and June. Lemon Bar (3.5g) experienced a slight drop to fourth place with 765 units sold, after previously holding the second position in April and May. Gold member (3.5g) consistently held the fifth position, showing steady sales performance across the months.
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