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Aug-2025
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Overview
Market Insights Snapshot
Nuthera's performance in the Missouri market, particularly within the Flower category, has shown a gradual decline over the summer months of 2025. Starting at a rank of 15 in May, Nuthera's position slipped to 19 by August, indicating a consistent downward trend. This movement is accompanied by a notable decrease in sales, with the brand generating $1,113,772 in May and seeing a significant drop to $701,519 by August. Such a decline suggests potential challenges in maintaining market share amidst growing competition, or possibly shifts in consumer preferences within the state.
While Nuthera remains within the top 30 brands in the Flower category in Missouri, the absence of their ranking in other states or categories could be seen as a missed opportunity or a strategic focus on specific markets. The lack of presence in the top 30 in additional regions might imply that Nuthera is either not competing as aggressively or is facing stiff competition elsewhere. This scenario presents a potential area for growth if strategic adjustments are made to expand their footprint or enhance their offerings in other states or product categories.
```Competitive Landscape
In the competitive landscape of the flower category in Missouri, Nuthera has experienced a gradual decline in rank from May to August 2025, moving from 15th to 19th position. This downward trend in rank is mirrored by a consistent decrease in sales over the same period. Notably, Elevate (Elevate Missouri) maintained a relatively stable position, only dropping slightly from 14th to 17th, while Pinchy's showed a more stable performance, holding ranks between 17th and 18th. In contrast, Greenlight experienced fluctuations, dropping out of the top 20 in July before recovering to 20th in August. The competitive dynamics suggest that while Nuthera is facing challenges in maintaining its market position, brands like Elevate and Pinchy's are capitalizing on their stability, potentially drawing customers away from Nuthera. This analysis highlights the importance for Nuthera to reassess its strategies to regain its competitive edge in the Missouri flower market.
Notable Products
In August 2025, Blue Garlic (3.5g) emerged as the top-performing product for Nuthera, climbing to the number one spot with sales of 2465 units. Buttermilk Biscuits #8 (3.5g) advanced to the second position, despite a slight decrease in sales figures from the previous month. Grape Cream Cake (3.5g), which held the top rank in July, fell to the third position with a notable drop in sales. Glazed Pastries (3.5g) entered the rankings this month at fourth place, while Tally Mon (3.5g) made its debut at fifth place. This shift in rankings indicates a dynamic change in consumer preferences, with Blue Garlic (3.5g) gaining significant popularity over the summer months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
