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Sep-2025
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Overview
Market Insights Snapshot
Nuthera's performance in the Flower category within Missouri has shown a notable decline over the past few months. Starting in June 2025, Nuthera was ranked 16th, but by September 2025, their rank had slipped to 24th. This downward trend is accompanied by a consistent decrease in sales figures, indicating potential challenges in maintaining their market position or increasing competition within the state. The brand's inability to maintain a top 30 position in other states suggests that their presence might be limited or facing significant competition elsewhere, which could be a point of concern for their overall market strategy.
The decline in Nuthera's ranking and sales in Missouri's Flower category highlights the competitive nature of the cannabis market in the state. While they maintained a top 20 position during the summer, the drop to 24th by September suggests that other brands may be capturing market share more effectively. The absence of Nuthera in the top 30 rankings of other states or categories could indicate either a strategic focus on Missouri or challenges in expanding their footprint. This situation underscores the importance of adaptive strategies and market responsiveness for cannabis brands aiming to sustain and grow their presence in a dynamic industry.
Competitive Landscape
In the competitive landscape of the flower category in Missouri, Nuthera has experienced a notable decline in its market position over the past few months. Starting from a rank of 16th in June 2025, Nuthera's rank dropped steadily to 24th by September 2025, indicating a significant shift in consumer preference or competitive pressure. This downward trend in rank is mirrored by a decrease in sales, which fell from a high in June to a much lower figure by September. In contrast, competitors like Vertical (MO) have shown an upward trajectory, moving from 37th in June to 23rd in September, suggesting a successful strategy in capturing market share. Similarly, Buoyant Bob has improved its rank from 27th to 22nd over the same period, while Sundro Cannabis and Hermit's Delight have fluctuated but maintained a presence in the top 30. These shifts highlight the dynamic nature of the Missouri flower market and suggest that Nuthera may need to reassess its strategies to regain its competitive edge.
Notable Products
In September 2025, Bubba Fett (3.5g) emerged as the top-performing product for Nuthera, securing the first rank with sales of 1318 units. Blue Garlic (3.5g), which was the leader in August, slipped to the second position with sales of 1159 units. New York Mayhem (3.5g) climbed back into the rankings at third place, having been absent in July and August. Lemon Bar (3.5g) maintained a steady presence, ranking fourth in September after being absent in July and August. GMO Cookies Popcorn (7g) made its debut in the top five this month, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
