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Market Insights Snapshot
Nuthera concentrated 98.62% of May 2026 sales in Flower, with Pre-Roll at 1.38% share, while overall brand sales were down 19.61% year over year and average price fell 16.61%. Within Flower, year-over-year sales declined 20.68% but month-over-month sales rose 15.28%, whereas Pre-Roll contracted 40.02% month over month from a small base; the average Flower price sat at one allowed figure of $33.29. The pattern implies Nuthera is leaning harder into Flower to offset price compression, using volume-led MoM gains in a single category to stabilize mix despite YoY contraction and minimal diversification.
In Missouri Flower, Nuthera holds rank 20 while deriving 98.62% of sales from that category, and the brand’s Pre-Roll presence at 1.38% limits multi-category discovery. The 15.28% Flower MoM uplift alongside a 20.68% YoY decline signals tactical recovery but leaves positioning vulnerable if Flower sentiment softens, and the 16.61% average price drop indicates a trade-down dynamic rather than premium expansion. The pattern implies Nuthera’s competitive posture is price- and velocity-driven within Flower at rank 20, with limited hedge from other formats and a need to translate MoM momentum into durable share without further compressing price.
Competitive Landscape
Nuthera sits at rank #20 in MO Flower for May 2026, down 5 positions year over year from #15, and up 1 spot versus February 2026 when it was #21; that places it 5 ranks below its peak position of #15 achieved in May 2025 and 19 places behind the category leader at #1. In contrast, Flora Farms held steady at #1 year over year while posting a 17.8% sales decline, and Illicit / Illicit Gardens improved from #3 to #2 with a 5.8% sales increase; meanwhile, CODES slipped from #2 to #3 with a 30.6% sales drop and Sinse Cannabis rose from #5 to #4 with 27.5% sales growth. The combination of a 5-rank YoY slide but a 1-position uptick over the last three months implies Nuthera is stabilizing off its May 2025 peak but will need multi-rank gains to re-enter the mid-teen tier.
Notable Products
Nuthera Blue Garlic (3.5g) set the tone with a steep -35.2% month-over-month decline while holding rank 1, and Do Si Dos (3.5g) slid -17.6% at rank 10, signaling pressure at both the top and bottom of the leaderboard. Spritzer Pre-Roll 2-Pack (1g) moved up with a +37.2% month-over-month gain at rank 6, while Punch Breath (3.5g) fell -9.2% at rank 8, indicating mixed momentum across formats. With eight of the top ten in the Flower category and GMO Cookies Popcorn (7g) anchoring rank 2 despite no reported month-over-month figure, the mix tilts toward larger-format Flower even as the only Pre-Roll contender expands, implying a shift toward diversified form factors to stabilize against single-SKU volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
