Is this your brand?
See your full sales and distribution data: where you sell, how you're priced, and how you rank against the brands next to you on the shelf.
See your brand's dataCarry this brand in your store?
Headset Retailer is free. Connect your POS and see what's selling and what's sitting.
Sign up freeWhere to Buy
Nuthera is stocked at 92 licensed dispensaries across Missouri, with the deepest coverage in Kansas City, St. Louis, Springfield, Columbia, and Joplin. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Nuthera concentrated 94.93% share in Flower with a 68.88% year-over-year lift while Pre-Roll held 5.05% share with a 323.03% year-over-year gain, yet both categories contracted month over month with Flower down 10.15% and Pre-Roll down 31.82%. Despite a brand-level year-over-year sales increase of 74.14% alongside a 20.39% decline in average price, the mix still skews heavily to a single category as Nuthera’s Flower rank sat at 15 in Missouri, implying volume-led expansion under price pressure concentrated in a narrow portfolio.
The combination of a 31.82% month-over-month decline in Pre-Roll from a small 5.05% base and a 10.15% month-over-month decline in Flower at 94.93% share indicates exposure to monthly volatility and limited buffering from secondary formats, even as the 323.03% year-over-year surge in Pre-Roll signals an emerging trial channel. With rank 15 in Missouri Flower and a 20.39% year-over-year price decrease against a 68.88% year-over-year Flower growth rate, the pattern implies Nuthera is competing on accessible price to gain volume while relying on Flower to carry positioning, leaving upside in diversifying beyond a 94.93% single-category dependency.
Competitive Landscape
Nuthera sits at rank #15 in October 2026 in MO Flower, improving 8 positions from #23 year over year and climbing 12 spots versus July 2026’s #27, while its peak of #13 in September 2026 indicates recent momentum. In contrast, Flora Farms held #1 with a flat YoY rank at #1 and a -7.6% YoY sales change, and Vivid (MO) advanced from #6 to #4 with a 6.5% YoY sales increase, suggesting Nuthera’s rank gains came amid mixed performance at the top. Against mid-pack pressure, Sinse Cannabis moved from #3 to #2 with a -10.8% YoY sales change and Illicit / Illicit Gardens improved from #4 to #3 with a -10.0% YoY sales change, indicating room for further share capture if Nuthera converts rank improvement into sustained sell-through; the trajectory implies a transition from opportunistic gains to a test of persistence just outside the top 10.
Notable Products
Nuthera’s lineup in October 2026 is concentrated in popcorn Flower, with Indica - Popcorn and Hybrid - Popcorn together accounting for 59.5% of sales, led by GMO Cookies Popcorn (7g) at 16.9%. That concentration means most sales come from value-oriented popcorn formats rather than standard Flower or Pre-Rolls.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.






