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Sep-2024
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Overview
Market Insights Snapshot
Nuthera Labs has shown notable performance improvements in the Flower category within the state of Missouri. Starting from a rank of 21 in June 2024, the brand climbed to the 14th position by September 2024. This upward trajectory indicates a strengthening presence in the Missouri market, with a significant boost in sales from approximately $644,814 in June to over $1,040,412 by September. Such growth suggests that Nuthera Labs is successfully capturing consumer interest and expanding its market share within the Flower category, which could be attributed to strategic product offerings or effective marketing initiatives in the state.
While Nuthera Labs has made strides in Missouri, the absence of rankings in other states or categories might suggest areas for potential growth or challenges in expanding their footprint beyond Missouri. The lack of presence in the top 30 brands in other states and categories could be viewed as a missed opportunity or a focus on consolidating their position in Missouri. This concentrated effort in a single state might be a strategic choice to dominate a particular market before branching out. Observing how Nuthera Labs navigates these dynamics in the coming months could provide further insights into their broader market strategy and potential for national expansion.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Nuthera Labs has shown a notable upward trend in its ranking from June to September 2024, moving from 21st to 14th place. This improvement in rank is accompanied by a significant increase in sales, particularly from August to September, where sales grew substantially. In comparison, TwentyTwenty (IL) maintained a relatively stable rank, reappearing at 16th in September after being absent from the top 20 in August, indicating a recovery in sales. Meanwhile, C4 / Carroll County Cannabis Co. experienced fluctuations, dropping to 21st in August but rebounding to 13th in September, suggesting a volatile but potentially lucrative market position. Greenlight saw a dramatic drop from 5th in August to 12th in September, reflecting a significant decrease in sales, which could present an opportunity for Nuthera Labs to capture more market share. Lastly, Stability Growers showed a positive trend, climbing from 29th in July to 15th in September, though still trailing behind Nuthera Labs. These dynamics highlight Nuthera Labs' potential to further capitalize on its upward momentum amidst fluctuating performances from its competitors.
Notable Products
In September 2024, Nuthera Labs' top-performing product was Buttermilk Biscuits #8 (3.5g) from the Flower category, maintaining its leading position from August with sales reaching 2807 units. Lemon Bar (3.5g) also showed significant performance, climbing from fourth place in August to second in September with notable sales of 1942 units. Do Si Dos (3.5g) dropped slightly from its previous month's position, ranking third in September. New York Mayhem (3.5g) saw a decline from its second position in August to fourth place in September. Meanwhile, Gold member (3.5g) made its debut in the rankings at fifth place, indicating a strong market entry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
