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Oct-2025
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Overview
Market Insights Snapshot
Nuthera's performance in the Flower category across various states reveals notable shifts in ranking and sales figures. In Missouri, the brand experienced fluctuations in its ranking over the past few months. Starting from a rank of 17 in July 2025, Nuthera saw a decline to 21 in August, a slight recovery to 18 in September, and then another drop to 22 in October. This movement suggests a competitive landscape where Nuthera is struggling to maintain a steady position within the top 20. Despite these changes in ranking, the brand's sales figures indicate a general downward trend from July to October, with a significant dip noted in August.
While Nuthera is present in the Missouri market, its absence from the top 30 in other states or provinces for the Flower category highlights potential areas for growth and expansion. The lack of presence in additional markets could be seen as a missed opportunity to capture a broader audience and increase market share. However, focusing on strengthening its position in Missouri might provide Nuthera with a solid foundation to build upon before attempting to penetrate other competitive markets. The dynamics in Missouri serve as an insightful case for understanding Nuthera's current market strategy and potential areas for future development.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Nuthera has experienced notable fluctuations in its market position over the past few months. In July 2025, Nuthera was ranked 17th, but by October 2025, it had slipped to 22nd, indicating a downward trend in its competitive standing. This decline in rank is mirrored by a decrease in sales, which fell significantly from July to October. Meanwhile, Elevate (Elevate Missouri) maintained a relatively stable presence, albeit also experiencing a slight decline, moving from 15th to 20th place. Packs Cannabis (MO) showed a notable improvement, climbing to 21st place in October from a position outside the top 20 in previous months. Similarly, Farmer G and Galactic have shown varying degrees of stability and decline, with Farmer G improving its rank to 24th in October. These shifts highlight the dynamic nature of the Missouri Flower market and suggest that Nuthera may need to reassess its strategies to regain its competitive edge and improve sales performance.
Notable Products
In October 2025, Nuthera's top-performing product was Buttermilk Biscuits #8 Popcorn (7g) in the Flower category, securing the first rank with sales of 927 units. Following closely, Sour GMO Cookies (7g) and Sour GMO Cookies (3.5g) held the second and third ranks, respectively, showing consistent performance. Lemon Bar (3.5g) experienced a slight drop, moving from third place in September to fourth in October, with sales decreasing to 802 units. New York Mayhem (3.5g) maintained its position at fifth, indicating stable demand. Compared to previous months, the top three products have demonstrated strong sales growth, while Lemon Bar's minor decline suggests potential seasonal or competitive influences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
