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Apr-2025
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Overview
Market Insights Snapshot
Nuthera Labs has shown notable performance in the Flower category across various states, with significant movements observed in Missouri. In Missouri, Nuthera Labs improved its ranking from 19th in January 2025 to 16th by April 2025. This upward trend is accompanied by a steady increase in sales, culminating in $906,313 in April. This progress indicates a strengthening presence in the Missouri market, suggesting effective strategies in product offerings or market penetration. However, it's important to note that Nuthera Labs has not consistently been in the top 30 across all states, which could imply varying levels of competition or brand recognition outside Missouri.
While Nuthera Labs has made strides in Missouri, their absence from the top 30 brands in other states and categories may highlight areas for potential growth or challenges faced in those markets. This discrepancy suggests that while they have a strong foothold in certain areas, there might be untapped potential or obstacles in others. The lack of top rankings in other regions could be due to factors such as market saturation, differing consumer preferences, or distribution challenges. Understanding these dynamics will be crucial for Nuthera Labs as they aim to expand their influence and improve their standings in additional markets.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Nuthera Labs has demonstrated a notable upward trajectory in its market positioning. Starting from a rank of 19 in January 2025, Nuthera Labs experienced a dip in February, falling out of the top 20, but rebounded significantly to secure the 16th position by April. This improvement in rank is indicative of a strategic recovery and growth in sales, which aligns with the brand's increasing market presence. In contrast, competitors such as Elevate (Elevate Missouri) and Greenlight have shown fluctuating ranks, with Greenlight dropping from 10th to 15th and Elevate maintaining a relatively stable position around the 14th rank. Despite these fluctuations, Nuthera Labs' ability to climb the ranks suggests a positive trend in consumer preference and market strategy, positioning it as a brand to watch in the Missouri Flower market.
Notable Products
In April 2025, Nuthera Labs' top-performing product was Blue Garlic (3.5g) in the Flower category, securing the number one rank with sales reaching 4398 units. Following closely was Spritzer (3.5g), which ranked second, demonstrating a strong market presence. Grape Cream Cake (3.5g), previously holding the top spot for two consecutive months, fell to third place, indicating a decline in its sales momentum. Buttermilk Biscuits #8 (3.5g) moved down to fourth position from its previous second-place ranking in March. GMO Cookies Popcorn (7g) entered the top five for the first time, showcasing a new interest in this product line.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
