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Nov-2025
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Overview
Market Insights Snapshot
In the Missouri market, Nuthera's performance in the Flower category has shown some variability over recent months. The brand saw a slight dip in its ranking from 18th in September 2025 to 22nd in October 2025, before climbing back to 20th in November 2025. Despite these fluctuations, sales have demonstrated a positive trend with a notable increase from October to November, suggesting a recovery in consumer interest or strategic adjustments by the brand. However, Nuthera's absence from the top 30 in the Pre-Roll category until November, when it entered at 45th place, indicates a potential area for growth or a need for strategic reevaluation in this segment.
The performance highlights Nuthera's ability to maintain a relatively stable presence in the competitive Flower category within Missouri, despite not consistently securing top-tier rankings. The brand's re-entry into the Pre-Roll category, albeit outside the top 30, could be seen as a positive development, suggesting initial traction in a previously untapped or underperforming segment. This movement could signal the beginning of a strategic pivot or introduction of new offerings aimed at capturing market share. Observing how Nuthera's strategies evolve in these categories and across different states could provide valuable insights into its market approach and adaptability.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Nuthera has shown a dynamic shift in its rankings over the past few months. Starting at 21st place in August 2025, Nuthera improved to 18th in September, only to drop back to 22nd in October before climbing again to 20th in November. This fluctuation indicates a volatile market position, influenced by both internal strategies and external competition. Notably, Robust maintained a stronger presence, consistently ranking higher than Nuthera, despite a downward trend from 15th to 19th place over the same period. Meanwhile, Farmer G demonstrated a significant upward trajectory, moving from 31st in August to 18th in November, surpassing Nuthera in the latest rankings. This competitive pressure highlights the need for Nuthera to innovate and adapt to maintain and improve its market standing in Missouri's Flower category.
Notable Products
In November 2025, Nuthera's GMO Pre-Roll (1g) emerged as the top-performing product, achieving the number one rank with sales of 1561 units. Blue Garlic (3.5g) maintained its strong performance, ranking second, although it slipped from its previous first-place positions in August and September. Sour GMO Cookies (3.5g) remained steady at the third position, showing an increase in sales from the previous month. GMO Cookies Popcorn (7g) and DoSiDos Pre-Roll (1g) rounded out the top five, securing fourth and fifth places respectively, marking their debut in the rankings. Overall, the rankings indicate a strong preference for pre-roll and flower categories among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
