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Aug-2024
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Overview
Market Insights Snapshot
Robust has shown significant movement in the Missouri market across several categories. In the Concentrates category, the brand has demonstrated a consistent upward trajectory, moving from 24th place in May 2024 to an impressive 12th place by August 2024. This indicates a strong growth in popularity and market share. Conversely, in the Pre-Roll category, Robust's performance has been more volatile. While they were not in the top 30 in May, they managed to climb to 29th place in August, reflecting a potential for growth but also highlighting inconsistencies in consumer demand or distribution.
In the Flower category, Robust has maintained a steady presence, holding the 15th place ranking from June through August 2024, suggesting a stable consumer base and consistent sales. However, their performance in the Vapor Pens category has been less remarkable, failing to break into the top 30 brands during the observed months. This lack of presence in the top rankings could be seen as a challenge for the brand in this segment, potentially indicating areas for strategic improvement. Overall, while Robust has seen notable successes in certain categories, there are clear opportunities for growth and stabilization in others within the Missouri market.
Competitive Landscape
In the Missouri Flower category, Robust has demonstrated a consistent performance, maintaining its rank at 15th place from June to August 2024. This stability is notable, especially when compared to competitors such as Cloud Cover (C3), which fluctuated between 15th and 20th place during the same period, and Nuthera Labs, which showed a positive trend by climbing from 22nd to 16th place. Meanwhile, Local Cannabis Co. maintained a stronger position, consistently ranking between 12th and 14th place, indicating a more stable and slightly higher market presence. However, the most significant movement was seen with Flora Farms, which dropped dramatically from 2nd place in May to 13th place by August, suggesting potential market volatility. Robust's steady rank amidst these fluctuations suggests a loyal customer base and consistent sales performance, making it a reliable choice in a competitive market.
Notable Products
In August 2024, the top-performing product for Robust was Raspberry Parfait (3.5g) in the Flower category, maintaining its number one ranking from July with sales of 4307 units. California Raisins Pre-Roll 2-Pack (1g) entered the rankings in August at the second position, showing strong performance in the Pre-Roll category. Whipz (3.5g) in the Flower category held steady at third place, despite a slight drop in sales from the previous month. Heavenly Sativa (3.5g) improved its ranking from fifth to fourth place, indicating a positive trend in sales. Finally, Tahiti Lime (3.5g) debuted in the rankings at fifth place, suggesting growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
