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Sep-2025
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Overview
Market Insights Snapshot
Robust has demonstrated a consistent performance in the Missouri market, particularly in the Capsules category where it maintained a steady rank of 2nd place from June to September 2025. This stability is noteworthy, especially considering the upward trend in sales during the summer months, with a peak in August, indicating a strong consumer preference for their capsule products. In contrast, their performance in the Pre-Roll category showed a decline, slipping from 27th in July to 44th by September. This downward trend in Pre-Rolls could suggest increasing competition or a shift in consumer preferences within this category.
In the Concentrates and Flower categories, Robust has shown resilience in Missouri. The brand held its ground in the Concentrates category, remaining 12th for three consecutive months, despite fluctuations in sales figures. Meanwhile, in the Flower category, Robust experienced minor shifts, moving between the 14th and 15th positions, yet still maintaining a strong presence in the top 15. However, it's important to note that Robust did not make it into the top 30 for Vapor Pens, indicating potential areas for growth or a need to reassess their strategy in this specific category. Overall, while Robust has shown strength in certain categories, there are opportunities for improvement and expansion in others.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Robust has demonstrated a relatively stable performance from June to September 2025, maintaining a rank between 14th and 15th. This consistency suggests a steady market presence, although it faces stiff competition from brands like Proper Cannabis and Rooted (MO), which have consistently ranked higher, holding positions 11th to 13th. Notably, Curio Wellness has shown significant upward momentum, climbing from 21st in June to 15th in September, indicating a potential threat to Robust's position. Meanwhile, TwentyTwenty has maintained a stable rank at 16th, closely trailing Robust. Despite a slight dip in sales from August to September, Robust's ability to hold its rank suggests resilience, though the brand may need to strategize to fend off competitors with rising sales trajectories like Curio Wellness.
Notable Products
In September 2025, the top-performing product from Robust was Orange Runtz 3.5g in the Flower category, maintaining its number one rank from previous months with a notable sales figure of 7528. Tahiti Lime #3 3.5g climbed to the second position, showing a significant improvement from August. Gush Mintz 3.5g entered the rankings for the first time, securing the third spot with impressive sales. Apples and Bananas #7 3.5g slipped to fourth place, while Black Hole Sun #3 3.5g rounded out the top five, dropping one rank from August. Overall, the Flower category showed dynamic shifts, with new entries and changes in rankings highlighting shifting consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
