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Aug-2025
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Overview
Market Insights Snapshot
Robust has shown a consistent performance in the Missouri market, particularly in the Capsules category where it has maintained a steady rank of 2nd place from May through August 2025. This indicates a strong foothold and consumer preference for their capsule products. In the Concentrates category, Robust experienced slight fluctuations, peaking at 10th place in June before settling back to 12th place by August. Such movements suggest competitive dynamics in the concentrates space, yet Robust's ability to stay within the top 15 is noteworthy. The Flower category tells a different story, with Robust improving its rank from 18th in May to 14th in both July and August, showcasing a positive trend in consumer acceptance and possibly reflecting strategic product enhancements or marketing efforts.
Conversely, Robust's performance in the Pre-Roll category in Missouri highlights challenges, as it fell out of the top 30 by August 2025. This downward trend may point to increased competition or shifts in consumer preferences that Robust needs to address. Similarly, in the Vapor Pens category, Robust did not make it into the top 30, indicating a potential area for growth or reevaluation of their product strategy. Despite these challenges, the brand's overall sales growth, particularly in the Capsules category, underscores its potential and resilience in the market. Robust's ability to maintain strong sales figures and improve rankings in certain categories suggests a dynamic approach to market challenges, though there remain opportunities for further improvement in less successful categories.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Robust has shown a steady improvement in its rankings, moving from 18th in May 2025 to 14th by July and maintaining this position in August. This upward trend in rank is accompanied by a significant increase in sales, suggesting a strengthening market presence. Notably, Curio Wellness has also made impressive gains, climbing from outside the top 20 to 15th place by August, with a substantial sales increase that outpaces Robust's growth rate. Meanwhile, TwentyTwenty has maintained a stable rank at 16th, though its sales have fluctuated, indicating potential volatility. Proper Cannabis and Nugz (MO) have remained relatively stable in their rankings, with Proper Cannabis experiencing a slight dip from 11th to 12th place, while Nugz (MO) consistently holds the 13th position. These dynamics highlight Robust's competitive edge in gaining market share, although the brand must continue to innovate to outpace rapidly advancing competitors like Curio Wellness.
Notable Products
In August 2025, Orange Runtz (3.5g) from Robust maintained its top position as the leading product in the Flower category, with sales reaching 6,082 units. Tahiti Lime #3 (3.5g) rose to the second position, showing a notable increase from its fifth place in July, with sales figures climbing to 3,986 units. Apples and Bananas #7 (3.5g) held the third spot, following its debut at the second position in July. Black Hole Sun #3 (3.5g) reappeared in the rankings at the fourth position, after not ranking in June and July, indicating a resurgence with sales of 3,704 units. Lastly, Whipz (3.5g) entered the top five for the first time, securing the fifth spot with significant sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
