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Jul-2025
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Overview
Market Insights Snapshot
In Missouri, Robust has demonstrated consistent performance in the Capsules category, maintaining a solid second-place rank from April to July 2025. This stability is indicative of a strong foothold in the market, potentially driven by consumer loyalty or a unique product offering. However, in the Pre-Roll category, there is a noticeable decline in ranking, dropping from 21st in April to 33rd by July, which could suggest increasing competition or changing consumer preferences. Notably, Robust did not make it to the top 30 in Vapor Pens, indicating a potential area for growth or a need for strategic adjustments.
When examining the Concentrates and Flower categories in Missouri, Robust shows positive momentum. In Concentrates, the brand improved its ranking from 13th in April to 10th in June, before slightly dropping to 11th in July, suggesting a competitive but promising position. The Flower category displays a more significant upward trend, with Robust climbing from 19th place in April to 14th by July, reflecting a strong consumer demand or successful marketing strategies. These movements across categories highlight Robust's potential to capitalize on its strengths while identifying areas that require further attention for sustained growth.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Robust has shown significant upward momentum over the past few months. Starting from a rank of 19th in April 2025, Robust climbed to 14th by July 2025, indicating a strong positive trajectory in market positioning. This improvement is underscored by a notable increase in sales, with Robust's sales figures surpassing the $1 million mark by June and continuing to rise in July. In comparison, TwentyTwenty maintained a relatively stable position, hovering around the 16th rank, while Elevate (Elevate Missouri) showed consistent performance, ranking between 14th and 15th. Meanwhile, Rooted (MO) and Nugz (MO) have consistently ranked higher, but their sales growth has been less dynamic compared to Robust's recent surge. This data suggests that Robust is effectively capturing market share from its competitors, potentially due to strategic marketing efforts or product differentiation.
Notable Products
In July 2025, the top-performing product for Robust was Orange Runtz (3.5g) in the Flower category, maintaining its number one rank from the previous month with sales of $5,710. Tahiti Lime #3 (3.5g) climbed to the second position, improving from third place in June, showing a consistent increase in sales figures. Apples and Bananas #7 (3.5g) entered the top rankings, securing the third position alongside Hash Burger (3.5g), both of which were not ranked in previous months. The Purple Gorilla Pre-Roll 2-Pack (1g) made its debut in the rankings at fourth place, indicating a positive reception in the Pre-Roll category. These shifts in rankings highlight a dynamic market with new entrants gaining traction while established products continue to perform strongly.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
