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Jun-2024
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Overview
Market Insights Snapshot
Robust has shown varying performance across different product categories in Missouri. In the Concentrates category, the brand has experienced a downward trend, moving from the 20th position in March 2024 to the 26th position by June 2024. This decline could be a point of concern for the brand, as it indicates a loss of market share in this category. On the other hand, the Flower category tells a more optimistic story. Robust improved from the 23rd position in March to the 14th position by June, showing a consistent upward trajectory. This suggests that Robust's flower products are gaining popularity and could be a key growth area for the brand in Missouri.
In the Pre-Roll category, Robust has struggled to break into the top 30, with ranks hovering around the 38th to 43rd positions from March to June 2024. This indicates that Robust is not a significant player in this category, and there may be opportunities for improvement or a need to reassess their strategy in this segment. The Vapor Pens category shows a similar trend, with Robust not making it into the top 30 at all, ranking between 53rd and 59th. This lack of presence in the top ranks could be detrimental to their overall brand performance in Missouri. Overall, while Robust shows promise in the Flower category, there are clear areas for improvement in Concentrates, Pre-Rolls, and Vapor Pens.
Competitive Landscape
In the Missouri flower category, Robust has shown a notable improvement in its rank over the past few months, climbing from 23rd in March 2024 to 14th in June 2024. This upward trend suggests a positive reception and growing market presence. In comparison, Cloud Cover (C3) has also improved its rank, moving from 24th to 16th, but still trails behind Robust. Meanwhile, Local Cannabis Co. and Buoyant Bob have maintained more stable positions within the top 15, consistently outperforming Robust in terms of rank. However, Stability Growers experienced fluctuations, dropping out of the top 20 in May before rebounding to 15th in June. These dynamics indicate a competitive market where Robust's recent gains could position it for further growth, especially if it continues to capitalize on the momentum seen in the past few months.
Notable Products
In June 2024, the top-performing product from Robust was Raspberry Parfait (3.5g), which climbed to the first rank with notable sales of 3507 units. Pinnacle (3.5g) held the second position, a drop from its consistent first rank in April and May 2024. California Raisins #1 (3.5g) made a strong debut in third place with impressive sales. Supersonic Pre-Roll 2-Pack (1g) maintained its fourth position from May to June 2024. Whipz (3.5g) entered the rankings at fifth place, showing a promising start in the market.
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