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Nov-2025
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Overview
Market Insights Snapshot
In examining Robust's performance across various categories in Missouri, one can observe a consistent top-tier presence in the Capsules category, maintaining a solid rank of 2nd place from August through November 2025. This stability suggests a strong market position and consumer preference in this segment. Conversely, in the Concentrates category, Robust experienced a slight dip in their ranking from 12th to 13th place between October and November, despite a stable sales volume. This indicates a competitive landscape where even consistent sales figures may not guarantee a stable rank. Interestingly, the Pre-Roll category showed a remarkable upward movement, climbing from 43rd in September to 18th by November, highlighting a significant gain in market traction.
In contrast, the Flower and Vapor Pens categories present a more challenging scenario for Robust in Missouri. Flower saw a decline from 15th to 19th place over the four-month period, which could be indicative of shifting consumer preferences or increased competition. The Vapor Pens category did not make it into the top 30 rankings, remaining at 50th or lower, suggesting limited market penetration or a need for strategic adjustments. This varied performance across categories highlights the dynamic nature of the cannabis market in Missouri and underscores the importance of adapting strategies to maintain and improve brand positioning.
Competitive Landscape
In the competitive landscape of the Missouri Flower category, Robust has experienced a downward trend in its rankings from August to November 2025, slipping from 15th to 19th place. This decline in rank is mirrored by a consistent decrease in sales over the same period, suggesting a potential loss of market share. In contrast, Nuthera has shown resilience, maintaining a relatively stable position despite fluctuating sales, and even surpassing Robust in November. Meanwhile, Packs Cannabis (MO) and Farmer G have demonstrated significant upward mobility, with Packs Cannabis (MO) climbing from 25th to 17th and Farmer G from 31st to 18th, both achieving higher sales than Robust by November. Galactic, although not as aggressive in its rise, remains a close competitor, consistently ranking near Robust. These shifts highlight the dynamic nature of the Missouri Flower market and underscore the importance for Robust to strategize effectively to regain its competitive edge.
Notable Products
In November 2025, the top-performing product for Robust was Apples & Bananas #7 (1g) in the Flower category, which climbed to the number one spot from third place in October, achieving sales of 3,258 units. Apple Mints Pre-Roll 2-Pack (1g) made a notable entry into the rankings, securing the second position. Scented Marker #1 (3.5g), also in the Flower category, maintained its presence in the top ranks, moving slightly down to third place from its previous fifth position. Hash Burger (3.5g) debuted in fourth place, showing strong initial sales. Pineapple Breeze (3.5g) experienced a slight decline, dropping from fourth to fifth place, yet remained a top contender in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
