Market Insights Snapshot
In the Missouri market, the cannabis brand Robust has shown a mixed performance across different categories. In the Concentrates category, the brand's ranking fluctuated from 17th in July to 22nd in August, and then dropped to 26th in September. However, it managed to recover partially by climbing back to 21st in October. This indicates a marginal improvement but also suggests that the brand is struggling to maintain a consistent position in the top 20. In contrast, the Flower category saw Robust perform reasonably well, maintaining a position within the top 20 across all four months. Although there was a slight dip in ranking from 16th to 18th, it's important to note that the brand managed to climb to 12th in August, indicating a potential for growth in this category.
Robust's performance in the Pre-Roll category in Missouri has been somewhat steady, maintaining a spot in the top 20 across all months. However, there has been a downward trend from July to October, moving from 10th to 19th. This could be an area for the brand to focus on in order to halt this downward trajectory. A stark contrast is seen in the Vapor Pens category, where Robust did not manage to break into the top 20 in any of the four months, with rankings consistently above 50. This suggests a need for strategic intervention to boost the brand's performance in this category. However, without revealing too much, it's safe to say that overall trends point towards a need for Robust to strengthen its position across all categories in the Missouri market.
In the Missouri Flower category, Robust has experienced a fluctuating rank over the period from July to October 2023. Initially ranked 16th in July, Robust rose to 12th place in August before falling slightly to 14th in September and further to 18th in October. This indicates a decrease in sales over time, as higher ranks correspond to higher sales. Among its competitors, Cloud Cover (C3) made a significant leap from being outside the top 20 to the 16th position in October. Blue Arrow maintained a relatively stable rank, hovering around the mid-teens, while Daybreak Cannabis and HW Preferred (Heya) both managed to break into the top 20 by October, despite starting from positions outside the top 20 in July. The dynamic nature of the rankings in this category suggests a highly competitive market in Missouri.
In October 2023, the top-performing product from Robust was the 'California Raisins Pre-Roll 2-Pack (1g)' from the Pre-Roll category, jumping from the 5th position in September to the top spot. Following closely was the 'Raspberry Parfait (3.5g)' from the Flower category, maintaining its 2nd position from the previous month. The 'Whipz (3.5g)', also from the Flower category, held steady at the 3rd position, the same as in September. The 'Black Hole Sun (3.5g)' dropped to 4th place from 3rd in September. The 'Raspberry Parfait Pre-Roll (1g)' made its debut in the top 5, securing the 5th position. It's worth noting that the 'California Raisins Pre-Roll 2-Pack (1g)' had impressive sales figures, reaching 1874 units sold in October.