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Apr-2024
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Overview
Market Insights Snapshot
In Missouri, the cannabis brand Robust has shown notable performance fluctuations across different categories, indicating a dynamic presence in the market. Specifically, in the concentrates category, Robust has made impressive strides, moving from the 32nd position in January 2024 to the 17th by April 2024. This upward trajectory is indicative of growing consumer interest and improved market penetration. However, the brand's journey in the flower category presents a mixed picture; starting strong at 13th in January, it experienced a dip to 23rd in February, before partially recovering to 15th by April. This volatility suggests challenges in maintaining market share amidst stiff competition, despite a significant sales figure of over 1.2 million in January 2024 alone.
On the other hand, Robust's ventures into the pre-roll and vapor pens categories in Missouri have encountered more pronounced challenges. The brand's ranking in pre-rolls has consistently fallen outside the top 30 since January, culminating in a rank of 45 by April, which signals a potential area for strategic reassessment or increased marketing efforts. Similarly, in the vapor pens category, Robust has struggled to break into the top 50, with rankings hovering above 50 throughout the observed period. This performance indicates that while Robust has successfully captured a segment of the concentrates and flower markets, there is a significant opportunity for growth and improvement in the pre-roll and vapor pens categories, where the brand has yet to make a substantial impact.
Competitive Landscape
In the competitive landscape of the Missouri flower cannabis market, Robust has experienced notable fluctuations in its ranking over the recent months, indicating a dynamic position amidst its competitors. Starting the year in a strong position at rank 13 in January 2024, Robust saw a decline to rank 23 in February, before slightly recovering to rank 21 in March, and then improving to rank 15 by April. This trajectory suggests a period of volatility for Robust, contrasting with the performance of its competitors. For instance, Buoyant Bob maintained a more stable and superior position, consistently ranking above Robust from January to April, with ranks 12, 13, 13, and 13, respectively, indicating stronger sales and market presence. Similarly, Daybreak Cannabis showed an upward trend, moving from rank 22 in January to rank 14 by April, surpassing Robust in the same month. On the other hand, Blue Arrow and In The Flow demonstrated significant rank improvements by April, with Blue Arrow making a remarkable leap into the top 20, suggesting a competitive market where brand positions can shift rapidly. These movements highlight the challenges and opportunities for Robust in navigating the competitive dynamics of the Missouri flower cannabis market, underscoring the need for strategic marketing and sales initiatives to improve its market standing.
Notable Products
In April 2024, Robust saw Pinnacle (3.5g) leading its sales in the Flower category, securing the top spot with a significant sales figure of 3390 units. Following closely, Supersonic (3.5g) was the second best-selling product, also in the Flower category, marking a slight rank improvement from March to April. Slurty3 (3.5g) dropped to third place in the same category, despite being the top seller in February, indicating a competitive shift among the top Flower products. Raspberry Parfait (3.5g) and Robust RSO (1g) rounded out the top products at fourth and fifth place, respectively, with the latter being the leading product in the Concentrates category. This month's rankings highlight dynamic shifts in consumer preferences within Robust's product line, especially notable in the Flower category's top contenders.
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