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Oct-2025
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Overview
Market Insights Snapshot
Robust has demonstrated consistent performance in the Missouri market, particularly in the Capsules category, where it has maintained a strong 2nd place ranking from July through October 2025. This stability suggests a solid consumer base and effective product positioning. In the Concentrates category, Robust held a steady 12th place from August to October, indicating a stable presence despite competitive pressures. However, the brand's performance in the Flower category saw a decline from 14th to 17th place by October, which could imply increased competition or shifting consumer preferences. The Pre-Roll category exhibited some volatility, with rankings fluctuating but ultimately returning to 27th place in October, suggesting potential seasonal demand variations or promotional impacts.
In contrast, Robust's presence in the Vapor Pens category in Missouri did not break into the top 30, with rankings consistently around 50th place, which could be indicative of challenges in this segment or a focus on other product lines. This may represent an area for potential growth or strategic reevaluation. The overall sales trends highlight a mixed performance, with notable sales in Concentrates, suggesting a strong consumer interest in this category despite ranking challenges. While the brand's performance across categories shows both strengths and areas for improvement, the data provides a valuable snapshot of Robust's position in the competitive landscape of Missouri's cannabis market.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Robust has experienced notable fluctuations in its ranking and sales performance from July to October 2025. Initially ranked 14th in July, Robust saw a slight dip to 15th in August, a recovery back to 14th in September, but then a more significant drop to 17th in October. This downward trend in ranking coincides with a consistent decline in sales over the same period. In contrast, Greenlight has shown a steady upward trajectory, moving from 24th in July to 19th in October, indicating a strengthening market presence. Meanwhile, Atta made a remarkable leap from 28th in August to 16th in October, suggesting a significant sales boost. Daybreak Cannabis, although starting strong at 7th in July, has seen a decline to 15th by October, paralleling a sales decrease. These dynamics suggest that while Robust faces challenges in maintaining its market position, competitors like Greenlight and Atta are gaining momentum, potentially impacting Robust's market share and necessitating strategic adjustments to regain competitive advantage.
Notable Products
In October 2025, Robust's top-performing product was Orange Runtz (3.5g) in the Flower category, maintaining its first-place ranking from previous months despite a sales dip to 4488 units. Tahiti Lime #3 (3.5g) held its position at second place, consistent with its ranking in September. New to the top ranks, Apples & Bananas #7 (1g) emerged in third place, marking its debut in the rankings. Pineapple Breeze (3.5g) also made its first appearance, securing the fourth spot. Hash Burger (3.5g), previously unranked, re-entered the top five, landing in fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
