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Mar-2025
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Overview
Market Insights Snapshot
Robust has demonstrated notable performance across different cannabis categories in Missouri. In the Concentrates category, Robust has improved its ranking from 16th in December 2024 to 12th by February 2025, before slightly dropping to 13th in March 2025. This upward movement indicates a growing preference for Robust's concentrate products among consumers. Meanwhile, in the Flower category, Robust has shown a significant climb from 22nd in December 2024 to 15th by March 2025, marking a substantial rise in popularity and acceptance within this competitive segment.
In the Pre-Roll category, Robust's performance has been impressive, moving from 30th in December 2024 to 21st by February 2025, although there was a slight dip to 24th in March. This suggests a strong demand for their pre-rolls, albeit with some fluctuations. However, the Vapor Pens category tells a different story, with Robust not breaking into the top 30 rankings during these months, indicating a potential area for improvement. Despite this, the brand's overall trajectory in other categories suggests a positive trend in Missouri, with room for strategic enhancements in underperforming segments.
Competitive Landscape
In the Missouri flower category, Robust has demonstrated a notable upward trajectory in brand ranking from December 2024 to March 2025, moving from a position outside the top 20 to securing the 15th rank. This improvement is particularly significant when compared to competitors like C4 / Carroll County Cannabis Co., which maintained a relatively stable position around the 16th and 17th ranks, and Pinchy's, which fluctuated but remained within the top 20. Robust's sales saw a substantial increase in March 2025, surpassing the sales of Pinchy's and closing the gap with Greenlight, which experienced a decline in sales despite its higher ranking. This trend suggests that Robust is gaining market traction, potentially positioning itself for further growth in the competitive Missouri flower market.
Notable Products
In March 2025, the top-performing product from Robust was Brunch Punch (3.5g) in the Flower category, which ascended to the number one rank with sales of 3,343 units. Raspberry Gushers Pre-Roll 2-Pack (1g) dropped from the top spot in February to second place in March. Grapes and Cream (3.5g) made its debut in the rankings at third place, indicating a strong entry into the market. Napa Valley Infused Pre-Roll 2-Pack (1g) and Purple Gorilla (3.5g) also entered the rankings for the first time, securing the fourth and fifth positions, respectively. This shift in rankings suggests a dynamic change in consumer preferences within Robust's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
