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Nov-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Farmer G has shown a varied performance across different cannabis categories over the past few months. In the Concentrates category, Farmer G improved its ranking from 20th in August to 15th in October, before slipping slightly to 17th in November. This fluctuation in ranking is accompanied by a notable increase in sales from September to October, indicating a potential boost in market presence during that period. Meanwhile, in the Flower category, Farmer G made a significant leap from 31st in August to 18th by November, showing a consistent upward trend in rankings and a robust increase in sales, reflecting growing consumer preference for their flower products.
However, not all categories displayed the same positive trajectory. In the Pre-Roll category, Farmer G's performance was less consistent, with rankings fluctuating outside the top 30 for most months, peaking at 27th in September but falling to 38th by November. This indicates challenges in maintaining a competitive position in this segment. Similarly, in the Vapor Pens category, while Farmer G improved its ranking from 63rd in August to 43rd in October, it fell back to 48th in November. This suggests a competitive landscape where Farmer G is making strides but facing significant competition. The absence from the top 30 in certain months highlights areas for potential improvement and strategic focus.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Farmer G has shown a remarkable upward trajectory in recent months. Starting from a rank of 31 in August 2025, Farmer G has climbed to the 18th position by November 2025, indicating a significant improvement in market presence. This rise is particularly notable when compared to competitors like Robust, which has seen a decline from 15th to 19th place over the same period, and Pinchy's, which has maintained a relatively stable position, fluctuating between 16th and 18th place. Meanwhile, Packs Cannabis (MO) has also improved its standing, moving from 25th to 17th, closely trailing Farmer G. This upward trend for Farmer G is mirrored in its sales growth, which has seen a substantial increase, particularly from October to November 2025, suggesting a positive reception in the market and potential for continued growth. As Farmer G continues to gain traction, it will be interesting to see how it leverages this momentum against competitors in the Missouri flower market.
Notable Products
In November 2025, the top-performing product for Farmer G was Horchata (3.5g) in the Flower category, achieving the highest sales rank. Tropicana Cherries Pre-Roll (0.5g) in the Pre-Roll category followed closely in the second position, showing a notable increase from its fourth rank in September. Duct Tape (3.5g) also performed well, securing the third rank in the Flower category. Tropicana Cherry (3.5g) held the fourth position, while Blue Nerdz (3.5g) dropped slightly to fifth place from its previous fourth rank in October. Notably, Horchata (3.5g) had impressive sales figures, reaching 1,357 units sold in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
