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Oct-2025
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Overview
Market Insights Snapshot
In Missouri, Farmer G has shown a notable improvement in the Concentrates category, moving up from the 20th rank in September 2025 to 15th in October 2025. This positive shift is underscored by a significant increase in sales, suggesting a growing consumer preference for their products in this category. Meanwhile, the Flower category also witnessed a recovery as Farmer G climbed from 30th to 24th place in the same period. Despite not being in the top 30 for Pre-Rolls consistently, the brand's position fluctuated, indicating potential volatility or seasonal demand shifts within this segment.
Conversely, Farmer G's performance in the Vapor Pens category in Missouri is less impressive, as they were not in the top 30 in July 2025 but managed to reach the 43rd position by October 2025. This upward trend could indicate a gradual acceptance or improved distribution strategy. However, the brand's absence from the top 30 in previous months for Vapor Pens highlights a potential area for growth or a need for strategic adjustments. Overall, while Farmer G has shown strengths in certain categories, there are opportunities for enhancement in others to solidify their market presence.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Farmer G has shown a dynamic shift in its market position over the past few months. Starting from a rank of 26 in July 2025, Farmer G experienced a dip to 31 in August, followed by a slight recovery to 30 in September, and finally achieving a notable improvement to 24 in October. This upward trajectory in October is significant, especially when compared to competitors like Sublime, which fluctuated between ranks 26 and 32, and Nuthera, which saw a decline from 17 to 22 over the same period. Meanwhile, Galactic remained relatively stable, hovering around the 19 to 23 range. The sales performance of Farmer G, particularly the increase in October, suggests a positive consumer response, potentially driven by strategic marketing or product enhancements. This contrasts with the more volatile sales figures of Habitat, which, despite a rank improvement in August, saw a decline by October. Farmer G's ability to climb the ranks amidst such competition highlights its resilience and potential for continued growth in the Missouri flower market.
Notable Products
In October 2025, the top-performing product for Farmer G was Jet Fuel Pre-Roll (0.5g) in the Pre-Roll category, securing the first rank with notable sales of 1152 units. Jet Fuel Pie Pre-Roll (0.5g) followed closely in second place, showing a rise from its fifth position in September. Zkittlez Pie Pre-Roll (1g) dropped to the third rank from its previous second position. Blue Nerdz (3.5g) maintained its fourth position in the Flower category, while Tangieland Pre-Roll (0.5g) fell to fifth place after leading in September. These shifts indicate a dynamic change in consumer preferences, particularly within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
