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Sep-2024
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Overview
Market Insights Snapshot
Farmer G's performance in the state of Missouri has shown notable shifts across various product categories from June to September 2024. In the Concentrates category, Farmer G experienced a downward trend, falling from the 10th rank in June to the 18th by September, with sales decreasing from $239,354 to $89,944. This decline suggests a significant reduction in market share within the Concentrates segment. Meanwhile, in the Flower category, Farmer G consistently remained outside the top 30, indicating potential challenges in gaining traction or maintaining competitiveness in this category within Missouri.
In the Pre-Roll category, Farmer G's ranking fluctuated, initially dropping from 25th in June to 30th in July, before recovering slightly to 26th in August, only to fall out of the top 30 by September. This volatility, coupled with a decline in sales, could point to unstable brand positioning in this segment. Similarly, the Vapor Pens category saw Farmer G's rank drop from 29th to 38th over four months, suggesting a possible struggle to capture consumer interest or adapt to market dynamics. The absence of any top 30 rankings in certain months across categories underscores the challenges Farmer G faces in maintaining a consistent presence in the competitive Missouri market.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Farmer G has maintained a consistent rank at 38th from July to September 2024, despite a slight dip in sales from June to August, followed by a recovery in September. This stability in ranking suggests resilience amidst fluctuating market conditions. Notably, Blue Arrow experienced a significant decline in rank from 20th in June to 37th by September, indicating a sharper decrease in sales compared to Farmer G. Meanwhile, Cookies and The Solid both saw a downward trend in rank, with Cookies dropping from 24th to 35th and The Solid from 34th to 40th over the same period. This shift highlights an opportunity for Farmer G to capitalize on the declining performance of its competitors and potentially improve its market position. Additionally, House of Kush remained outside the top 20, indicating a minimal threat to Farmer G's current standing.
Notable Products
In September 2024, Farmer G's top-performing product was Scooby Snax Shatter (1g) from the Concentrates category, securing the number one rank with sales of 3346 units. Following closely, White Runtz Pre-Roll (1g) held the second position, while Horchata (3.5g) from the Flower category was ranked third. Hom Tanks (3.5g) maintained its fourth position from August to September, indicating consistent performance. Quickz Pre-Roll (1g) rounded out the top five, marking its debut in the rankings for September. Compared to previous months, Scooby Snax Shatter and White Runtz Pre-Roll emerged as new leaders, showcasing a shift in consumer preference towards concentrates and pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
