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Jul-2025
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Overview
Market Insights Snapshot
Farmer G has demonstrated varied performance across different product categories in Missouri. In the Concentrates category, the brand showed a significant improvement, moving from a rank of 36 in April to 15 by July. This upward trajectory suggests a growing consumer interest or effective marketing strategies in this category. However, the Vapor Pens category tells a different story, where Farmer G's rank fell from 42 in May to 56 in July, indicating potential challenges or increased competition in this segment. It's noteworthy that the brand did not make it into the top 30 in any of these months, which could be a point of concern for their market strategy in this category.
In the Flower category, Farmer G maintained a relatively stable presence, with rankings fluctuating between 23 and 26 over the months, showing a consistent demand for their products. This stability contrasts with their performance in the Pre-Roll category, where they were unable to break into the top 30, peaking only at rank 36 in May, and slipping further down to 41 by July. This suggests that while there is a steady base for Flower products, Pre-Rolls might require strategic re-evaluation to improve their market position. Overall, the mixed results across categories highlight areas of both strength and opportunity for Farmer G in Missouri.
Competitive Landscape
In the competitive landscape of the flower category in Missouri, Farmer G has experienced notable fluctuations in its market position from April to July 2025. Starting at rank 34 in April, Farmer G made a significant leap to rank 23 in May, suggesting a strong surge in market presence and consumer interest. However, the subsequent months saw a slight decline, with ranks of 26 in June and 24 in July, indicating a need for strategic adjustments to maintain upward momentum. In contrast, Buoyant Bob showed a similar pattern of fluctuation, dropping from rank 14 in April to 28 in May, before climbing back to 25 by July. Meanwhile, C4 / Carroll County Cannabis Co. maintained a relatively stable position, hovering around the early 20s, which could suggest a consistent customer base. Packs Cannabis (MO) demonstrated a notable improvement, rising from rank 35 in April to 23 by July, potentially posing a competitive threat to Farmer G. The competitive dynamics in Missouri's flower market highlight the importance of strategic marketing and product differentiation for Farmer G to capitalize on its initial gains and counteract the competitive pressures from brands like Buoyant Bob and Packs Cannabis (MO).
Notable Products
In July 2025, Farmer G's top-performing product was Tropicana Cherries Pre-Roll (0.5g) in the Pre-Roll category, securing the number one rank with a notable sales figure of 2074 units. Following closely was Rubber Ducky Pre-Roll (0.5g), also in the Pre-Roll category, which ranked second. Red Bullz (3.5g) in the Flower category took the third spot, showing strong performance. Super Boof Infused Pre-Roll (1g) and White Gummy (7g) rounded out the top five, ranking fourth and fifth respectively. Compared to previous months, these products have maintained strong positions, with Tropicana Cherries Pre-Roll consistently leading the sales charts since its introduction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
