Data Snapshot: Sep 06, 2026
$1M+

Aug-2026

Sales

Strong Growth

Trend

6-Month

353

Product Count

SKUs

$18.9

Avg Price

353.4%

YoY Sales Change

-1.5%

YoY Price Change

Farmer G

Where to Buy

Farmer G is stocked at 112 licensed dispensaries across Missouri, with the deepest coverage in St. Louis, Kansas City, Columbia, Springfield, and Cape Girardeau. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/11861.json?v=20260905
Farmer G Sales

Market Insights Snapshot

Farmer G Historical Sales by Category

In August 2026, Farmer G concentrated 72.67% of sales in Flower with year-over-year growth of 434.28% and month-over-month growth of 6.88%, while Pre-Roll held 17.32% share with 339.70% YoY and 21.64% MoM growth. Smaller lines moved as well: Concentrates captured 6.45% share with 136.74% YoY and 9.65% MoM growth, and Vapor Pens accounted for 3.55% share with 98.81% YoY and a 53.98% MoM surge. Average price across the brand declined 1.50% YoY to $18.90 even as total brand sales rose 353.43% YoY, indicating volume-led expansion alongside a tilt toward lower-ticket units like Pre-Rolls (6.31 average price) and a high-ticket Flower mix (33.44 average price). The pattern implies Farmer G is scaling primarily through Flower while using rapid MoM gains in Pre-Roll and Vapor Pens to widen the entry funnel without materially diluting its core mix.

The mix trajectory suggests positioning as a Flower-led brand that is defending premium perception in its anchor category while seeding trial via value-accessible formats: Flower maintained rank-driven credibility at rank 5 in Flower in Missouri as its share stayed above 70% and MoM grew 6.88%, while Vapor Pens’ 53.98% MoM acceleration and Pre-Roll’s 21.64% MoM expansion signal incremental reach rather than cannibalization. With Pre-Roll and Vapor Pens together contributing 20.88% share but outpacing Flower on MoM, the brand can lean into these as acquisition channels while preserving a high-revenue core supported by a 33.44 average price in Flower and a 6.31 average price in Pre-Roll. The implication is a barbell positioning: maintain Flower leadership at rank 5 in Missouri while using faster-growing, lower-price formats to increase household penetration and stabilize mix-driven margin volatility.

Aug-2026 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
14
5
12
51
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
72.7%
$33.44
+434.3%
+6.9%
Pre-Roll
17.3%
$6.31
+339.7%
+21.6%
Concentrates
6.4%
$26.85
+136.7%
+9.7%
Vapor Pens
3.6%
$27.03
+98.8%
+54.0%
Farmer G

Competitive Landscape

Farmer G is currently ranked #5 in MO Flower in August 2026, climbing 26 positions year over year from #31 and rising 5 spots since May 2026 from #10, while reaching a new peak rank of #5 in August 2026; in contrast, Flora Farms held steady at #1 with a 3.08% sales lift year over year and Illicit / Illicit Gardens improved to #2 despite a -4.82% sales change, indicating Farmer G’s rank momentum is coming more from share reallocation and mid-tier displacement than from broad category expansion, and implying the trajectory points to near-term contention for #4 if the 5-rank gain over three months persists.

Farmer G market ranking for MO Flower

Farmer G

Notable Products

Bolo Runtz Pre-Roll (1g) posted a 17.8% month-over-month gain to rank 2 in August 2026, while Apple Mintz Pre-Roll (1g) slipped 2.4% at rank 8, indicating momentum is consolidating near the top rather than diffusing across the tail. Apples & Bananas Pre-Roll (1g) held rank 1 with $40,443 in sales as Loma Prieta Pre-Roll (0.5g) climbed 29.5% to rank 9, suggesting the only notable velocity shift is in a lower-weight format that has not displaced the 1g leaders. With all top-10 placements concentrated in the Pre-Roll category and two of the top three positions gaining or holding share by rank, Farmer G’s mix points toward deeper investment in a few flagship 1g SKUs while selectively nurturing 0.5g entries for incremental reach.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
Apples & Bananas Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
1
—
Bolo Runtz Pre-Roll (1g)
Pre-Roll
>10
>10
1
2
2
+17.8%
Butter Cake Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
3
—
Ghost Raccoon Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
4
—
Lunar Rock Candy Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
5
—
Horchata Pre-Roll (1g)
Pre-Roll
>10
>10
4
>10
6
—
Coal Creek Kush Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
7
—
Apple Mintz Pre-Roll (1g)
Pre-Roll
>10
>10
>10
4
8
-2.4%
Loma Prieta Pre-Roll (0.5g)
Pre-Roll
>10
>10
>10
7
9
+29.5%
Magic Gumdrop Pre-Roll (0.5g)
Pre-Roll
>10
>10
>10
>10
10
—
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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