Market Insights Snapshot
In the Missouri market, Farmer G has shown a strong presence in the Concentrates category. They climbed from rank 7 in August to 6 in September, dropped to 11 in October, and then rebounded to 6 in November. This fluctuation in rank is indicative of a competitive market, but Farmer G has managed to stay within the top 20 brands consistently. However, in the Flower category, Farmer G has been struggling to maintain a top 20 position. They ranked 23 in both August and September, then slipped further to 29 in October, and 31 in November. This downward trend could be a cause for concern.
Looking at the Pre-Roll and Vapor Pens categories, Farmer G has shown promising growth. In the Pre-Roll category, they moved up from rank 33 in August to 17 in November, showing a consistent upward trend. This is a good sign, indicating that Farmer G is gaining traction in this category. Similarly, in the Vapor Pens category, they improved from rank 46 in August to 30 in November. Despite not being in the top 20, this significant jump in ranking over a short period is noteworthy. It will be interesting to see if Farmer G can maintain this momentum in the coming months.
In the Concentrates category within Missouri, Farmer G has experienced some fluctuation in rank and sales over the months of August to November 2023. In August, Farmer G ranked 7th, rose to 6th in September, dropped to 11th in October, and then rebounded to 6th in November. This suggests a volatile market position relative to competitors. Notably, Head Change and Proper Cannabis consistently outperformed Farmer G, maintaining ranks in the top 5 during this period. GOAT Extracts (MO) and Cloud Cover (C3) also demonstrated strong competition, with ranks fluctuating around Farmer G's. The sales trend for Farmer G showed a dip in October but recovered in November, indicating a potential for growth amidst a competitive market.
In November 2023, the top-performing product from Farmer G was 'Tropicana Cherry (3.5g)', a Flower category product, maintaining its first position from previous months with sales of 2370 units. The second rank was held by 'Horchata (3.5g)', another Flower category product, which also held its position from September 2023 with 1914 units sold in November. 'Apples & Bananas (3.5g)', yet another Flower category product, made its first appearance in the top rankings in November, securing the third position. 'Slurricane Live Resin Cartridge (0.5g)' from the Vapor Pens category and 'Back 2 Bananas Sugar Wax (1g)' from the Concentrates category were new entrants to the top rankings, securing the fourth and fifth positions respectively. This shows a diverse range of Farmer G's products in the top sales for November 2023.