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Sep-2025
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Overview
Market Insights Snapshot
Farmer G has demonstrated notable performance across various categories in Missouri, with significant movements in the Concentrates and Pre-Roll categories. In the Concentrates category, Farmer G made impressive strides by jumping from a rank of 35 in June to 16 in July, maintaining a relatively strong presence with a rank of 19 by September. This upward trend is indicative of Farmer G's growing popularity and market penetration in the Concentrates space. Meanwhile, in the Pre-Roll category, Farmer G started outside the top 30 in June but improved its position to rank 30 by September, showing a consistent upward trajectory. Such movements suggest a strategic focus on these categories, potentially reflecting consumer preferences or successful marketing efforts.
Conversely, Farmer G's performance in the Flower and Vapor Pens categories in Missouri tells a different story. In the Flower category, the brand remained relatively stable, with a slight dip to rank 30 in August before recovering slightly to 29 in September. This stability might suggest a loyal customer base, although the decline in sales from June to September warrants attention. In the Vapor Pens category, Farmer G struggled to break into the top 30, peaking at rank 50 in June and experiencing further decline to rank 53 by September. The challenges in these categories might highlight areas for potential improvement or shifts in consumer preferences that the brand may need to address.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Farmer G has experienced notable fluctuations in its rank and sales over the past few months. As of September 2025, Farmer G holds the 29th position, showing a slight improvement from its 30th rank in August, but a decline from its 26th position in June and July. This indicates a competitive struggle, particularly against brands like Packs Cannabis (MO), which consistently outperformed Farmer G, securing a 27th rank in September. Meanwhile, Sublime and CAMP Cannabis have also shown competitive resilience, with ranks of 30th and 31st respectively in September, closely trailing Farmer G. Despite these challenges, Farmer G's sales trajectory shows a downward trend from June to September, which could be a critical area for strategic focus to regain market share and improve its standing among Missouri's flower brands.
Notable Products
In September 2025, Tangieland Pre-Roll (0.5g) emerged as the top-performing product for Farmer G, climbing from fifth place in August to secure the number one rank with sales of 2590 units. Zkittlez Pie Pre-Roll (1g) followed closely, debuting at the second position with 1637 units sold. Jet Fuel Pre-Roll (0.5g) took the third spot, indicating a strong entry with 1410 units sold. Tropicana Cherries Pre-Roll (0.5g) experienced a slight drop, moving from first in July to fourth in September with 1216 units sold. Jet Fuel Pie Pre-Roll (0.5g) completed the top five, maintaining its position from August with steady sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
