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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Farmer G concentrated in Flower at 74.40% share in May 2026, with Flower up 164.70% year over year and 18.53% month over month, while Pre-Roll held 13.23% share with a 166.79% year-over-year lift but a -12.46% month-over-month decline. Concentrates carried 7.18% share with 328.87% year-over-year growth and 30.42% month-over-month growth, and Vapor Pens at 5.19% share fell -28.89% year over year but jumped 60.21% month over month; average price for the brand rose 19.89% year over year alongside overall brand sales growth of 137.86% year over year. In Missouri Flower, Farmer G sat at rank 10, and the category mix implies a reliance on Flower and Concentrates for momentum despite a retrenchment in Pre-Roll and a volatile rebound in Vapor Pens.
The fast month-over-month acceleration in Concentrates at 30.42% and Vapor Pens at 60.21%, against a -12.46% contraction in Pre-Roll and a steadier 18.53% rise in Flower, indicates a pivot toward higher-velocity inhalables that can diversify away from a 74.40% Flower concentration. Coupled with a 19.89% year-over-year average price increase and 137.86% brand sales growth year over year, the mix suggests Farmer G is trading into premiumized Flower and reactivating adjacent formats, positioning the brand to defend a rank 10 foothold in Missouri Flower while using Concentrates’ 328.87% year-over-year surge to buffer category risk.
Competitive Landscape
Farmer G sits at rank #10 in MO Flower in May 2026, climbing 11 positions from #21 year over year and improving 2 spots from #12 in February 2026, marking a new peak rank of #10 in May 2026. Against the field, Flora Farms held at #1 year over year while its sales fell 17.8%, and Illicit / Illicit Gardens rose from #3 to #2 with 5.8% sales growth, indicating Farmer G’s double-digit rank gain is occurring alongside mixed momentum among leaders. With CODES sliding from #2 to #3 amid a 30.6% sales decline and Sinse Cannabis advancing from #5 to #4 on 27.5% growth, the pattern implies Farmer G’s ascent from #21 to #10 positions it to absorb share from declining incumbents while needing continued execution to convert mid-tier volatility into sustained top-10 tenure.
Notable Products
White Apple Runtz (3.5g) posted the steepest movement in May 2026 with a -15.6% month-over-month decline while sliding to rank 8, signaling softness in at least one flagship Flower SKU as Blue Nerdz (3.5g) moved up on a +46.8% lift toward rank 7. Pre-Rolls concentrated the leaderboard with five of the top ten positions, including Champagne Patties Pre-Roll (0.5g) at rank 1 and Tropicana Cherries Pre-Roll (0.5g) at rank 2, indicating mix pull toward smaller-format units even as Coal Creek Kush (3.5g) rose +20.8% at rank 7. The pattern implies Farmer G is tilting toward Pre-Roll velocity while selectively scaling Flower winners, suggesting assortment rationalization around a few high-momentum SKUs and formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
