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Dec-2025
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Overview
Market Insights Snapshot
Farmer G's performance in the Missouri cannabis market has shown notable fluctuations across various product categories. In the Concentrates category, Farmer G has experienced some volatility, moving from 20th place in September to 19th in December, peaking at 16th in October. This suggests a competitive landscape where Farmer G is maintaining a presence but facing challenges in climbing higher. In the Flower category, however, Farmer G has demonstrated a positive trajectory, improving its rank from 30th in September to a commendable 17th by December. This upward movement is indicative of a growing consumer preference or successful strategic initiatives in this segment.
In the Pre-Roll category, Farmer G has shown slight improvements, starting at 27th in September and reaching 25th by December, suggesting steady progress in this area. However, the Vapor Pens category presents a different narrative, where Farmer G has not managed to break into the top 30 rankings consistently, even though there was a brief rise to 43rd in October. This could point to a need for strategic reassessment or increased marketing efforts to boost visibility and sales in this category. The overall sales figures for December reveal that despite these challenges, Farmer G's products are gaining traction, particularly in the Flower category, which saw a remarkable increase in sales during this period.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Farmer G has demonstrated a notable upward trajectory in brand ranking over the last few months of 2025. Starting from a position outside the top 20 in September, Farmer G climbed to 24th in October, 18th in November, and further to 17th in December. This consistent improvement in rank suggests a positive reception in the market, likely driven by strategic initiatives or product offerings. Comparatively, Elevate maintained a relatively stable but lower position, fluctuating around the 19th and 20th ranks, while Greenlight showed a slight improvement, moving from 20th to 18th. Notably, Packs Cannabis (MO) experienced a significant rise, achieving a stable 16th rank by November and December, indicating a competitive pressure point for Farmer G. Meanwhile, Rooted saw a decline from 12th to 15th, suggesting a potential opportunity for Farmer G to capture market share from established players. Overall, Farmer G's upward movement amidst these dynamics highlights its growing presence and potential to further ascend in the Missouri flower market.
Notable Products
In December 2025, the top-performing product for Farmer G was White Apple Runtz Pre-Roll (0.5g) in the Pre-Roll category, achieving the highest sales figure at 1993 units. Following closely, Permanent Gas Pre-Roll (1g) secured the second position in the same category. Scottis Cake (3.5g) from the Flower category ranked third, indicating strong sales performance. Kush Mintz Cattail Infused Pre-Roll (1.3g) came in fourth, while Horchata (3.5g) saw a drop from its first-place position in November to fifth in December. This shift in rankings highlights a competitive market where Pre-Rolls dominated the top spots for Farmer G in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
