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Feb-2026
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Overview
Market Insights Snapshot
Farmer G has shown a notable upward trajectory in the Missouri market, particularly within the Concentrates and Flower categories. In Concentrates, the brand improved its rank from 18th in November 2025 to 14th by February 2026, indicating a consistent rise in popularity and market share. Similarly, in the Flower category, Farmer G climbed from 18th to 12th place over the same period. This positive movement suggests that Farmer G is gaining traction and becoming a more prominent player in these segments. However, it's important to note that in the Vapor Pens category, Farmer G did not break into the top 30, implying potential challenges or competition in this area.
In the Pre-Roll category, Farmer G's performance was relatively stable in Missouri, maintaining a rank around the low 20s throughout the observed months. This indicates a steady demand, though without significant growth. The Vapor Pens category presents a more concerning picture, with Farmer G's rank remaining outside the top 30, which could suggest either a lack of focus or strong competition in this segment. Despite these challenges, the overall sales trend for Farmer G in Missouri is positive, as evidenced by the rise in sales figures, particularly in Concentrates and Flower, pointing towards a strengthening position in the market.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Farmer G has shown a notable upward trajectory in brand rank and sales over the past few months. Starting from a rank of 18 in November 2025, Farmer G improved to 12 by February 2026, indicating a strategic gain in market presence. This advancement is significant when compared to competitors like Proper Cannabis, which experienced a decline from rank 12 to 14 over the same period. Meanwhile, Curio Wellness and Daybreak Cannabis maintained relatively stable positions, with Daybreak Cannabis consistently outperforming Farmer G in terms of sales. However, Farmer G's ability to climb the ranks suggests effective marketing strategies and growing consumer preference, positioning it as a rising contender in Missouri's competitive flower market.
Notable Products
In February 2026, Bolo Runtz (3.5g) emerged as the top-performing product for Farmer G, securing the number one rank with notable sales of 1630 units. Glitter Bomb Pre-Roll (0.5g) followed closely in second place, while Permanent Gas (3.5g) held the third position. Loma Prieta Pre-Roll (0.5g) and Waiting Game (3.5g) rounded out the top five, ranking fourth and fifth respectively. Compared to previous months, these products did not have recorded rankings, indicating a fresh entry or significant improvement in sales performance. The Flower category notably dominated the top positions, with three entries in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
