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Jun-2024
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Overview
Market Insights Snapshot
Farmer G has shown notable performance variations across different product categories and states. In Missouri, the brand has experienced significant upward movement in the Concentrates category, improving from a rank of 18 in April 2024 to 7 in June 2024. This positive trend is further highlighted by the substantial increase in sales from $155,284 in April to $315,513 in June. However, the Flower category tells a different story, where Farmer G has struggled to break into the top 30 consistently, ranking 35 in both March and April, improving slightly to 31 in May, but then dropping to 38 in June. This inconsistency suggests that while Farmer G has a strong presence in Concentrates, it faces challenges in the Flower category.
In the Pre-Roll category, Farmer G's performance in Missouri has been relatively stable, maintaining a rank within the top 30 except for a notable dip in June where it fell back to rank 30. Despite this fluctuation, sales have shown some growth, peaking in May at $134,742 before decreasing slightly in June. In the Vapor Pens category, the brand has had mixed results, starting at rank 26 in March, falling out of the top 30 in April, and then fluctuating between ranks 30 and 28 in the subsequent months. This indicates that while Farmer G has a presence in this category, it has yet to solidify its position as a leading brand. Overall, Farmer G's performance across these categories in Missouri highlights both strengths and areas for potential growth.
Competitive Landscape
In the Missouri concentrates market, Farmer G has shown a notable upward trajectory in recent months, moving from a rank of 13 in March 2024 to 7 in June 2024. This improvement in rank is particularly significant when compared to competitors like Cloud Cover (C3) and Infinity (MO), who have maintained relatively stable positions in the top 10 but have not shown the same level of dynamic growth. For instance, Cloud Cover (C3) fluctuated between ranks 5 and 7, while Infinity (MO) held steady around ranks 5 and 6. Meanwhile, Good Day Farm and Heartland Labs have experienced more modest gains, with Good Day Farm climbing from 11 to 9 and Heartland Labs moving from 10 to 8 over the same period. This upward movement for Farmer G suggests a growing market presence and increasing consumer preference, which could translate to higher sales and a stronger competitive edge in the future.
Notable Products
In June 2024, the top-performing product for Farmer G was Disco Tanks Shatter (1g) in the Concentrates category, achieving the number one rank with notable sales of 1957 units. White Apple Runtz (3.5g) in the Flower category climbed to the second position from third in May 2024, showing strong performance with 1945 units sold. Streudlez (3.5g), also in the Flower category, dropped one spot to third place from its second rank in May, with sales of 1876 units. Banana Juice Badder (1g) and Banana Lime Soda Crumble (1g), both in the Concentrates category, secured the fourth and fifth ranks respectively. This marks a notable entry for Disco Tanks Shatter (1g) and Banana Juice Badder (1g) as they were not ranked in the previous months.
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