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Sep-2024
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Overview
Market Insights Snapshot
In the state of New York, OHHO's performance in the Edible category has seen some fluctuations over the past months. Starting in June 2024, OHHO was ranked 31st, but by July, it had slipped to 48th position. Notably, in August, OHHO did not make it to the top 30 brands, which indicates a significant drop in market presence for that month. However, by September, OHHO managed to climb back to the 45th position. This movement suggests that while OHHO experienced a challenging period mid-summer, there was a slight recovery as autumn approached, though they still remained outside the top 30 for two consecutive months. This performance might indicate some underlying challenges in maintaining a consistent foothold in the Edible market within New York.
Conversely, OHHO's trajectory in the Pre-Roll category in New York presents a more positive outlook. Starting at 53rd in June, OHHO improved its ranking significantly over the following months, reaching 32nd by September 2024. This upward trend highlights a growing acceptance and possibly an increasing consumer base for OHHO's Pre-Roll products. The steady rise in rankings suggests that OHHO is gaining traction in this category, reflecting effective strategies or product appeal that resonate well with consumers in New York. This could indicate a strategic focus on strengthening their presence in categories where they see potential for growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, OHHO has shown a notable upward trend in rankings from June to September 2024, moving from 53rd to 32nd place. This improvement in rank indicates a positive reception and growing market presence, despite still trailing behind competitors. For instance, Toast experienced a fluctuating trajectory, peaking at 9th place in August before dropping to 29th in September, suggesting volatility in their sales performance. Meanwhile, Lobo and Zizzle have seen more consistent, albeit lower, rankings, with Lobo dropping out of the top 20 by August. Flamer maintained a stronger position, although it also fell to 30th by September. OHHO's steady climb in rank, coupled with increasing sales, positions it as a rising contender in the market, potentially appealing to consumers seeking new options in the Pre-Roll segment.
Notable Products
In September 2024, OHHO's top-performing product was the Super Lemon Haze Pre-Roll (0.5g) in the Pre-Roll category, maintaining its first-place ranking from previous months with a notable sales figure of 3297. OG Kush Pre-Roll (0.5g) climbed to the second position, improving from its third-place ranking in July and August. The Jack Herer Pre-Roll (0.5g) was ranked third, dropping from its consistent second-place position in the preceding months. The Super Lemon Haze Pre-Roll 7-Pack (3.5g) held steady at fourth place, showing consistent performance over the past four months. Finally, the Jack Herer Pre-Roll 7-Pack (3.5g) remained in fifth place, consistently maintaining its rank since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
