Market Insights Snapshot
In the competitive New York cannabis market, OHHO has shown a notable presence across various categories, with a particularly strong performance in the Tincture & Sublingual and Topical categories. The brand's Tincture & Sublingual products have maintained a top 10 ranking, moving from 9th in October 2023 to 8th in January 2024, despite a missing rank in November 2023, which suggests a temporary dip or data anomaly. Their Topical products have consistently ranked in the top 5, showcasing a stable demand for these products among New York consumers. This stability in rankings, combined with sales growth in these categories, indicates a strong consumer preference and brand reliability in these segments. However, the absence from the top 20 in the Pre-Roll category until a rank of 34th was achieved in December 2023, highlights areas where the brand could focus on growth or improvement.
On the other hand, OHHO's Edible category performance has seen fluctuations, entering the top 20 in October 2023 and experiencing a slight rank improvement by December 2023 before returning to its initial position in January 2024. This movement suggests a competitive landscape for edibles in New York, with OHHO managing to maintain its foothold despite the challenges. The sales data for this category, peaking in December 2023, reflects a significant interest during that month, possibly indicative of seasonal trends or successful marketing efforts. The Pre-Roll category's journey from not being in the top 40 to reaching 34th by December 2023, and slightly falling back to 37th in January 2024, mirrors the brand's potential to grow and the need to capitalize on momentum for better market penetration. Overall, OHHO's performance across categories in New York showcases a brand with strengths in specific product areas and opportunities for expansion in others.
In the competitive landscape of the edible category in New York, OHHO has shown a consistent yet challenging trajectory. Starting from October 2023, OHHO was ranked 20th and managed a slight improvement in its ranking over the next three months, ending at 20th position in January 2024. This indicates a struggle to significantly improve its position in the market. In comparison, 1906 experienced a fluctuation in rank but remained within the top 20, indicating a stronger market presence despite a drop to 18th position by January 2024. Rose also saw a similar pattern, ending at 19th position in January 2024. Notably, High Peaks showed remarkable improvement, moving from not being in the top 20 in October to 23rd by January 2024, suggesting a significant upward trend in its market acceptance. OMO - Open Minded Organics maintained a more stable presence, ending at 22nd position in January 2024. These dynamics suggest that while OHHO is maintaining its position, competitors like High Peaks are showing more substantial gains in rank and market acceptance, which could pose challenges for OHHO in maintaining or improving its market share in the edibles category in New York.
In January 2024, OHHO's top-performing product was the Super Lemon Haze Pre-Roll (0.5g) within the Pre-Roll category, maintaining its number one position from the previous two months with notable sales of 496 units. Following closely was the CBD/THC/CBG 2:1:2 Good Morning Dots 10-Pack (50mg CBD, 25mg THC, 50mg CBG) in the Edible category, which saw a slight rank improvement to second place from its third position in December, illustrating a strong consumer preference for wellness-oriented products. The GSC Pre-Roll (0.5g) also showed significant progress, moving up from second to third, indicating a growing demand for premium pre-rolled options. The CBD/THC 1:1 Dark Chocolate Bar (40mg CBD, 40mg THC) climbed to the fourth rank, showcasing the popularity of cannabis-infused chocolates. Interestingly, the CBD/THC/CBN 1:1:1 Good Evening Dots made it back into the top five, signaling a diverse consumer interest in edibles with various cannabinoid ratios.