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Jul-2025
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Overview
Market Insights Snapshot
OHHO's performance in the New York market has shown some interesting trends across different product categories. In the Edible category, OHHO has not managed to break into the top 30 brands from April through July 2025, highlighting a challenging competitive landscape or potential areas for improvement in their product offerings or marketing strategies. This absence from the top ranks suggests that the brand might need to reevaluate its approach to capture a larger share of the Edible market. On the other hand, their presence in the Pre-Roll category is more stable, maintaining a consistent rank in the mid-40s. This indicates a steady, albeit modest, presence in this category, with a slight decline in sales from May to July 2025, suggesting potential seasonal factors or market dynamics at play.
Analyzing the Pre-Roll category further, OHHO's rank remained unchanged at 48 from June to July 2025, despite a decrease in sales figures. This stability in ranking, even with declining sales, may imply a similar trend among competitors or a shrinking market size during this period. The steady ranking amidst fluctuating sales highlights the need for OHHO to potentially innovate or intensify its marketing efforts to climb higher in the rankings. While the sales figures provide a glimpse into the brand's performance, the absence of OHHO from the top 30 in the Edible category suggests there is significant room for growth and opportunity if they can address the underlying challenges in this segment.
Competitive Landscape
In the competitive landscape of the New York pre-roll market, OHHO has maintained a stable presence with consistent rankings from April to July 2025, holding positions between 44th and 48th. This stability contrasts with brands like P3, which experienced a notable decline from 25th in April to 45th in July, indicating potential volatility in their market strategy. Meanwhile, 1937 showed a significant upward trajectory, moving from being unranked in April to 50th by July, suggesting a successful market penetration strategy. Binske also made a remarkable comeback, re-entering the rankings at 50th in June after being absent in May. Despite these shifts, OHHO's steady rank suggests a consistent customer base and brand loyalty, although the decline in sales from $138,628 in April to $120,431 in July indicates a need for strategic adjustments to boost sales and compete with the dynamic movements of its competitors.
Notable Products
In July 2025, OHHO's top-performing product was the Super Lemon Haze Pre-Roll (0.5g) in the Pre-Roll category, maintaining its first-place ranking from June with sales of 1772 units. The Jack Herer Pre-Roll (0.5g) held steady at the second position, despite a drop in sales to 1266 units. OG Kush Pre-Roll (0.5g) consistently ranked third, while Durban Poison Pre-Roll (0.5g) remained in fourth place, both showing a decline in sales figures compared to previous months. The Super Lemon Haze Pre-Roll 7-Pack (3.5g) stayed in fifth place, indicating stable performance over the months. Overall, while the top rankings remained unchanged, notable sales fluctuations were observed across these leading products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
