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Market Insights Snapshot
In May 2026, OHHO concentrated 95.60% of sales in Pre-Roll, where Pre-Roll sales grew 13.39% month over month despite a 47.27% year-over-year decline, while Edible fell 39.15% MoM and 88.71% YoY at a 2.42% share. Topical held 1.22% share with a 9.01% MoM decline and a 61.75% YoY drop, and Tincture & Sublingual, though only 0.76% share, spiked 184.05% MoM against a 54.69% YoY decline; this mix coexists with a brand-wide 51.82% YoY sales contraction and a 25.89% YoY decrease in average price, positioning the brand primarily as a Pre-Roll player with selective niche tests. With a Pre-Roll category rank of 85 in New York and Pre-Roll commanding the price anchor at a $13.48 average versus $61.57 in Topical, the pattern implies a deliberate tilt toward volume-priced Pre-Rolls while deprioritizing higher-ticket, lower-velocity formats.
The May 2026 surge in Tincture & Sublingual at 184.05% MoM from a 0.76% share, alongside a 13.39% MoM lift in a 95.60% Pre-Roll base, implies OHHO is using incremental micro-bets to complement a scale-centric Pre-Roll core, not to shift the center of gravity. Given the 25.89% YoY price drop alongside a 47.27% YoY contraction in the dominant category and rank 85 in New York Pre-Roll, the brand’s positioning leans toward defending share through accessible price points rather than trading up, suggesting near-term upside depends on MoM continuity in Pre-Roll velocity while pruning underperforming Edible and Topical lines.
Competitive Landscape
OHHO ranks #85 in New York Pre-Roll in May 2026, down 38 spots year over year from #47, and is essentially flat versus February 2026 with just a 1-position improvement from #86, while still far from its peak of #36 set in February 2025; by contrast, Ruby Farms holds #1 with a 0-position YoY change and 21.7% YoY sales growth, and Anthem climbed from #60 to #4 alongside a 1,311.3% YoY sales increase. This combination of a 38-rank YoY decline and a negligible 1-position shift over the last three months implies OHHO has ceded share to faster-advancing peers and would need a material rank delta to re-enter the top 50.
Notable Products
Durban Poison Pre-Roll (0.5g) led May 2026 with a 108% month-over-month surge to rank 3, while Super Lemon Haze Pre-Roll 7-Pack (3.5g) fell 47% to rank 7, framing a pivot toward single-stick velocity over multipacks. Super Lemon Haze Pre-Roll (0.5g) rose 38% to rank 1 as Jack Herer Pre-Roll (0.5g) slipped 7% to rank 2, and four of the top ten are single 0.5g Pre-Roll SKUs which gained between 38% and 108% versus a 47% decline in one of the 7-Packs. OG Kush Pre-Roll (0.5g) jumped 75% to rank 4 while OG Kush Pre-Roll 7-Pack (3.5g) grew 49% at rank 5 on $10,592 in sales, implying trade-up within strain but with stronger momentum in the single format. The pattern implies OHHO’s product mix is consolidating around fast-moving 0.5g singles, with multipacks playing a secondary role and requiring sharper positioning to avoid cannibalization.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
