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Apr-2024
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Overview
Market Insights Snapshot
In the Edible category within New York, OHHO has shown a consistent presence, albeit with a slight downward trend in rankings from January to April 2024, moving from 19th to 22nd position. This indicates a stable but slightly declining market position in the highly competitive edibles sector. Despite this dip in rankings, sales figures have shown an upward trajectory, starting from $40,442 in January and peaking at $47,770 in April. This growth in sales, despite the fall in rankings, suggests that while OHHO may be facing increased competition, it is still managing to grow its customer base and overall sales volume.
Conversely, in the Pre-Roll category, OHHO's performance in New York tells a different story. Initially not ranking within the top 30 brands in January, the brand saw a significant improvement by April, climbing to the 36th position. This remarkable jump in rankings, coupled with a substantial increase in sales from $18,978 in January to $41,741 in April, highlights a strong upward momentum for OHHO in the Pre-Roll market. The brand's ability to climb the rankings in such a competitive category demonstrates its growing popularity and effectiveness of its market strategies in attracting Pre-Roll consumers.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New York, OHHO has experienced a slight decline in its ranking from January to April 2024, moving from 19th to 22nd position. This shift indicates a challenging environment, especially as sales figures, while increasing, have not translated into improved market positioning. Notably, Senior Moments has shown a significant upward trajectory in both rank and sales, moving from 17th to 21st, and surpassing OHHO by April with higher sales figures. Similarly, OMO - Open Minded Organics has made impressive gains, jumping from 23rd to 20th and outpacing OHHO in sales by April. On the other hand, Love Oui'd has seen a slight decline in rank but remains a close competitor to OHHO, indicating a tightly contested segment. The entry of Delights Bites (NY) into the rankings in March and maintaining its position in April suggests a dynamic market with new entrants impacting the competitive dynamics. These trends underscore the importance for OHHO to innovate and adapt to maintain and improve its market position amidst growing competition and changing consumer preferences.
Notable Products
In April 2024, OHHO's top-selling product was the Super Lemon Haze Pre-Roll (0.5g) within the Pre-Roll category, maintaining its number one rank from the previous months with impressive sales of 960 units. Following in second place was the CBD/THC/CBG 2:1:2 Good Morning Dots 10-Pack (50mg CBD, 25mg THC, 50mg CBG) from the Edible category, which saw a rise in its ranking from the previous month, indicating a growing consumer interest. The Jack Herer Pre-Roll (0.5g), also in the Pre-Roll category, made a notable entry to the top ranks, securing the third spot, which highlights its significant acceptance among consumers. The Super Lemon Haze Pre-Roll 7-Pack (3.5g) followed closely, ranked fourth, showing a stable interest in bulk Pre-Roll options. Lastly, the Salted Caramel Chocolate Bar 10-Pack (100mg) from the Edible category rounded out the top five, marking its first appearance in the rankings and suggesting a diversifying consumer preference within OHHO's product range.
Top Selling Cannabis Brands
