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Jun-2024
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Overview
Market Insights Snapshot
OHHO's performance in the New York market has shown varied results across different categories over recent months. In the Edible category, OHHO has seen a gradual decline in its rankings, dropping from 21st place in March to 30th in June. This downward trend is reflected in their sales figures, which have decreased from $44,354 in March to $25,287 in June. This significant drop in both ranking and sales could indicate increased competition or a shift in consumer preferences within the Edible category in New York.
In contrast, OHHO's performance in the Pre-Roll category in New York has been more stable, though it is still outside the top 30 brands. Starting at 43rd place in March, OHHO improved to 38th by May, before slipping back to 48th in June. Despite this fluctuation in rankings, their sales figures have shown a general upward trend, peaking at $49,226 in May. This indicates that while OHHO is not yet a leading brand in the Pre-Roll category, there is potential for growth if they can maintain or improve their sales momentum.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll category, OHHO has experienced notable fluctuations in its ranking and sales over the past few months. OHHO's rank improved from 43rd in March 2024 to 38th in May 2024, before dropping to 48th in June 2024. This volatility indicates a highly competitive market where brands like urbanXtracts, Back Home Cannabis Co., and Ithaca Organics Cannabis Co. are also vying for consumer attention. For instance, urbanXtracts, despite missing from the top 20 in April 2024, saw a significant sales increase in June 2024, suggesting a strong comeback. Meanwhile, Back Home Cannabis Co. and Ithaca Organics Cannabis Co. showed more consistent performance with slight rank variations but steady sales growth. The most striking competitor, TONIC (NY), experienced a dramatic rise in June 2024, jumping from 61st in May to 43rd in June, indicating a potential shift in consumer preferences. These dynamics highlight the importance for OHHO to continuously innovate and adapt to maintain and improve its market position in this rapidly evolving sector.
Notable Products
In June 2024, the top-performing product for OHHO was Super Lemon Haze Pre-Roll (0.5g), maintaining its first-place rank for four consecutive months with sales reaching 1189 units. GSC Pre-Roll (0.5g) saw a significant rise, moving up to second place from fourth in May, with notable sales of 624 units. Jack Herer Pre-Roll (0.5g) dropped to third place from its second-place ranking in May, reflecting a decrease in sales. The newly introduced Jack Herer Pre-Roll 7-Pack (3.5g) debuted at fourth place. Super Lemon Haze Pre-Roll 7-Pack (3.5g) fell to fifth place from third in May, indicating a decline in popularity.
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