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Jul-2024
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Overview
Market Insights Snapshot
Old Granger has shown a mixed performance across different states and categories over the past few months. Notably, in Ohio, the brand's presence in the Vapor Pens category has fluctuated. In April 2024, Old Granger was ranked 35th, and by May 2024, it had climbed into the top 30 at the 30th position. However, June saw a dip to 39th, before rebounding to 27th in July. This upward trajectory in July indicates a positive reception and potential growth in the Ohio market, despite the earlier volatility.
In other states and categories, Old Granger's performance has not always been as prominent, with some months showing the brand missing from the top 30 rankings entirely. This absence suggests areas where the brand may need to bolster its presence or reconsider its strategy. For instance, the lack of ranking in certain months could indicate challenges in market penetration or competition from other brands. The data highlights both opportunities for improvement and areas of strength, offering a nuanced view of Old Granger's market dynamics.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ohio, Old Granger has shown a fluctuating but generally positive trend in its rankings and sales over the past few months. From April to July 2024, Old Granger's rank improved from 35th to 27th, indicating a notable upward trajectory. This improvement is particularly significant when compared to competitors like The Botanist and The Solid, which have maintained relatively stable but higher ranks, with The Botanist ranking between 24th and 29th and The Solid between 25th and 30th. Interestingly, Lighthouse Sciences has also shown a positive trend, moving from 46th to 29th, which could pose a competitive threat to Old Granger. Meanwhile, ELXR Extracts has struggled to maintain a consistent rank, often falling outside the top 40, which may present an opportunity for Old Granger to capture additional market share. Overall, Old Granger's improving rank and sales suggest a strengthening position in the Ohio Vapor Pens market, although continued monitoring of competitors' performance will be crucial for sustaining this growth.
Notable Products
In July 2024, the top-performing product for Old Granger was Gelato Distillate Cartridge (0.84g) in the Vapor Pens category, which saw a significant rise to the number one rank with sales of 670 units. Following closely, Sour Diesel Distillate Cartridge (0.84g) secured the second position, improving from its fifth rank in the previous month. Gelato Distillate Luster Pod (0.84g) held steady in the third position, maintaining strong performance over the past months. Sour Diesel Oil Distillate Luster Pod (0.84g) experienced a slight drop to fourth place after leading in June 2024. Melon OG Distillate Cartridge (0.84g) entered the rankings at fifth place, marking its debut in the top five for July 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
