Aug-2024
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Overview
Market Insights Snapshot
Woodward Fine Cannabis has shown notable performance in the Ohio market, particularly in the Flower category. Starting in May 2024, the brand was ranked 24th and has steadily climbed the ranks, reaching the 19th position by August 2024. This upward movement is indicative of strong consumer demand and effective market strategies. The Flower category sales have also seen significant growth, with a notable increase from $318,670 in July to $666,656 in August. This trend suggests that Woodward Fine Cannabis is gaining traction and solidifying its presence in the Ohio Flower market.
In contrast, the Vapor Pens category has been more volatile for Woodward Fine Cannabis in Ohio. The brand's ranking fluctuated, starting at 36th in May, improving to 34th in June, but then dropping to 44th in July before making a substantial recovery to 26th in August. Despite these fluctuations, the brand's sales in the Vapor Pens category saw a significant increase in August, suggesting a potential rebound or effective promotional activities. However, the fact that Woodward Fine Cannabis did not make it into the top 30 for two months highlights areas for improvement and potential market challenges in this category.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Woodward Fine Cannabis has shown a promising upward trend in rank and sales over the summer of 2024. Starting at rank 24 in May, Woodward Fine Cannabis climbed steadily to reach rank 19 by August. This positive movement is indicative of growing consumer preference and effective market strategies. In contrast, competitors like &Shine experienced fluctuations, peaking at rank 15 in June and July before dropping to rank 18 in August. Meanwhile, Ozone re-entered the top 20 in August at rank 17 after missing the top 20 in the preceding months. Additionally, Ascension showed a significant rise from rank 40 in June to rank 20 in August, suggesting a competitive push. These dynamics highlight Woodward Fine Cannabis's resilience and potential for continued growth amidst a fluctuating market.
Notable Products
In August 2024, the top-performing product from Woodward Fine Cannabis was Animal Face (5.66g) in the Flower category, maintaining its first-place ranking for four consecutive months with sales reaching 2268 units. Wedding Cake (5.66g) saw a significant rise, climbing to second place from its third-place standing in June and July, with notable sales of 1869 units. Diamonds (5.66g) also performed well, securing the third position, an improvement from its fifth-place rank in June, with sales reaching 1819 units. Blueberry Cheesecake (5.66g) dropped to fourth place from its consistent second-place rank in the previous three months, with sales of 1729 units. Mushroom Cake (5.66g) maintained its fifth-place rank from July, showing steady performance with sales of 715 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.