Market Insights Snapshot
In Illinois, Superflux has shown a consistent performance in the Concentrates and Vapor Pens categories. In the Concentrates category, the brand maintained its position in the top 20 throughout the period from July to October 2023. Although there was a slight drop in rank in August, it bounced back in the following months. For Vapor Pens, Superflux not only held its place in the top 20 but also showed an upward trend, improving its rank from 15th in July to 14th in October. The Flower category, however, did not fare as well, with Superflux not making it to the top 20 after July.
Turning to Massachusetts, Superflux has demonstrated significant growth in the Concentrates category. Starting at 19th place in July, the brand managed to climb to 5th place in September, showing a remarkable improvement. In the Vapor Pens category, while the brand started quite low at 97th place in July, it made a commendable rise to 42nd place by October. However, the Pre-Roll category saw a decline, with the brand dropping from 82nd place in July to 90th place in October.
In the Vapor Pens category in Illinois, Superflux has shown a fluctuating performance in terms of rank and sales. In July 2023, Superflux ranked 15th, falling to 19th in August, but recovering to 17th in September and further improving to 14th in October. This indicates a positive trend in the latter part of the year. In comparison, Bloom maintained a steady 15th rank throughout the period. Daze Off started strong at 8th place in July but fell to 13th by October. Revolution Cannabis also experienced a decline, from 11th to 16th. Interestingly, Interstate 420 was not in the top 20 in July but made a significant jump to 12th place by October. In terms of sales, Superflux experienced a dip in August but saw an upward trend in September and October, suggesting a potential for growth.
In October 2023, the top-performing products from Superflux were primarily from the Vapor Pens category. The 'Birthday Party Live Resin Cartridge (0.5g)' secured the top spot with sales peaking at 3762 units. This product showed a steady rise in its ranking over the past few months, moving from 4th place in July to 1st place in October. The 'Lemon Tree Live Resin Cartridge (0.5g)' and 'Margalope Live Resin Cartridge (0.5g)' both made their first appearance in the rankings in October, securing the 2nd and 3rd places respectively. Meanwhile, the 'Lemon Tree Live Resin Cartridge (1g)', which was the top product in July, fell to 4th place in October.