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Oct-2025
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Overview
Market Insights Snapshot
Superflux has demonstrated varied performance across different categories and states over the past few months. In the Concentrates category, Superflux has maintained a strong presence in Illinois, Massachusetts, New Jersey, and Ohio. Notably, in New Jersey, Superflux climbed from the 10th position in July to 4th by October, indicating a positive trajectory. Meanwhile, in Illinois, despite starting off at 4th place in July, the brand saw a gradual decline to 8th place by October, which might suggest increasing competition or market saturation. In Ohio, Superflux experienced a slight dip from 4th to 6th place, while in Massachusetts, it managed to improve its ranking from 9th to 8th place in October, reflecting a stable performance.
In the Vapor Pens category, Superflux's performance has been less consistent. In Ohio, the brand showed a steady improvement, moving from 27th place in July to 23rd by October. However, in Illinois, Superflux hovered around the lower end of the rankings, maintaining a position in the 50s throughout the months. Interestingly, in Massachusetts, there was a notable improvement from 61st in September to 55th in October, suggesting a potential upward trend. In the Pre-Roll category, Superflux's presence was limited, with no rankings in Illinois for August and September, which indicates they were not among the top 30 brands during those months. However, they re-entered the rankings at 51st in October, which could point to a strategic shift or a response to market dynamics. In New Jersey, the brand achieved a 54th position in August, but did not maintain a top 30 position in subsequent months, highlighting potential challenges in this category.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Superflux has shown a notable upward trajectory from July to October 2025, climbing from a rank of 31 to 22. This improvement in rank is significant, especially when compared to competitors like Cookies and Good Green, both of which experienced a decline in their rankings, with Cookies dropping out of the top 20 by October. Superflux's sales also reflect a positive trend, with a substantial increase from July to October, contrasting with the declining sales of Brute's Roots and Niche. This suggests that Superflux is gaining traction and market share in New Jersey, positioning itself as a rising competitor in the flower category.
Notable Products
In October 2025, Biscotti OG Infused Pre-Roll 2-Pack (1g) emerged as the top-performing product for Superflux, leading the rankings with notable sales of 2789 units. Following closely, Baby Yoda Live Resin Infused Ground Flower (3.5g) secured the second position, while Heady Trip Live Resin Infused Shake (3.5g) took the third spot. Animal Mint Cake Live Resin Infused Pre-Ground (3.5g) and Lime OG Live Resin Shake (3.5g) rounded out the top five, ranking fourth and fifth respectively. Notably, these products were not ranked in the previous months, indicating a significant rise in popularity for October. The shift suggests a successful launch or marketing campaign that boosted their visibility and sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
