Feb-2026
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Overview
Market Insights Snapshot
Superflux has demonstrated notable performance across various categories and states, with particular strengths in the Concentrates category. In Illinois, the brand maintained a strong presence in Concentrates, consistently ranking in the top 10, although it experienced a slight dip in January 2026, moving from third to sixth place before recovering to fifth in February. Meanwhile, in Massachusetts, Superflux held steady in the Concentrates category, maintaining a consistent ranking around the eighth position over the months, indicating a stable market presence. In New Jersey, the brand's performance in Concentrates was similarly strong, with a brief fluctuation in January 2026 before returning to eighth place by February. In Ohio, Superflux showed an impressive surge in January, climbing to fourth place, although it returned to seventh by February.
In other categories, Superflux's performance was more varied. In Illinois, the brand's presence in the Flower category was less pronounced, with rankings outside the top 30 for November 2025, but it showed gradual improvement, reaching 60th by January 2026. Pre-Rolls in Illinois also saw a modest upward trend, improving from 57th to 51st over the observed months. In Massachusetts, the brand's Vapor Pens category dropped out of the top 30 by February 2026, highlighting a challenge in maintaining competitive positioning. New Jersey presented a mixed picture with Vapor Pens, where Superflux achieved a notable improvement in January 2026, moving to 29th place, although it slightly dropped to 35th by February. In Ohio, the brand's Pre-Roll category entered the top 15, maintaining a steady ranking, which suggests a growing consumer interest in their offerings in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Superflux has experienced fluctuating rankings, indicating a dynamic market presence. From November 2025 to February 2026, Superflux's rank shifted from 28th to 35th, suggesting a decline in competitive positioning. Notably, Full Tilt Labs maintained a stronger market position, ranking as high as 15th in November 2025, although they also experienced a drop to 37th by February 2026. Meanwhile, Goodies consistently outperformed Superflux, maintaining a higher rank throughout the period, peaking at 25th in December 2025. Despite Superflux's sales decline from November 2025 to February 2026, competitors like Another State showed an upward trend, improving their rank from 40th to 34th. This competitive analysis highlights the need for Superflux to strategize effectively to regain its market position amidst strong competitors in the New Jersey Flower category.

Notable Products
In February 2026, the top-performing product from Superflux was the Mint Sherbert THCa Diamond Infused Pre-Roll 2-Pack (1g), which climbed to the number one spot with notable sales of 2,322 units. The PB Crunch Diamond Infused Pre-Roll 2-Pack (1g) moved down to the second position from its previous top rank in January. Jungle Grapes Diamond Infused Pre-Roll 2-Pack (1g) followed closely in third place, showing a consistent presence in the top rankings over the past months. Grapple Pie Infused Pre-Roll 2-Pack (1g) slipped to fourth place from its previous high in December. Violet Fog Diamond Infused Pre-Roll 2-Pack (1g) entered the rankings for the first time, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







