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Nov-2025
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Overview
Market Insights Snapshot
Superflux has demonstrated varied performance across different categories and states, showing both strengths and areas for potential improvement. In Illinois, their Concentrates category maintained a steady presence within the top 10, ranking 9th in both October and November 2025. However, their Flower and Pre-Roll categories did not make it into the top 30 until recently, with Pre-Rolls achieving a rank of 50 in November. In contrast, their Vapor Pens category saw a decline, falling from 53rd in October to 60th in November. This suggests a need for strategic adjustments to regain momentum in this segment.
In New Jersey, Superflux's Concentrates category displayed a notable upward trend, reaching as high as 4th place in October before slipping back to 8th in November. Their Flower category also showed promise, climbing to 22nd in October, though it slightly declined to 24th in November. Meanwhile, in Ohio, the brand's performance in Concentrates remained consistent, holding a position around 7th place. The Vapor Pens category in Ohio experienced fluctuations, with a slight drop from 24th in October to 27th in November. These movements highlight the brand's robust presence in certain markets while indicating potential growth opportunities in others.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Superflux has shown notable fluctuations in its ranking over the past few months, reflecting a dynamic market environment. After a dip in September 2025, where Superflux fell to 31st place, the brand rebounded to 22nd in October, before slightly declining to 24th in November. This recovery in October was marked by a significant increase in sales, suggesting a successful strategy or product launch that month. In comparison, Illicit / Illicit Gardens also experienced a rise in sales in November, moving up to 22nd place, indicating strong competition. Meanwhile, Brute's Roots and Niche showed more consistent performance, with Brute's Roots slipping slightly to 26th and Niche maintaining a close rank at 25th in November. Breakwater demonstrated a significant upward trajectory, climbing from 79th in August to 23rd in November, highlighting a remarkable turnaround that could pose a future challenge to Superflux. These shifts underscore the competitive pressures Superflux faces in maintaining and improving its market position amidst fluctuating sales and strategic moves by rivals.
Notable Products
In November 2025, Heady Trip Live Resin Infused Shake (3.5g) emerged as the top-performing product for Superflux, climbing from fourth place in October to first place with sales reaching 1926 units. Zoo Mints Live Resin Infused Ground Flower (3.5g) made a notable debut, securing the second position. Baby Yoda Live Resin Infused Ground Flower (3.5g) maintained a steady third place from October, despite a decrease in sales to 1313 units. Jam Berry Diamond Infused Pre-Roll 2-Pack (1g) reappeared in the rankings, holding the fourth spot with a slight drop in sales compared to previous months. Lemon Cherry Sherbert Infused Ground (3.5g) entered the rankings for the first time in November, rounding out the top five products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
