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Apr-2025
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Overview
Market Insights Snapshot
Superflux has demonstrated varied performance across different states and categories, with notable trends in their rankings. In Illinois, the brand has seen a positive trajectory in the Concentrates category, climbing from 15th in January to 10th in March, before a slight dip to 11th in April. This upward movement suggests a strengthening position in the market. Conversely, the brand's performance in the Vapor Pens category in Illinois has been less stable, fluctuating between 42nd and 46th place over the months. In Massachusetts, Superflux's Concentrates category saw a significant improvement, moving from 24th in January to 13th by April, indicating an increased consumer preference or successful marketing strategies in this region.
In New Jersey, Superflux has maintained a strong position in the Concentrates category, consistently ranking in the top three throughout the months analyzed. This stability highlights their dominance and potential consumer loyalty in this category. However, the brand's presence in the Vapor Pens category in New Jersey has been more volatile, with rankings dropping from 28th in January to 39th by April. Meanwhile, in Ohio, Superflux's performance in the Concentrates category has been commendable, holding a steady position within the top ten. On the other hand, the Flower category saw them fall out of the top 30 by April, pointing to challenges or increased competition in this space.
Competitive Landscape
In the competitive landscape of the concentrates category in New Jersey, Superflux has shown resilience and adaptability in maintaining its market position. Throughout the first four months of 2025, Superflux consistently ranked within the top three brands, demonstrating a strong foothold in the market. In January and April, Superflux secured the second position, only slightly trailing behind Grassroots, which held the top spots in those months. Despite a slight dip to third place in February and March, Superflux's sales figures remained robust, closely competing with Grassroots and outperforming Kind Tree Cannabis, which consistently held the fourth rank. This stability in rank and sales suggests that Superflux is effectively navigating the competitive pressures in the New Jersey concentrates market, positioning itself as a reliable choice for consumers and a formidable competitor to other leading brands.
Notable Products
In April 2025, the top-performing product for Superflux was White Fire x Chem D (3.5g) in the Flower category, achieving the number one rank with sales of 2113 units. Red Carpet Runtz Infused Pre-Roll 2-Pack (1g) rose to the second position in the Pre-Roll category, showing a notable increase from its third position in March. The Stoke (3.5g), also from the Flower category, dropped to third place after consistently holding the top rank from January to March. Chocolate Cherry OG Diamond Infused Pre-Roll 2-Pack (1g) secured the fourth position in the Pre-Roll category, maintaining a strong presence. Donny Burger Live Resin Sugar (1g) debuted in the fifth position within the Concentrates category, marking its first appearance in the top rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
