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Sep-2025
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Overview
Market Insights Snapshot
Superflux has demonstrated varied performances across different states and product categories. In Illinois, the brand has seen a notable decline in the Concentrates category, dropping from 11th place in June 2025 to 21st by September. This downward trend in Concentrates is mirrored by a decrease in sales, indicating potential challenges in maintaining its market position. Meanwhile, in the Vapor Pens category, Superflux has maintained a more stable presence, ranking consistently between 38th and 52nd place from June to September, despite a gradual decline in sales figures. The Flower and Pre-Roll categories in Illinois, however, have not seen Superflux break into the top 30, which could suggest room for growth or a reevaluation of strategy in these segments.
In contrast, Massachusetts and New Jersey present a more positive outlook for Superflux. In Massachusetts, the brand has shown resilience in the Concentrates category, maintaining a position within the top 10 throughout the months, which reflects a strong foothold in this segment. However, Vapor Pens have seen less traction, with the brand hovering around the 60th rank. New Jersey reveals an interesting dynamic where Superflux has improved its standing in the Concentrates category significantly, climbing back to 5th place in September after a dip in July. The Flower category in New Jersey also shows a stable presence, consistently ranking within the top 40, which might suggest a solid consumer base in this region. The absence of top 30 rankings in some categories like Pre-Rolls in both states could indicate untapped potential or areas needing strategic adjustments.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Superflux has demonstrated a dynamic performance, particularly in the summer months of 2025. From June to September, Superflux improved its rank from 39th to 31st, although it experienced a slight dip in August. This fluctuation is noteworthy when compared to competitors such as Anthologie, which maintained a relatively stable position around the mid-20s but saw a significant drop in sales in September. Goodies made a remarkable leap into the rankings in August, suggesting a potential threat to Superflux's upward trajectory. Meanwhile, Savvy showed inconsistency, missing from the rankings in July but reappearing in August and September, indicating volatility. The most striking development is Breakwater's surge from outside the top 75 to 30th place in September, driven by a significant increase in sales, which could pose a challenge to Superflux's position if the trend continues. Overall, Superflux's performance indicates resilience and potential for growth, but the brand must remain vigilant of emerging competitors and market shifts.
Notable Products
In September 2025, the top-performing product for Superflux was Jamberry OG Infused Live Resin Ground (3.5g) in the Flower category, securing the first rank with notable sales of 1300 units. Following closely was LA Kush Cake Live Resin Infused Pre-Ground (3.5g), also in the Flower category, ranked second with 1264 units sold. Mint Sherbet Live Resin Disposable (1g) in the Vapor Pens category took third place, marking its debut in the top ranks. Cherry Dutch Treat Live Resin Cartridge (1g), another Vapor Pens product, came in fourth. Notably, Grapple Pie Infused Live Resin Ground (3.5g) dropped to fifth place from its previous top rank in August, indicating a shift in consumer preferences within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
