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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Superflux leaned into two poles in May 2026: Concentrates held the largest share at 34.73% despite a year-over-year decline of 22.59% and a month-over-month drop of 25.44%, while Flower rose to 27.27% share with a 92.29% year-over-year surge even as month-over-month slipped 17.23%. Pre-Roll expanded to 16.79% share with 152.64% year-over-year growth and a 16.98% month-over-month increase, contrasting with Vapor Pens at 21.00% share that fell 8.79% year-over-year and 13.01% month-over-month. Edible contracted to 0.21% share with an 86.11% year-over-year decline and a 40.16% month-over-month drop, while the average price moved to $32.36 amid a 14.82% year-over-year decrease. The pattern implies a reallocation away from declining Concentrates and Vapor Pens toward Flower and Pre-Roll, with price deflation accelerating volume in value-leaning formats.
The shift toward Flower and Pre-Roll while Concentrates retreats positions Superflux closer to inhalable format breadth than extraction leadership, with rank 36 in Flower in New Jersey signaling mid-pack placement despite a 92.29% year-over-year Flower lift and a 17.23% month-over-month dip. With Pre-Roll up 152.64% year-over-year and 16.98% month-over-month alongside Vapor Pens' 8.79% year-over-year and 13.01% month-over-month declines, the brand tilts toward lower-barrier entry points that can widen reach but intensify exposure to price-based switching, implying the need to leverage Flower momentum to elevate rank while using Pre-Roll as a traffic engine rather than a margin anchor.
Competitive Landscape
Superflux sits at rank #36 in May 2026 in NJ Flower, improving 12 positions from #48 year over year, but sliding 4 spots from #32 in February 2026 and 6 spots from its peak at #30 in April 2026; meanwhile, Find. climbed from #15 to #1 with 189.3% YoY sales growth and Ozone held #2 despite a 25.9% YoY sales decline, indicating that leadership is consolidating at the top while mid-tier mobility remains volatile—Superflux’s trajectory suggests a rebound from last year but a recent loss of momentum that will require regaining 6 ranks to re-approach its April 2026 peak.
Notable Products
PB Crunch Diamond Infused Pre-Roll 2-Pack (1g) posted the headline move in May 2026 with a 238.5% month-over-month surge to rank 2, while Jungle Grapes Diamond Infused Pre-Roll 2-Pack (1g) fell 50.1% to rank 7. Mint Sherbert THCa Diamond Infused Pre-Roll 2-Pack (1g) added 58.8% at rank 3, and four of the top ten are Pre-Roll SKUs anchored by Highway Lights Diamond Infused Pre-Roll 2-Pack (1g) at rank 1. In contrast, Sour Banana Sherbert Live Resin Infused Ground (3.5g) declined 40.4% at rank 8 as Billionaire (3.5g) slipped 4.6% at rank 6, with only one raw revenue standout at the top: Highway Lights at $52,930. The mix indicates Superflux is consolidating around infused Pre-Rolls as the primary growth engine while Flower stabilizes as a secondary, lower-velocity tier.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
