Superflux

Superflux's performance across various categories and states shows a mix of stability and decline. In Illinois, the brand maintained a consistent ranking in the Concentrates category, holding the 14th spot in March and April before dropping to 15th in May and 22nd in June. This downward trend in rankings is mirrored by a decrease in sales, from $212,268 in March to $122,294 in June. In the Vapor Pens category, Superflux experienced a slight improvement in April, moving up to 29th from 32nd in March, but then faced a decline to 33rd by June. This fluctuation in rankings aligns with sales performance, which saw a peak in April followed by a drop in subsequent months. In the Edible category, Superflux failed to secure a top 30 position in March but showed gradual improvement, reaching the 39th spot by June, indicating a potential area for future growth.

In Massachusetts, Superflux faced challenges in maintaining its ranking in the Concentrates category, starting at 14th in March and dropping out of the top 30 by June. This decline is reflected in sales, which decreased from $73,937 in March to $25,807 in June. The Vapor Pens category also saw a downward trajectory, with Superflux ranking 58th in March and falling out of the top 30 by May. In Ohio, Superflux showed more resilience in the Concentrates category, holding steady around the 20th to 24th positions before dropping out of the top 30 in June. However, in the Flower category, the brand improved its ranking from 35th in March to 30th in May before slipping to 36th in June. This mixed performance across states and categories highlights areas where Superflux is gaining traction and others where it faces significant competition.