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Dec-2025
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Overview
Market Insights Snapshot
Superflux has demonstrated notable performance across various categories and states, with particular strength in the Concentrates category. In Illinois, they have shown a consistent upward trend, moving from the 8th position in September 2025 to the 5th by December 2025, accompanied by a steady increase in sales. This upward mobility highlights their growing market presence in the state. Conversely, in Massachusetts, while they maintained a top 10 position in the Concentrates category, their ranking dropped from 8th to 10th, reflecting a slight decline in sales towards the end of the year. In New Jersey, Superflux experienced a dip in their Concentrates ranking, falling from 5th to 9th by December, suggesting increased competition or shifting consumer preferences.
In terms of Vapor Pens, Superflux's performance varied significantly across states. In Illinois, they improved their rank from 53rd in September to 47th in December, indicating a positive reception in this category. However, in Ohio, their ranking declined from 26th to 35th, suggesting challenges in maintaining their market position. Interestingly, in the Pre-Roll category, Superflux made a notable entry in New Jersey by December, securing the 56th position, which could indicate potential for growth in this segment. Meanwhile, in Ohio, they achieved a significant jump in December, reaching the 13th spot, marking a promising trajectory for their Pre-Roll products in that state.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Superflux has demonstrated notable fluctuations in its rank and sales performance from September to December 2025. Initially ranked at 34th in September, Superflux made a significant leap to 25th in October, indicating a strong surge in sales and market presence. However, this momentum was not sustained, as the brand slipped to 28th in November and further to 32nd in December. Despite these fluctuations, Superflux's sales in October were notably higher than those of competitors like Goodies and The Botanist, which did not break into the top 20 during this period. Meanwhile, Illicit / Illicit Gardens consistently outperformed Superflux, maintaining a higher rank and showcasing stronger sales figures, particularly in November. These dynamics suggest that while Superflux has the potential for rapid growth, it faces stiff competition and must strategize to maintain and improve its market position.
Notable Products
In December 2025, the top-performing product for Superflux was Grapple Pie Infused Pre-Roll 2-Pack (1g) in the Pre-Roll category, securing the number one rank with sales of 2863 units. Following closely was Grapple Pie Infused Live Resin Ground (3.5g) in the Flower category, ranked second. Donny Burger Diamond Infused Pre-Roll 2-Pack (1g) maintained a strong presence at third place, while Jungle Grapes Diamond Infused Pre-Roll 2-Pack (1g) and PB Crunch Diamond Infused Pre-Roll 2-Pack (1g) occupied the fourth and fifth positions, respectively. Notably, these rankings reflect a consistent top-five performance, as these products were not listed in previous months' rankings, indicating a strong debut or resurgence in December. The focus on Pre-Roll products suggests a significant consumer preference trend for this category during the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
