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Nov-2024
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Overview
Market Insights Snapshot
Superflux has shown varied performance across different categories and states, with notable movements in rankings. In Illinois, the brand has maintained a strong presence in the Concentrates category, moving from 24th in August to 22nd in November. However, the brand struggled to break into the top 30 for Flower in August and November, which indicates some challenges in that category. In contrast, in Massachusetts, Superflux has seen a positive trajectory in Concentrates, improving its rank from 22nd in August to 16th in October before settling at 21st in November. This suggests a competitive edge in the Concentrates category in Massachusetts.
In Ohio, Superflux has made significant strides in the Concentrates category, climbing from 29th in August to an impressive 11th by November. This upward trend highlights a growing consumer preference or effective market strategies in this region. Conversely, their performance in the Vapor Pens category in Massachusetts has seen a decline, dropping from 55th in September to 72nd in November, suggesting potential challenges or increased competition. The brand's performance across these states and categories reflects a mix of strategic successes and areas needing attention, providing a nuanced picture of its market positioning.
Competitive Landscape
In the Ohio vapor pens category, Superflux has demonstrated a notable upward trajectory in its rankings over the past few months, moving from 35th place in August 2024 to 24th place by November 2024. This improvement in rank suggests a positive reception in the market, likely driven by strategic marketing or product enhancements. In contrast, Pacific Gold Cannabis Co. experienced a decline, falling from 15th to 23rd place, which could indicate a loss of market share or a shift in consumer preferences. Meanwhile, The Botanist has shown a consistent climb, reaching 22nd place in November, potentially posing a competitive threat to Superflux. Additionally, Farmaceutical Rx (Frx) has been on an upward trend, moving from 44th to 26th place, which may indicate increasing consumer interest or effective marketing strategies. Superflux's ability to maintain and improve its position amidst these dynamics highlights its competitive resilience and potential for further growth in the Ohio vapor pens market.
Notable Products
In November 2024, Superflux's top-performing product was Electric Mosa Live Rosin (1g) in the Concentrates category, which ascended to the number one rank from fifth place in October, achieving sales of $1,203. Gelato Zkittles Cake (2.83g) in the Flower category debuted impressively at the second position with notable sales figures. The Stoke (3.5g) in the Flower category, which had previously held the top spot in October, dropped to third place. Northern Lights Haze Live Resin Cartridge (0.5g) maintained a consistent presence, ranking fourth both in November and earlier in August and September. The Motor Breath Live Resin Luster Pod (1g), also in the Vapor Pens category, entered the rankings at fifth place, showcasing its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
