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Apr-2026
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Overview
Market Insights Snapshot
Superflux has demonstrated a robust performance in the Concentrates category across multiple states. In Illinois, the brand held a steady position at rank 3 from February to April 2026, indicating a strong foothold in this category. Meanwhile, in Massachusetts, Superflux consistently maintained the 8th rank throughout the same period. This stability suggests a solid market presence in the Concentrates category in these regions. In contrast, in Ohio, there was a slight decline from rank 4 in January to rank 8 by April, which may point to increased competition or shifting consumer preferences. Despite these movements, the brand's ability to remain within the top 10 highlights its competitive edge in the Concentrates market.
In the Vapor Pens category, Superflux's performance varied significantly across states. In Illinois, the brand's rank declined from 46 in January to 58 in April, suggesting potential challenges in maintaining market share. Conversely, in Massachusetts, the brand showed an impressive recovery, moving from being unranked in February to 56 by April, indicating a positive trajectory. In New Jersey, however, the brand experienced a downward trend, dropping from 31 in January to 54 in April, which could be a result of intensifying competition or changing consumer tastes. These fluctuations underscore the dynamic nature of the Vapor Pens market and the need for strategic adjustments to capitalize on emerging opportunities.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Superflux has shown a steady presence, maintaining its rank at 31 in March and April 2026, after a slight improvement from 33 in January 2026. This stability is noteworthy given the fluctuating performances of its competitors. For instance, Craft Kings experienced a significant rank improvement from 32 in January to 25 in February, before settling at 30 in April. Meanwhile, Verano has seen a decline, dropping from rank 23 in January to 29 in April. Although Breakwater was ahead of Superflux in January, it fell to rank 32 by April, indicating a downward trend. Superflux's consistent ranking, coupled with an increase in sales from February to April, suggests a resilient market position amidst the dynamic shifts of its competitors, potentially positioning it for future growth in the New Jersey flower market.
Notable Products
In April 2026, Jungle Grapes Diamond Infused Pre-Roll 2-Pack (1g) maintained its top position as the leading product for Superflux, with sales reaching 2,651 units. Donny Burger Diamond Infused Pre-Roll 2-Pack (1g) showed significant improvement, climbing to the second spot from being unranked in the previous months. Sour Banana Sherbert Live Resin Infused Ground (3.5g) held steady in third place, slightly increasing from its fourth position in March. Mint Sherbert THCa Diamond Infused Pre-Roll 2-Pack (1g) slipped to fourth place after leading in February, indicating a notable decline in sales. Billionaire (3.5g) made its debut in the rankings, securing fifth place with a modest performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
