Superflux

Data Snapshot: Apr 03, 2024
Superflux Cannabis Brand Logo
$500K+

Mar-2024

Sales

Decline

Trend

6-Month

115

Product Count

SKUs

Superflux

Overview

Markets

Superflux Locations

Product Trends

Superflux Categories

Superflux Sales

Market Insights Snapshot

Superflux Historical Sales by Category

In the competitive cannabis markets of Illinois and Massachusetts, Superflux has shown varied performance across different categories. In Illinois, the brand's presence in the Concentrates category has seen a slight decline, moving from 11th to 17th position from December 2023 to March 2024, indicating a potential area for improvement. Similarly, in the Vapor Pens category, rankings slipped from 29th to 34th position in the same period, despite a notable fluctuation in sales figures. Massachusetts tells a slightly different story, with a stronger performance in Concentrates, improving from 12th to 13th position, and a significant jump in the Vapor Pens category from 63rd to 60th position, though this improvement might seem modest, it indicates a resilience and potential for growth in a highly competitive market.

Turning our attention to Ohio, Superflux's performance reveals challenges and opportunities. The Concentrates category saw a decline from 13th to 24th position, alongside a notable drop in sales, suggesting a need for strategic adjustments. In the Flower category, the brand maintained a relatively stable yet low position, hovering around the 30th rank, which might reflect limitations in market penetration or consumer preferences. However, the Vapor Pens category in Ohio showed more promise, with a slight improvement from 35th to 38th position, despite the downward trend in sales. This mixed performance across states and categories highlights the complexities of the cannabis market and the need for brands like Superflux to continuously adapt and innovate to maintain and improve their market standings.

Mar-2024 Rank
Concentrates
Vapor Pens
Flower
17
34
13
60
24
38
32
Superflux

Competitive Landscape

In the competitive landscape of Vapor Pens in Illinois, Superflux has experienced fluctuations in its market position over the recent months, indicating a volatile performance relative to its competitors. From December 2023 to March 2024, Superflux's rank shifted from 29th to 34th, with a notable dip in January 2024 to the 37th position before partially recovering. This trajectory suggests challenges in maintaining a consistent market share, especially when compared to 93 Boyz, which consistently ranked higher and showed less volatility in sales and rank, peaking at 32nd in March 2024. Another notable competitor, (the) Essence, demonstrated a remarkable upward trend, moving from a distant 53rd to 33rd in the same period, underscoring a significant increase in sales and market presence. In contrast, Spring Lake Craft Infusions and FloraCal Farms have shown a decline or inconsistent performance, which could present an opportunity for Superflux to capitalize on. The data suggests that while Superflux faces stiff competition, particularly from emerging brands like (the) Essence, there are opportunities for growth and improvement in its strategic positioning within the Illinois vapor pens market.

Superflux market ranking for IL Vapor Pens

Superflux

Notable Products

In Mar-2024, Superflux saw Dawg Daze Live Resin Sugar (1g) leading the sales chart within the Concentrates category, with a remarkable sales figure of 734 units. Following closely, Grapple Pie Live Resin Cartridge (0.5g) from the Vapor Pens category secured the second position, a slight drop from its top rank in February. Johnny Appleseed Live Budder (1g), another Concentrate, climbed to the third spot, showcasing the category's strong performance. Strawberry Bubbles #5 Live Resin Cartridge (0.5g) from Vapor Pens also showed significant market presence by ranking fourth, descending from its third position in February. Lastly, Lemon Tree Live Resin Sugar (1g) maintained its fifth position from February to March, indicating a consistent demand within the Concentrates category.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Dawg Daze Live Resin Sugar (1g)
Concentrates
>5
>5
>5
1
Grapple Pie Live Resin Cartridge (0.5g)
Vapor Pens
>5
>5
1
2
Johnny Appleseed Live Budder (1g)
Concentrates
>5
>5
>5
3
Strawberry Bubbles #5 Live Resin Cartridge (0.5g)
Vapor Pens
>5
>5
3
4
Lemon Tree Live Resin Sugar (1g)
Concentrates
>5
>5
5
5
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