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Aug-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Stickee's performance across different categories has shown varying trends. In the Concentrates category, the brand experienced a decline in its ranking from 11th place in May to 19th place by July, maintaining this position through August. This downward trend in ranking is indicative of a potential challenge in maintaining market share in this category. Despite the drop in rank, sales figures suggest a level of consistency, with a slight rebound in August sales compared to July. Such movement in the rankings could imply increasing competition or shifting consumer preferences within the Concentrates segment in Michigan.
Conversely, Stickee's performance in the Vapor Pens category in Michigan shows a positive trajectory. Starting from a rank of 59 in May, the brand made significant strides, climbing to 25th place by August. This upward movement in the rankings highlights a notable improvement in market presence and possibly a successful strategy in capturing consumer interest in Vapor Pens. The substantial increase in sales from May to July underscores this trend, reflecting a growing consumer base or increased demand for Stickee's offerings in this category. It's worth noting that despite the positive momentum in Vapor Pens, Stickee was not within the top 30 brands earlier in the year, suggesting a significant turnaround in their market strategy or product appeal.
Competitive Landscape
In the competitive landscape of Vapor Pens in Michigan, Stickee has demonstrated a significant upward trajectory in both rank and sales from May to August 2025. Initially ranked 59th in May, Stickee made a remarkable climb to 25th by August, indicating a strong market presence and consumer preference shift. This upward movement is particularly notable when compared to competitors like Element, which fluctuated between ranks 22 and 32, and Fly, which saw a less consistent ranking pattern. Stickee's sales growth aligns with this rank improvement, showcasing a substantial increase from May to August. Meanwhile, Legit Labs maintained a relatively stable position, while Giggles experienced a significant jump in July but could not sustain it into August. Stickee's consistent rise in rank and sales suggests a successful strategy in capturing market share and consumer loyalty in the Michigan Vapor Pens category.
Notable Products
In August 2025, Stickee's top-performing product was the Gelato Liquid Diamonds Live Resin Cartridge (1g) in the Vapor Pens category, which achieved the number one rank. Following closely were the Blue Passionfruit and Lime Skunk Liquid Diamonds Live Resin Cartridges, tied at rank two, each with notable sales of 3675 units. The Apples & Bananas Liquid Diamonds Live Resin Cartridge saw a slight drop to fourth place after previously holding second place in July. Notably, the Honeydew Blossom variant entered the top ranks, securing third in August. This month marked a strong performance for Stickee's Vapor Pens, with some products showing significant shifts in their rankings compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
