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Aug-2025
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Overview
Market Insights Snapshot
Monjour has demonstrated a consistent performance in the Canadian edible market, maintaining a strong presence across several key provinces. In Alberta, the brand has consistently held the 6th position from May to August 2025, indicating a stable consumer base despite a slight dip in sales in August. In contrast, British Columbia saw Monjour improve its ranking from 6th to 5th in August, with sales increasing notably during this period, suggesting a growing preference for their products. Meanwhile, in Ontario, Monjour has maintained its 5th place ranking since June, reflecting steady demand, while Saskatchewan experienced a slight decline in rank from 5th to 6th in July, which may warrant further strategic focus in this region.
Despite not breaking into the top 30 in any new categories or regions, Monjour's performance in the edible category remains robust, particularly in Ontario, where it has consistently ranked 5th since June. This suggests a strong foothold in the market, with sales showing an upward trend in August. The brand's ability to maintain or slightly improve its rankings in competitive markets like British Columbia highlights its potential for growth. However, the consistent 6th place in Alberta and the dip in Saskatchewan suggest areas where Monjour might focus on enhancing its market strategies to climb higher in rankings.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Monjour has maintained a stable position, consistently ranking 5th from June to August 2025, following a slight improvement from 6th place in May. This stability in ranking suggests a steady performance amidst fluctuating sales figures. Notably, Wyld and Shred have been strong competitors, with Wyld reclaiming its 3rd position in August after a brief dip to 4th in June and July, and Shred showing a similar pattern of rank fluctuation. Despite these shifts, Monjour has managed to maintain its rank, indicating resilience in its market strategy. Meanwhile, Foray has consistently held the 7th position, and No Future has remained just behind Monjour, ranking 6th from June to August. This competitive environment highlights Monjour's ability to sustain its market share amidst strong competition, suggesting potential for growth with strategic marketing and product innovation.
Notable Products
In August 2025, the top-performing product for Monjour was the CBN:CBD:THC 8:3:1 Bedtime Blueberry Lemon Gummies 4-Pack (80mg CBD, 30mg CBN, 10mg THC), maintaining its number one rank for four consecutive months with sales of 58,845 units. Following closely, the CBD Berry Good Day Gummy 30-Pack (600mg CBD) held the second position, showing a notable increase in sales compared to previous months. The CBD/CBN/CBG 20:5:5 Twilight Tranquility Sugar-Free Gummies 25-Pack (500mg CBD, 125mg CBN, 125mg CBG) remained steady at the third spot. The CBD Orchard Medley Gummies 30-Pack (900mg CBD) and the CBD Me Time Mango Gummies 30-Pack (1500mg CBD) consistently ranked fourth and fifth, respectively, without any change in their positions from previous months. Overall, the rankings remained stable, demonstrating consistent consumer preferences for these top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
