.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Monjour’s mix remained fully concentrated in Edible at 100.0% share, with category sales up 3.36% year over year and 10.42% month over month, while average price rose 6.74% YoY. Within the Edible focus, the brand’s overall 24‑month trend of -3.89% contrasts with the current YoY uptick of 3.36%, and rank positioned at 7 in Edible in Alberta aligns with a mid‑tier placement. The implication is that the single‑category concentration amplified the double‑digit MoM lift yet leaves exposure to pricing sensitivity as average price climbed 6.74% against a more modest 3.36% sales YoY change.
The accelerating MoM growth of 10.42% alongside a 6.74% YoY price increase suggests that recent volume or mix effects within Edible likely carried May 2026, but the -3.89% 24‑month trajectory indicates the lift is not yet a sustained reset. Holding the 7 rank in Edible in Alberta while relying on a 100.0% Edible mix implies positioning is anchored to flavor/format breadth rather than portfolio diversification, and future share gains will hinge on converting the price step‑up into repeat through June 2026 and beyond. Net effect: a concentrated Edible strategy can compound quick wins like the 10.42% MoM rise, but without category expansion or deeper price-pack architecture, it risks reversion toward the longer-term -3.89% baseline.
Competitive Landscape
Monjour sits at rank #8 in ON Edible in May 2026, down 2 positions year over year from #6, and flat versus three months ago at #8, while its peak was #5 in January 2025. In contrast, Spinach held #1 year over year and remains #1 as of May 2026 with sales up 15.4%, and Olli advanced from #7 to #4 alongside a 128.3% sales increase, whereas Fly North jumped from #16 to #5 with a 573.6% gain. The pattern—Monjour’s 2-rank YoY decline alongside competitors’ upward mobility—implies share pressure concentrated in the mid-tier, where faster-growing peers are compressing room for rank recovery.
Notable Products
THC/THCV/CBD 1:3:8 Cherry Citrus Sunshine Gummies 4-Pack (10mg THC, 30mg THCV, 80mg CBD) posted the steepest drop at -40.95% and sits at rank 7, while CBD Me Time Mango Gummies 30-Pack (1500mg CBD) declined -10.83% at rank 6. At the top end, CBN:CBD:THC 8:3:1 Bedtime Blueberry Lemon Gummies 4-Pack (80mg CBD, 30mg CBN, 10mg THC) rose 19.91% to rank 1, and CBD Berry Good Day Gummy 30-Pack (600mg CBD) gained 19.75% at rank 2, indicating that higher-ranked SKUs are consolidating share even as experimental ratios contract.
Across the portfolio, nine of the top ten SKUs are Edible gummies and include both 30-Pack mainstays and trial 4-Pack/5-Pack formats, with the CBD Orchard Medley Gummies 5-Pack (150mg CBD) jumping 56.8% at rank 9 while its 30-Pack peer grew 11.08% at rank 5. The mix skews toward CBD-forward formulations where mid-to-high ranks showed positive momentum between 5.73% and 19.91%, whereas lower-ranked small packs saw double-digit declines of -13.59% alongside the -40.95% drop, implying the product strategy is tilting toward larger-pack, routine-use gummies over niche or exploratory ratios.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
