Monjour

Monjour remained entirely concentrated in Edible at 100.0% share in September 2026, with category sales down 3.20% year over year and up 1.86% month over month; average price rose 17.62% year over year to $16.25 while unit velocity therefore lagged the price curve. In ON, the single-category focus implies no internal mix hedge against Edible cyclicality, and the September 2026 rank position of 7 in Edible within British Columbia places the brand below the top 5 while monthly growth of 1.86% suggests short-term stabilization. The pattern implies pricing-led revenue protection amid volume softness, with dependence on Edible concentration amplifying exposure to category-level headwinds.

With sales down 3.20% year over year against a 17.62% price increase and only a 1.86% month-over-month lift, the mix and pricing geometry point to elasticity pressure outweighing promotional or distribution gains, and a rank of 7 signals mid-tier competitive footing rather than share capture. The 26.22% sales decline over 24 months alongside a 100.0% category share concentrates risk, while month-over-month growth of 1.86% paired with elevated pricing suggests near-term resilience is coming from ticket size rather than breadth of demand. This implies Monjour’s positioning is skewed toward higher-priced Edible offerings that need unit growth or expanded assortment to improve rank trajectory and mitigate exposure to category volatility.