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Jul-2025
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Overview
Market Insights Snapshot
Monjour's performance in the edible category has been relatively stable across several Canadian provinces, with some notable shifts in rankings. In Alberta, Monjour maintained a steady position, ranking sixth from May through July 2025. This consistency suggests a solid consumer base and effective market strategies, although the brand did see a slight decline from its fifth-place ranking in April. Meanwhile, in British Columbia, Monjour also held a consistent sixth-place ranking over the same period, indicating a similar market presence. However, in Ontario, Monjour improved its position from sixth in April and May to fifth in June and July, reflecting a positive upward trend in this competitive market.
In Saskatchewan, the brand's performance was fairly stable, maintaining a fifth-place ranking from April to June before dropping to sixth in July. This slight decline may indicate increased competition or a shift in consumer preferences. It's important to note that Monjour consistently ranked within the top six brands in each of these provinces, which highlights its strong presence in the Canadian edible market. The brand's sales data further supports this, showing a general trend of increasing sales figures, particularly in Alberta and Ontario, where sales reached impressive amounts by July. This positions Monjour as a key player in the edible category, although there are opportunities for further growth and improvement in its rankings across these regions.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Ontario, Monjour has shown a consistent performance, maintaining its rank within the top 6 brands from April to July 2025. Notably, Monjour improved its rank from 6th to 5th position in June and July, indicating a positive trend in market presence. This improvement is significant as it surpasses No Future, which dropped from 5th to 6th place during the same period. Despite this progress, Monjour still trails behind leading brands such as Shred and Wyld, which consistently held higher ranks and substantial sales figures. The steady rank of Foray at 7th place suggests a stable but less competitive position compared to Monjour. Overall, while Monjour's upward movement in rank is promising, the brand faces stiff competition from established leaders, highlighting the need for strategic initiatives to further enhance its market share.
Notable Products
In July 2025, Monjour's top-performing product was the CBN:CBD:THC 8:3:1 Bedtime Blueberry Lemon Gummies 4-Pack, maintaining its leading position for four consecutive months, with sales reaching 61,578 units. The CBD Berry Good Day Gummy 30-Pack held steady in the second spot, showing a slight increase in sales compared to previous months. The CBD/CBN/CBG 20:5:5 Twilight Tranquility Sugar-Free Gummies 25-Pack remained consistently in third place, despite a minor dip in sales. The CBD Orchard Medley Gummies 30-Pack continued to secure the fourth position, with a small but steady increase in sales. Lastly, the CBD Me Time Mango Gummies 30-Pack maintained its fifth-place ranking, showing stability in its sales performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
