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Nov-2025
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Overview
Market Insights Snapshot
Monjour has demonstrated a consistent presence in the Alberta cannabis market, maintaining its 8th position in the Edible category from August to November 2025. This steady ranking is complemented by a noticeable increase in sales, particularly in November, indicating a positive trend in consumer demand. In British Columbia, Monjour showed resilience by climbing back to the 5th position in November after a slight dip in October. This fluctuation suggests a competitive landscape that Monjour is navigating effectively, likely due to strategic marketing or product adjustments.
In contrast, Monjour's performance in Ontario reveals a gradual decline in rankings, moving from 6th in August to 8th by November. Despite this, the sales figures remain robust, hinting at a stable customer base that continues to support the brand. However, the situation in Saskatchewan presents a challenge, as Monjour dropped out of the top 30 in October before reappearing at 10th in November. This inconsistency might reflect volatility in consumer preferences or increased competition within the province.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Monjour has experienced a slight decline in its ranking, moving from 6th place in August 2025 to 8th place by November 2025. This shift is primarily influenced by the dynamic performance of competitors such as Fly North, which has shown significant upward momentum, climbing from 15th to 7th place during the same period. Despite Monjour's consistent sales figures, brands like Olli have maintained a strong presence, consistently ranking 6th, which has contributed to the competitive pressure. Meanwhile, Chowie Wowie and Foray have shown stability in their rankings, maintaining positions around 9th and 10th, respectively. These shifts highlight the competitive nature of the market and suggest that Monjour may need to innovate or adjust its strategies to regain a higher ranking and boost sales in the coming months.
Notable Products
In November 2025, Monjour's top-performing product was the CBN:CBD:THC 8:3:1 Bedtime Blueberry Lemon Gummies 4-Pack, maintaining its first-place rank consistently from previous months, with notable sales of 45,267 units. The CBD Berry Good Day Gummy 30-Pack held its second-place position, showing a slight increase in sales compared to October. The CBD/CBN/CBG 20:5:5 Twilight Tranquility Sugar-Free Gummies 25-Pack remained steady in third place, with minimal fluctuation in its sales figures. The CBD Orchard Medley Gummies 30-Pack continued to rank fourth, though it experienced a decrease in sales from October. The CBD Me Time Mango Gummies 30-Pack reappeared in the rankings at fifth place, despite a drop in sales compared to its previous recorded data.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
