Market Insights Snapshot
In the edible category, Monjour has consistently ranked among the top 7 brands across multiple provinces. Notably, in Alberta, their rank has remained steady at 5th place from August to November 2023, indicating a strong and stable market presence. However, there's a slight dip in their ranking in British Columbia and Ontario, from 6th to 7th place between October and November. This may suggest a slightly reduced market share or increased competition in these provinces.
When we look at sales, Monjour's performance varies across provinces. In Saskatchewan, sales have shown an upward trend from September to November 2023, with a notable increase in their ranking from 6th to 4th place. This is a positive sign of growing consumer preference for Monjour in this province. On the other hand, in Ontario, sales have decreased from October to November, aligning with the drop in ranking. The brand might need to investigate this further to understand the factors contributing to this decline.
In the Ontario Edible category, Monjour has been experiencing a slight decline in its ranking from August to November 2023, moving from 6th to 7th place. This is in contrast to its competitor Foray, which has maintained a steady rank and even improved from 7th to 6th place, overtaking Monjour in November. Another competitor, Shred, despite a higher rank, has been seeing a downward trend, moving from 3rd to 5th place. On the other hand, Fly North has shown an upward trend, improving its rank from 10th to 8th place. Lastly, Bhang has maintained a steady 9th place rank. These shifts in rank indicate a highly competitive market, with Monjour needing to strategize effectively to regain its lost position.
In November 2023, Monjour's top-performing product was the 'CBN:CBD:THC 8:3:1 Bedtime Blueberry Lemon Gummies 4-Pack' with a staggering 36,203 units sold. This product consistently held the top rank over the past four months. The 'CBD Berry Good Day Gummy 30-Pack' came in second, although it experienced a slight decrease in sales compared to previous months. The 'CBD Orchard Medley Gummies 30-Pack' climbed back to the third position in November after dropping to fourth in October. The 'CBD/CBN/CBG 20:5:5 Twilight Tranquility Sugar-Free Gummies 25-Pack' slipped to the fourth position from third in October, while the 'CBD Sunny Citrus Gummies 30-Pack' remained steady at the fifth position.