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Dec-2025
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Overview
Market Insights Snapshot
Monjour's performance in the Edible category shows varying trends across different regions. In Alberta, the brand consistently maintained its 8th position from September through December 2025, reflecting a steady increase in sales, culminating in a notable rise by December. Meanwhile, in British Columbia, Monjour experienced a slight fluctuation, dropping to 7th place in October before regaining its 6th position in November and maintaining it through December. This movement suggests a short-lived dip in performance, possibly due to external factors or competitive pressures, which Monjour managed to overcome by the year's end.
In Ontario, Monjour held a stable position at 7th place in September and October, before experiencing a slight drop to 8th place in November and December. Despite this dip in ranking, the brand's sales trajectory remained positive, indicating a robust consumer base and effective market strategies. Conversely, in Saskatchewan, Monjour faced challenges, as evidenced by its absence from the top 30 in October. However, the brand made a comeback by December, achieving the 10th position, which could be indicative of strategic adjustments or market recovery efforts. These dynamics across regions highlight both the resilience and adaptability of Monjour in the competitive Edible category.
Competitive Landscape
In the competitive landscape of the Edible category in Ontario, Monjour has experienced a relatively stable performance in the latter part of 2025, maintaining its rank at 7th position in September and October, before slightly dropping to 8th in November and December. This stability in rank is notable given the dynamic shifts among its competitors. For instance, Olli consistently held a higher rank at 5th and 6th throughout these months, indicating a stronger market presence. Meanwhile, No Future showed more volatility, peaking at 4th in October before dropping to 7th by December, closely aligning with Monjour's rank. Interestingly, Woody Nelson demonstrated significant growth, moving from 13th in September to 9th by December, potentially posing a future threat to Monjour's position. Despite these fluctuations, Monjour's sales figures indicate a positive trend, with a notable increase in December, suggesting resilience and potential for upward mobility in the competitive edible market of Ontario.
Notable Products
In December 2025, Monjour's top-performing product was the CBN:CBD:THC 8:3:1 Bedtime Blueberry Lemon Gummies 4-Pack, maintaining its number one rank across all months from September to December, with sales reaching 48,254 units. The CBD Berry Good Day Gummy 30-Pack held the second position consistently from November to December, showing a notable increase in sales to 6,412 units. The CBD/CBN/CBG 20:5:5 Twilight Tranquility Sugar-Free Gummies 25-Pack retained the third position in December, rising from its previous third rank in November. The CBD Orchard Medley Gummies 30-Pack consistently ranked fourth throughout the months. The CBD Me Time Mango Gummies 30-Pack re-entered the ranking at fifth place in December after being unranked in November, showing a steady growth pattern from October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
