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Sep-2025
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Overview
Market Insights Snapshot
Monjour has demonstrated varied performance across Canadian provinces, particularly in the Edible category. In Alberta, the brand consistently maintained a strong presence, holding the 6th position for three out of the four months analyzed, with a slight dip to 7th in August before bouncing back. This stability in ranking suggests a steady consumer base and effective market strategies in the province. Meanwhile, in British Columbia, Monjour showed a positive upward trend, climbing from 6th to 4th place by September, which indicates growing popularity and potentially expanding market share in this region.
In Ontario, Monjour maintained a consistent 5th place ranking throughout the period, reflecting a stable performance in Canada's most populous province. This consistency suggests a robust market presence, although there might be room for growth to break into the top four. However, in Saskatchewan, the brand experienced a downward trend, slipping from 5th to 7th place by September. This decline could indicate challenges in maintaining consumer interest or increased competition. Notably, Monjour did not appear in the top 30 brands in any other categories across these provinces, highlighting a focused but potentially limited market strategy.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Monjour consistently holds the 5th rank from June to September 2025, indicating a stable position amidst fluctuating sales figures. Despite a slight decline in sales from June to September, Monjour maintains its rank, suggesting a loyal customer base or effective marketing strategies. Notably, Spinach leads the market, although it experiences a drop to the 2nd position in September, which could present an opportunity for Monjour to capture more market share if it capitalizes on this shift. Meanwhile, Shred and Olli consistently rank above and below Monjour, respectively, with Shred showing a slight improvement in rank from 4th to 3rd in July and September. This competitive consistency highlights Monjour's challenge in breaking into the top four, necessitating strategic initiatives to enhance brand differentiation and consumer appeal.
Notable Products
In September 2025, the top-performing product from Monjour was the CBN:CBD:THC 8:3:1 Bedtime Blueberry Lemon Gummies 4-Pack in the Edible category, maintaining its number one rank for the fourth consecutive month with sales of 54,819 units. The CBD/CBN/CBG 20:5:5 Twilight Tranquility Sugar-Free Gummies 25-Pack rose to the second position, showing a notable increase in sales compared to previous months. The CBD Berry Good Day Gummy 30-Pack, while dropping to the third rank, still demonstrated strong performance. The CBD Orchard Medley Gummies 30-Pack and CBD Me Time Mango Gummies 30-Pack maintained their fourth and fifth positions, respectively, throughout the months. Overall, Monjour's product rankings remained largely stable, with minor shifts in the second and third positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
