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Oct-2025
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Overview
Market Insights Snapshot
Monjour's performance in the Edible category across various Canadian provinces reveals intriguing trends. In Alberta, the brand maintained a consistent ranking at 8th place from August to October 2025, despite a slight dip in sales from July to October. This stability in ranking suggests a solid foothold in the market, although the sales fluctuations might indicate seasonal or competitive pressures. In contrast, British Columbia saw Monjour's ranking improve in September before dropping in October, despite a consistent increase in sales from July to September, followed by a decline in October. This could imply a temporary boost in market presence, possibly due to promotional activities or new product launches that attracted consumer interest.
In Ontario, Monjour's ranking remained stable at 7th place from August to October, despite a noticeable drop in sales from August to September, which then stabilized in October. This suggests a resilient brand presence, although the sales dip might warrant further investigation into consumer preferences or competitive dynamics. Meanwhile, in Saskatchewan, Monjour's absence from the top 30 brands in October indicates a potential loss of market share or increased competition, as they were consistently ranked 7th in the previous months. This drop could be a warning sign for the brand to reassess its strategies in the province to regain its position.
Competitive Landscape
In the Ontario edible cannabis market, Monjour has experienced a slight fluctuation in its ranking over the past few months, maintaining a steady position at 6th and 7th place from July to October 2025. Despite a minor dip in sales from August to October, Monjour's performance remains competitive, although it has been outpaced by brands like Olli and No Future, which have shown stronger sales growth and higher rankings. Notably, No Future surged to 4th place in October, indicating a significant upward trend. Meanwhile, Fly North has made impressive gains, moving from 14th to 8th place, reflecting a strategic push in the market. Monjour's consistent presence in the top 10 suggests a solid brand reputation, but the competitive landscape highlights the need for strategic initiatives to bolster its market position against these rising competitors.
Notable Products
In October 2025, Monjour's top-performing product was the CBN:CBD:THC 8:3:1 Bedtime Blueberry Lemon Gummies 4-Pack, maintaining its number one ranking for four consecutive months, despite a decrease in sales to 36,406 units. The CBD Berry Good Day Gummy 30-Pack held the second position, showing an increase in sales compared to September 2025. The CBD/CBN/CBG 20:5:5 Twilight Tranquility Sugar-Free Gummies 25-Pack was ranked third, having swapped places with the CBD Berry Good Day Gummy 30-Pack from the previous month. The CBD Orchard Medley Gummies 30-Pack consistently ranked fourth throughout the July to October period. Lastly, the CBD Berry Good Day Gummies 5-Pack maintained its fifth position since its introduction in September 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
