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Jun-2024
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Overview
Market Insights Snapshot
Monjour has shown a mixed performance across various Canadian provinces over the past few months. In Alberta, the brand maintained a steady rank of 5th place in March and April 2024 but dropped to 6th place in May and June. This slight decline is mirrored by a consistent decrease in sales, from CAD 365,706 in March to CAD 286,021 in June. Meanwhile, in British Columbia, Monjour exhibited a positive trend, climbing from 8th place in March and April to 6th place in May and June, accompanied by a steady increase in sales, peaking at CAD 284,219 in June.
In Ontario, Monjour has maintained a consistent 6th place ranking since May 2024, after holding the 7th place in March and April. This stability is reflected in their sales figures, which have remained relatively stable, with a slight increase from CAD 462,041 in March to CAD 467,158 in June. However, the performance in Saskatchewan has been less favorable, as the brand dropped from 6th place in March and April to 8th place in May and June, alongside a significant decline in sales, falling from CAD 60,049 in March to CAD 30,744 in June. This indicates a need for strategic adjustments to regain market share in Saskatchewan.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Monjour has shown notable resilience and growth. Over the past four months, Monjour has consistently improved its rank, moving from 7th place in March 2024 to 6th place by June 2024. This upward trend is significant, especially when compared to competitors like Edison Cannabis Co, which dropped from 6th to 7th place during the same period. Despite Wyld maintaining a strong position at 4th place in both March and June, their absence from the rankings in April and May indicates potential volatility. Meanwhile, Wana has held a steady 5th place, but their sales have shown a downward trend, which could indicate an opportunity for Monjour to further climb the ranks. The consistent performance of Foray in 8th place, with declining sales, also highlights Monjour's potential to outperform its competitors in the long run. Overall, Monjour's strategic positioning and steady sales growth suggest a promising trajectory in the Ontario edible cannabis market.
Notable Products
In June 2024, Monjour's top-performing product was CBN:CBD:THC 8:3:1 Bedtime Blueberry Lemon Gummies 4-Pack (80mg CBD, 30mg CBN, 10mg THC), maintaining its first-place ranking with a sales figure of $41,158. The CBD/CBN/CBG 20:5:5 Twilight Tranquility Sugar-Free Gummies 25-Pack (500mg CBD, 125mg CBN, 125mg CBG) held steady at the second position, consistent with its ranking from April and May. CBD Berry Good Day Gummy 30-Pack (600mg CBD) remained in third place, showing stability in its ranking over the past three months. The CBD Orchard Medley Gummies 30-Pack (900mg CBD) also retained its fourth-place ranking throughout the period. Lastly, CBD Me Time Mango Gummies 30-Pack (1500mg CBD) consistently ranked fifth since it first appeared in April 2024.
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