Oct-2026
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In October 2026, Monjour remained a single-category brand with Edible at 100.0% of mix, posting year-over-year sales growth of 37.2% and month-over-month growth of 12.7%. The average price rose 9.2% YoY to $16.13, while Edible unit velocity implied by share stability and price lift suggests demand expanded faster than pricing. With Edible accounting for the entire portfolio and a rank of 7 in Edible within Alberta, the combination of 37.2% YoY growth and 12.7% MoM momentum implies Monjour is consolidating as a pure-play Edible operator rather than diversifying in the near term.
The shift toward higher average price alongside 100.0% category concentration signals pricing power within Edible, as 9.2% YoY price inflation coincided with 37.2% YoY sales expansion and did not suppress MoM gains of 12.7%. Holding a rank of 7 in Edible in Alberta while the portfolio remains undiluted by other categories implies a positioning that prioritizes depth over breadth; the pattern suggests Monjour can trade up within Edible while sustaining volume, but future share gains will likely hinge on incremental assortment width inside Edible (formats, potencies) rather than entering adjacent categories.
Competitive Landscape
Monjour sits at rank #8 in ON Edible in October 2026, unchanged YoY at #8, while its peak of #5 in January 2025 marks a three-position slide from that high; holding #8 for three consecutive months indicates flat relative momentum even as category leaders shift. In contrast, No Future advanced from #4 to #3 with a 40.6% YoY sales increase and Olli climbed from #6 to #4 with 90.4% YoY growth, whereas Spinach maintained #1 with a 15.3% YoY lift; these moves suggest Monjour’s static #8 rank corresponds to share dilution amid faster risers above it. The pattern implies a stable but losing-relative-position trajectory: without a shift that converts into at least a two-rank improvement from #8 to #6 against competitors growing 15–90% YoY, Monjour’s pathway back toward its #5 peak is unlikely.
Notable Products
Monjour sells a single format in October 2026, with 100% of sales in Gummies, and its lineup is concentrated in a few items. The CBN/CBD/THC 8:3:1 Bedtime Blueberry Lemon Gummies 4-Pack holds 36.3% and together with CBD/CBN/CBG Twilight Tranquility accounts for over half of brand sales, so most of its revenue comes from a narrow set of gummy offerings.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.






