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Apr-2025
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Overview
Market Insights Snapshot
Monjour has demonstrated a consistent performance in the Edible category across several Canadian provinces. Notably, in Alberta, Monjour has maintained a solid position, consistently ranking 5th from January through April 2025. Despite a slight dip in sales from January to February, the brand managed to stabilize its performance in subsequent months. In Saskatchewan, Monjour showed an upward trajectory, improving from the 7th position in January to the 5th position by March and maintaining that rank in April. This indicates a strengthening presence in the province, potentially driven by increased consumer interest or effective market strategies.
In British Columbia and Ontario, Monjour held steady at the 6th position throughout the first four months of 2025. This consistency in ranking suggests a steady consumer base and reliable product performance in these regions. However, the absence of a top 5 ranking in these larger markets might indicate room for growth or increased competition. While the sales figures in Ontario are higher than in British Columbia, both provinces show a slight decline in sales from January to February, followed by a recovery in March and April, suggesting possible seasonal trends or market fluctuations.
Competitive Landscape
In the Ontario edible cannabis market, Monjour has experienced some fluctuations in its ranking over the first four months of 2025, starting at 5th place in January and dropping to 6th from February to April. This shift is notably influenced by the performance of No Future, which overtook Monjour in February, maintaining a consistent 5th place ranking thereafter. Despite this change, Monjour's sales figures remain competitive, consistently outperforming Chowie Wowie and Foray, which have held steady at 8th and 7th places, respectively. Meanwhile, Shred continues to dominate the category, holding a firm 3rd place with significantly higher sales. Monjour's ability to maintain a strong position amidst these competitors highlights its resilience and the potential for strategic adjustments to reclaim higher rankings.
Notable Products
In April 2025, Monjour's top-performing product was the CBN:CBD:THC 8:3:1 Bedtime Blueberry Lemon Gummies 4-Pack, maintaining its leading position consistently from January through April, with a notable sales figure of $49,075. The CBD Berry Good Day Gummy 30-Pack held the second rank, having improved from third place in March, reflecting a steady increase in sales. The CBD/CBN/CBG 20:5:5 Twilight Tranquility Sugar-Free Gummies 25-Pack remained in third place, showing stability in its ranking. The CBD Orchard Medley Gummies 30-Pack consistently held the fourth position throughout the months. The CBD Me Time Mango Gummies 30-Pack, which entered the rankings in February, maintained its fifth-place position in April, indicating a stable performance since its introduction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
