Monjour

Data Snapshot: Apr 03, 2024
Monjour Cannabis Brand Logo
$1M+

Mar-2024

Sales

Decline

Trend

6-Month

25

Product Count

SKUs

Monjour

Overview

Monjour, a brand under the Heritage Cannabis West Corporation, specializes in high potency CBD isolate gummies that are known for their enticing fruit flavors. This Canadian brand operates within a robust and expanding market predicted to reach $263M in sales by 2022. Monjour's offerings are part of a broader portfolio of cannabis products, available for in-store pickup or free delivery, emphasizing their market accessibility and consumer convenience.
Product Trends

Monjour Categories

Monjour Sales

Market Insights Snapshot

Monjour Historical Sales by Category

In the competitive cannabis edible market, Monjour has shown notable performance across several states and provinces, demonstrating its market presence and consumer preference. In Alberta, Monjour's ranking improved from 6th in December 2023 to 4th in February 2024, before slightly dipping to 5th in March 2024, indicating strong competitiveness and consumer loyalty in this category. Despite a decrease in sales from December 2023 to January 2024, the brand bounced back in February and March, with sales peaking at 405,430 in March 2024. Meanwhile, in British Columbia, the brand maintained a steady position within the top 8 rankings from December 2023 to March 2024, although it saw a slight fluctuation in sales, ultimately achieving an upward trend with sales increasing significantly in March 2024 to 262,607. This stability in ranking, combined with a positive sales trajectory, underscores Monjour's ability to maintain its foothold amidst competitive market dynamics.

On the other hand, in Ontario, Monjour consistently held the 7th position from December 2023 through March 2024, showcasing a steady demand for its edibles within the province. The sales figures reflect a strong and growing consumer base, with sales escalating to 504,040 in March 2024, the highest among the reported provinces. This consistent rank and upward sales trend highlight Monjour's strong market presence and the effectiveness of its brand strategy in Ontario. Similarly, in Saskatchewan, the brand maintained a 6th place ranking throughout the same period, although it experienced a slight decrease in sales in March 2024. This indicates a stable but challenging market environment for Monjour in Saskatchewan, suggesting room for strategic adjustments to enhance market performance. Overall, Monjour's performance across these regions reflects a well-received brand with potential growth opportunities, particularly by leveraging insights from its sales and rankings data to inform future strategies.

Monjour

Competitive Landscape

In the competitive landscape of the edible cannabis market in Ontario, Monjour has demonstrated a consistent performance, maintaining its 7th rank from December 2023 through March 2024. This stability in ranking is noteworthy, especially when considering the fluctuating positions of its competitors. For instance, Wana experienced a slight dip in rank from 4th to 5th between February and March 2024, despite leading the category in sales. On the other hand, Edison Cannabis Co showed an upward trajectory, moving from 8th to 6th rank, with a corresponding increase in sales, indicating a growing consumer preference. Foray and General Admission also saw changes in their rankings, with Foray dropping from 6th to 8th and General Admission climbing into the 9th position by March 2024. Monjour's steady rank amidst these shifts suggests a solid market position, but the dynamic movements of its competitors highlight the importance of continuous innovation and marketing efforts to sustain and improve its market share in the competitive Ontario edible cannabis market.

Monjour market ranking for ON Edible

Monjour

Notable Products

In March 2024, Monjour's top-selling product was the CBN:CBD:THC 8:3:1 Bedtime Blueberry Lemon Gummies 4-Pack, maintaining its number one position from previous months with remarkable sales of 42,234 units. Following in second place, the CBD Berry Good Day Gummy 30-Pack consistently held its rank with steady sales. The third spot was secured by the CBD/CBN/CBG 20:5:5 Twilight Tranquility Sugar-Free Gummies 25-Pack, showing a consistent performance across the board. The CBD Orchard Medley Gummies 30-Pack also maintained its fourth position, indicating a stable consumer preference for these top products. Notably, the rankings of these top products have remained unchanged over the past few months, demonstrating a strong and steady demand for Monjour's leading edibles.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
CBN:CBD:THC 8:3:1 Bedtime Blueberry Lemon Gummies 4-Pack (80mg CBD, 30mg CBN, 10mg THC)
Edible
1
1
1
1
CBD Berry Good Day Gummy 30-Pack (600mg CBD)
Edible
2
2
2
2
CBD/CBN/CBG 20:5:5 Twilight Tranquility Sugar-Free Gummies 25-Pack (500mg CBD, 125mg CBN, 125mg CBG)
Edible
3
3
3
3
CBD Orchard Medley Gummies 30-Pack (900mg CBD)
Edible
4
4
4
4
CBD:CBG 2:1 Mellow Melon Gummies 4-Pack (80mg CBD, 40mg CBG)
Edible
>5
>5
>5
5
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