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Market Insights Snapshot
Vapor Pens held 69.63% share in July 2026 and Tincture & Sublingual accounted for 30.37%, with year-over-year gains of 771.08% and 132.55% respectively, while month-over-month declines of 33.32% and 13.81% compressed near-term momentum. The average price fell 12.39% YoY to $28.77 as Vapor Pens averaged $27.69 and Tincture & Sublingual $31.58, indicating mixed price tiers alongside category divergence. With Vapor Pens ranked 76 in Ohio and carrying nearly seven-tenths of sales, the pattern implies July was a volume-reset after outsized annual growth, with share concentration in a single category heightening sensitivity to monthly volatility.
The combination of a 771.08% YoY surge in the core Vapor Pens segment and a 33.32% MoM retreat, alongside Tincture & Sublingual’s 132.55% YoY rise and 13.81% MoM dip, implies One Orijin is trading long-cycle penetration for short-cycle pullback risk. The 69.63% versus 30.37% split concentrates positioning in an elastic price band where a 12.39% YoY price decrease intersects with rank 76 standing in Ohio, suggesting that incremental rank improvement will depend on stabilizing Vapor Pen sell-through while using the higher-priced Tincture & Sublingual line to buffer margin and smooth month-to-month swings.
Competitive Landscape
One Orijin sits at rank #76 in July 2026, improving 17 positions year over year from #93 but slipping 8 spots since April 2026 to July 2026 from its peak #68 in May 2026; this mix of a 22.4% YoY rank climb (93 to 76) alongside an 11.8% decline from the May 2026 peak (68 to 76) points to momentum that has cooled recently. In contrast, Certified (Certified Cultivators) held #1 year over year and remains #1 in July 2026 while growing sales by 75.1%, and Select moved up from #5 to #3 with 53.9% YoY sales growth, indicating that leaders are consolidating share as mid-pack volatility increases; the trajectory implies One Orijin’s path to durable relevance requires recovering from the 8-rank slide since May 2026 while defending its 17-rank YoY gain against faster-rising incumbents.
Notable Products
Sour Diesel Distillate Cartridge (1g) posted the steepest movement in July 2026 with a -70.3% month-over-month drop and slid to rank 4, a reversal that reshapes the Vapor Pens leaderboard and suggests volatility in strain-driven demand. In contrast, Blue Rush Distillate Cartridge (0.8g) gained 8.3% MoM at rank 3 while Pineapple Cake Distillate Cartridge (0.8g) held rank 1 despite a -7.6% MoM dip, meaning three of the top four ranks are still Vapor Pens and the category remains concentrated even amid mixed trajectory. CBD/THC 1:1 4 Day Tincture (440mg CBD, 440mg THC, 30ml) fell -13.8% MoM at rank 2, and with Vapor Pens occupying ranks 1, 3, and 4, the portfolio is leaning into inhalable formats while wellness tinctures soften, implying near-term focus should prioritize stabilizing pen flavors over expanding sublinguals.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
