Market Insights Snapshot
In the Ohio market, One Orijin has shown a consistent performance in the Capsules and Tincture & Sublingual categories, maintaining a steady rank within the top 5 from July to October 2023. This consistency is indicative of a solid customer base and demand for these product categories. However, a downward trend in sales is observed across these categories, signaling a potential challenge that the brand may need to address to retain its top-ranking position.
On the other hand, One Orijin's performance in the Edible and Vapor Pens categories in Ohio tells a different story. The brand did not rank in the top 20 for Edibles in July 2023, but managed to secure a spot in the following months, albeit towards the lower end of the top 50. Similarly, in the Vapor Pens category, the brand's ranking hovered around the mid-40s to 60th position. These rankings, coupled with declining sales figures in these categories, suggest that One Orijin may need to reevaluate its strategy to improve its standing in these product categories.
In the Tincture & Sublingual category in Ohio, One Orijin has consistently maintained a rank of 5 from July to October 2023. However, sales have been on a downward trend, indicating a potential need for strategic adjustments. Notably, Avexia has seen a significant increase in rank, moving from 4th to 3rd place, suggesting a competitive edge over One Orijin. Select, despite a slight dip in rank from 3rd to 4th, still consistently outsells One Orijin. Standard Farms has remained relatively steady in both rank and sales, while Remidose has made a dramatic leap from not being in the top 20 to 6th place, indicating a potential emerging competitor for One Orijin.
In October 2023, the top-selling product from One Orijin was the CBD/CBG/THC 2:2:1 Relief Tincture, maintaining its first-place position from September. The THC Full Spectrum Capsules 11-Pack secured the second spot in the rankings, a significant rise from previous months where it did not appear in the top five. The CBD/THC 20:1 Tincture retained its third-place position from September, while the Rom Distillate Luster Pod dropped from third to fourth place. The Black Cherry Lemonade 11-Pack entered the top five for the first time, claiming the fifth position. Notably, the CBD/CBG/THC 2:2:1 Relief Tincture sold 353 units, underscoring its popularity among the One Orijin product range.