Market Insights Snapshot
Looking at the performance of Lighthouse Sciences in Ohio, we see some interesting trends across different categories. In the Concentrates category, the brand maintained a consistent top 5 position from July to September 2023, but experienced a significant drop to the 8th position in October. This drop is reflected in their sales for the same month, which decreased compared to the previous months. In the Edibles category, Lighthouse Sciences didn't make it to the top 20, remaining in the mid-40s throughout the period. This might be an area for the brand to focus on improving.
In the Tincture & Sublingual category, Lighthouse Sciences consistently ranked in the top 10, showing stability in this category. The Topical category is where the brand truly shines, securing the top spot from August to October 2023. This consistent performance indicates a strong preference for their topical products among consumers in Ohio. Lastly, in the Vapor Pens category, the brand's ranking fluctuated in the 30s, with a slight improvement in October. The sales in this category also showed a similar pattern, highlighting the potential for growth. Overall, Lighthouse Sciences shows a mixed performance across different categories in Ohio, with significant success in the Topical category.
In the Topical category within Ohio, Lighthouse Sciences has been showing a strong performance against its competitors. In July 2023, Lighthouse Sciences was ranked second, trailing behind Butterfly Effect - Grow Ohio, but by August 2023, it had taken the lead and maintained the top position through October 2023. This rise in rank was accompanied by an upward trend in sales, indicating a growing consumer preference for the brand. On the other hand, Avexia consistently held the third position throughout the same period, but its sales were consistently lower than those of Lighthouse Sciences. It's worth noting that Butterfly Effect - Grow Ohio, despite losing the top rank to Lighthouse Sciences, saw a significant increase in sales in October 2023, suggesting a potential challenge to Lighthouse Sciences' current dominance.
In October 2023, Lighthouse Sciences' top-performing product was the CBD/THC 6:1 MJ Muscles & Joint Balm, maintaining its position at rank 1 as in the previous months. The product achieved notable sales figures, selling 1325 units. The Pacific Sunset Live Resin Diamonds Disposable ranked second, a new entry in the top list. The CBD/THC 1:1 Migraine Assist Topical Spray slipped from rank 3 in September to not appearing in the top 5 in October. The Cool Mint Sublingual Spray also dropped from the top 3 in July and August to rank 5 in October.