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Jun-2024
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Overview
Market Insights Snapshot
Lighthouse Sciences has shown notable performance fluctuations across various product categories in Ohio. In the Concentrates category, the brand experienced a significant dip from a rank of 5 in May 2024 to 11 in June 2024. This drop indicates a potential challenge in maintaining a consistent market presence. Conversely, the Topical category highlights a strong and stable performance, with Lighthouse Sciences securing the top rank in March and May, only slightly dropping to rank 2 in June. This stability in the Topical category underscores the brand's strong foothold and consumer preference in this segment.
In the Vapor Pens category, Lighthouse Sciences has struggled to break into the top 30, with rankings consistently above 30 from March to June 2024. Despite this, the brand has shown some positive momentum, moving from a rank of 41 in March to 36 in June. This upward trend, although gradual, suggests that Lighthouse Sciences is making incremental gains in market share. However, the brand's inability to consistently rank within the top 30 in this category indicates there is significant room for improvement. Overall, while Lighthouse Sciences excels in certain categories, there are clear areas where strategic adjustments could enhance their market performance.
Competitive Landscape
In the Ohio Topical cannabis market, Lighthouse Sciences has experienced notable fluctuations in its rank over recent months, impacting its sales performance. In March 2024, Lighthouse Sciences held the top position, but by April 2024, it dropped to fourth place, only to reclaim the top spot in May 2024 and then settle at second place in June 2024. This volatility contrasts with the more consistent performance of competitors like Doctor Solomon's, which maintained a steady presence in the top four, and Avexia, which consistently ranked in the top four but showed a slight dip in May 2024. The most significant competitor, Butterfly Effect - Grow Ohio, demonstrated a strong upward trend, peaking at the first position in both April and June 2024. These shifts suggest that while Lighthouse Sciences remains a strong contender, the competitive landscape is dynamic, with significant implications for market share and sales strategies.
Notable Products
In June 2024, the top-performing product for Lighthouse Sciences was the CBD/THC 6:1 MJ Muscles & Joint Balm (3000mg CBD, 500mg THC, 2oz) in the Topical category, maintaining its first-place rank for four consecutive months with sales of $1751. The Heartbreaker Live Resin Cartridge 3-Pack (1.5g) in the Vapor Pens category secured the second position. Following closely, the Skunkberry Cured Resin Disposable (0.5g) and CBD/THC 1:1 Honey Simple & Pure (110mg CBD, 110mg THC) ranked third and fourth, respectively. The Blueberry Cupcake Live Resin Diamond Cartridge (0.84g) occupied the fifth spot. Notably, the Heartbreaker Live Resin Cartridge and other top products in the Vapor Pens and Edible categories made their first appearance in the rankings in June 2024, indicating a shift in consumer preferences.
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