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Nov-2024
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Overview
Market Insights Snapshot
Harmony Extracts has shown a notable trajectory in the Colorado market, particularly within the concentrates category. The brand improved its ranking from 35th in August 2024 to 22nd by November 2024, indicating a positive upward momentum. This improvement is significant considering that they were not even in the top 30 at the start of this period. Such a movement suggests a growing consumer interest and possibly an enhanced product offering that resonates well with the market demands. While the sales figures peaked in September 2024, the subsequent decline in October and November could be a point of concern or a seasonal trend, which warrants further analysis.
In the vapor pens category, Harmony Extracts has maintained a relatively stable presence in the top 30 rankings, with a slight fluctuation from 22nd in August to 19th in November. This consistency in rankings, despite some movement, reflects a strong foothold in this category within Colorado. The sales figures reveal a peak in October 2024, which suggests a particular market strategy or consumer behavior that led to increased demand during that month. However, the subsequent drop in November indicates that maintaining growth in this category might require strategic adjustments. This data highlights the importance of understanding both seasonal trends and competitive positioning to sustain and enhance market presence.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Harmony Extracts has demonstrated a notable fluctuation in its market positioning over recent months. From August to November 2024, Harmony Extracts improved its rank from 22nd to 19th, with a peak at 16th in October, indicating a positive trend in consumer preference and market penetration. This upward trajectory is particularly significant when compared to competitors such as Olio, which maintained a relatively stable rank, hovering around 16th to 18th, and Dabble Extracts, which showed a slight improvement but remained behind Harmony Extracts. Meanwhile, Seed and Smith (LBW Consulting) experienced more volatility, dropping out of the top 20 in September before rebounding to 17th in November. The entry of Juicy into the top 20 in October, after being ranked 70th in August, highlights the dynamic nature of this market segment. Harmony Extracts' ability to ascend in rank amidst such competition underscores its growing appeal and strategic positioning within the Colorado vapor pen category.
Notable Products
In November 2024, Harmony Extracts' top-performing product was Flash - Fairy Floss Distillate Disposable (1g) in the Vapor Pens category, maintaining its consistent number one rank since August 2024, with sales of 3334 units. Flash - Mountain Blast Distillate Disposable (1g) retained its second position from September to November, despite a drop in sales. Tropical Banana Sauce Cartridge (1g) entered the rankings at third place for the first time in November. Flash - Strawberry Distillate Disposable (1g) improved from fifth in September to fourth in November. Meanwhile, Flash - Watermelon Distillate Disposable (1g) experienced a decline, dropping from third in October to fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
