Market Insights Snapshot
In the Concentrates category, Colorado-based brand Harmony Extracts has shown a notable performance. In August 2023, the brand ranked 16th, climbing up to 14th in September, and further improving to 11th in October. However, November saw a slight drop, with the brand falling back to the 16th position. This fluctuation in ranking indicates a dynamic and competitive market. Although exact sales figures are not disclosed, a general upward trend in sales from August to October can be inferred, followed by a decrease in November.
On the other hand, Harmony Extracts' performance in the Vapor Pens category in Colorado has been less consistent. The brand did not make it into the top 20 brands in August, September, or October of 2023, indicating a need for improvement in this category. The sales trend for the same period appears to be downward, suggesting that the brand might be facing increased competition or other market challenges in this category. However, despite these challenges, Harmony Extracts has maintained its presence in the market, demonstrating resilience and potential for growth.
In the Colorado Concentrates category, Harmony Extracts has seen a fluctuating rank over the months of August to November 2023, moving from 16th to 14th, improving to 11th, and then dropping back to 16th. This suggests a highly competitive market with shifting consumer preferences. Notably, Harmony Extracts consistently outranked Olio, which did not break into the top 20 until November. Harmony Extracts also generally outperformed Lazercat Cannabis, which saw a steady decline in rank over the period. However, Harmony Extracts was consistently outranked by Nomad Extracts and HRVST, suggesting these brands could be key competitors. The data indicates a highly dynamic market in Colorado's Concentrates category, with Harmony Extracts maintaining a competitive position despite fluctuations.
In November 2023, Harmony Extracts' top-performing product was the 'Live Sugar (1g)' from the Concentrates category, maintaining its position from October with an impressive sales figure of 1455 units. The 'Sativa Live Sauce Disposable (0.5g)' from Vapor Pens category secured the second spot, despite a drop in rank from first in September. The 'Sativa Live Badder (1g)', also a Concentrate, showed significant progress, moving up from fifth to third place. The 'Flapjacks Wax (1g)' Concentrate held steady at fourth place, while the 'Han Solo Burger Live Sauce Cartridge (0.5g)' from the Vapor Pens category rounded out the top five. These rankings reveal a strong performance for Harmony Extracts' Concentrates in November, with three products in the top five.