Market Insights Snapshot
In the Colorado market, Natty Rems has seen some significant shifts across different categories. In the Concentrates category, the brand experienced a dramatic drop in ranking from 44 in October 2023 to 72 in November 2023, which indicates a potential loss of market share. However, they maintained a fairly consistent presence in the Edibles category, holding a rank in the mid-40s throughout the four-month period. One notable trend is the significant increase in sales in the Edibles category from August to November, suggesting a growing consumer interest.
Looking at the Flower and Pre-Roll categories, Natty Rems exhibited a commendable performance. The brand significantly improved its rank in the Flower category, moving from 36 in August to 16 in September, although it experienced a slight drop in the following months. The Pre-Roll category saw a steady improvement in ranking, moving from 23 in August to 13 in November. This upward trend, coupled with a consistent increase in sales, suggests a strong and growing presence in these categories. However, the Vapor Pens category saw a slight drop in rank and sales over the period, indicating a need for strategic attention.
In the Vapor Pens category within Colorado, Natty Rems has seen a slight decline in its rank from 12th in August 2023 to 16th in November 2023. This suggests a drop in sales, which is further indicated by the fact that Natty Rems ranked lower than AiroPro (formerly IndigoPro) and Haze (CO) in November. Interestingly, Goldwater Extracts has been steadily climbing the ranks during this period, moving from not being in the top 20 in August to 18th place in November. Similarly, PAX has also seen a fluctuation in ranks, but overall it has dropped from 15th to 17th place. These shifts in the competitive landscape suggest that Natty Rems may need to reevaluate its strategies to regain its earlier position and boost sales.
In November 2023, the top-selling product from Natty Rems was the Sativa Pre-Roll (1g), maintaining its first-place position from October. Following closely, the Indica Pre-Roll (1g) jumped from third to second place, with sales nearly doubling to 9130 units. The Hybrid Pre-Roll (1g) dropped to third place despite a steady increase in sales. Despite their lower rankings, the Gold Tip - Sativa Live Resin Cartridge (1g) and Gold Tip - Indica Live Resin Cartridge (1g) both saw an increase in sales, with the former maintaining its fourth-place ranking and the latter climbing back into the top five. This analysis shows a strong preference for pre-roll products, but also a growing interest in vapor pens.