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Jun-2024
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Overview
Market Insights Snapshot
Natty Rems exhibited varied performance across different product categories in Colorado from March to June 2024. In the Concentrates category, the brand did not rank in the top 30, indicating an area for potential improvement. However, in the Flower category, Natty Rems maintained a presence within the top 30, with rankings fluctuating from 21st in March to 27th by June. This slight decline in ranking suggests a need for strategic adjustments to regain higher positions. The Pre-Roll category showed more stability and positive movement, with Natty Rems moving from 24th in March to 18th in June, highlighting a growing consumer interest in their pre-roll products.
In the Vapor Pens category, Natty Rems experienced notable fluctuations. The brand improved significantly from 23rd in March to 13th in April, indicating a strong performance. However, the rankings dipped to 24th in May and further down to 26th in June. Despite these shifts, the initial rise in April points to the brand's potential in this category, though sustaining this momentum may require focused efforts. Overall, while Natty Rems has shown strengths in certain categories, there is room for improvement and opportunities to capitalize on emerging trends within the Colorado market.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Natty Rems has experienced notable fluctuations in rank and sales over the past few months. Despite a strong performance in April 2024, where Natty Rems achieved a peak rank of 13, the brand saw a decline to 26 by June 2024. This volatility is indicative of a highly competitive market. For instance, Harmony Extracts showed a similar trend, peaking at 16 in April before dropping to 24 in June. Meanwhile, Seed and Smith (LBW Consulting) maintained a relatively stable position, hovering around the low 20s, suggesting a more consistent market presence. Additionally, West Edison demonstrated a gradual improvement, climbing from 37 in March to 27 in June. These dynamics highlight the intense competition Natty Rems faces, emphasizing the need for strategic marketing efforts to regain and sustain higher rankings in the Colorado vapor pen market.
Notable Products
In June 2024, the top-performing product from Natty Rems was Golden Goat (Bulk) in the Flower category, reclaiming its number one rank with sales of $5,571. Ghost Train Haze Pre-Roll (1g) emerged as the second highest-selling product in the Pre-Roll category. Member Berries Pre-Roll (1g) climbed to the third position, showing a significant increase from its fifth rank in May. Alien Haze Pre-Roll (1g) secured the fourth spot, while Grape Cream Cake Pre-Roll (1g) rounded out the top five. Notably, Golden Goat (Bulk) demonstrated a consistent top-tier performance, maintaining high rankings across the months.
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