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Apr-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of Colorado, Natty Rems has shown notable performance across various categories, albeit with mixed results. The brand made a significant leap in the Flower category, moving from a rank of 45 in January 2024 to 12 in February, then slightly fluctuating to 20 in March and settling at 23 in April. This upward trajectory, especially the jump in February, highlights a strong market presence and consumer preference within this category. However, their journey in the Concentrates category tells a different story, with Natty Rems not making it into the top 30 until April, where they debuted at rank 52. This absence in the rankings for the first three months of the year suggests challenges in penetrating this particular segment of the market or possibly strategic adjustments that took time to materialize in terms of sales and market ranking.
Looking at other categories, Natty Rems has maintained a consistent presence in the Pre-Roll and Vapor Pens categories. In Pre-Rolls, their rankings have seen slight fluctuations, starting strong at 11 in January, dipping to 31 in March, and then improving to 16 by April. Such movements indicate a resilient brand performance amidst competitive dynamics. The Vapor Pens category showcases a more stable and improving position, with rankings moving from 21 in January to 16 by April, supported by a significant increase in sales from January's 473,098 to 608,717 in April. This steady climb in rankings and sales in the Vapor Pens category demonstrates Natty Rems' growing influence and consumer acceptance in this segment. Despite the challenges in Concentrates, the brand's overall performance across categories in Colorado suggests a strategic focus on broadening their market footprint and enhancing consumer engagement, with particular strengths in Flower and Vapor Pens.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Colorado, Natty Rems has shown a notable trajectory in terms of rank and sales, despite not being in the top 20 brands in earlier months. Starting from a lower rank at the beginning of the year, Natty Rems has made a significant leap to the 16th position by April 2024, indicating a positive trend in both market presence and consumer preference. This upward movement is particularly impressive when compared to competitors such as Harmony Extracts and Dabs Labs, which have seen fluctuations in their rankings but have not shown the same level of improvement. Notably, Natty Rems has surpassed Dabs Labs in April, moving ahead in rank despite Dabs Labs' earlier lead. Meanwhile, AiroPro and PAX, while maintaining higher ranks, have shown a mix of slight declines and stability, suggesting a more saturated position within the market. The data suggests that Natty Rems is on an upward trajectory, closing the gap with its competitors, which could influence consumer choice and market dynamics in the Vapor Pens category in Colorado.
Notable Products
In April 2024, Natty Rems saw Peach Crescendo Pre-Roll (1g) as its top-selling product with a total of 3623 units sold, marking its debut on the sales chart directly at rank 1. Following closely, Kurple Fantasy Pre-Roll (1g) secured the second position, also making its first appearance in the monthly sales ranking. Golden Goat (Bulk), previously the top product in March with significant sales, dropped to the third position in April, indicating a shift in consumer preference towards pre-rolled products. Flo Driver Pre-Roll (1g), which was ranked second in February and third in March, fell to the fourth spot, showing a decrease in its popularity. Lastly, Banana Kush Pre-Roll (1g) entered the rankings at fifth place, rounding out a month dominated by pre-rolled product sales over bulk flower options.
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