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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Natty Rems concentrated 44.73% of sales in Vapor Pens and 39.50% in Flower, with Pre-Roll at 15.61% and Concentrates at 0.15%, indicating a two-category core that accounts for 84.23% of mix. Year over year, Flower expanded 90.98% and Vapor Pens rose 68.35%, while Pre-Roll contracted 10.10%; month over month, Vapor Pens climbed 14.73% but Flower fell 26.13%, with Pre-Roll up 3.45% and Concentrates spiking 287.81% from a small base. With an 18.52% YoY increase in average price alongside 54.59% YoY brand sales growth, the pattern implies the brand is leaning into higher-value formats and selective price elasticity, even as short-term volatility in Flower rebalances toward Vapor Pens.
The mix shifts suggest a positioning pivot toward inhalable convenience anchored by Vapor Pens, where a 14.73% MoM gain offsets a 26.13% MoM pullback in Flower and maintains category breadth via a 3.45% MoM uptick in Pre-Roll. The surge of 142.12% YoY and 287.81% MoM in Concentrates, despite a 0.15% share, functions as an adjacency that can support price architecture as the brand holds a rank of 13 in Vapor Pens in Colorado. Taken together with a 51.53% 24‑month sales increase and 18.52% YoY pricing, this mix implies a strategy centered on premium-leaning inhalables that trade consumers up while using Pre-Roll and niche Concentrates to stabilize traffic and defend share in Vapor Pens.
Competitive Landscape
Natty Rems sits at rank #13 in CO Vapor Pens in May 2026, improving 9 positions from #22 year over year, and rising 5 spots from #18 in February 2026 to a peak of #13 in May 2026; meanwhile, Spherex held #1 with a -14.1% YoY sales change while PAX moved up from #3 to #2 alongside a +24.0% YoY sales gain. Compared with Bonanza Cannabis Company sliding from #2 to #4 as sales fell -46.5% and Spectra jumping from #14 to #5 with +135.3% YoY sales growth, Natty Rems’ ascent from #22 to #13 without breaching the top 10 implies share recovery is underway but requires further velocity to convert rank momentum into sustained top-tier placement.
Notable Products
Golden Goat (Bulk) delivered the headline move in May 2026 with a +96.7% month-over-month surge while holding the number 1 rank, a jump that reorients the Flower mix toward a single strain leader and concentrates wallet share at the top. In contrast, Lemon Tree Punch (Bulk) fell -19.6% and slid to rank 8, creating a widening spread between the top and mid-tier Flower SKUs that implies tighter SKU rationalization around proven demand peaks. With Flower occupying 6 of the top 10 positions and Grape Cream Cake present in both Flower (rank 4) and Pre-Roll (rank 7), the overlap suggests coordinated strain branding is working across formats even as underperforming Flower loses space to high-velocity items; the direction points to scaling a narrow set of flagship strains while culling weaker bulk bets.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
